Picture this: You've identified a list of potential clients you'd like to reach out to, but when it comes time to write the emails, you're struck with a case of writer's block. You stare at your blank screen, wondering how to write a compelling, cold email that will grab this prospect's attention and get them to respond to you. You're not alone if you've ever found yourself in a similar situation. Cold emailing can be challenging, but using effective cold email templates can help you get over the hump and craft tailored emails that engage your prospects. This blog will introduce you to the best cold email templates B2B so you can successfully engage potential clients and significantly increase cold email deliverability rates through effective and tailored cold email outreach. 

Inframail's email infrastructure can help you achieve your cold emailing goals by ensuring your emails land in the right place. It will also enhance your email deliverability so your cold outreach emails reach their intended targets.

Table of Contents

• What Is a B2B Cold Email Template?

• 20+ Best Cold Email Templates B2B Teams Trust for Amazing Results

• 10 Mistakes to Avoid in Your B2B Cold Email Campaign

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What Is a B2B Cold Email Template?

In 2024, email will remain one of the most effective ways businesses connect with customers. Statistics show that companies make an average of $45 for every dollar spent on email marketing. Email is handy for B2B companies, and research reveals that 81% of them still rely on it as their primary channel for customer acquisition. 

Cold emailing is a great way to engage prospects and discuss their pain points. But you may not know what works in cold email if you're starting. The great news is that there is a shortcut to cold email outreach: using cold email templates.

What are cold sales email templates?

B2B cold email templates are email messages that are about 90% done and ready to use. These are customizable messages where the sender (a sales team or a sales rep) has to change a few key details to make the message more compelling.

Benefits of Using Proven Cold Email Templates

You might wonder: “Can’t I just write my emails from scratch every time?” While that may sound noble and valiant, it’s not the most efficient approach. Why reinvent the wheel when you can leverage the wisdom of seasoned email wizards? Using proven B2B cold email templates and examples brings a treasure trove of benefits.

Saves Time

First and foremost, it saves you precious time. With a template in hand, you don’t have to start from scratch every time you sit down to craft an email. You’ll be able to swiftly adapt and personalize the template to suit your specific sales prospecting and industry.

Proven To Be Effective

Using proven templates increases your chances of success. These templates have been battle-tested and refined over time. They’ve endured countless trials and tribulations, learning from their mistakes and emerging as shining beacons of email excellence. You’re stacking the odds in your favor by following in their footsteps.

Enhanced Professionalism

Experts often craft proven templates and examples based on successful campaigns. By using them, you benefit from the expertise and industry knowledge woven into the templates. This adds professionalism to your emails and increases the likelihood of recipients taking them seriously.

Related Reading

• Automated Lead Generation
• Email Prospecting
• How to Generate B2B Leads
• How to Warm Up Email Domain
• How Many Emails Can You Send Before Considered Spam
• Best Time to Send Cold Emails
• How to Cold Email
• Email Outreach Best Practices
•Email Outreach Strategy

20+ Best Cold Email Templates B2B Teams Trust for Amazing Results

1. Best B2B Cold Email Template

Goal: Get the recipient to reply and book a meeting.

Hello [Prospect Name], 

I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers. I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate. 

[First name], let's schedule a quick 10-minute call so I can share the idea with you. When works best for you? 

- [Your Name] 

The results of this email template speak for themselves: 

• 57% open rate 

• 21% response rate 

• 16 new customers

When to Use This Cold Email Template: 

Use this template to quickly share your value proposition and let prospects know what’s in it for them. 

Why This Cold Email Template Works: 

Why does this sales email template work well when others don't? It feels human. The offer is intriguing without being pushy. The copy has the basic format and tone of an email you could send to your mom or best friend. The salesperson’s idea makes the email less aggressive and aligns with where the recipient begins their buyer's journey. You’re also backing up your claims with evidence from other clients. 

2. B2B Email Template for Finding the Decision-Maker in the Company 

Goal: Identify and contact the right decision-maker 

Hi [First Name], 

Quick question: Who handles your team's marketing budget at [Prospect's Company]? They'll want to look into this marketing tool before the end of the quarter. It could help the team hit those lead KPIs in just a few weeks and save your business (and your customers) a lot of money doing it. I know you're busy, so I won't get into the details of how [product]works right now. 

But I do want to highlight the benefits we see consistently with our clients: X solution/result Y solution/result Z solution/result Some of our top clients include [X client, Y client, and Z client]. I want [Prospect's Company] to join this list. If you are the appropriate person to speak with, what does your calendar look like this week? If not, who would benefit most from this conversation? Thanks, 

[Your Name] 

When to Use This Cold Email Template: 

Use this cold email template when you can’t find a clear point of contact for your request. 

Why This Cold Email Template Works: 

This email template works because it clearly states the purpose of your outreach and includes information about previous clients to demonstrate your credibility. Most importantly, you’re requesting contact information for the person best suited to handle your request, and you’re giving just enough information for the recipient to figure out exactly who to put you in contact with, if not them. 

3. B2B Email Template to Build Rapport 

Goal: Build a relationship with the prospect 

Hi [First Name], 

Just left a quick message at the office for you. I chuckled a little bit when I got an automated email this morning from your predecessor, [NAME OF PREDECESSOR] who we worked with briefly, and before him, [OTHER FORMER COWORKER NAME], who we worked with as well... First and foremost, congrats on coming into this new role! I'm sure you've got a lot going on - so this conversation might be timely or not. If you're stressed, this is my go-to. 

My role here is working with businesses (in the area) on how they can effectively and efficiently drive more traffic to their website, increase conversions, and nurture leads into customers. How has your first month kicked off so far? 

- [Your Name] 

When to Use This Cold Email Template: 

Use this template to establish rapport with a new point of contact at a company you’ve already done business with. 

Why This Cold Email Template Works: 

Caroline Ostrander, a HubSpot Senior Customer Onboarding Manager, used this template after researching the prospect and finding a rapport-building opportunity. Not only was she able to relate to the prospect regarding the new job, but she also mentioned their co-worker's names and referenced her other attempts to help their company. 

4. B2B Email Template to Establish Value 

Goal: Show the prospect what you can do for them. 

Hi [First Name], 

I saw you recently downloaded a whitepaper about X. I've worked with similar companies in [Y field/industry] and I thought I'd reach out. [Prospect's Company] looks like a great fit for [Your Company] and I'd love to understand what your goals are for this year. 

We often help companies like yours grow with: X solution/result Y solution/result Z solution/result. If you'd like to learn how [Your Company] can help you reach [X goals], feel free to book time on my calendar here: [Meeting Link] 

Thanks, 

[Your Name] 

When to Use This Cold Email Template: 

Use this cold template to nail down the value you’ll provide the recipient. 

Why This Cold Email Template Works: What do you have to offer the prospect? I like that this template lets you show exactly what you offer by briefly explaining benefits. This B2B email template also helps you engage and suggest a time to connect in an inviting way. 

5. B2B Email Template for Free Offers 

Goal: Offer a valuable free resource to an email subscriber. 

Hello Dr. [Last Name], 

I'm following up on my previous email with a free tool I think you'll love. It's a brand analysis survey I created just for you (literally, your name is on it), that will help you understand how your practice is different from other doctors in [insert city they're in]. Click here to begin the brand differentiation analysis survey. 

When we speak, I'll benchmark your responses against the top physician brands around the country. I'm sharing my calendar (click here) so we can schedule a convenient time to discuss. 

Enjoy your weekend, 

[Your Name] 

When to Use This Cold Email Template: 

Use this template to nurture leads with a relevant and valuable offer to pique their interest. 

Why This Cold Email Template Works: This email tests the tried-and-true reciprocity principle. You’re giving your prospect something helpful and useful with the goal of having the favor returned. The convenient CTA at the end of the email makes it easy for the prospect to take action as soon as they can access the free tool. 

6. B2B Email Template to Introduce Yourself 

Goal: Introduce yourself to a new lead. 

Hi [First Name], 

I'd like to introduce myself as your resource here at [Your Company Name]. I work with businesses in the [software, healthcare, nonprofit, education, etc.] industry, and noticed you visited our website in the past. This inspired me to spend a few minutes on [Prospect's Company] website to learn more about how you're approaching [X strategy for customer service, sales, marketing, etc.]. 

I noticed some areas of opportunity and decided to reach out to you directly. [Your Company] is working with similar companies in your industry, such as [X Company Name], to help them accomplish [Y goals], and giving them the [Z tools/solutions] to succeed. Do you have 15 minutes to discuss [Prospect's Company] this week? If so, you can book time directly onto my calendar here: [Meetings Link] 

Looking forward to meeting, 

[Your Name] 

When to Use This Cold Email Template: 

Use this email template when you’re looking to book an initial introductory meeting with a lead. 

Why This Cold Email Template Works: This template works, because it helps you stand out with the strategic yet subtle, name-drop that lends social proof to you and the company you represent. 

7. B2B Email Template That Gets an 80% Response Rate in 24 Hours 

Goal: Follow up on a voicemail. 

Hi [First Name], 

Sorry I missed you on the phone today. I was calling because… (leave a one-sentence reason for your call or the name of the referral/event that introduced you). In my voicemail, I mentioned that I would call you back on [DATE] at [TIME] and, of course, you can always reach me before then at [YOUR PHONE NUMBER]. I look forward to connecting. 

Cheers, 

[Your Name] 

When to Use This Cold Email Template: 

Use this cold email to supplement a voicemail you’ve already left. 

Why This Cold Email Template Works: 

An email and phone call combo can yield significant results in moving a prospect through your pipeline. This email template works because it’s a brief and friendly follow-up to let the prospect know you're actively attempting to get in touch with them and that your emails aren't just coming from an automated system without consideration for the person on the receiving end. 

Also, not everyone listens to their voicemails, so you’re giving non-listeners the same information over email. 

8. B2B Email Template to See if the Prospect is Still Interested 

Goal: Check in with a prospect that has gone quiet. 

[First Name], 

Hope all is well. I had put a reminder in to check in with you to see how things were going with the [NAME OF CAMPAIGN] initiatives. We had discussed a potential partnership a few months ago but couldn't formalize our recommended engagement. We would love to catch up and see if there are any opportunities to engage with you and help with your [DEPARTMENT (eCommerce, marketing, etc.) ] strategy. 

Let me know if you have some time to reconnect this week and catch up from business owner to business owner on where you see things, and I can provide some ideas on where we can help. 

I look forward to hearing from you. 

[Your name] 

When to Use This Cold Email Template: 

When you’re trying to gauge if a prospect is still interested in an offer. 

Why This Cold Email Template Works: 

As a salesperson, you want your clients to know that your attention is focused on them and their needs, and this template works because it lets you do that with personalization. You’re telling the recipient that you’re: 

• Thinking about them

• Remembering their needs

• Giving them a renewed opportunity to move forward

Example of B2B email to see if the prospect is still interested

9. B2B Email Template That Understands the Prospect is Busy 

Goal: Show empathy when following up with a busy prospect. 

Hi [First Name], 

I'm sorry we haven't been able to connect. Again, I know how hectic things can get at work and with family. I would be available for a call during [YOUR AVAILABILITY OPTION 1] or [YOUR AVAILABILITY OPTION 2] if that's easier for you. I don't mean to bug you, but I want to help you manage your team so you can exceed your goals of [GOAL]. To schedule a time on my calendar, click here: [CALENDAR LINK] 

Best, 

[Your Name] 

When to Use This Cold Email Template: 

To follow up with a prospect you know has a busy schedule. 

Why This Cold Email Template Works: 

This follow-up email reassures the prospect that you're not trying to be pushy. Instead, it shows that you're willing to meet them where they're at, even if it means scheduling a call outside your availability.

10. B2B Email Template That Opens Up the Conversation 

Goal: Start a conversation with a prospect. 

Hi [First Name], 

I constantly follow industry news Because I work so much within the [Industry Name] industry. Recently, I noticed that you've [company accomplishment]. Congratulations! Usually, when that happens, [business issue] becomes a priority. That's why I thought you might be interested in finding out how we helped [well-known company or competitor] get going quickly in their new direction, without any of the typical cookie-cutter approaches to marketing. 

Check out our previous campaigns here [LINK TO RELEVANT CASE STUDY]. Let's set up a quick call if you'd like to learn more. Schedule 15 minutes here on my calendar: [CALENDAR LINK]. 

Regards, 

[Your Name] 

P.S. If you're not the right person to speak with, who do you recommend I talk to? 

When to Use This Cold Email Template: 

When you want to initiate a conversation and flex your skills. 

Why This Cold Email Template Works: 

This email effectively shows that you have a pulse on what's happening in your industry and are genuinely interested in your prospect's success. You also establish credibility with your prospect by showcasing your knowledge, and how it has helped other clients with the same problem.

11. B2B Email Template to Land a Meeting with Anyone 

Goal: Find the right person to speak with at a target company. 

Hi [Name], 

I am writing to find the appropriate person to handle [Department (i.e., media)]. In that pursuit, I also wrote to [Person X, Person Y, AND Person Z]. Let me know how your calendar looks and if talking makes sense. What does your calendar look like if you are the appropriate person to speak with? If not, who do you recommend I talk to? 

Thanks, 

[Your Name] 

When to Use This Cold Email Template: 

Use this template to land a meeting with an ideal prospect. 

Why This Cold Email Template Works: 

Keeping it short and sweet, this email template immediately states the purpose and details what you want the prospect to do. It also allows them to pass the information along to the correct person. Example of B2B email to land a meeting with anyone.

12. B2B Email Template for When You Keep Getting Ignored 

Goal: Inject humor into an email to restart contact with an unresponsive prospect. 

Hi [First Name], 

I've tried to reach you a few times to go over suggestions on improving [Business Needs] but haven't heard back, which tells me one of three things: You're all set with [Business Need], and I should stop bothering you. 

You're still interested but have yet to have the time to get back to me. If you've fallen and can't get up, let me know, and I'll call someone to help you. Please let me know which one, as I'm starting to worry! 

[Your Name] 

When to Use This Cold Email Template: 

Re-start contact with an unresponsive prospect. 

Why This Cold Email Template Works: 

Let’s face it: being left on read comes with the territory of sales. This email template helps you navigate being ignored by a prospect by reminding them of your intentions with a humorous, low-stakes sign-off.

13. B2B Email Template That Appeals to Pain Points 

Goal: Show the prospect you understand their business needs. 

Hi [First Name], 

Many of our enterprise customers, like [Competitor], have huge sites and multiple domains, making it challenging for them to manage their [Business Need] effectively. After they started working with [Your Company], [Competitor] was able to use [Your Product] to improve [pain point]. The [X results] they achieved through their work with [Your Company] also drove over Y% growth in [clicks, followers, sales, etc.]. 

Want to dig in further to see how our [Your Product] can benefit your organization? I'd love to chat over a 15-minute call to share more. You can reply to this email, and I'll schedule a time to talk! 

Chat soon, 

[Your Name] 

When to Use This Cold Email Template: 

When you want to let a prospect know you understand their needs. 

Why This Cold Email Template Works: 

This email is appealing because it provides an example of how the product helped solve a problem for another customer, establishing credibility with the prospect. Then, it allows them to reply and learn more about how the product could benefit them.

14. B2B Email Template for Connecting With People Who Downloaded From Your Website 

Goal: Engage with a prospect who has recently interacted with your content. 

Hi [First Name], 

This is [Your Name] from [Company]. I noticed that you [downloaded/watched/listened to] our [piece of content], [link]. I wanted to ensure you got the [piece of content] and to see if you had any questions. There is a lot of information in there, and I hope to help you find the answers you seek. Let me know if you would like to schedule some time to chat. 

Thanks, 

[Your Name] 

When to Use This Cold Email Template: 

To engage with a prospect you know is interested and engaged with your website content. 

Why This Cold Email Template Works: 

This template builds on the recipient's interest in their engagement with your website. It offers a segue into establishing rapport and helps you flex your expertise in offering to help them get the most out of your content.

15. The BAB formula cold email template 

Goal: Use the BAB email formula to create a compelling cold email. 

• Before: Describe the current issue or problem a lead is facing. 

• After: Paint a picture of what having the problem removed or improved situation looks like. 

• Bridge: Show how your offer solves the problem, betters their lives, and present your value proposition on the highest level. 

Questions to be asked:

• What motivates you? 

• Money, success, or maybe the fear of failure? 

• Research has shown that our motivations stem from two primal drives: 

1. Seeking pleasure

2. Avoiding pain

The before-after-bridge formula harnesses the power of motivation to create compelling B2B cold emails that trigger a response. 

Here’s our version of that B2B email template. 

Hi [First Name], 

What would you [or leads company] do with [the significant benefit of your product/service]? Does that seem unrealistic? Well, it’s happened to more than a few of our customers. You are including [your customer] who [insert benefit or success stats] when they used [your product/service]. 

As you might have noticed, both companies are similar in size and industry to [lead’s company]. I’m confident [your company] can get you similar results. Would you have some free time next week for a personalized demo?

16. The PAS Formula B2B Cold Email Template 

Goal: Use the PAS email formula to create a compelling cold email. 

• Problem: Vividly highlight an issue that causes the prospect’s pain/frustration. 

• Agitate: Agitate it. Explain the consequences of it happening. 

• Solution: Offer a solution to remove/avoid the pain points caused by said problem. 

While the BAB formula has a positive approach, the PAS is the opposite. It relies on the “avoidance of pain” to motivate a response. 

Template: 

Hi [First Name], 

Does your [lead’s company] suffer from [painful problem]? It’s a tough issue to overcome, something most [companies in your lead’s industry] suffer from. And it can cost [stat or research to agitate painful problem]. Our [product/service] helps you avoid this with [benefit /one-sentence pitch]. I’d love to show you more. 

Are you open to a call at [date and time] next week?

17. The “Better Way To” Cold Email Template 

Goal: Show prospects how to improve a process they’re likely unhappy with. 

If someone is looking for a product or service, they want to find a better way to execute a strategy that is causing them problems. The “better way” cold email involves finding this issue or bottleneck your lead faces and then showing how your product/service solves it. Simple, but very powerful. The more relevant and timely this message is, the higher its chances of securing a response. 

B2B email template: 

Hi [First Name], 

With the new Google updates and penalties, working around them by [better way to deal with problematic bottleneck or issue] is time-consuming. Our [company app service] has developed a way that lets you [fix bottleneck or issue] without [cost of less-optimal way to fix bottleneck or issue]. We’ve helped companies like [company name] achieve [results of the better way]. 

Can you lend me your ear for 15-20 mins this week? I would love to see if we can help you, too.

18. The Competitor Satisfaction B2B Cold Email Template 

Goal: Use a competitor's product to establish rapport with a prospect. 

If your prospect is actively in the buying cycle, they’re also looking at your competitors. Don’t ignore this fact. Use it to your advantage. This sales email template allows you to show leads why you’re different/better than a competitor they’re using or researching. Don’t make the mistake of bad-mouthing competitors. Combine a neutral tone with your USP to explain why you might be a better fit. 

B2B email template: 

Hi [First Name], 

I was browsing your website and saw you are using [competitor’s product]. How is it working out for you? I work for [your company]. Our [product] is similar to [your competitor’s product]. Only our customers report we’re better with [essential USP and differentiators]. This might work better for [lead’s company]. 

I would love to hop on a quick call with you to see if we could improve [lead’s] company] better. How does [date and time] work for you?

19. The Recent News B2B Sales Email Template 

Goal: Leverage recent news to establish first contact with a prospect. 

The recent news cold email example helps you break the ice and establish first contact. Let them know who you are and why you’re emailing them. You email a prospect about a recent: 

• Review

• Piece of news

• Win they’ve had 

B2B email template: 

Hi [First Name], 

Congratulations on your recent round of funding! Your shining reviews on [insert link or mention site] say much about your team. You’re going to make an impact on the [insert industry/market] soon. I just wanted to say congratulations, and I look forward to more good news about [their company]. 

My name is [your name], I work at [your company], and we [one-pitch sentence]. If you need anything at all, give us a shout.

20. The ‘We Help Famous “X”, We Can Help You’ Sales Email Template 

Goal: Use social proof to establish credibility and encourage a response. 

Social proof reduces friction and makes it easier for leads to take action. If you have high-profile customers that your prospect will relate to, use them as social proof. Show your numbers and how you’ve helped, then translate this into your ability to help your prospect's company. 

It doesn’t have to be a Fortune 500; it could be a happy customer with whom your prospect is familiar. We know relevance is critical to the best B2B cold email examples. 

B2B email template: 

Hi [First Name], 

I know you’re busy, so here’s the deal: I recently helped [insert famous company you helped] to [result you helped achieve]. This is one of [your company] biggest success stories to date. We’ve also received shining reviews from the likes of [company1] and [company 2]. I’m emailing you because I think we can [insert benefit/pitch] for [lead’s company], too. 

How do you feel about a 5-minute phone call next week?

21. The “Up To You” Cold Email Template 

Goal: Give the prospect control to reduce anxiety and encourage a response. 

Do you know the number one turn-off for prospects? Being pushy. By relinquishing control completely to your prospect, this B2B sales email template encourages a response by silencing the “salesy” edge in your cold email outreach. 

B2B email template: 

Hi [First Name], 

I found you through your [site/social media profile]. I see you’re climbing the ranks on Google, deservedly so :). I’m an [expert/job role] at [your company] and realized you could reach page 1 faster by implementing these two tips: 

[Tip 1] 

[Tip 2] 

There’s a third tip, but I don’t want to overwhelm you. 

If the first two help, do you want me to send you the third? If not, I understand. No hard feelings :) 

22. The Press Mention 

Unleash the power of social proof with the impactful press mention email template! This template showcases any positive press coverage or media mentions your company has received. A benefit of highlighting your company’s recognition in reputable publications is that you build credibility and generate interest from your recipients. 

Introduction and Context​

“We are thrilled to share the exciting news! Our company has recently been featured in [name of publication] for our [mention the specific accomplishment, achievement, or innovation].” 

Emphasize the Credibility of the Publication

“[Name of publication] is a highly respected and influential platform in our industry, known for its accurate and insightful coverage.” 

Quote or Highlight the Press Mention

“In the article, [quote a snippet or highlight the key points mentioned about your company].” 

Express Gratitude and Pride 

“We are incredibly honored to have our work recognized by such a reputable publication, and it is a testament to the dedication and expertise of our team.”

Connect the Press Mention to Your Recipient’s Interests. 

“We thought you would be particularly interested in this news, as it aligns with your work in [specific area, industry, or expertise].”

Call-to-action and Next Steps

“If you want to read the full article or have any questions about our company or the mentioned accomplishment, please feel free to reach out. We would be delighted to share more information with you.” 

Don’t unthinkingly send emails without considering these tips: 

• Choose notable and relevant press coverage. 

• Showcase key achievements or innovations. 

• Share the press mention through multiple channels. 

• Press mentions are potent tools for establishing your brand’s authority and generating interest in your offerings. 

By utilizing the press mention email template, you can use the credibility and social proof provided by reputable publications.

23. B2B Cold Email Template for Referral 

Here is a tried and tested referral email sample you can use. Moreover, write about what you learned about them; adding a touch of humor always stays in style. 

B2B Cold Email Template for Referral Subject: 

{{First Name}} --  {{Prospect’s Name}} referred me over to you, 

Hi {{firstName}}, 

Our founder, {Founder’s Name}}, couldn't stop talking about {{companyName}} during our weekly meeting and asked me to reach out… he put so much emphasis that I wrote your name on my fridge…. Not sure if you have heard of us, but at {{Your Company’s Name}}, we regularly work with SaaS and professional service companies to help them automate and scale their outbound sales programs. I searched your LinkedIn profile to get a sense of who you have on your team right now, and I agree that you could be a good fit for our program. 

We see that companies of your size, with your team structure, often run into challenges trying to scale without dumping a ton more money into ads that might not work, outsourcing, or adding more salespeople. Would you be open to chatting about what you are currently doing to see if there is a fit and learning about a few lesser-known ideas we developed that could help? 

If so, reply to this email, and we will set it up. 

{{Signature}} 

Related Reading

• Best Cold Email Software
• How Long Should a Cold Email Be
• B2B Cold Email Response Rates
• How to Improve Email Deliverability
• Unlimited Email Hosting
• Email Testing Tools
• Best Email Deliverability Tools
• Sales Email Automation Tools
• Email Scraping Tools
• Best Sales Prospecting Tools
• Email Warm Up Tools
• Email Personalization Tools
• Mailscale Alternatives
• Mailforge Alternatives

10 Mistakes to Avoid in Your B2B Cold Email Campaign

1. Cram Several Ideas, Talking Points, and CTAs into the Email.

You might have a fantastic product, but highlighting too many value props in your emails will confuse readers. After all, a typical sales adage goes, "A confused mind says no." With this in mind, stick to one idea in your email. All of your copy should support that one idea, whether I'm: 

• Piquing their interest

• Adding value

• Making a persuasive claim

• Providing proof to support my claims

Avoid adding these common missteps in my sales emails: 

• Multiple themes in the email

• Claims irrelevant to my main point

• More than one call to action

2. Make It Lengthy.

Generally speaking, your buyers only want to read a mini-ebook in an email if they already know who you are. You must provide value and establish trust before I can earn their attention. With that in mind, structure my cold sales email in a way that clearly and concisely communicates the following: 

• The value I add

• The offer I'm making

• The proof that supports it

• The action I want the prospect to take

If my emails are running too long, here's what to watch out for: 

• Muddying details and irrelevant information

• Boasting or making claims that aren't grounded

• Asking the prospect to do too many things ("A confused mind says no.") 

A caveat: No hard word or character count makes for a successful sales email. An email copy should be sent as long as it needs to be to achieve my desired outcome. With this in mind, sales email length can vary according to your: 

• Buyers' preferences

• Their intent

• How much engagement out of your copy

Long-form sales emails do have their place. For example, Close.com uses one because its subscriber engagement rate is high enough to warrant it. However, in many "cold" emailing situations, I may not have enough engagement to justify it.

3. Talk About and Celebrate Yourself or the Business Instead of the Customer.

Like in real life, too much "me, me, me" can be grating. Keep my email private about why I'm fantastic, especially if I'm reaching out cold. Instead of talking about myself, I focus on helping the prospect overcome a problem they have. Double-check to ensure my email has language around my prospect's pains. Have a copy that focuses on features rather than benefits

4. Make It Fancy.

Overly fancy email templates can make my emails seem impersonal and spammy — even with customization. No one thinks they're getting a personal email if it's too pretty. Keep an eye out for more time spent on visual collateral rather than copying generic language that reads like it could apply to anyone. There is a lack of segmentation in the email list

5. Add Too Much Fluff, Jargon, and Filler Phrases.

I know that sending a sales outreach email can be nerve-wracking. It’s easy to get caught up in concern for what the person on the other end thinks of me. If it’s any consolation, I don’t remember the name of any salesperson who has sent me a cold email or any salesperson who sent repeated emails. If a prospect doesn't know me, then they know I'm probably being sold to. Soft language beats around the bush and undercuts my message, defeating a cold email's purpose. 

Watch out for these email phrases to avoid: 

• "You don't know me, but..." 

• "Whenever you have a second..." 

• "I know your time is valuable, but..." 

• "Would it make sense for us to chat?" 

• "Sorry to bother you..." 

Instead, I use phrases that: 

• Convey value

• Get to the point

• Call the prospect directly to action. 

If they're not interested, they won't do it anyway, and softer language will not change that fact.  

6. Write Like a Robot.

It's a mistake not to include a human element in my emails. Cold, rigid emails that do nothing but harp on generic marketing points are a surefire way to turn prospects off. 

I scan my email before I send it to catch phrases like: 

• "To whom it may concern," 

• "Thanks in advance," 

• "I guarantee that this product will..." 

Instead, I rely on what I know about my buyer persona and create personalized messaging that asks them questions and speaks directly to their pains.

7. Use Too Many Emojis and Other Special Characters.

Avoid typing like this! It can be seen as spammy and unprofessional!!! A well-placed emoji or exclamation mark can add flavor to the copy, but the caveat is "well-placed." Avoid using too many memorable characters, such as: 

• Exclamation points

• Semicolons

• Parenthesis 

• Dashes

Instead, I recommend being as straightforward as possible. Be sparse with your: 

• Emojis

• Bolding

• Italics

8. Make Several Spelling and Grammar Mistakes.

Speaking of spammy, sending messages with too many grammar or spelling mistakes is an excellent way to look sloppy (haha). At worst, it: 

• Erodes trust

• My authority

• Professionalism are questioned

To maintain credibility with prospects, I recommend: 

• Reading my email aloud before sending it

• Running it through a spell checker

• Asking a colleague to proofread

9. Not Authenticating My Emails.

Email authentication is an essential aspect of email deliverability. It involves setting up:

• SPF (Sender Policy Framework)

• DKIM (DomainKeys Identified Mail)

• DMARC (Domain-based Message Authentication, Reporting, and Conformance) records. 

For the uninitiated: 

• SPF validates that the sending server is authorized to send emails on behalf of my domain

• DKIM adds a digital signature to verify my email’s integrity

• DMARC provides an additional layer of authentication and reporting

Implementing these protocols helps to establish credibility with ESPs and lowers the chances of my cold emails being marked as spam.

10. Not Warming Up My Email Account.

Creating a new email account or suddenly increasing my email sending volume increases the likelihood of my emails going to the spam. Increasing my email sending volume suddenly can raise red flags for ESPs and may consider me as potential spam. As a result, my emails may get delivered to the Spam folder instead of the Primary inbox. That’s why it’s essential to warm up my email account by sending a small number of emails daily and gradually increasing the email-sending volume over time. 

I consider sending emails to engaged contacts before initiating my cold email outreach campaign. This approach will signal ESPs that my email account is legitimate and trustworthy, help establish a positive sender reputation, and improve the deliverability of my cold emails.

Start Buying Domains Now and Setup Your Email Infrastructure Today

Cold emailing is like walking a tightrope. One wrong step and your outreach efforts could plummet into the dark abyss of the spam folder.  The key to success is getting your emails into the right inbox. You need a solid email infrastructure to back your cold email campaigns. Inframail is the new standard for cold email infrastructure. With unlimited inboxes at a single flat rate, we provide the technical setup you need to reach more prospects without the usual headaches and costs. 

Microsoft-Backed Deliverability and Dedicated IP Addresses

What makes Inframail different from traditional cold email providers? 

To ensure your emails get delivered, for starters, we offer: 

• Microsoft-backed deliverability

• Dedicated IP addresses 

Traditional cold email services don't provide the deliverability and performance you need to run successful campaigns. With Inframail, you can rest assured that your emails will land where they belong: the targeted recipients' inbox. 

Automated Technical Setup for Cold Emailing

Cold email infrastructure is complicated, and it takes a ton of technical know-how to get everything running smoothly. You don't have to spend hours wrestling with difficult email configurations because Inframail simplifies the process with automated: 

• SPF

• DKIM

• DMARC setup 

Instead, you can hit the ground running and focus on what matters: connecting with more prospects. 

Priority Support for Cold Email Infrastructure

As a cold email sender, you won’t just be starting from scratch. You’ll have been sending emails from your domain before your first outreach campaign. So, when you transition to cold emailing, you want the technical setup to go smoothly. Any hiccup during this process could delay your outreach efforts and cost you valuable time and leads. 

Inframail minimizes this risk by providing 16-hour priority support every day. If you have any questions about your cold email infrastructure, reach out to our expert team, and we’ll help you get back on track.

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