We've all been there. You draft a stellar sales email and send it off, only to hear nothing back. After a week or two, you follow up, and this time you get a response. It's not a positive one, though. The prospect is rude and accusatory, claiming they've "already gotten enough emails" about your product. Sound familiar? Cold emails can open valuable lines of communication, but they can also go horribly wrong. This is especially true if you're sending them to a list of unengaged contacts. Before you even think about personalizing your sales emails, you should take a step back and look at the bigger picture. Cold outreach isn't just about sending a well-written email and hoping for the best. 

To improve your chances of success, you need to implement sales email automation tools to streamline your cold outreach efforts, increase engagement, improve cold email deliverability, and drive higher conversion rates with minimal manual effort. This blog will explore some of the best sales email automation tools on the market and how they can help you improve your cold outreach strategy, leveraging the power of robust email infrastructure.

Table of Contents

• What is Sales Email Automation and Its Importance

• 25 Sales Email Automation Tools to Boost Cold Campaigns

• How to Set Up Sales Email Automation & Best Templates to Use

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What is Sales Email Automation and Its Importance

Sales email automation uses software to handle marketing tasks and email workflows automatically. This helps businesses quickly complete: 

• Routine email tasks

• Grow their operations

• Focus more on important work and planning

With email automation, businesses can set up campaigns triggered by customer actions or scheduled to be sent at specific times without manual effort. The main goal is to make the email communication process smoother and more efficient. By automating repetitive email tasks, companies can work more efficiently, better engage customers, and increase sales and revenue. 

Advanced Sales Email Automation Techniques

Some key aspects of sales email automation include: 

• Automated email campaign creation and scheduling; 

• Triggered emails based on customer behavior or specific events; 

• Personalized email content and dynamic segmentation; 

• Integrated customer data and lead management; 

• Automated email follow-ups and lead nurturing; and real-time performance tracking and analytics. 

Enhancing Lead Nurturing with Personalized Sales Automation

Leveraging these capabilities allows businesses to: 

• Streamline their sales email outreach

• Deliver more relevant and timely messages

• Ultimately convert more leads into customers

This results in a more efficient and effective sales process that drives better outcomes for the organization.

Why Automate Sales Emails? Benefits of Implementing Email Automation

Implementing sales email automation offers numerous advantages that can significantly enhance your sales and marketing efforts. 

Here are some key benefits: 

• Increased Sales Productivity: Research has shown that businesses investing in AI are seeing a 10-20% sales ROI increase. It eliminates repetitive tasks, allowing sales representatives to focus on strategic activities that lead to better results. 

• Reduced Marketing Overhead: Automating sales emails can reduce your marketing overhead by 12.2%. Automation removes the need for manual tasks like crafting and sending individual emails, making your team more efficient. 

• Personalized Customer Journeys: Automation allows for personalized customer journeys. You can improve engagement and build stronger relationships with prospects and clients by segmenting your audience and tailoring emails to specific customer needs and preferences. 

• Scalable Marketing Processes: As your business grows, sales email automation makes it easy to scale your marketing processes and campaigns. You can replicate and adapt your email sequences to reach more customers without extra staff. Increased 

• Lead Generation and Conversions: Automated sales emails can significantly impact lead generation and conversion rates. Studies show that automation can boost lead generation and increase conversions by 77%, maximizing your marketing efforts. These benefits streamline your sales email outreach, enhance customer engagement, and drive sustainable growth for your business.

What Are Sales Email Automation Tools?

Sales email automation software automates sending sales-related emails, helping sales teams save time and improve their efficiency. Sales professionals, such as sales representatives and account managers, use these to manage and nurture leads. These tools help automate repetitive tasks, allowing them to focus on more strategic activities. 

Features like automated follow-ups, personalized email templates, and integration with CRM systems help manage: 

• Large volumes of emails

• Stay organized

• Track email performance

They provide significant value by enhancing productivity and ensuring consistent communication with prospects and customers.

Features of Sales Email Automation Software

When selecting sales email automation software, keep an eye out for the following key features:

• Email Scheduling: Allows users to schedule emails at optimal times, ensuring messages reach recipients when they are most likely to engage. 

• Personalization: Enables the customization of emails with recipient-specific details such as names and company information, increasing engagement and response rates. 

• A/B Testing: Provides the ability to test different email versions to determine which performs better, helping refine email strategies for better outcomes. 

• Analytics and Reporting: Offers detailed insights into email performance metrics aiding in data-driven decision-making, such as: 

  • Open rates

  • Click-through rates

  • Conversions

• CRM Integration: It smoothly connects with customer relationship management systems to ensure email campaigns align with sales and customer data. 

• Drip Campaigns: Automates sending of emails over time based on user actions or predetermined schedules, nurturing leads through the sales funnel. 

• Lead Scoring: This function assigns scores to leads based on their interactions with emails, helping prioritize follow-ups and focus on high-potential prospects. 

• Template Library: Provides a collection of pre-designed email templates that can be customized, saving time and ensuring professional-looking emails. 

• Autoresponders: Automatically sends predefined replies to incoming emails, ensuring timely responses and maintaining engagement with leads. 

• Behavioral Triggers: Initiates email actions based on recipient behavior such as opening an email or clicking a link, ensuring timely and relevant follow-ups. 

• A/B testing (split testing): The best sales automation tools have split testing – a feature that allows you to test two variations of the same email to determine which one performs better. You can use this to determine: 

  • The best email length

  • The most effective subject line

  • The ideal type of personalization and more

Benefits of Sales Email Automation Software

Implementing sales email automation software benefits your team and your business. 

Here are a few you can look forward to: 

• Time Savings: Automates repetitive tasks like sending follow-ups, allowing your team to focus on more strategic activities. 

• Consistent Communication: Ensures timely and regular communication with leads and customers through scheduled emails. 

• Personalization: Uses customer data to send tailored messages, increasing engagement and response rates. 

• Lead Nurturing: This automatically sends relevant content to leads based on their behavior, helping them move through the sales funnel. 

• Performance Tracking: Provides analytics on email campaigns, helping you understand what works and where to improve. 

• Scalability: Handles large volumes of emails effortlessly, supporting business growth without additional resources. 

• Improved Accuracy: Reduces human errors in email sending, ensuring professional and error-free communication.

Related Reading

• Automated Lead Generation
• Email Prospecting
• How to Generate B2B Leads
• How to Warm Up Email Domain
• How Many Emails Can You Send Before Considered Spam
• Best Time to Send Cold Emails
• How to Cold Email
• Best Cold Email Templates B2B
• Email Outreach Best Practices
• Email Outreach Strategy

25 Sales Email Automation Tools to Boost Cold Campaigns

1. Inframail 

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. 

We provide: 

• Microsoft-backed deliverability

• Dedicated IP addresses

• Automated technical setup 

 It scales its cold email outreach efforts efficiently:

• Agencies

• Recruiters

• SDRs

Main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Break Free from Email Infrastructure Complexity

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs whether: 

• You're an agency looking to scale outreach

• A recruiter connecting with candidates

• SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. CRM Creatio

CRM Creatio is a no-code platform designed to automate customer relationship management processes, covering marketing, sales, and service activities. 

Standout features & integrations: 

• 360-degree customer views

• Lead management

• Pipeline management

• Customizable workflows

• Invoicing

• Reporting and analytics

• Collaboration tools

• Customer management

• Case management

• Project management

• Automation

• Unified data source

The Integration Powerhouse

Integrations include: 

• Accelo

• Act!

• ActiveCampaign

• Acumatica

• Adobe Analytics

• Asana

• Microsoft Exchange

• Excel, Mailchimp

• HubSpot Marketing Hub

• Google Calendar

• Tableau

Pros: 

• A scalable solution

• No-code platform

• Extensive customization options 

Cons: 

• Data migration may be complex

• Customization can be time-consuming

3. EmailOctopus

EmailOctopus is an email marketing platform for small to medium-sized businesses looking to grow through effective email campaigns. It helps users email marketing efforts easily to: 

• Create

• Automate

• Analyze 

Why I picked EmailOctopus: 

EmailOctopus offers pre-designed templates and a straightforward email editor, allowing you to create emails from scratch or customize existing ones. Sales reps can easily automate marketing campaigns with a visual automation editor and segment their audience for targeted messaging. The software also provides detailed reporting on email performance, helping you understand and optimize your campaigns. 

Supercharge Your Email Marketing with Powerful Tools

Standout features & integrations: 

• Pre-designed templates

• A visual automation editor

• Detailed performance reporting

You can also create customizable forms and landing pages to grow your audience and segment your email lists for targeted campaigns. 

Integrations include: 

• WordPress

• Zapier

• Shopify

• WooCommerce

• Gravity Forms

• Ninja Forms

• Squarespace

• Typeform

• OptinMonster

Pros: 

• Advanced bounce handling

• Flexible list management

• Intuitive email builder

Cons: 

• Basic reporting limits insights

• No integrated SMS marketing

4. Mailchimp

Mailchimp is a marketing automation tool for small businesses to manage their: 

• Email marketing

• Social media marketing

• Other digital marketing efforts

It allows users to create: 

• Marketing campaigns

• Manage customer lists

• Track performance through analytics

The Power of Mailchimp: Easy to Use, Powerful Results

Why I picked Mailchimp: 

Mailchimp offers a wide array of customizable templates and a user-friendly interface that makes it easy for your team to design email campaigns. The platform’s audience management tools help you efficiently segment and target your customers. 

Mailchimp's marketing automation features enable you to set up workflows that save time and increase engagement. It also provides detailed analytics that help you understand the effectiveness of your campaigns. 

Automate, Analyze, and Optimize Your Campaigns

Standout features & integrations: 

• Customizable email templates

• Audience segmentation

• Notifications

• Marketing automation

• Social media management

• Detailed analytics

You can: 

• Design and send campaigns easily

• Manage your audience efficiently

• Track your campaign's performance right from the dashboard

Integrations include: 

• Shopify

• WooCommerce

• WordPress

• Salesforce

• HubSpot

• Zapier

• Slack

• Google Analytics

• QuickBooks

• Stripe

Pros: 

• Automated A/B testing

• Real-time campaign analytics

• AI-powered content optimization

Cons: 

• Occasional deliverability issues

• Limited automation features

5. ActiveCampaign

ActiveCampaign is an all-in-one marketing automation software designed for businesses across various industries, including: 

• Ecommerce

• Healthcare

• Education

It enhances customer experiences through: 

• Email marketing

• CRM tools

• Audience segmentation

• Dynamic content personalization

Save Time and Boost Engagement with Automation

Why I picked ActiveCampaign: 

ActiveCampaign excels in time-saving marketing automation due to its robust automation workflows that streamline tasks like: 

• Email segmentation

• Lead generation scoring

• Personalized customer journeys

Its easy-to-use drag-and-drop automation builder allows businesses to automate repetitive tasks efficiently, reducing manual efforts while improving customer engagement. 

Your Complete Marketing and Sales Toolkit

Standout features & integrations: 

• Customizable email templates

• Multi-channel outreach (email, SMS, ads)

• Sales process automation

• CRM tools

The platform supports omnichannel marketing, making engaging with customers easier for you and your team. 

Integrations include: 

• Shopify

• WooCommerce

• WordPress

• Salesforce

• Facebook

• Slack

• Zapier

• Google Analytics

• Zendesk

• Mailchimp

Pros: 

• Audience segmentation

• Custom lead scoring

• Adaptive dynamic content

Cons: 

• Limited native integrations

• No SMS A/B testing

6. Brevo

Brevo is an email marketing automation tool that provides tools to improve customer engagement for: 

• Email marketing

• SMS

• WhatsApp

• Automation

It features: 

• A sales automation platform

• Multi-channel customer service

• A customer data platform

• A messaging API for scalable communication

The Power of Advanced Segmentation and Automation in Customer Loyalty Campaigns

Why I picked Brevo: 

Brevo offers advanced segmentation, enabling businesses to tailor campaigns based on customer behaviors, preferences, and past interactions. Its automation tools allow the creation of dynamic, personalized communication flows, ensuring targeted and engaging loyalty campaigns that strengthen customer relationships. The platform supports up to 300 free daily emails with no required credit card. 

Comprehensive Marketing Tools and Integrations: Pros and Cons Analysis

Standout features & integrations: 

• Email marketing

• SMS marketing

• Marketing automation

• CRM integration

• Advanced segmentation

• A/B testing

• Landing page builder

• Transactional emails

• Real-time reporting

• Contact management

• Multichannel campaigns

• Personalized content

Integrations include: 

• Shopify

• WooCommerce

• Magento

• WordPress

• Salesforce

• HubSpot

• Pipedrive

• Zoho CRM

• PrestaShop

• Drupal

Pros: 

• Ready-made workflows

• Advanced segmentation

• High deliverability rate

Cons: 

• Limited transactional reporting

• Complex automation setup

7. EngageBay

EngageBay is a powerful sales automation platform with various features for sending targeted emails. With EngageBay, you can select from various email templates using a simple drag-and-drop interface. This feature also helps you integrate images and social share buttons into design blocks, helping you customize emails better. 

It enables customer database targeting and segmentation by applying filters based on: 

• Location

• Sales prospects

• Qualified leads, and many more

Optimizing Cold Email Campaigns with Personalization and Performance Tracking

You can even personalize cold emails by adding contact attributes with the help of the autofill feature. This helps build customer relationships better and quicker. You can track your campaign performance, which can help you modify your emails for a more targeted reach. 

Pros: 

You can do the following in one place without the need to edit or modify templates, super affordable:

• Helps track email conversations

• SMS

• Phone calls

Cons: 

• Not many project management tools

• Can have more templates

8. HubSpot

HubSpot’s email marketing tool helps you personalize emails for higher clickthrough rates. Using many goal-based email templates, this tool helps you add a personal touch to your emails. It also comes with a drag-and-drop feature that you can use to customize: 

• Email layout

• Branding

• Call-to-action buttons

You can schedule your drip email campaigns to ensure the emails reach the right people at the right time, irrespective of time zone. HubSpot’s sales engagement platform is popular for its robust outreach campaigns optimized using A/B tests and analytics. You get insights into who engages with your emails, which subject line works best, and so on. 

Pros: 

• Unlimited number of email templates

• Easy-to-use 

• Customizable marketing automation software

Cons: 

• A limited number of bulk marketing templates

• No SMS feature

9. Keap

Keap, another SaaS marketing automation tool, helps automate your drip emails and increase revenue quickly. It sends curated emails to your sales leads relevant to their interests, increasing clickthrough rates. This, in turn, drives up revenue and converts leads into loyal customers. With Keap, you can send personalized cold emails and newsletters using a variety of in-built templates. 

Keap also provides valuable insight into your sales strategies with the help of: 

• A/B testing

• Analytics

• At-a-glance reports

Pros: 

• Powerful and customizable sales automation tool

• One great automation feature: helps convert additional sales through automated follow-up and reminder emails. 

Cons: 

• Too many logins required

• Email broadcast interface should offer more options to customize marketing emails

10. Drip 

Drip is an email and SMS marketing software for growing businesses. With Drip, you can customize emails based on the many email templates available. And if you want your own designs, you can use the website’s HTML builder for complete customization. 

Drip’s email automation tool helps your emails stand out through targeted segmentation and personalization, helping them reach the right people at the right time. Thanks to its email test feature, it helps you understand what kind of emails your clients like and what content they interact with the most. With this feature, you can send as many emails as possible and see what works best for your customers. 

Pros: 

• The automated workflow builder is suitable for businesses of all sizes

• Helps create unique and responsive email templates

Cons: 

• Does not have an email sequence feature

• Pricing is higher compared to other email automation tools

11. GetResponse

GetResponse’s email marketing platform boasts various features that help generate leads and improve sales performance. With GetResponse, you can send free newsletters and create automated email sequencing to follow up with your clients. GetResponse helps you design action-based trigger emails and transactional emails for sending receipts, invoices, and payment reminders. 

What’s more, you need not worry about losing touch with your leads, as GetResponse enables email delivery at the right time using its Perfect Time and Time Travel delivery feature. 

Pros: 

• Impressive sales process automation tool

• Great reporting interface

Cons: 

• RSS newsletter is unreliable

• The platform can be difficult to navigate

12. Salesforce

Salesforce’s Email Studio is considered among the best email automation tools worldwide. And why not, since it has all the features that will help you send bulk yet personalized cold emails, helping in lead generation. Salesforce helps you filter through millions of profiles within seconds for easy segmentation. You can also automatically: 

• Import

• Segment

• Filter data from anywhere 

It enables you to send emails to those who want to read them. 

Maximizing Audience Engagement with Tailored Email Strategies in Salesforce

Salesforce helps you discover your audience by sending more emails to active subscribers and fewer emails to inactive users. And, despite the huge built-in library of email templates, you can create your own if needed. 

Pros: 

• Easy to use

• Good for building landing pages

Cons: 

• Users need to know SQL to use automation tools

• The platform can be slow to load

13. Outfunnel

Outfunnel is a powerful platform for sales automation and keeping up with prospects. The platform connects your CRM with other marketing tools, and its ‘App Connector’ feature assists with keeping your sales and marketing data in sync at all times. Any relevant marketing data is shared with sales immediately; nobody will be behind again! 

With Outfunnel, a new feature will allow you to use the contacts in your CRM list to create unique, custom ad audiences. 

Pros: 

• Powerful automation features

• Helps keep sales and marketing teams in sync

Cons: 

• Lacks some customization options

• The lead scoring feature can have more flexibility

14. Constant Contact

Constant Contact is perhaps the only email marketing tool on this list that could be referred to as legacy software. Its history dates back to the mid-nineties. While its user interface might feel outdated and uninspired, its simplicity makes it easier to use for a non-technical audience.

It comes with all the features you’d expect to see in time-tested email automation software, including: 

• List management

• Workflow automations

• Embeddable website forms

• Simplified reporting

Leveraging Event Marketing and Social Media Tools with Constant Contact

Best features: 

What makes Constant Contact stand out from the competition is its niche event marketing tools that let you manage registrations for: 

• Classes

• Workshops

• Fundraisers

• Product demos, and more

When paired with its social media management capabilities, marketers can easily set up a: 

• Content calendar

• Respond to messages in real-time

• Run social ads on Instagram and Facebook

15. MailerLite

MailerLite is a relatively new contender in the email marketing space. It prides itself on being an email automation tool designed from the ground up for beginners. It lacks the depth required for an advanced marketing workflow, such as timing emails based on website visits or making product recommendations based on individual customer shopping history. 

Best features: 

Its user-friendly design makes setting up workflow triggers simple and intuitive for those completely new to email marketers.

16. Omnisend 

Omnisend is like Drip’s more fashionable cousin. It targets larger, multi-store e-commerce businesses. Its greatest time-saver is the dynamic customer lifecycle feature, which automatically assigns tags to customers based on their journey. 

Best features: 

Omnisend intuitively combines shopping history, social media interactions, and ad retargeting on Google and Facebook to generate actionable customer data.

17. Lemlist

Lemlist is an email automation tool specifically for cold email outreach. It targets sales teams, lead generation agencies, and small businesses looking to grow their customer base. You don’t have to worry about a list with this sales automation app – you can choose from 450 million contacts in Lemlist. 

In the tool, Lemlist helps you find the best contacts and verifies their details before adding them to a campaign. Some other noteworthy features include multi-channel prospecting as the database contains more than just emails. With the information available, you can personalize your emails at scale with just a few clicks of a button. 

Scaling Personalized Outreach with Lemlist: Benefits and Challenges

The warmup feature helps with deliverability, too. As a downside, users frequently say there are so many features that it can be very difficult to master them all. The pricing is not very startup-friendly. 

Best features: 

Lemlist lets you: 

• Personalize your outreach emails at scale

• With custom text variables for the: 

• Lead names

• Companies, and more

• It also helps you find and verify leads' emails automatically, saving you valuable time.

18. Pipedrive

Pipedrive is known for its user-friendly interface and is ideal for small to medium-sized businesses. It offers sales email automation features that can help streamline your sales processes. 

Features: 

• Pipeline management: Pipedrive's intuitive interface and customizable pipelines make it easy to manage your sales process. You can drag and drop deals as they progress through your pipeline stages. 

• Sales forecasting: The tool offers robust capabilities, helping you predict future sales and make informed decisions. 

• Email marketing integration: Pipedrive integrates with email marketing platforms, enabling you to send targeted email campaigns to your leads and customers.

19. Zoho CRM 

Zoho CRM is a feature-rich tool that combines CRM and email automation functionalities. It's suitable for businesses looking for an all-in-one solution for their sales workflows. 

Features: 

• AI-Powered sales assistant: Zoho CRM incorporates AI for an intelligent sales assistant that provides insights and suggestions to improve sales strategies. 

• Multi-channel communication: Within the CRM, you can engage with leads and customers through various channels, including email, phone, live chat, and social media. 

• Sales signals: Zoho CRM's SalesSignals feature provides real-time notifications about lead and customer interactions, ensuring you stay informed and can respond promptly.

20. Monday

Monday.com is a versatile work operating system that includes email automation features for sales. It's known for its flexibility and adaptability to various business needs. 

Features: 

• Customizable workflows: Monday.com offers highly customizable workflows, allowing you to design and automate your sales processes as per your specific needs. You can create unique boards to manage leads, deals, and tasks seamlessly. 

• Collaboration and communication: The platform facilitates team collaboration by providing real-time communication and updates. Team members can leave comments, tag colleagues, and share information within the system, promoting efficient teamwork. 

• Visual dashboards and reporting: Monday.com's visual dashboards provide an at-a-glance overview of your sales data, including lead progress, deal stages, and team performance. You can also generate detailed reports to gain deeper insights into your sales operations.

21. Salesflare

Salesflare is designed for simplicity and automation. It reduces manual data entry and offers a seamless CRM experience which works exceptionally well for email automation as well. 

Features: 

• Automated data entry: Salesflare eliminates manual data entry by: 

  • Automatically capturing and organizing contact information

  • Communication history

  • Other relevant data

• Email tracking and scheduling: You can track email opens and schedule follow-up emails to improve response rates and engagement. 

• Lead scoring: The tool assigns lead scores based on engagement and behavior, enabling you to focus on the most promising leads.

22. Nutshell

Nutshell is a user-friendly CRM with sales email automation features. It's designed for small businesses and offers customizable pipelines and email tracking. 

Features: 

• Pipeline management: Nutshell provides an easy-to-use and customizable pipeline management system for tracking: 

  • Leads

  • Opportunities

  • Deals

• Email tracking: It includes tracking email opens and clicks, helping you time your follow-ups effectively. 

• Custom reporting: Nutshell allows you to create custom reports and dashboards to gain insights into your sales performance.

23. Woodpecker.co 

Built for sales teams and agencies, Woodpecker has all the tools that help you get results from cold emails in one place. Even if you’ve never sent a cold email in your life, Woodpecker will allow you to get started easily and create connections and sales within a day. 

Some of the standout features in Woodpecker include: 

• Intergrations with the best sales automation software: Want to connect your MailChimp account, your Pipedrive or Hubspot contacts or something else? Or even hook up Zapier? Woodpecker comes with direct integrations with all of these tools, allowing your sales team to automate even more of their work. 

• Email list verification: Verify all of your emails and remove outdated, fake, duplicate, temporary and all types of bad emails. This way, sales teams know they’re getting in touch with real people every time. 

• Email templates: A rich library of email templates lets your sales team take a template, personalize it, and start sending quickly. Speed up your sales process and start using proven templates. 

• A/B testing: Split test your cold email subject lines, body length, personalization, types of audiences, sending times and much more. Make your sales process more efficient and do more of what works. 

• Condition-based campaigns: True sales automation at work – create conditions for emails and determine when they go out and who gets them. For example, you can move every subscriber who visits your product page to a different sequence. Sales teams can eliminate tedious manual tasks for good. 

• Email warm up and recovery: If your sales reps are new to cold email, your domain needs to be warmed up so you don’t risk getting blacklisted. Woodpecker does this for you in the background. 

• Deliverability monitoring: Woodpecker checks how many of your emails land in the primary inbox so you don’t risk getting flagged as spam or being put on a blacklist. Make sure your cold email campaigns are technically safe and sound. 

• LinkedIn messaging automation: Integrate Woodpecker with LinkedIn automation tools to combine email and LinkedIn outreach. Give sales reps tools that allow them to reach people across platforms.

24. Saleshandy 

Sales automation through email becomes easy with Saleshandy. Salehandy has a rich variety of features for sales teams and agencies, from: 

• Cold email templates

• Sequences

• Automated follow-ups

• Email inbox warmup and more 

With true sales automation in mind, you can: 

• Get a sequence score for your emails

• Rotate your senders

• Get a unified inbox for your entire team

• Personalize your emails based on your CRM software integration

As for the downsides, users frequently complain about the email inbox warmup feature not working properly, and the user experience can be clunky if you’re just getting started.

25. Reply.io

If you need a tool that identifies leads and gives you databases to reach out to, Reply.io has all your bases covered. You don’t need third-party tools; you can identify contacts and get lists directly from Reply.io. You can then use their AI-based email creation tool to: 

• Launch sequences

• Set up autoresponders

• Eliminate a huge amount of repetitive tasks through sales automation

Before you send anything, you can verify emails directly in Reply.io. You can also create multichannel sequences and messages that work beyond email with platforms such as LinkedIn. Complaints are few and revolve around the accuracy of the user database in Reply and the user interface being less than ideal.

Related Reading

• Best Cold Email Software
• How Long Should a Cold Email Be
• B2B Cold Email Response Rates
• How to Improve Email Deliverability
• Unlimited Email Hosting
• Email Testing Tools
• Best Email Deliverability Tools
• Email Scraping Tools
• Best Sales Prospecting Tools
• Email Warm Up Tools
• Email Personalization Tools
• Mailscale Alternatives
• Mailforge Alternatives

How to Set Up Sales Email Automation & Best Templates to Use

The first step to automating your sales email outreach is choosing the right tools. The foundation of your sales email automation strategy lies in selecting the appropriate customer relationship management (CRM) system and email sequencing software. Your CRM is the central hub for managing customer data and interactions. 

An email automation tool such as QuickMail enables you to automate the delivery of personalized email campaigns. When choosing your CRM, ensure it offers robust integration capabilities with your email automation platform. This seamless integration will allow you to: 

• Sync customer data

• Trigger email sequences

• Track the performance of your automated campaigns

Integrate With Your CRM

Proper integration between your CRM and email automation platform is crucial for the success of your sales email automation strategy. This integration allows you to: 

• Sync customer data and contact information. 

• Trigger automated email sequences based on specific customer actions or behaviors. Track and analyze the performance of your automated email campaigns. 

• Ensure personalization and relevance in your outreach efforts. 

• Verify that your CRM can send automated emails. 

• Some CRMs can handle this directly, while others may require integration with a dedicated email service provider (ESP). 

• Platforms like QuickMail can connect with your CRM to manage email delivery efficiently, ensuring a smooth and effective sales email workflow.

Configure Email Sequences

You can start configuring your email sequences once your CRM and email automation tools are integrated. This involves creating a series of pre-written, personalized emails automatically sent to your customers or prospects based on their engagement or position in your sales funnel. Effective email sequences often include follow-up messages, educational content, and special offers to nurture your leads and drive them toward conversion.

You can set up a powerful sales email automation system that drives better engagement and conversions by: 

• Carefully planning your strategy

• Selecting the right tools

• Integrating them properly

• Configuring effective email sequences

Personalization Is Key for Sales Email Automation

The sales email automation process can feel overwhelming, but it doesn’t have to. Businesses can leverage various email automation templates to streamline their sales outreach. We have included templates below for effective: 

• Follow-up emails

• Cold outreach emails

• Re-engagement emails 

It can optimize your sales processes and drive better results. 

Monitor and Analyze Performance

Regularly monitoring and analyzing the performance of your sales email automation campaigns is essential for improvement. 

Track key metrics such as: 

• Open Rates: How often your emails are opened. 

• Click-Through Rates: How often links within your emails are clicked. 

• Conversion Rates: How often email interactions lead to desired actions, like purchases or sign-ups. 

Use this data to refine your email content, design, and strategy. Continuous analysis helps you understand what's working and what needs adjustment, ensuring your emails drive the desired results. 

Email Automation Templates for Sales 

Businesses can leverage a variety of mail automation templates to streamline their sales outreach, including: 

• Follow-up emails

• Cold outreach emails

• Re-engagement emails

These templates can help optimize your sales processes and drive better results. 

Follow-Up Email Templates 

Follow-up emails are essential for nurturing leads and encouraging further action. Key elements of effective follow-up emails include personalized subject lines and greetings, recapping previous conversations, providing valuable information, and inviting prospects to take a specific next step.

Subject: Hi [Name], Ready for the Next Step?

Body:

Hi [Name],

I wanted to follow up on our recent conversation about [topic/product]. I thought you might find this [resource] helpful.

If you have any questions or are ready to move forward, let’s schedule a call.

Looking forward to hearing from you!

Best, 

[Your Name] 

Cold Outreach Email Templates 

Cold outreach emails help businesses connect with new prospects and introduce their products or services. Focus on: 

• Compelling subject lines

• Brief personalized introductions

• Highlighting key benefits or pain points

• A clear call-to-action

Subject: [Name], Unlock [Benefit] for Your Business

Body:

Hi [Name],

I'm [Your Name] from [Your Company]. We specialize in [product/service] that can help you [solve specific problems].

I’d love to share how we can help you achieve [specific benefit]. Are you available for a quick call next week?

Best,
[Your Name]

Re-engagement Email Templates 

Re-engagement emails help businesses reconnect with inactive customers and encourage them to return. Use a professional subject line, acknowledge the inactivity, offer a useful update or resource, and encourage a specific action.

Subject: [Name], Let’s Reconnect and Explore New Opportunities

Body:

Hi [Name],

It’s been a while since we last connected, and I wanted to check in. We have some exciting updates and resources that I believe could be valuable for [their company].

Would you be open to a quick call to discuss how we can support your current goals and initiatives?

Looking forward to hearing from you!

Best,
[Your Name]

By using these templates, businesses can: 

• Streamline their sales email processes

• Maintain consistent communication with prospects

• Ultimately drive better engagement and conversions

Streamlining and Optimizing Your Sales Email Outreach Process 

Sales email automation ultimately helps businesses streamline and optimize their sales processes. 

Here are some ways it can be beneficial: 

Increasing Efficiency and Productivity

One key advantage of sales email automation is its ability to streamline and optimize the outreach process. By automating repetitive tasks, such as sending follow-up emails or personalized messages, businesses can free up their sales teams to focus on more high-value activities, such as building relationships with prospects and closing deals.

Sales email automation can help businesses standardize their outreach efforts, ensuring that all communications are consistent and aligned with their brand and messaging. This can lead to: 

• Improved lead nurturing

• Better conversion rates

• Increased sales productivity

Ensuring Compliance and Avoiding Spam Filters 

Sales email automation can also help your business comply with relevant regulations, such as the CAN-SPAM Act, to avoid legal issues and maintain a positive reputation with your audience.

Implement best practices for email deliverability, such as: 

• Using a professional email domain

• Authenticating your emails

• Maintaining a clean sender reputation

Refining Sales Email Automation for Maximum ROI: Performance Monitoring and Optimization

Monitor your email performance closely and adjust your approach as needed to ensure that your messages are reaching your target audience and not being filtered as spam.

By focusing on these key areas, businesses can streamline and optimize their sales email outreach process, ensuring their automation efforts are efficient and effective. This, in turn, can lead to improved sales performance and a stronger return on investment from their sales email automation strategies. 

Trends In Sales Email Automation Software

In my research, I sourced countless product updates, press releases, and release logs from different sales email automation software vendors. Here are some of the emerging trends I’m keeping an eye on: 

AI-Driven Personalization

AI is being leveraged to create highly personalized email content based on user behavior and preferences. Tools use AI to tailor email content dynamically, ensuring each recipient gets a unique message that resonates with their interests. 

Interactive Emails

Embedding interactive elements is becoming popular, such as: 

• Surveys

• Polls

• Videos directly in emails 

Some vendors are incorporating these features to increase engagement rates and gather real-time feedback from recipients. 

Predictive Analytics

Sales email automation platforms integrate predictive analytics to forecast customer behavior and optimize email campaigns. This feature suggests the best times to send emails and the type of content that will perform best. 

Behavior-Triggered Emails

Automating email sequences based on specific user actions, such as browsing history or past purchases, is gaining traction. Some tools highlight the effectiveness of browser abandonment and abandoned cart emails in re-engaging potential customers and recovering lost sales. 

Hyper-Segmentation

Advanced segmentation techniques are used to create more targeted email lists, helping teams close deals. Platforms are enhancing their segmentation capabilities, allowing marketers to divide their audience into smaller, more precise groups based on numerous criteria, leading to higher engagement and conversion rates.

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Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail, an innovative cold email infrastructure tool, revolutionizes how businesses approach cold emailing. Users get access to unlimited inboxes for a single flat rate while bypassing the technical headaches of traditional providers. 

With Inframail automated setup, technical configurations are no longer a concern for the likes of: 

• SPF

• DKIM

• DMARC

Similar to how powerful sales email automation tools help teams scale outreach efforts, Inframail’s email infrastructure tool helps businesses efficiently set up the technical components of cold emailing before they scale their operations. 

Benefits of Inframail for Cold Emailing  

Inframail provides users with many benefits that help businesses reach their cold emailing goals faster. Here are some of the main advantages of using Inframail email infrastructure tool:  

Automated SPF, DKIM, and DMARC Setup

Inframail simplifies cold emailing by automating the technical configurations that traditionally create roadblocks for teams. With Inframail's email infrastructure tool, users no longer have to wrestle with complex technical setups. The automated processes for SPF, DKIM, and DMARC let you focus on what matters most—reaching your prospects. 

Dedicated Email Servers for Each User

With Inframail email infrastructure tool, users get their dedicated email server. This setup helps cold emails land in inboxes instead of spam folders by improving deliverability. With better deliverability, users reach their cold emailing goals faster and get a better return on investment. 

16-Hour Priority Support Daily

Inframail offers 16-hour daily priority support to help users with any potential issues that may arise. Inframail support team has your back, whether you: 

• Need help with setting up your account

• Buying domains

• Getting started with cold emailing

Microsoft-Backed Deliverability

Inframail leverages Microsoft's infrastructure to ensure optimal deliverability for your cold emails. With this robust email infrastructure tool, you can confidently reach out to prospects, knowing that your emails have the best chance of landing in their inboxes.