40+ Best Sales Prospecting Tools for Smarter Lead Generation

40+ Best Sales Prospecting Tools for Smarter Lead Generation

40+ Best Sales Prospecting Tools for Smarter Lead Generation

Nov 11, 2024

woman working with leads - Best Sales Prospecting Tools

Sales prospecting can feel like navigating a minefield. You identify a promising lead, step forward, and discover they've been in a long-term relationship with your competitor. You can’t help but wonder how you will find your next sales opportunity. Fortunately, there are tools to help you speed up the process of finding sales prospects and streamline your outreach so you can connect with leads before they lose interest or go cold. This article explores the best sales prospecting tools to help you accelerate lead generation, streamline outreach, improve cold email deliverability, and ultimately increase sales conversions.

Inframail's email infrastructure is one of the best sales prospecting tools for reaching your goals. It improves your cold email deliverability and speeds up finding and contacting warm leads by helping you prepare your email system for outreach and establishing a good sender reputation with inbox providers.

Table of Contents

What is a Sales Prospecting Tool?

woman working - Best Sales Prospecting Tools

Sales prospecting is identifying prospects or leads who have expressed interest in what you or your company has to offer. The sales prospecting process comprises three main parts: 

Research

Here, you'll do your homework on potential leads to gain as much information as possible and refine them into prospects. You'll do this by: 

  • Checking LinkedIn profiles

  • Subscribing to their social media channels

  • Checking their website

  • Studying their company

Qualification

Once you've gathered information on all your prospects, you need to prioritize them to know which ones to target first. The urgency of contact, their interest in your product, and the value they could bring to your business are a few parameters to factor into your ICP (Ideal Customer Profile) as you compute their score, but make sure your priorities are correct. 

Outreach

Once you're informed and targeting the right prospects, craft a personalized message for each. Some professionals prefer to be contacted by email or text, while others prefer a personal call. So, if possible, reach out according to your prospects’ preferences. 

What Is the Difference Between Leads and Prospects?

“Prospect” and “lead” are different, and you should not use them interchangeably. This is because every prospect is a lead for your business, but not every lead is a prospect. 

A lead is any potential customer who’s shown interest in your product. This could be by signing up for your newsletter, downloading my ebook, or reading your latest blog post. They are not necessarily a good fit for you presently. 

On the other hand, a prospect is a lead that fits your buyer profile, has the required buying power, and shows genuine interest in your message or offerings. 

How Sales Prospecting Tools Help Qualify Leads and Boost Conversion Rates

So, prospects are the most interested and qualified leads based on your sales prospecting techniques. With the help of sales prospecting tools and sales prospecting software, you can identify and nurture these prospects more effectively. 

Prospecting tools for sales can streamline this process, such as:

You can convert prospects into buyers more quickly than other leads by leveraging: 

  • Prospecting platforms

  • Prospecting software

  • Top sales prospecting tools

Where Do Sales Prospecting Tools Fit In?

Sales prospecting tools refer to all tools that help connect with potential clients. A common mistake is selecting a tool without carefully considering your current prospecting and what type you want to expand based on how your target customer spends time or is most likely to engage. 

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: 

  • Identify high-quality prospects. 

  • Qualify and prioritize these prospects. 

  • Find accurate contact data for your prospects. 

  • Engage with your prospects. 

Essential Features to Look for in Sales Prospecting Tools

You’ll likely need a prospecting tool that allows you to: 

  • Build your prospect list: This is essential for getting the whole show on the road. A good prospecting tool will identify and pull in new leads for your sales team to nudge through the sales funnel. 

  • Find contact details: Finding contact details is essential to generating new leads. While you may be roughly aware of the businesses and business types you want to target, you can’t start selling unless you know the person and department who can help you and their contact details. 

  • Qualify prospects: Qualifying prospects will save you time and resources. Good sales prospecting tools automatically qualify prospects, enabling you to prioritize high-quality leads likely to convert quickly. 

  • Schedule meetings: Sales meetings can make or break a sale. So, it’s essential that prospective clients can easily arrange convenient meetings with you. Good sales prospecting software will make scheduling meetings that work well for all parties quick and easy. 

  • Engage your leads: Engaging with leads is a vital but tricky part of sales. You need a sales prospecting tool to empower your salespeople by providing valuable insights into what prospects need and when they need it. 

  • Manage your deals: Persuading clients to convert is only the first part of a B2B sales process. For the best chance of success, you need to be able to manage deals on an ongoing basis. 

So, pick sales prospecting software that helps you to do so. If you're lucky, you can find one that does all five things well. You might need a few tools to cover all the necessary functions.

What Are the Different Types of Sales Prospecting Tools?

Sales prospecting tools come in different forms. Some of the most common types include:

Lead Generation Tools

It makes it easier to find prospects ready to purchase. These tools improve the selling workflow and experience for the salesperson and increase productivity. Companies typically look for these tools to increase their sales in a new market or significantly increase revenue in a current market. 

For example, these tools can flag when a prospect searches for topics related to the business problem your product solves. Other lead generation tools, like a power dialer that lets you call five people simultaneously, also make it possible to reach out to prospects in a mass volume. 

How to Choose the Right Sales Prospecting Tool Based on Your Target Audience and Sales Channels

The most effective lead generation tool depends mainly on your target customer. If your conversation rates are higher through social media than by phone, purchasing a power dialer is not the best choice. Carefully examine your analytics and future goals to determine what tool will help expand the areas where you are currently most successful with prospects. 

CRM Software

A CRM manages all your company’s interactions with customers and prospects, including: 

  • Sales calls

  • Customer service interactions

  • Social media

  • Marketing emails

Sales teams often refer to the CRM data as the record of truth. By staying connected to your customers and improving relationships, sales representatives can: 

  • Streamline processes

  • Improve profitability

  • Grow the business

A CRM is a single source of truth for your sales team. Instead of separate lists and spreadsheets, all sales activities are captured in a central hub to create a master to-do list. 

Leveraging CRM and AI-Powered Tools for Optimized Prospect Assignment and Targeting

With the right CRM tool, leaders can easily assign prospects to representatives, making prospecting more manageable. Sales teams can also more effectively use analytics to target prospects most likely to convert. An AI-powered CRM tool can provide step-by-step guidance on the next-best action with specific prospects and customized workflows for each representative. 

Social Media Prospecting Tools

Social media is a powerful platform for business. Some prospecting tools can scrape social media for data that helps you find specific prospects that need and demonstrate readiness for your product. 

For example, they can identify a social media post relevant to the business problem your product solves and then reach out to all users who commented on or liked the post. AI capabilities have made these tools even more popular. 

The Rise of AI and Social Media in Sales Prospecting: Expanding Beyond Traditional Outreach

Companies are using these tools as an additional channel to phoning prospects and are seeing solid results in this area. As innovations continue in AI and social media, expect the functionality and capabilities of this type of sales prospecting tool to increase rapidly.

What Are the Benefits of Sales Prospecting Tools?

While sales prospecting can be conducted manually, sales prospecting tools provide unique advantages. See the expected benefits below. 

You’ll Boost Sales Prospecting Efficiency

According to HubSpot research, in 2022, 29% of salespeople reported that improving sales process efficiency was their top goal. To create a more efficient sales process, teams must focus on all sales lifecycle stages, including how prospects are identified. 

Unlike manual prospecting, sales prospecting software lets you quickly identify potential customers. You can also automate the search process to save time and resources. 

Prospect and Data Quality Will Improve

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Even when salespeople can identify interested customers, 19% of salespeople struggle to contact decision-makers directly. 

Sales prospecting software solves both problems by helping salespeople: 

  • Find

  • Qualify

  • Prioritize leads

These solutions help teams find accurate contact data and manage outreach. 

You Can Conduct Sales Prospecting at Scale

Meeting sales quotas is a top challenge for 20% of salespeople. 26% of salespeople only get 1 to 10 new leads weekly. For most salespeople, more than this number is required with manual prospecting. 

When each stage of the prospecting process is automated (in part or entirely), your tea can speed up the process by: 

  • lifeDiscovery

  • Quaication

  • Outreach 

Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile.

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40+ Best Sales Prospecting Tools

Sure, here’s a list of the top sales prospecting tools, ideal for different needs and stages of the sales process. Each has unique benefits that can improve efficiency, engagement, or lead nurturing. 

1. Inframail 

HubSpot Sales Lead Software

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup  

Main benefits of using our service: 

  • Automated SPF

  • DKIM

  • DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily 

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether you're: 

  • An agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales 

Get started buying domains to set up your email infrastructure today.

2. HubSpot Sales Lead Software

HubSpot Sales Lead Software

If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub. Here, you can find prospects and leverage additional features to move them along the buyer’s journey. 

Core features include: 

  • Automated prospect list building and real-time prospect tracking: This allows you to see which companies visit your website and what actions they perform on your site. 

  • Custom views: Here, you can sort and prioritize prospects using filtering criteria. That includes: 

    • Sorting by the user’s number of visits

    • Number of page views

    • Location

    • Company size

  • Automations: This helps to ensure timely prospect engagement. You can set automated notifications to alert your team when high-priority prospects engage on your site. 

  • Automated email sequences: This feature optimizes and boosts the effectiveness of your prospect outreach. 

Exploring HubSpot’s Sales Hub: Core Features, Pricing Tiers, and Value for Prospecting Teams

What we love: 

Besides its powerful core prospecting features, HubSpot’s sales lead platform offers a comprehensive solution. 

Pricing: 

  • A limited version is free as part of HubSpot’s Sales Hub. 

  • For more advanced functionality, HubSpot offers premium features in the Sales Hub’s 

  • Starter: 

    • $45 per month

  • Professional: 

    • $450 per month

  • Enterprise versions: 

    • $1,200 per month

3. LinkedIn Sales Navigator

Best Softwares - Best Sales Prospecting Tools

LinkedIn has a huge global user base of 875 million members. Many of this user base are high-income earners currently “in the market” to buy products. Nearly 16 million people hold ownership or senior C-suite positions within their organizations. LinkedIn Sales Navigator is a sales tool designed to help you engage with prospects on this powerful platform. 

Critical Benefits of LinkedIn Sales Navigator for B2B Prospecting and Personalized Outreach

Core features include: 

Advanced search capabilities leverage filters such as: 

  • Job titles

  • Organization size

  • Company

Custom prospect list building and management. Here you can take notes and get alerts about relevant prospect updates, such as job changes. 

Personalized prospect outreach via LinkedIn mail. 

What we love: LinkedIn Sales Navigator can tap the most important social media platform for B2B businesses. Here, you can find prospects with precision and ease. 

Pricing: 

Available upon request.

4. PartnerTap

Best Softwares - Best Sales Prospecting Tools

If you want to leverage your ecosystem, PartnerTap may be your solution. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. 

This works via a simple three-step process: 

  • After you sign up for the platform, your data is automatically pulled from your customer relationship management system (CRM) or a CSV file. 

  • You then invite your partners to connect on the platform at no cost. 

  • Once you’ve done this, PartnerTap allows you to uncover overlapping customers, prospects, and opportunities within your ecosystem. That includes prospects of current customers of one or more of your partners. Plus, you (and your partners) have full control over what and how much data you share. 

Leveraging Partner Ecosystems for Prospecting: How PartnerTap Unlocks New Opportunities

What we love: 

For many salespeople, partners are often an untapped or underutilized prospecting resource. PartnerTap provides a non-competitive, mutually beneficial system for uncovering opportunities throughout your partner ecosystem. 

Pricing: 

Available upon request.

5. Apollo

Best Softwares - Best Sales Prospecting Tools

Apollo is a sales intelligence and engagement platform that enables: 

  • Prospect discovery

  • Outreach

  • Management

The platform’s engagement features (especially those that leverage automation and AI) are incredibly powerful. 

Unlocking the Power of Apollo: Advanced Prospecting Features, AI Insights, and CRM Integrations

Core features include: 

A prospect database of over 250 million contacts, including verified phone numbers, email addresses, and job titles. These prospects can also be filtered using 200+ attributes. 

Prospect monitoring functionality. This alerts you of the following:

  • Job changes

  • Funding, news

  • Hiring decisions

Artificial Intelligence (AI). This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. 

What we love: 

Apollo has multiple integrations. 

  • You can integrate your CRM

  • Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections. 

Pricing: 

  • Limited versions are available for free. 

  • For more advanced functionality, paid plans start at $39 per monthly user.

6. Salesflare

Best Softwares - Best Sales Prospecting Tools

If you sell to businesses (B2B) and want a complete sales prospecting solution, Salesflare may be the solution for you. 

Core features include: 

  • A robust LinkedIn integration. You can add leads from LinkedIn, find their email addresses, and easily enroll them in an email sequence. 

  • Email campaigns and sequences. This tool helps you automate your outreach and follow-up emails so you don’t have to send many manually. It works seamlessly with Google Workspace and Microsoft 365

  • Automated data enrichment. This feature enriches your leads automatically with data from LinkedIn and other publicly available sources, as well as from email signatures. Add leads from anywhere with the Chrome extension. Open the extension on any website and find the right contact person, including their contact information. 

Salesflare: A Simple, All-in-One CRM Solution for Efficient Sales Prospecting and Deal Management

What we love: 

Salesflare is not just a sales prospecting tool. It’s comprehensive sales CRM software that is simple to use and easy to keep up to date so you can turn all these leads into deals. 

Pricing: 

Salesflare offers three pricing plans: 

user per month

  • Pro:

  • $49 per user per month

  • Enterprise: 

    • $99 per user per month

7. Wiza

Best Softwares - Best Sales Prospecting Tools

Wiza is a sales prospecting tool for: 

  • Sales

  • Marketing

  • Recruiting professionals

It provides a large, searchable database of B2B professionals that both personal and company filters can filter like: 

  • Name

  • Job title

  • Industry 

It offers real-time verified contact data like email addresses and phone numbers to power your outreach. 

Maximizing Lead Generation with Wiza: Real-Time Contact Verification, LinkedIn Integration, and Bulk Exporting

Core features include: 

  • Over 830 million contacts, including: 

    • Verified email addresses

    • Phone numbers

    • Current job titles


  • Ability to export up to 10,000 leads at a time as well as send contact information directly to CRMs like: 

    • HubSpot

    • Salesforce

    • Outreach and more

A free Chrome extension that enables you to view contact data on LinkedIn and export in bulk via LinkedIn Navigator and LinkedIn Recruiter

What we love: Wiza verifies all contact data in real time, ensuring you have the most accurate contact information available for your outreach. 

Pricing: 

  • Wiza offers a free version that includes 25 email and phone credits. 

  • For more advanced usage and functionality, paid plans start at $25 monthly.

8. Crunchbase

Best Softwares - Best Sales Prospecting Tools

Crunchbase is a company database that collects insights on private and public companies. You can filter prospects based on company, investor, and funding data here. Crunchbase also gathers the latest news on the companies you track. 

Crunchbase: Leveraging Verified Data and Market Insights for Smarter Prospecting and Trend Monitoring

Core features include: 

  • Access to verified contact data. You can also connect with contacts from within the platform. 

  • Account recommendations based on predefined criteria. 

  • Market monitoring. This helps you recognize industry trends early, track buying signals, and identify trigger events. 

What we love: 

With Crunchbase, you can access and monitor critical financial data and insights that indicate buying power and readiness. That includes: 

  • News related to funding

  • Information about funding type

  • Who financial backers are

Pricing: 

  • A limited version is available for free. 

  • For more advanced functionality, paid plans start at $29 per user a month.

9. CIENCE GO Data

Best Softwares - Best Sales Prospecting Tools

GO Data by CIENCE is an advanced sales intelligence tool that houses more than 200 million records that are regularly validated and updated for precision. The platform’s user-friendly interface simplifies the list-building process. 

It allows for virtually limitless configurations of Ideal Customer Profiles, which can be assembled using the SCIENCE Go Data builder within seconds. As one of the world's largest outbound services companies, its extensive network usage minimizes data decay by facilitating regular use and updates. 

CIENCE GO Data: Ensuring Compliance and Data Integrity for Effective B2B Sales and ABM Strategies

Data compliance is a priority for CIENCE, as they regularly cross-check mobile numbers with global Do Not Call lists, validate emails, and ensure all data handling aligns with B2B data best practices and country laws. CIENCE GO Data is a reliable tool for: 

With its extensive features and competitive pricing model, GO Data offers a unique, data-driven strategy for businesses of all sizes and industries. 

Precision Targeting with CIENCE GO Data: Advanced Search, ICP Management, and Personalized Outreach

Core features include: 

Advanced search capabilities, leveraging filters such as: 

  • Job titles

  • Seniority level

  • Organization size

  • Industry, revenue

  • Company

Custom ICP (Ideal Customer Profile) and account list building and management. GO Data enables you to configure and manage target profiles while being notified of updates, such as job changes. 

Precision targeting of prospects with the ability to directly access their validated contact information for personalized outreach. 

What we love: 

  • CIENCE GO Data empowers B2B businesses with unparalleled access to a rich, validated contact database. 

  • You can locate and engage your prospects with precision and ease. 

Pricing: 

Available upon request.

10. Usergems

Best Softwares - Best Sales Prospecting Tools

Usergems is a sales intelligence platform that offers two robust sales prospecting solutions: 

  • Account tracking: It allows you to monitor relevant job changes within target organizations. You can also access verified contact data and identify previous “touch points” within the organization. 

  • Contract tracking: It focuses on job changes for prospects, users, leads, and former customers. 

Every time a former lead or customer moves to a new company, it provides an opportunity to pitch your product or service to that new organization through a warm introduction. 

What we love: 

Not only does Usergems alert you when a former lead or prospect leaves their company, the platform also adds them to your CRM as a new contact (with their latest information). 

Pricing: 

Available upon request.

11. Leadfeeder 

Best Softwares - Best Sales Prospecting Tools

Leadfeeder is a B2B lead generation software with a tracker script to help you identify and monitor website visitors. 

Using Leadfeeder, you can: 

  • Identify the companies that visit your site. 

  • Monitor prospect behavior while on your site. 

  • Score and qualify prospects based on their activity on your site and demographic filters. 

  • Set up email alerts based on predetermined criteria.

  • Integrate with your CRM for data enrichment. 

  • Leadfeeder also provides a filterable contact database, which allows you to contact and engage with relevant leads. 

Turning Website Visitors into Leads: How Leaderfeeder Enhances Prospect Identification and Conversion

What we love: 

Prospects visiting your website have already shown interest in your product or service. This makes them more likely to engage and convert during the outreach stage. With Leaderfeeder, you can identify people who are most likely to buy. 

Pricing: 

  • A limited version is available for free. 

  • Paid plans start at $79 per user a month, allowing access to more features.

12. Owler Max by Meltwater

Owler Max by Meltwater offers several helpful features for prospecting and lead generation. These features enable sales professionals to identify and qualify potential prospects more effectively. 

Here are some key Owler features that support prospecting: 

  • Company Profiles: Owler provides detailed company profiles that include information such as: 

    • Key executives

    • Funding history

    • Employee count

    • Competitive landscape

  • Funding Insights: The tool provides information about: 

    • Funding rounds

    • Investments

    • Companies’ financial details

  • News and Alerts: Owler delivers real-time news updates about: 

    • Companies

    • Industry trends

    • Events

  • Competitor Analysis: The software allows sales professionals to conduct competitor analysis

  • Community Insights: Owler has an active community of contributors who share company information and insights. Sales professionals can tap into this collective intelligence to gather valuable prospecting insights, such as: 

    • Customer reviews

    • Product feedback

    • Industry trends

Unlocking the Power of Meltwater’s Prospecting Suite: Seamless Integration for Lead Qualification and Industry Insights

What we love: 

The software company belongs to big media intelligence player Meltwater, so customers can easily upgrade to a full-rounded suite to: 

  • Streamline their prospecting efforts

  • Identify qualified leads

  • Personalize their outreach

  • Stay informed about industry trends

Pricing: 

Available upon request.

13. Mixmax 

Best Softwares - Best Sales Prospecting Tools

Mixmax is a sales engagement platform designed to streamline and optimize the sales process for: 

  • SDRs

  • AEs

  • CSMs 

With its user-friendly interface and AI-driven automation, Mixmax enables multichannel prospecting, allowing sales teams to connect with: 

  • Leads across different platforms

  • Book more meetings

  • Close more sales

Enhancing Multichannel Outreach with AI-Powered Automation and Personalization

Core features include: 

  • The ability to create multichannel prospecting sequences including: 

    • Emails

    • Call tasks

    • LinkedIn connection requests

    • DMs

    • SMS

  • AI-powered email personalization tools that help users craft personalized emails and optimize send times, improving open and reply rates. 

  • Automatic syncing with Salesforce and HubSpot to ensure all communications and activities are logged, reducing manual data entry and maintaining up-to-date records. 

  • Automation tools that allow users to set up rules and triggers based on recipient actions, ensuring timely follow-ups. 

  • Email enhancements that help sellers stand out in a crowded inbox, like: 

    • In-email polls and surveys

    • One-click calendaring

    • Embedded CTA buttons

    • Link previews and more 

Streamlining Sales Outreach with Mixmax: AI-Powered Email Personalization and Seamless Tool Integrations

What we love: 

Mixmax integrates to the following platforms, making it easy for sales teams to adopt and use without needing to switch between multiple tools: 

  • Gmail

  • Outlook

  • Salesforce

  • HubSpot

The AI features for email personalization and timing are valuable for boosting open and reply rates. 

Pricing: 

  • Mixmax offers a range of pricing plans, starting with a free version. 

  • Paid plans with more advanced features start at $29 per monthly user.

14. Bombora

Bombora Company Surge is a software platform that helps users access and monitor intent data. Bombora collects data from a consent-based data cooperative of B2B publishers to do this. The platform then analyzes this data using machine learning and maps it to specific businesses. 

This data can then be used to: 

  • Score and prioritize prospects based on “readiness” or interest. 

  • Plan timely and relevant prospect outreach and follow-up. 

  • Identify “at-risk” accounts by seeing if prospects are also researching competitors. 

What we love: 

Bombora allows you to set up “automatic surge reports” that periodically populate your CRM with prospects showing buying intent. 

Pricing: 

Available upon request.

15. UpLead

Best Softwares - Best Sales Prospecting Tools

UpLead is a platform that offers users access to a suite of sales prospecting products. 

That includes three essential features: 

  • The prospector. UpLead’s prospector provides access to a database of over 100 million contacts. This database is filterable using 50+ search criteria such as industry, title, and location. Select prospects can then be pushed directly into your CRM. 

  • Email verification. The platform conducts an instant verification procedure to ensure accuracy. 

  • Data enrichment. UpLead users can upload a prospect list. The platform then automatically enriches each prospect with over 50 data points. 

What we love: 

  • UpLead uses a pay-as-you-go system, which makes it a more affordable solution for most salespeople. 

  • Users purchase “credits” that can then be used to download or export contacts. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at $74 monthly.

16. HG Insights

Best Softwares - Best Sales Prospecting Tools

HG Insights is a market intelligence platform. Specifically, this platform monitors the “digital infrastructure” of over 9 million companies and uses this data to produce actionable insights for sales teams. 

Here are some things you can do with HG Insights: 

  • Monitor and analyze your overall market. This can be used to estimate “vendor penetration” and identify opportunities in underserved markets. 

  • Identify high-quality prospects. Based on the current tech stack and usage data, these prospects will likely buy your product. 

  • Leverage “contextual intent data” for prospect: 

    • Qualification

    • Scoring

    • Prioritization

What we love: 

HG Insights is a potent tool for software companies because the platform focuses heavily on “technographic” data. You’ll find out which companies have installed certain technologies. This can help you narrow your pool of prospects. 

Pricing: 

Available upon request.

17. Cognism 

Best Softwares - Best Sales Prospecting Tools

Cognism is a sales intelligence platform that provides users access to a suite of products. These products include: 

  • A prospector. Cognism allows users to build prospect lists (which include email addresses and verified phone numbers) based on ideal customer profiles. 

  • A Chrome extension. This tool can export contacts from LinkedIn and push contacts into the user’s CRM from the sales navigator. 

  • Intent data monitoring. Cognism helps users identify prospects currently “in-market” and actively looking to purchase a solution. The platform pulls this data through a partnership with Bombora, the buyer intent platform listed earlier in the post. 

Why we recommend it: Cognism offers users a combination of artificial intelligence and human verification to ensure the accuracy of its data. 

Pricing: 

Available upon request.

18. TechTarget’s Priority Engine 

Best Softwares - Best Sales Prospecting Tools

TechTarget’s Priority Engine is an intent data platform that helps users engage with prospects in their technology category. 

Core features include: 

  • Identifying in-market prospects and building prospect lists based on intent data. Qualifying and scoring prospects using behavioral data. This data is also useful for understanding the buyer journey. 

  • Optimizing prospect outreach and improving response rates. 

  • Priority Engine uses AI-powered lead generation and intent data insights to aid in the process. 

What we love: 

  • TechTarget highlights high-quality leads. 

  • These prospects have been triple-verified and shown significant interest in your solution by conducting relevant research with TechTarget. 

Pricing: 

Available upon request.

19. Demandbase 

Best Softwares - Best Sales Prospecting Tools

Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. The program takes first-party data from your data sources (CRM, website, etc.), matches this data with information from third-party sources, and then analyzes the resulting data to draw insights. 

Leveraging Intent Data and Contact Insights with Demandbase for Smarter Prospecting

Here are some of the data and insights you can access from Demandbase: 

  • Company data. This includes data such as: 

    • Location

    • Revenue

    • Number of employees

  • Contact data. This database includes email, LinkedIn, and phone numbers for over 113 million contacts with decision-making positions within their organization. 

  • Intent data. Demandbase’s intent data leverages data science to determine and score buying intent based on the prospect’s search activity. 

What we love: Demandbase allows you to qualify, filter, and score prospects using intent data in various ways. For example, you can score based on what they viewed on your site or how long they spent there. 

Pricing: 

Available upon request.

20. Vainu

Best Softwares - Best Sales Prospecting Tools

Vainu is a B2B business database and sales intelligence software. 

Core features include: 

  • Company profiles: This allows users to filter through a database of millions of companies and identify prospects that fit their ideal customer profile. These profiles also include contact details such as emails and phone numbers. 

  • Workflow triggers: This allows users to enable automation. These trigger points can be used to build prospect lists based on predefined criteria. 

  • Artificial intelligence: This helps users identify buying windows and make prospecting suggestions. 

What we love: 

  • Vainu allows easy access to data and straightforward integration with multiple platforms. 

  • One of the top reasons Vainu users love the platform, besides its functionality, is its straightforward use. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at €6,600 per year with a one-time onboarding fee.

21. Tami

Tami allows users to build prospect lists from profiles in its extensive database. This database can be filtered using multiple conditions, including: 

  • Geographical area

  • Merchant size

  • Company type

  • Even by which bank the prospect uses

You can also access verified emails for decision-makers within their target organizations. And if contacts switch jobs, you can set up alerts to keep you up-to-date. 

What we love: 

With Tami, users can skip the gatekeepers and go straight to the correct contact points. 

Pricing: 

Available upon request.

22. Hunter

Best Softwares - Best Sales Prospecting Tools

Hunter is a platform for accessing verified and accurate professional email addresses. Results in Hunter are returned with a confidence score, which indicates the estimated level of accuracy of the email address. 

Simplifying Contact Discovery and Verification with Hunter: Efficient Tools for Email Search and Validation

Core features include: 

  • Domain search. This allows users to find the email addresses of all users linked to a specific domain. 

  • Email finder. This allows you to find a professional email address using the prospect’s name and the company’s website domain. 

  • Email verifier. This tool allows users to verify the validity of an email. 

What we love: 

Hunter makes finding contact information incredibly easy, even for users that have very little information to go on. 

Pricing: 

  • Hunter offers a free version of the platform that allows users to conduct up to 25 searches per month. 

  • Paid plans start at $49 per month.

23. Groove.co 

Best Softwares - Best Sales Prospecting Tools

Groove is a comprehensive sales engagement platform for Salesforce. 

Core features include: 

  • Multichannel campaign automation. Groove allows users to import prospects into automated, multichannel flows and sequences automatically. Users can also A/B test sequences and templates. 

  • Call automation and optimization. Groove provides a desktop app, the OmniDialler, allowing you to make calls within or from any webpage. You can also surface relevant information before or during calls. 

  • Online meeting scheduling. Groove offers users access to a customizable meeting-scheduling tool that allows users to schedule emails. 

What we love: 

Groove is a potent tool for email outreach and activity tracking. 

Pricing:

Available upon request.

24. Reply.io

Best Softwares - Best Sales Prospecting Tools

Reply.io is a sales engagement platform that uses automation and AI to streamline and supercharge your sales outreach. Whether you're trying to generate leads, connect with prospects, or close deals, Reply.io has the tools to make it happen more efficiently. 

If you manage multiple communication channels and need a tool to simplify the process, Reply.io is designed for you. It’s also well-suited for agencies that handle outreach for various clients and require a robust, scalable solution. 

Automating Multichannel Outreach and Lead Engagement with AI-Powered Sales Tools

Automatically reach out to prospects across different kinds of ways so you always know where your prospects are: 

  • Email

  • LinkedIn

  • Calls

  • SMS

  • WhatsApp

Let AI SDR Agents handle the repetitive tasks like sending messages and scheduling meetings, giving your team more time to focus on closing deals. Engage website visitors with a sales-trained AI Chat featuring video avatars. This chatbot captures leads and books meetings directly within the chat. Tap into a vast database of over 140 million verified contacts, ensuring your outreach always targets the right people with the most current information. 

Boosting Email Deliverability and Multichannel Outreach with Reply.io’s AI-Powered Automation

Get your emails into more inboxes with unlimited mailboxes and features that help: 

  • Warm up your email accounts

  • Avoid spam filters

  • Improve overall deliverability

What we love: 

Reply.io is an intelligent platform that enables you to do more with less effort. The AI features take much of the manual work off your plate, and the multichannel approach ensures you connect with prospects wherever they are. 

Pricing: 

  • The basics, including email automation and everything you need to start, like free warmups and unlimited mailboxes, start at $49/month. 

  • They also have options for custom features, such as AI SDR or agency-specific features.

25. Close

Best Softwares - Best Sales Prospecting Tools

Close is a comprehensive CRM for small-business sales teams. You must first import your prospect list into the CRM to use this platform. Then, you can filter this list using search tools and intelligent views. 

Here are some things you can do with Close: 

  • Automate cold calls through predictive dialing and leveraging Close’s “Power dialler.” 

  • Sync your existing email provider to receive and send emails within the CRM. Set up automated, customized, and personalized email sequences. 

In addition to these features, Close offers additional features specifically for sales leaders, such as reporting and call coaching. 

What we love: 

Close allows you to manage and automate almost all aspects of your prospect outreach and engagement without leveraging add-ons. 

Pricing: 

Prices start at $29 per user a month.

26. Lead Forensics

Best Softwares - Best Sales Prospecting Tools

Lead Forensics is powerful B2B lead generation software that allows businesses to turn website visitors into sales leads. It uses IP tracking technology to identify the companies that visit your website, even if they don't fill out a form or leave any contact information. 

Enhancing Lead Qualification and Timing with Lead Forensics: Real-Time Insights and Prioritization

With Lead Forensics, you can: 

  • Identify the companies that visit your site, including contact details for key decision-makers. See which pages your prospects visit and how long they spend on each page. 

  • Score and prioritize leads based on their activity on your site and other demographic and firmographic data. Integrate with HubSpot for easy lead management. 

  • Set up instant alerts to reach out to prospects at the right time. 

Personalizing Outreach with Lead Forensics: Turning Website Visitors into High-Value Leads

What we love: 

  • Lead Forensics provides businesses with detailed information about their website visitors, including contact details for key decision-makers. 

  • This makes it easier to personalize your outreach efforts and engage with prospects likely to convert into customers. 

Pricing: Available upon request.

27. GetProspect

Best Softwares - Best Sales Prospecting Tools

GetProspect is a platform that helps B2B companies increase lead gen and sales by providing valid prospects’ emails and other data. 

Core features include: 

  • GetProspect email finder extension. Scrape emails from LinkedIn, Sales Navigator, any company website, or the LinkedIn URL search. 

  • GetProspect B2B database. Find decision-makers and their business emails in seconds. 

  • Data Enrichment. Enriching thousands of records with 17 data attributes. 

What we love: 

You can fully try out the platform with a free subscription before upgrading to a paid plan. The available credits are unlimited. 

Pricing: 

  • A free subscription is available with 50 valid email addresses. 

  • Paid plans start at $49 monthly for unlimited users in one workspace.

28. Clearbit Prospector

Best Softwares - Best Sales Prospecting Tools

Clearbit is a web-enabled marketing automation platform that provides tools to nurture customer relationships throughout their life cycles. It is a B2C lead generation software that understands your: 

  • Customers’ needs

  • Identifies prospects

  • Personalize your sales interaction with them. 

It also offers several integrations and high customizability. 

Features: 

  • Lead management Dashboard 

  • Data integration 

  • Lead Database Integration 

  • Lead Notifications 

  • Lead Engagement 

Pricing: 

  • It offers multiple custom plans. 

  • You have to request a quote to find out.

29. Zendesk Sell

Best Softwares - Best Sales Prospecting Tools

Zendesk Sell is a sales force automation tool that enhances your sales teams’: 

  • Productivity

  • Processes

  • Pipeline visibility

It simplifies data recording and deal updates so reps and management can: 

  • Access

  • Analyze

  • Collaborate on relevant deal data

Features: 

  • Email integration 

  • Forecasting 

  • Lead scoring 

  • Application Integration 

  • Sales reporting 

Pricing: 

$19 per month per user to $199 per month per user. 

30. Overloop

Best Softwares - Best Sales Prospecting Tools

Overloop is a feature-rich CRM designed especially for outbound sales teams. It offers features to help you start new conversations with ease: 

  • LinkedIn marketing extensions

  • Cold emailing

  • Live chats

  • Web forms

  • Powerful sales automation 

Features: 

  • Cold email campaigns 

  • Lead generation and list building 

  • Workflows and automation tools 

  • LinkedIn extension 

  • Email finder 

  • CRM Features 

  • Contacts and organizations management 

  • Deals and pipelines 

  • Tasks, notes, and mentions 

  • Custom fields 

  • Reporting and forecasting 

  • Inbound Features 

  • Live Chats 

  • Web Forms 

Pricing: 

It costs $99 and also offers a free trial. 

31. Voila Norbert

Best Softwares - Best Sales Prospecting Tools

Norbert is one of the most intelligent sales prospecting software for lead generation. It finds and enriches anyone’s corporate email address with data that drives conversion. It is a fully featured Email Verification Software designed to help startups and growing agencies. 

Features include: 

  • Bulk email verification

  • Mail server validation

  • Lead enrichment

  • Email tracker

  • Bulk domain search

Pricing: 

It varies from $49 to $499 a month. 

32. Anymail Finder

Best Softwares - Best Sales Prospecting Tools

Anymail Finder helps you find real emails for people at any company! It only charges for server-verified emails, while pattern-matched emails are free. It allows easy data importing and works across platforms. 

Features: 

  • Advanced business intelligence 

  • Data virtualization 

  • Drone analytics 

  • Enterprise search tools 

  • Insight engines 

  • Predictive analytics 

  • Statistical analysis 

  • Text analysis 

Pricing: 

This tool offers a free trial and various paid plans starting at $149. 

33. SalesHandy

Best Softwares - Best Sales Prospecting Tools

SalesHandy is a data analytics and communication management tool that helps improve the performance and productivity of your sales team. It has advanced features like: 

  • File sharing

  • Email tracking

  • Live meetings

  • Email automation

  • Centralized document management

It is an affordable and handy tool that offers actionable insights about your prospects’ activities and their use of your sales material. 

Streamlining Sales Outreach and Lead Management with Comprehensive Email Automation Tools

Features: 

  • Email platform integration 

  • Notifications management 

  • Inbuilt message templates 

  • Email tracking and automation 

  • CRM integration 

  • Task management 

  • Content management 

  • Lead scoring and prioritization 

  • Email scheduling and automation 

Pricing: 

Its price starts at $25 monthly after a 14-day free trial. 

34. Datanyze

Best Softwares - Best Sales Prospecting Tools

Datanyze helps sales professionals find and connect with B2B prospects. Using a Google Chrome extension, it supplies actionable contact information such as email addresses, direct dial, and mobile numbers directly from your prospect’s LinkedIn profile. It offers a seamless customer experience with its smooth interface and an advanced dashboard that helps you find and target the best prospects. 

Leveraging Data-Driven Insights for Strategic Planning and Performance Management

Features: 

  • Performance management 

  • Performance metrics 

  • Profitability analysis 

  • Predictive analytics 

  • Powerful dashboard 

  • Key Performance 

  • Indicators Strategic planning 

  • Visualization and presentation 

  • Data analysis and visualization 

Pricing: 

It has a free version while its paid version costs $55 a month. 

35. Kixie

Best Softwares - Best Sales Prospecting Tools

Kixie is a complete solution for call center management. It seamlessly integrates with reputed CRM tools and offers intelligent features like: 

  • Auto-dialing

  • Click-to-dialing

  • Call recording

  • Live chat, etc. 

It also helps you improve your: 

  • Calling quality

  • Engagement

  • Sales reputation

Enhancing Customer Interaction and Sales Performance with Kixie’s Advanced Calling and Texting Features

And this allows all your customer-facing teams to boost their performance with advanced calling and texting features. 

Features: 

  • CRM integration 

  • Chrome integration 

  • Quality management 

  • Call routing Call recording 

  • Outbound call center management 

  • Queue management 

  • Workforce management 

  • Call reporting 

  • Call management 

  • Applications integration and management 

  • Real-time monitoring 

  • Live chat system 

  • Call monitoring 

  • Predictive dialer 

  • Campaign management 

  • Call logging 

Pricing: 

Kixie costs $35 to $65 monthly. 

36. AeroLeads

Best Softwares - Best Sales Prospecting Tools

AeroLeads is a powerful Prospect Generation SaaS that automatically finds relevant prospects and their contact details. The data it finds can be easily saved in your account, exported, or transferred to other CRM tools for future reference. It taps into hundreds of resources and millions of websites to find relevant leads and extracts data like: 

  • Name

  • Email

  • Contact us pages

  • Address

  • Phone numbers, and more! 

Features: 

  • Phone number search 

  • Company search 

  • Name search 

  • Bulk domain search 

  • Domain search 

  • Data segmentation 

  • Chrome plug-in 

  • Lead enrichment and management 

  • Email tracker 

Pricing: 

Its pricing starts at $49 and goes up to $499 monthly. 

37. Surfe

Best Softwares - Best Sales Prospecting Tools

Surfe (previously Leadjet) is a handy tool for connecting your CRM to LinkedIn through a single browser extension. It helps you: 

  • Create and enrich contacts

  • Find qualified emails

  • Synchronize your LinkedIn conversations

It connects your prospect’s LinkedIn profile to your CRM in one click without requiring manual lead capturing and data entry. Isn’t that convenient? 

Features: 

  • LinkedIn integration 

  • Data enrichment 

  • CRM fields editing 

  • Email and video support 

  • Account manager 

  • Reporting Message templates 

  • Profile History 

Pricing: 

Its price varies from $20 to $59 monthly. 

38. LinkPort

Best Softwares - Best Sales Prospecting Tools

LinkPort is another LinkedIn-to-CRM contact importer that allows sales teams to populate LinkedIn contact details on Pipedrive without leaving LinkedIn. It automatically extracts and enters key contact details such as: 

  • Name

  • Email

  • Phone

  • Organization

Features: 

  • Import LinkedIn contacts to your CRM with one click 

  • Add unlimited LinkedIn contacts to your CRM automatically without manual copy-pasting 

  • Eliminate switching between LinkedIn and your CRM accounts to update contact details 

  • Integrate the importer with your CRM and LinkedIn sales navigator with a few clicks 

  • Import standard CRM fields easily or make custom fields per your needs 

Pricing: 

It is a free tool! 

39. Leadberry

Best Softwares - Best Sales Prospecting Tools

Leadberry is a web-based B2B lead generation software for Windows that converts website visitors to sales leads. This fully featured lead generation and pipeline management software provides end-to-end solutions in one platform to boost your conversion rate. It is ideal for small enterprises. 

Features: 

  • Dashboard Lead capturing 

  • Lead scoring 

  • Lead notifications 

  • Visitor identification 

  • Pipeline management 

  • Lead segmentation 

  • Contact import/export 

  • Contact discovery 

  • Data extraction 

  • Lead enrichment 

Pricing: 

  • It has a free version. 

  • In contrast, its paid versions cost up to $44 a month. 

40. Snitcher

Best Softwares - Best Sales Prospecting Tools

Snitcher integrates with Google Analytics to provide a full overview of all companies visiting your website. It then combines the rich data it gathers about them with the actions they perform on your site, resulting in a list of leads that are most likely to convert. It works on Windows and helps B2B companies find more leads and close deals cheaply. 

Features: 

  • Activity tracking 

  • Lead scoring 

  • Campaign management 

Pricing:

Snitcher costs only 39$ monthly and also offers a 14-day free trial. 

41. Dealfront

Best Softwares - Best Sales Prospecting Tools

Dealfront Target is a B2B sales prospecting tool that helps customers create company and lead lists and find contact details of key decision-makers. Target offers unique filtering options that go far beyond the standard of just: 

  • Company address

  • Location

  • Number of employees

All you have to do is sign up for a demo with Dealfront, and you’ll be able to start uncovering leads and building lists of prospects. Combined with the Web Visitor Identification solution, it is easy to develop custom outreach and engagement strategies based on each lead’s behavior and even identify prospects you might have missed. 

Pricing: 

Contact us for Dealfront pricing information. 

42. ZoomInfo

Best Softwares - Best Sales Prospecting Tools

ZoomInfo is a multifaceted business data platform that provides tools for different areas of business such as: 

  • Sales automation

  • Digital advertising

  • Recruitment

Its B2B prospecting tool, ZoomInfo Sales, features a database with direct numbers for contacts around the globe. Its Engage platform allows you to set up Sales Flows. These multi-channel prospecting campaigns include automated emails, calls, or social connections triggered by specific market signals you select according to your business goals. 

Maximizing B2B Prospecting with Company Insights and Email Analytics

Key features: 

  • The company insights dashboard provides organizational charts to help you target the right contacts. 

  • B2B search engine provides company attributes for filtering. 

  • Email analytics function highlights the characteristics of the users who engage most with your emails. 

Potential drawbacks: Complex user interface can take a while to master.

Inframail

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How to Use Sales Prospecting Tools to Sell Faster

person showing performance - Best Sales Prospecting Tools

Sales prospecting tools are invaluable for improving outbound sales and increasing revenue. While sales prospecting is crucial for business growth, it also requires a lot of time and effort to get right. Sales prospecting tools can help reduce the time and effort needed to find: 

  • Potential customers

  • Identify qualified leads

  • Convert them into paying customers

These tools optimize sales prospecting by automating: 

  • Repetitive tasks

  • Organizing data

  • Providing actionable insights to improve prospecting efforts

AI-Powered Analytics: Make Data Work for You

Every task you perform in the sales process generates valuable data on the process and the customer. You need a tool that makes it easy to collect that data throughout the process (such as when someone responds and how). A tool with AI-powered analytics can create action-based insights to help you make the best prospecting decisions. 

For example, the tool may provide insights into why a prospect is more likely to respond on social media than an email. It could also tell you the time of day when your phone call is more likely to be answered instead of going to voicemail. 

Easy to Use: Your Sales Prospecting Tools Should Simplify, Not Complicate, Your Workflow

Your sales prospecting tools should make your workflow easier, not complicate it. By selecting a tool that is easy to use, you can spend less time getting up to speed and troubleshooting. Look for an interface that simplifies powerful functionality so you can click a few buttons and make numerous calls simultaneously. A tool with a dashboard provides the insights you need to guide all your prospecting and next steps. 

System Integration: The Importance of Seamless Connections

Your company likely uses many different types of technology in your workflow:

  • Billing software

  • CRM tools

  • Marketing automation

Each tool creates valuable data that can provide critical insights to help improve your prospecting workflow. To use your analytics feature most, you need all your data to flow through all your tools. You lose valuable time and information when you have a standalone tool that does its own thing. Because prospecting isn’t the end goal but the means to closing more deals, you need your tools to talk to each other and work together.

Compliance: Avoid Costly Errors in Your Prospecting Campaigns

It’s often hard to keep all the rules straight when prospecting (and they are constantly changing). You must ensure your emails and phone calls aren’t flagged as spam. You must also tread carefully to avoid getting flagged on social media. A single error in prospecting can mean that your message never makes it to your potential customers, which means wasted time — or worse, damage to your reputation. 

Ensuring Compliance and Efficiency with Sales Prospecting Tools that Automate Best Practices

Sales prospecting tools can automatically verify that your workflow meets best practices and regulations. Not all tools include this feature, so you want to ensure the tool you choose does. With a tool that takes this task off your plate, you no longer have to remember what to do on each social media platform and can focus on building relationships with your potential customers. 

Customizable and Scalable Solutions: Find Tools That Fit Your Needs

Your organization’s sales process is likely different from that of your competitors. It’s not a one-size-fits-all endeavor. Because your sales prospecting tools must fit your existing workflow, you need a flexible tool that can be modified to your needs. 

For example, your organization may run campaigns differently than other businesses. A customizable solution allows you to get the most ROI from your software. Look for a scalable tool that can grow with your business needs.

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Start Buying Domains Now and Setup Your Email Infrastructure Today

Cold emailing is an essential part of any outbound sales strategy. But cold email delivers the best results with a solid email infrastructure. That’s where Inframail comes in. 

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup 

 It scales its cold email outreach efforts efficiently: 

  • Agencies

  • Recruiters

  • SDRs 

Main benefits of using our service: 

  • Automated SPF, DKIM, and DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether you're an: 

  • Agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Sales prospecting can feel like navigating a minefield. You identify a promising lead, step forward, and discover they've been in a long-term relationship with your competitor. You can’t help but wonder how you will find your next sales opportunity. Fortunately, there are tools to help you speed up the process of finding sales prospects and streamline your outreach so you can connect with leads before they lose interest or go cold. This article explores the best sales prospecting tools to help you accelerate lead generation, streamline outreach, improve cold email deliverability, and ultimately increase sales conversions.

Inframail's email infrastructure is one of the best sales prospecting tools for reaching your goals. It improves your cold email deliverability and speeds up finding and contacting warm leads by helping you prepare your email system for outreach and establishing a good sender reputation with inbox providers.

Table of Contents

What is a Sales Prospecting Tool?

woman working - Best Sales Prospecting Tools

Sales prospecting is identifying prospects or leads who have expressed interest in what you or your company has to offer. The sales prospecting process comprises three main parts: 

Research

Here, you'll do your homework on potential leads to gain as much information as possible and refine them into prospects. You'll do this by: 

  • Checking LinkedIn profiles

  • Subscribing to their social media channels

  • Checking their website

  • Studying their company

Qualification

Once you've gathered information on all your prospects, you need to prioritize them to know which ones to target first. The urgency of contact, their interest in your product, and the value they could bring to your business are a few parameters to factor into your ICP (Ideal Customer Profile) as you compute their score, but make sure your priorities are correct. 

Outreach

Once you're informed and targeting the right prospects, craft a personalized message for each. Some professionals prefer to be contacted by email or text, while others prefer a personal call. So, if possible, reach out according to your prospects’ preferences. 

What Is the Difference Between Leads and Prospects?

“Prospect” and “lead” are different, and you should not use them interchangeably. This is because every prospect is a lead for your business, but not every lead is a prospect. 

A lead is any potential customer who’s shown interest in your product. This could be by signing up for your newsletter, downloading my ebook, or reading your latest blog post. They are not necessarily a good fit for you presently. 

On the other hand, a prospect is a lead that fits your buyer profile, has the required buying power, and shows genuine interest in your message or offerings. 

How Sales Prospecting Tools Help Qualify Leads and Boost Conversion Rates

So, prospects are the most interested and qualified leads based on your sales prospecting techniques. With the help of sales prospecting tools and sales prospecting software, you can identify and nurture these prospects more effectively. 

Prospecting tools for sales can streamline this process, such as:

You can convert prospects into buyers more quickly than other leads by leveraging: 

  • Prospecting platforms

  • Prospecting software

  • Top sales prospecting tools

Where Do Sales Prospecting Tools Fit In?

Sales prospecting tools refer to all tools that help connect with potential clients. A common mistake is selecting a tool without carefully considering your current prospecting and what type you want to expand based on how your target customer spends time or is most likely to engage. 

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: 

  • Identify high-quality prospects. 

  • Qualify and prioritize these prospects. 

  • Find accurate contact data for your prospects. 

  • Engage with your prospects. 

Essential Features to Look for in Sales Prospecting Tools

You’ll likely need a prospecting tool that allows you to: 

  • Build your prospect list: This is essential for getting the whole show on the road. A good prospecting tool will identify and pull in new leads for your sales team to nudge through the sales funnel. 

  • Find contact details: Finding contact details is essential to generating new leads. While you may be roughly aware of the businesses and business types you want to target, you can’t start selling unless you know the person and department who can help you and their contact details. 

  • Qualify prospects: Qualifying prospects will save you time and resources. Good sales prospecting tools automatically qualify prospects, enabling you to prioritize high-quality leads likely to convert quickly. 

  • Schedule meetings: Sales meetings can make or break a sale. So, it’s essential that prospective clients can easily arrange convenient meetings with you. Good sales prospecting software will make scheduling meetings that work well for all parties quick and easy. 

  • Engage your leads: Engaging with leads is a vital but tricky part of sales. You need a sales prospecting tool to empower your salespeople by providing valuable insights into what prospects need and when they need it. 

  • Manage your deals: Persuading clients to convert is only the first part of a B2B sales process. For the best chance of success, you need to be able to manage deals on an ongoing basis. 

So, pick sales prospecting software that helps you to do so. If you're lucky, you can find one that does all five things well. You might need a few tools to cover all the necessary functions.

What Are the Different Types of Sales Prospecting Tools?

Sales prospecting tools come in different forms. Some of the most common types include:

Lead Generation Tools

It makes it easier to find prospects ready to purchase. These tools improve the selling workflow and experience for the salesperson and increase productivity. Companies typically look for these tools to increase their sales in a new market or significantly increase revenue in a current market. 

For example, these tools can flag when a prospect searches for topics related to the business problem your product solves. Other lead generation tools, like a power dialer that lets you call five people simultaneously, also make it possible to reach out to prospects in a mass volume. 

How to Choose the Right Sales Prospecting Tool Based on Your Target Audience and Sales Channels

The most effective lead generation tool depends mainly on your target customer. If your conversation rates are higher through social media than by phone, purchasing a power dialer is not the best choice. Carefully examine your analytics and future goals to determine what tool will help expand the areas where you are currently most successful with prospects. 

CRM Software

A CRM manages all your company’s interactions with customers and prospects, including: 

  • Sales calls

  • Customer service interactions

  • Social media

  • Marketing emails

Sales teams often refer to the CRM data as the record of truth. By staying connected to your customers and improving relationships, sales representatives can: 

  • Streamline processes

  • Improve profitability

  • Grow the business

A CRM is a single source of truth for your sales team. Instead of separate lists and spreadsheets, all sales activities are captured in a central hub to create a master to-do list. 

Leveraging CRM and AI-Powered Tools for Optimized Prospect Assignment and Targeting

With the right CRM tool, leaders can easily assign prospects to representatives, making prospecting more manageable. Sales teams can also more effectively use analytics to target prospects most likely to convert. An AI-powered CRM tool can provide step-by-step guidance on the next-best action with specific prospects and customized workflows for each representative. 

Social Media Prospecting Tools

Social media is a powerful platform for business. Some prospecting tools can scrape social media for data that helps you find specific prospects that need and demonstrate readiness for your product. 

For example, they can identify a social media post relevant to the business problem your product solves and then reach out to all users who commented on or liked the post. AI capabilities have made these tools even more popular. 

The Rise of AI and Social Media in Sales Prospecting: Expanding Beyond Traditional Outreach

Companies are using these tools as an additional channel to phoning prospects and are seeing solid results in this area. As innovations continue in AI and social media, expect the functionality and capabilities of this type of sales prospecting tool to increase rapidly.

What Are the Benefits of Sales Prospecting Tools?

While sales prospecting can be conducted manually, sales prospecting tools provide unique advantages. See the expected benefits below. 

You’ll Boost Sales Prospecting Efficiency

According to HubSpot research, in 2022, 29% of salespeople reported that improving sales process efficiency was their top goal. To create a more efficient sales process, teams must focus on all sales lifecycle stages, including how prospects are identified. 

Unlike manual prospecting, sales prospecting software lets you quickly identify potential customers. You can also automate the search process to save time and resources. 

Prospect and Data Quality Will Improve

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Even when salespeople can identify interested customers, 19% of salespeople struggle to contact decision-makers directly. 

Sales prospecting software solves both problems by helping salespeople: 

  • Find

  • Qualify

  • Prioritize leads

These solutions help teams find accurate contact data and manage outreach. 

You Can Conduct Sales Prospecting at Scale

Meeting sales quotas is a top challenge for 20% of salespeople. 26% of salespeople only get 1 to 10 new leads weekly. For most salespeople, more than this number is required with manual prospecting. 

When each stage of the prospecting process is automated (in part or entirely), your tea can speed up the process by: 

  • lifeDiscovery

  • Quaication

  • Outreach 

Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile.

Inframail

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40+ Best Sales Prospecting Tools

Sure, here’s a list of the top sales prospecting tools, ideal for different needs and stages of the sales process. Each has unique benefits that can improve efficiency, engagement, or lead nurturing. 

1. Inframail 

HubSpot Sales Lead Software

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup  

Main benefits of using our service: 

  • Automated SPF

  • DKIM

  • DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily 

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether you're: 

  • An agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales 

Get started buying domains to set up your email infrastructure today.

2. HubSpot Sales Lead Software

HubSpot Sales Lead Software

If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub. Here, you can find prospects and leverage additional features to move them along the buyer’s journey. 

Core features include: 

  • Automated prospect list building and real-time prospect tracking: This allows you to see which companies visit your website and what actions they perform on your site. 

  • Custom views: Here, you can sort and prioritize prospects using filtering criteria. That includes: 

    • Sorting by the user’s number of visits

    • Number of page views

    • Location

    • Company size

  • Automations: This helps to ensure timely prospect engagement. You can set automated notifications to alert your team when high-priority prospects engage on your site. 

  • Automated email sequences: This feature optimizes and boosts the effectiveness of your prospect outreach. 

Exploring HubSpot’s Sales Hub: Core Features, Pricing Tiers, and Value for Prospecting Teams

What we love: 

Besides its powerful core prospecting features, HubSpot’s sales lead platform offers a comprehensive solution. 

Pricing: 

  • A limited version is free as part of HubSpot’s Sales Hub. 

  • For more advanced functionality, HubSpot offers premium features in the Sales Hub’s 

  • Starter: 

    • $45 per month

  • Professional: 

    • $450 per month

  • Enterprise versions: 

    • $1,200 per month

3. LinkedIn Sales Navigator

Best Softwares - Best Sales Prospecting Tools

LinkedIn has a huge global user base of 875 million members. Many of this user base are high-income earners currently “in the market” to buy products. Nearly 16 million people hold ownership or senior C-suite positions within their organizations. LinkedIn Sales Navigator is a sales tool designed to help you engage with prospects on this powerful platform. 

Critical Benefits of LinkedIn Sales Navigator for B2B Prospecting and Personalized Outreach

Core features include: 

Advanced search capabilities leverage filters such as: 

  • Job titles

  • Organization size

  • Company

Custom prospect list building and management. Here you can take notes and get alerts about relevant prospect updates, such as job changes. 

Personalized prospect outreach via LinkedIn mail. 

What we love: LinkedIn Sales Navigator can tap the most important social media platform for B2B businesses. Here, you can find prospects with precision and ease. 

Pricing: 

Available upon request.

4. PartnerTap

Best Softwares - Best Sales Prospecting Tools

If you want to leverage your ecosystem, PartnerTap may be your solution. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. 

This works via a simple three-step process: 

  • After you sign up for the platform, your data is automatically pulled from your customer relationship management system (CRM) or a CSV file. 

  • You then invite your partners to connect on the platform at no cost. 

  • Once you’ve done this, PartnerTap allows you to uncover overlapping customers, prospects, and opportunities within your ecosystem. That includes prospects of current customers of one or more of your partners. Plus, you (and your partners) have full control over what and how much data you share. 

Leveraging Partner Ecosystems for Prospecting: How PartnerTap Unlocks New Opportunities

What we love: 

For many salespeople, partners are often an untapped or underutilized prospecting resource. PartnerTap provides a non-competitive, mutually beneficial system for uncovering opportunities throughout your partner ecosystem. 

Pricing: 

Available upon request.

5. Apollo

Best Softwares - Best Sales Prospecting Tools

Apollo is a sales intelligence and engagement platform that enables: 

  • Prospect discovery

  • Outreach

  • Management

The platform’s engagement features (especially those that leverage automation and AI) are incredibly powerful. 

Unlocking the Power of Apollo: Advanced Prospecting Features, AI Insights, and CRM Integrations

Core features include: 

A prospect database of over 250 million contacts, including verified phone numbers, email addresses, and job titles. These prospects can also be filtered using 200+ attributes. 

Prospect monitoring functionality. This alerts you of the following:

  • Job changes

  • Funding, news

  • Hiring decisions

Artificial Intelligence (AI). This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. 

What we love: 

Apollo has multiple integrations. 

  • You can integrate your CRM

  • Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections. 

Pricing: 

  • Limited versions are available for free. 

  • For more advanced functionality, paid plans start at $39 per monthly user.

6. Salesflare

Best Softwares - Best Sales Prospecting Tools

If you sell to businesses (B2B) and want a complete sales prospecting solution, Salesflare may be the solution for you. 

Core features include: 

  • A robust LinkedIn integration. You can add leads from LinkedIn, find their email addresses, and easily enroll them in an email sequence. 

  • Email campaigns and sequences. This tool helps you automate your outreach and follow-up emails so you don’t have to send many manually. It works seamlessly with Google Workspace and Microsoft 365

  • Automated data enrichment. This feature enriches your leads automatically with data from LinkedIn and other publicly available sources, as well as from email signatures. Add leads from anywhere with the Chrome extension. Open the extension on any website and find the right contact person, including their contact information. 

Salesflare: A Simple, All-in-One CRM Solution for Efficient Sales Prospecting and Deal Management

What we love: 

Salesflare is not just a sales prospecting tool. It’s comprehensive sales CRM software that is simple to use and easy to keep up to date so you can turn all these leads into deals. 

Pricing: 

Salesflare offers three pricing plans: 

user per month

  • Pro:

  • $49 per user per month

  • Enterprise: 

    • $99 per user per month

7. Wiza

Best Softwares - Best Sales Prospecting Tools

Wiza is a sales prospecting tool for: 

  • Sales

  • Marketing

  • Recruiting professionals

It provides a large, searchable database of B2B professionals that both personal and company filters can filter like: 

  • Name

  • Job title

  • Industry 

It offers real-time verified contact data like email addresses and phone numbers to power your outreach. 

Maximizing Lead Generation with Wiza: Real-Time Contact Verification, LinkedIn Integration, and Bulk Exporting

Core features include: 

  • Over 830 million contacts, including: 

    • Verified email addresses

    • Phone numbers

    • Current job titles


  • Ability to export up to 10,000 leads at a time as well as send contact information directly to CRMs like: 

    • HubSpot

    • Salesforce

    • Outreach and more

A free Chrome extension that enables you to view contact data on LinkedIn and export in bulk via LinkedIn Navigator and LinkedIn Recruiter

What we love: Wiza verifies all contact data in real time, ensuring you have the most accurate contact information available for your outreach. 

Pricing: 

  • Wiza offers a free version that includes 25 email and phone credits. 

  • For more advanced usage and functionality, paid plans start at $25 monthly.

8. Crunchbase

Best Softwares - Best Sales Prospecting Tools

Crunchbase is a company database that collects insights on private and public companies. You can filter prospects based on company, investor, and funding data here. Crunchbase also gathers the latest news on the companies you track. 

Crunchbase: Leveraging Verified Data and Market Insights for Smarter Prospecting and Trend Monitoring

Core features include: 

  • Access to verified contact data. You can also connect with contacts from within the platform. 

  • Account recommendations based on predefined criteria. 

  • Market monitoring. This helps you recognize industry trends early, track buying signals, and identify trigger events. 

What we love: 

With Crunchbase, you can access and monitor critical financial data and insights that indicate buying power and readiness. That includes: 

  • News related to funding

  • Information about funding type

  • Who financial backers are

Pricing: 

  • A limited version is available for free. 

  • For more advanced functionality, paid plans start at $29 per user a month.

9. CIENCE GO Data

Best Softwares - Best Sales Prospecting Tools

GO Data by CIENCE is an advanced sales intelligence tool that houses more than 200 million records that are regularly validated and updated for precision. The platform’s user-friendly interface simplifies the list-building process. 

It allows for virtually limitless configurations of Ideal Customer Profiles, which can be assembled using the SCIENCE Go Data builder within seconds. As one of the world's largest outbound services companies, its extensive network usage minimizes data decay by facilitating regular use and updates. 

CIENCE GO Data: Ensuring Compliance and Data Integrity for Effective B2B Sales and ABM Strategies

Data compliance is a priority for CIENCE, as they regularly cross-check mobile numbers with global Do Not Call lists, validate emails, and ensure all data handling aligns with B2B data best practices and country laws. CIENCE GO Data is a reliable tool for: 

With its extensive features and competitive pricing model, GO Data offers a unique, data-driven strategy for businesses of all sizes and industries. 

Precision Targeting with CIENCE GO Data: Advanced Search, ICP Management, and Personalized Outreach

Core features include: 

Advanced search capabilities, leveraging filters such as: 

  • Job titles

  • Seniority level

  • Organization size

  • Industry, revenue

  • Company

Custom ICP (Ideal Customer Profile) and account list building and management. GO Data enables you to configure and manage target profiles while being notified of updates, such as job changes. 

Precision targeting of prospects with the ability to directly access their validated contact information for personalized outreach. 

What we love: 

  • CIENCE GO Data empowers B2B businesses with unparalleled access to a rich, validated contact database. 

  • You can locate and engage your prospects with precision and ease. 

Pricing: 

Available upon request.

10. Usergems

Best Softwares - Best Sales Prospecting Tools

Usergems is a sales intelligence platform that offers two robust sales prospecting solutions: 

  • Account tracking: It allows you to monitor relevant job changes within target organizations. You can also access verified contact data and identify previous “touch points” within the organization. 

  • Contract tracking: It focuses on job changes for prospects, users, leads, and former customers. 

Every time a former lead or customer moves to a new company, it provides an opportunity to pitch your product or service to that new organization through a warm introduction. 

What we love: 

Not only does Usergems alert you when a former lead or prospect leaves their company, the platform also adds them to your CRM as a new contact (with their latest information). 

Pricing: 

Available upon request.

11. Leadfeeder 

Best Softwares - Best Sales Prospecting Tools

Leadfeeder is a B2B lead generation software with a tracker script to help you identify and monitor website visitors. 

Using Leadfeeder, you can: 

  • Identify the companies that visit your site. 

  • Monitor prospect behavior while on your site. 

  • Score and qualify prospects based on their activity on your site and demographic filters. 

  • Set up email alerts based on predetermined criteria.

  • Integrate with your CRM for data enrichment. 

  • Leadfeeder also provides a filterable contact database, which allows you to contact and engage with relevant leads. 

Turning Website Visitors into Leads: How Leaderfeeder Enhances Prospect Identification and Conversion

What we love: 

Prospects visiting your website have already shown interest in your product or service. This makes them more likely to engage and convert during the outreach stage. With Leaderfeeder, you can identify people who are most likely to buy. 

Pricing: 

  • A limited version is available for free. 

  • Paid plans start at $79 per user a month, allowing access to more features.

12. Owler Max by Meltwater

Owler Max by Meltwater offers several helpful features for prospecting and lead generation. These features enable sales professionals to identify and qualify potential prospects more effectively. 

Here are some key Owler features that support prospecting: 

  • Company Profiles: Owler provides detailed company profiles that include information such as: 

    • Key executives

    • Funding history

    • Employee count

    • Competitive landscape

  • Funding Insights: The tool provides information about: 

    • Funding rounds

    • Investments

    • Companies’ financial details

  • News and Alerts: Owler delivers real-time news updates about: 

    • Companies

    • Industry trends

    • Events

  • Competitor Analysis: The software allows sales professionals to conduct competitor analysis

  • Community Insights: Owler has an active community of contributors who share company information and insights. Sales professionals can tap into this collective intelligence to gather valuable prospecting insights, such as: 

    • Customer reviews

    • Product feedback

    • Industry trends

Unlocking the Power of Meltwater’s Prospecting Suite: Seamless Integration for Lead Qualification and Industry Insights

What we love: 

The software company belongs to big media intelligence player Meltwater, so customers can easily upgrade to a full-rounded suite to: 

  • Streamline their prospecting efforts

  • Identify qualified leads

  • Personalize their outreach

  • Stay informed about industry trends

Pricing: 

Available upon request.

13. Mixmax 

Best Softwares - Best Sales Prospecting Tools

Mixmax is a sales engagement platform designed to streamline and optimize the sales process for: 

  • SDRs

  • AEs

  • CSMs 

With its user-friendly interface and AI-driven automation, Mixmax enables multichannel prospecting, allowing sales teams to connect with: 

  • Leads across different platforms

  • Book more meetings

  • Close more sales

Enhancing Multichannel Outreach with AI-Powered Automation and Personalization

Core features include: 

  • The ability to create multichannel prospecting sequences including: 

    • Emails

    • Call tasks

    • LinkedIn connection requests

    • DMs

    • SMS

  • AI-powered email personalization tools that help users craft personalized emails and optimize send times, improving open and reply rates. 

  • Automatic syncing with Salesforce and HubSpot to ensure all communications and activities are logged, reducing manual data entry and maintaining up-to-date records. 

  • Automation tools that allow users to set up rules and triggers based on recipient actions, ensuring timely follow-ups. 

  • Email enhancements that help sellers stand out in a crowded inbox, like: 

    • In-email polls and surveys

    • One-click calendaring

    • Embedded CTA buttons

    • Link previews and more 

Streamlining Sales Outreach with Mixmax: AI-Powered Email Personalization and Seamless Tool Integrations

What we love: 

Mixmax integrates to the following platforms, making it easy for sales teams to adopt and use without needing to switch between multiple tools: 

  • Gmail

  • Outlook

  • Salesforce

  • HubSpot

The AI features for email personalization and timing are valuable for boosting open and reply rates. 

Pricing: 

  • Mixmax offers a range of pricing plans, starting with a free version. 

  • Paid plans with more advanced features start at $29 per monthly user.

14. Bombora

Bombora Company Surge is a software platform that helps users access and monitor intent data. Bombora collects data from a consent-based data cooperative of B2B publishers to do this. The platform then analyzes this data using machine learning and maps it to specific businesses. 

This data can then be used to: 

  • Score and prioritize prospects based on “readiness” or interest. 

  • Plan timely and relevant prospect outreach and follow-up. 

  • Identify “at-risk” accounts by seeing if prospects are also researching competitors. 

What we love: 

Bombora allows you to set up “automatic surge reports” that periodically populate your CRM with prospects showing buying intent. 

Pricing: 

Available upon request.

15. UpLead

Best Softwares - Best Sales Prospecting Tools

UpLead is a platform that offers users access to a suite of sales prospecting products. 

That includes three essential features: 

  • The prospector. UpLead’s prospector provides access to a database of over 100 million contacts. This database is filterable using 50+ search criteria such as industry, title, and location. Select prospects can then be pushed directly into your CRM. 

  • Email verification. The platform conducts an instant verification procedure to ensure accuracy. 

  • Data enrichment. UpLead users can upload a prospect list. The platform then automatically enriches each prospect with over 50 data points. 

What we love: 

  • UpLead uses a pay-as-you-go system, which makes it a more affordable solution for most salespeople. 

  • Users purchase “credits” that can then be used to download or export contacts. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at $74 monthly.

16. HG Insights

Best Softwares - Best Sales Prospecting Tools

HG Insights is a market intelligence platform. Specifically, this platform monitors the “digital infrastructure” of over 9 million companies and uses this data to produce actionable insights for sales teams. 

Here are some things you can do with HG Insights: 

  • Monitor and analyze your overall market. This can be used to estimate “vendor penetration” and identify opportunities in underserved markets. 

  • Identify high-quality prospects. Based on the current tech stack and usage data, these prospects will likely buy your product. 

  • Leverage “contextual intent data” for prospect: 

    • Qualification

    • Scoring

    • Prioritization

What we love: 

HG Insights is a potent tool for software companies because the platform focuses heavily on “technographic” data. You’ll find out which companies have installed certain technologies. This can help you narrow your pool of prospects. 

Pricing: 

Available upon request.

17. Cognism 

Best Softwares - Best Sales Prospecting Tools

Cognism is a sales intelligence platform that provides users access to a suite of products. These products include: 

  • A prospector. Cognism allows users to build prospect lists (which include email addresses and verified phone numbers) based on ideal customer profiles. 

  • A Chrome extension. This tool can export contacts from LinkedIn and push contacts into the user’s CRM from the sales navigator. 

  • Intent data monitoring. Cognism helps users identify prospects currently “in-market” and actively looking to purchase a solution. The platform pulls this data through a partnership with Bombora, the buyer intent platform listed earlier in the post. 

Why we recommend it: Cognism offers users a combination of artificial intelligence and human verification to ensure the accuracy of its data. 

Pricing: 

Available upon request.

18. TechTarget’s Priority Engine 

Best Softwares - Best Sales Prospecting Tools

TechTarget’s Priority Engine is an intent data platform that helps users engage with prospects in their technology category. 

Core features include: 

  • Identifying in-market prospects and building prospect lists based on intent data. Qualifying and scoring prospects using behavioral data. This data is also useful for understanding the buyer journey. 

  • Optimizing prospect outreach and improving response rates. 

  • Priority Engine uses AI-powered lead generation and intent data insights to aid in the process. 

What we love: 

  • TechTarget highlights high-quality leads. 

  • These prospects have been triple-verified and shown significant interest in your solution by conducting relevant research with TechTarget. 

Pricing: 

Available upon request.

19. Demandbase 

Best Softwares - Best Sales Prospecting Tools

Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. The program takes first-party data from your data sources (CRM, website, etc.), matches this data with information from third-party sources, and then analyzes the resulting data to draw insights. 

Leveraging Intent Data and Contact Insights with Demandbase for Smarter Prospecting

Here are some of the data and insights you can access from Demandbase: 

  • Company data. This includes data such as: 

    • Location

    • Revenue

    • Number of employees

  • Contact data. This database includes email, LinkedIn, and phone numbers for over 113 million contacts with decision-making positions within their organization. 

  • Intent data. Demandbase’s intent data leverages data science to determine and score buying intent based on the prospect’s search activity. 

What we love: Demandbase allows you to qualify, filter, and score prospects using intent data in various ways. For example, you can score based on what they viewed on your site or how long they spent there. 

Pricing: 

Available upon request.

20. Vainu

Best Softwares - Best Sales Prospecting Tools

Vainu is a B2B business database and sales intelligence software. 

Core features include: 

  • Company profiles: This allows users to filter through a database of millions of companies and identify prospects that fit their ideal customer profile. These profiles also include contact details such as emails and phone numbers. 

  • Workflow triggers: This allows users to enable automation. These trigger points can be used to build prospect lists based on predefined criteria. 

  • Artificial intelligence: This helps users identify buying windows and make prospecting suggestions. 

What we love: 

  • Vainu allows easy access to data and straightforward integration with multiple platforms. 

  • One of the top reasons Vainu users love the platform, besides its functionality, is its straightforward use. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at €6,600 per year with a one-time onboarding fee.

21. Tami

Tami allows users to build prospect lists from profiles in its extensive database. This database can be filtered using multiple conditions, including: 

  • Geographical area

  • Merchant size

  • Company type

  • Even by which bank the prospect uses

You can also access verified emails for decision-makers within their target organizations. And if contacts switch jobs, you can set up alerts to keep you up-to-date. 

What we love: 

With Tami, users can skip the gatekeepers and go straight to the correct contact points. 

Pricing: 

Available upon request.

22. Hunter

Best Softwares - Best Sales Prospecting Tools

Hunter is a platform for accessing verified and accurate professional email addresses. Results in Hunter are returned with a confidence score, which indicates the estimated level of accuracy of the email address. 

Simplifying Contact Discovery and Verification with Hunter: Efficient Tools for Email Search and Validation

Core features include: 

  • Domain search. This allows users to find the email addresses of all users linked to a specific domain. 

  • Email finder. This allows you to find a professional email address using the prospect’s name and the company’s website domain. 

  • Email verifier. This tool allows users to verify the validity of an email. 

What we love: 

Hunter makes finding contact information incredibly easy, even for users that have very little information to go on. 

Pricing: 

  • Hunter offers a free version of the platform that allows users to conduct up to 25 searches per month. 

  • Paid plans start at $49 per month.

23. Groove.co 

Best Softwares - Best Sales Prospecting Tools

Groove is a comprehensive sales engagement platform for Salesforce. 

Core features include: 

  • Multichannel campaign automation. Groove allows users to import prospects into automated, multichannel flows and sequences automatically. Users can also A/B test sequences and templates. 

  • Call automation and optimization. Groove provides a desktop app, the OmniDialler, allowing you to make calls within or from any webpage. You can also surface relevant information before or during calls. 

  • Online meeting scheduling. Groove offers users access to a customizable meeting-scheduling tool that allows users to schedule emails. 

What we love: 

Groove is a potent tool for email outreach and activity tracking. 

Pricing:

Available upon request.

24. Reply.io

Best Softwares - Best Sales Prospecting Tools

Reply.io is a sales engagement platform that uses automation and AI to streamline and supercharge your sales outreach. Whether you're trying to generate leads, connect with prospects, or close deals, Reply.io has the tools to make it happen more efficiently. 

If you manage multiple communication channels and need a tool to simplify the process, Reply.io is designed for you. It’s also well-suited for agencies that handle outreach for various clients and require a robust, scalable solution. 

Automating Multichannel Outreach and Lead Engagement with AI-Powered Sales Tools

Automatically reach out to prospects across different kinds of ways so you always know where your prospects are: 

  • Email

  • LinkedIn

  • Calls

  • SMS

  • WhatsApp

Let AI SDR Agents handle the repetitive tasks like sending messages and scheduling meetings, giving your team more time to focus on closing deals. Engage website visitors with a sales-trained AI Chat featuring video avatars. This chatbot captures leads and books meetings directly within the chat. Tap into a vast database of over 140 million verified contacts, ensuring your outreach always targets the right people with the most current information. 

Boosting Email Deliverability and Multichannel Outreach with Reply.io’s AI-Powered Automation

Get your emails into more inboxes with unlimited mailboxes and features that help: 

  • Warm up your email accounts

  • Avoid spam filters

  • Improve overall deliverability

What we love: 

Reply.io is an intelligent platform that enables you to do more with less effort. The AI features take much of the manual work off your plate, and the multichannel approach ensures you connect with prospects wherever they are. 

Pricing: 

  • The basics, including email automation and everything you need to start, like free warmups and unlimited mailboxes, start at $49/month. 

  • They also have options for custom features, such as AI SDR or agency-specific features.

25. Close

Best Softwares - Best Sales Prospecting Tools

Close is a comprehensive CRM for small-business sales teams. You must first import your prospect list into the CRM to use this platform. Then, you can filter this list using search tools and intelligent views. 

Here are some things you can do with Close: 

  • Automate cold calls through predictive dialing and leveraging Close’s “Power dialler.” 

  • Sync your existing email provider to receive and send emails within the CRM. Set up automated, customized, and personalized email sequences. 

In addition to these features, Close offers additional features specifically for sales leaders, such as reporting and call coaching. 

What we love: 

Close allows you to manage and automate almost all aspects of your prospect outreach and engagement without leveraging add-ons. 

Pricing: 

Prices start at $29 per user a month.

26. Lead Forensics

Best Softwares - Best Sales Prospecting Tools

Lead Forensics is powerful B2B lead generation software that allows businesses to turn website visitors into sales leads. It uses IP tracking technology to identify the companies that visit your website, even if they don't fill out a form or leave any contact information. 

Enhancing Lead Qualification and Timing with Lead Forensics: Real-Time Insights and Prioritization

With Lead Forensics, you can: 

  • Identify the companies that visit your site, including contact details for key decision-makers. See which pages your prospects visit and how long they spend on each page. 

  • Score and prioritize leads based on their activity on your site and other demographic and firmographic data. Integrate with HubSpot for easy lead management. 

  • Set up instant alerts to reach out to prospects at the right time. 

Personalizing Outreach with Lead Forensics: Turning Website Visitors into High-Value Leads

What we love: 

  • Lead Forensics provides businesses with detailed information about their website visitors, including contact details for key decision-makers. 

  • This makes it easier to personalize your outreach efforts and engage with prospects likely to convert into customers. 

Pricing: Available upon request.

27. GetProspect

Best Softwares - Best Sales Prospecting Tools

GetProspect is a platform that helps B2B companies increase lead gen and sales by providing valid prospects’ emails and other data. 

Core features include: 

  • GetProspect email finder extension. Scrape emails from LinkedIn, Sales Navigator, any company website, or the LinkedIn URL search. 

  • GetProspect B2B database. Find decision-makers and their business emails in seconds. 

  • Data Enrichment. Enriching thousands of records with 17 data attributes. 

What we love: 

You can fully try out the platform with a free subscription before upgrading to a paid plan. The available credits are unlimited. 

Pricing: 

  • A free subscription is available with 50 valid email addresses. 

  • Paid plans start at $49 monthly for unlimited users in one workspace.

28. Clearbit Prospector

Best Softwares - Best Sales Prospecting Tools

Clearbit is a web-enabled marketing automation platform that provides tools to nurture customer relationships throughout their life cycles. It is a B2C lead generation software that understands your: 

  • Customers’ needs

  • Identifies prospects

  • Personalize your sales interaction with them. 

It also offers several integrations and high customizability. 

Features: 

  • Lead management Dashboard 

  • Data integration 

  • Lead Database Integration 

  • Lead Notifications 

  • Lead Engagement 

Pricing: 

  • It offers multiple custom plans. 

  • You have to request a quote to find out.

29. Zendesk Sell

Best Softwares - Best Sales Prospecting Tools

Zendesk Sell is a sales force automation tool that enhances your sales teams’: 

  • Productivity

  • Processes

  • Pipeline visibility

It simplifies data recording and deal updates so reps and management can: 

  • Access

  • Analyze

  • Collaborate on relevant deal data

Features: 

  • Email integration 

  • Forecasting 

  • Lead scoring 

  • Application Integration 

  • Sales reporting 

Pricing: 

$19 per month per user to $199 per month per user. 

30. Overloop

Best Softwares - Best Sales Prospecting Tools

Overloop is a feature-rich CRM designed especially for outbound sales teams. It offers features to help you start new conversations with ease: 

  • LinkedIn marketing extensions

  • Cold emailing

  • Live chats

  • Web forms

  • Powerful sales automation 

Features: 

  • Cold email campaigns 

  • Lead generation and list building 

  • Workflows and automation tools 

  • LinkedIn extension 

  • Email finder 

  • CRM Features 

  • Contacts and organizations management 

  • Deals and pipelines 

  • Tasks, notes, and mentions 

  • Custom fields 

  • Reporting and forecasting 

  • Inbound Features 

  • Live Chats 

  • Web Forms 

Pricing: 

It costs $99 and also offers a free trial. 

31. Voila Norbert

Best Softwares - Best Sales Prospecting Tools

Norbert is one of the most intelligent sales prospecting software for lead generation. It finds and enriches anyone’s corporate email address with data that drives conversion. It is a fully featured Email Verification Software designed to help startups and growing agencies. 

Features include: 

  • Bulk email verification

  • Mail server validation

  • Lead enrichment

  • Email tracker

  • Bulk domain search

Pricing: 

It varies from $49 to $499 a month. 

32. Anymail Finder

Best Softwares - Best Sales Prospecting Tools

Anymail Finder helps you find real emails for people at any company! It only charges for server-verified emails, while pattern-matched emails are free. It allows easy data importing and works across platforms. 

Features: 

  • Advanced business intelligence 

  • Data virtualization 

  • Drone analytics 

  • Enterprise search tools 

  • Insight engines 

  • Predictive analytics 

  • Statistical analysis 

  • Text analysis 

Pricing: 

This tool offers a free trial and various paid plans starting at $149. 

33. SalesHandy

Best Softwares - Best Sales Prospecting Tools

SalesHandy is a data analytics and communication management tool that helps improve the performance and productivity of your sales team. It has advanced features like: 

  • File sharing

  • Email tracking

  • Live meetings

  • Email automation

  • Centralized document management

It is an affordable and handy tool that offers actionable insights about your prospects’ activities and their use of your sales material. 

Streamlining Sales Outreach and Lead Management with Comprehensive Email Automation Tools

Features: 

  • Email platform integration 

  • Notifications management 

  • Inbuilt message templates 

  • Email tracking and automation 

  • CRM integration 

  • Task management 

  • Content management 

  • Lead scoring and prioritization 

  • Email scheduling and automation 

Pricing: 

Its price starts at $25 monthly after a 14-day free trial. 

34. Datanyze

Best Softwares - Best Sales Prospecting Tools

Datanyze helps sales professionals find and connect with B2B prospects. Using a Google Chrome extension, it supplies actionable contact information such as email addresses, direct dial, and mobile numbers directly from your prospect’s LinkedIn profile. It offers a seamless customer experience with its smooth interface and an advanced dashboard that helps you find and target the best prospects. 

Leveraging Data-Driven Insights for Strategic Planning and Performance Management

Features: 

  • Performance management 

  • Performance metrics 

  • Profitability analysis 

  • Predictive analytics 

  • Powerful dashboard 

  • Key Performance 

  • Indicators Strategic planning 

  • Visualization and presentation 

  • Data analysis and visualization 

Pricing: 

It has a free version while its paid version costs $55 a month. 

35. Kixie

Best Softwares - Best Sales Prospecting Tools

Kixie is a complete solution for call center management. It seamlessly integrates with reputed CRM tools and offers intelligent features like: 

  • Auto-dialing

  • Click-to-dialing

  • Call recording

  • Live chat, etc. 

It also helps you improve your: 

  • Calling quality

  • Engagement

  • Sales reputation

Enhancing Customer Interaction and Sales Performance with Kixie’s Advanced Calling and Texting Features

And this allows all your customer-facing teams to boost their performance with advanced calling and texting features. 

Features: 

  • CRM integration 

  • Chrome integration 

  • Quality management 

  • Call routing Call recording 

  • Outbound call center management 

  • Queue management 

  • Workforce management 

  • Call reporting 

  • Call management 

  • Applications integration and management 

  • Real-time monitoring 

  • Live chat system 

  • Call monitoring 

  • Predictive dialer 

  • Campaign management 

  • Call logging 

Pricing: 

Kixie costs $35 to $65 monthly. 

36. AeroLeads

Best Softwares - Best Sales Prospecting Tools

AeroLeads is a powerful Prospect Generation SaaS that automatically finds relevant prospects and their contact details. The data it finds can be easily saved in your account, exported, or transferred to other CRM tools for future reference. It taps into hundreds of resources and millions of websites to find relevant leads and extracts data like: 

  • Name

  • Email

  • Contact us pages

  • Address

  • Phone numbers, and more! 

Features: 

  • Phone number search 

  • Company search 

  • Name search 

  • Bulk domain search 

  • Domain search 

  • Data segmentation 

  • Chrome plug-in 

  • Lead enrichment and management 

  • Email tracker 

Pricing: 

Its pricing starts at $49 and goes up to $499 monthly. 

37. Surfe

Best Softwares - Best Sales Prospecting Tools

Surfe (previously Leadjet) is a handy tool for connecting your CRM to LinkedIn through a single browser extension. It helps you: 

  • Create and enrich contacts

  • Find qualified emails

  • Synchronize your LinkedIn conversations

It connects your prospect’s LinkedIn profile to your CRM in one click without requiring manual lead capturing and data entry. Isn’t that convenient? 

Features: 

  • LinkedIn integration 

  • Data enrichment 

  • CRM fields editing 

  • Email and video support 

  • Account manager 

  • Reporting Message templates 

  • Profile History 

Pricing: 

Its price varies from $20 to $59 monthly. 

38. LinkPort

Best Softwares - Best Sales Prospecting Tools

LinkPort is another LinkedIn-to-CRM contact importer that allows sales teams to populate LinkedIn contact details on Pipedrive without leaving LinkedIn. It automatically extracts and enters key contact details such as: 

  • Name

  • Email

  • Phone

  • Organization

Features: 

  • Import LinkedIn contacts to your CRM with one click 

  • Add unlimited LinkedIn contacts to your CRM automatically without manual copy-pasting 

  • Eliminate switching between LinkedIn and your CRM accounts to update contact details 

  • Integrate the importer with your CRM and LinkedIn sales navigator with a few clicks 

  • Import standard CRM fields easily or make custom fields per your needs 

Pricing: 

It is a free tool! 

39. Leadberry

Best Softwares - Best Sales Prospecting Tools

Leadberry is a web-based B2B lead generation software for Windows that converts website visitors to sales leads. This fully featured lead generation and pipeline management software provides end-to-end solutions in one platform to boost your conversion rate. It is ideal for small enterprises. 

Features: 

  • Dashboard Lead capturing 

  • Lead scoring 

  • Lead notifications 

  • Visitor identification 

  • Pipeline management 

  • Lead segmentation 

  • Contact import/export 

  • Contact discovery 

  • Data extraction 

  • Lead enrichment 

Pricing: 

  • It has a free version. 

  • In contrast, its paid versions cost up to $44 a month. 

40. Snitcher

Best Softwares - Best Sales Prospecting Tools

Snitcher integrates with Google Analytics to provide a full overview of all companies visiting your website. It then combines the rich data it gathers about them with the actions they perform on your site, resulting in a list of leads that are most likely to convert. It works on Windows and helps B2B companies find more leads and close deals cheaply. 

Features: 

  • Activity tracking 

  • Lead scoring 

  • Campaign management 

Pricing:

Snitcher costs only 39$ monthly and also offers a 14-day free trial. 

41. Dealfront

Best Softwares - Best Sales Prospecting Tools

Dealfront Target is a B2B sales prospecting tool that helps customers create company and lead lists and find contact details of key decision-makers. Target offers unique filtering options that go far beyond the standard of just: 

  • Company address

  • Location

  • Number of employees

All you have to do is sign up for a demo with Dealfront, and you’ll be able to start uncovering leads and building lists of prospects. Combined with the Web Visitor Identification solution, it is easy to develop custom outreach and engagement strategies based on each lead’s behavior and even identify prospects you might have missed. 

Pricing: 

Contact us for Dealfront pricing information. 

42. ZoomInfo

Best Softwares - Best Sales Prospecting Tools

ZoomInfo is a multifaceted business data platform that provides tools for different areas of business such as: 

  • Sales automation

  • Digital advertising

  • Recruitment

Its B2B prospecting tool, ZoomInfo Sales, features a database with direct numbers for contacts around the globe. Its Engage platform allows you to set up Sales Flows. These multi-channel prospecting campaigns include automated emails, calls, or social connections triggered by specific market signals you select according to your business goals. 

Maximizing B2B Prospecting with Company Insights and Email Analytics

Key features: 

  • The company insights dashboard provides organizational charts to help you target the right contacts. 

  • B2B search engine provides company attributes for filtering. 

  • Email analytics function highlights the characteristics of the users who engage most with your emails. 

Potential drawbacks: Complex user interface can take a while to master.

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How to Use Sales Prospecting Tools to Sell Faster

person showing performance - Best Sales Prospecting Tools

Sales prospecting tools are invaluable for improving outbound sales and increasing revenue. While sales prospecting is crucial for business growth, it also requires a lot of time and effort to get right. Sales prospecting tools can help reduce the time and effort needed to find: 

  • Potential customers

  • Identify qualified leads

  • Convert them into paying customers

These tools optimize sales prospecting by automating: 

  • Repetitive tasks

  • Organizing data

  • Providing actionable insights to improve prospecting efforts

AI-Powered Analytics: Make Data Work for You

Every task you perform in the sales process generates valuable data on the process and the customer. You need a tool that makes it easy to collect that data throughout the process (such as when someone responds and how). A tool with AI-powered analytics can create action-based insights to help you make the best prospecting decisions. 

For example, the tool may provide insights into why a prospect is more likely to respond on social media than an email. It could also tell you the time of day when your phone call is more likely to be answered instead of going to voicemail. 

Easy to Use: Your Sales Prospecting Tools Should Simplify, Not Complicate, Your Workflow

Your sales prospecting tools should make your workflow easier, not complicate it. By selecting a tool that is easy to use, you can spend less time getting up to speed and troubleshooting. Look for an interface that simplifies powerful functionality so you can click a few buttons and make numerous calls simultaneously. A tool with a dashboard provides the insights you need to guide all your prospecting and next steps. 

System Integration: The Importance of Seamless Connections

Your company likely uses many different types of technology in your workflow:

  • Billing software

  • CRM tools

  • Marketing automation

Each tool creates valuable data that can provide critical insights to help improve your prospecting workflow. To use your analytics feature most, you need all your data to flow through all your tools. You lose valuable time and information when you have a standalone tool that does its own thing. Because prospecting isn’t the end goal but the means to closing more deals, you need your tools to talk to each other and work together.

Compliance: Avoid Costly Errors in Your Prospecting Campaigns

It’s often hard to keep all the rules straight when prospecting (and they are constantly changing). You must ensure your emails and phone calls aren’t flagged as spam. You must also tread carefully to avoid getting flagged on social media. A single error in prospecting can mean that your message never makes it to your potential customers, which means wasted time — or worse, damage to your reputation. 

Ensuring Compliance and Efficiency with Sales Prospecting Tools that Automate Best Practices

Sales prospecting tools can automatically verify that your workflow meets best practices and regulations. Not all tools include this feature, so you want to ensure the tool you choose does. With a tool that takes this task off your plate, you no longer have to remember what to do on each social media platform and can focus on building relationships with your potential customers. 

Customizable and Scalable Solutions: Find Tools That Fit Your Needs

Your organization’s sales process is likely different from that of your competitors. It’s not a one-size-fits-all endeavor. Because your sales prospecting tools must fit your existing workflow, you need a flexible tool that can be modified to your needs. 

For example, your organization may run campaigns differently than other businesses. A customizable solution allows you to get the most ROI from your software. Look for a scalable tool that can grow with your business needs.

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Start Buying Domains Now and Setup Your Email Infrastructure Today

Cold emailing is an essential part of any outbound sales strategy. But cold email delivers the best results with a solid email infrastructure. That’s where Inframail comes in. 

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup 

 It scales its cold email outreach efforts efficiently: 

  • Agencies

  • Recruiters

  • SDRs 

Main benefits of using our service: 

  • Automated SPF, DKIM, and DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether you're an: 

  • Agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Sales prospecting can feel like navigating a minefield. You identify a promising lead, step forward, and discover they've been in a long-term relationship with your competitor. You can’t help but wonder how you will find your next sales opportunity. Fortunately, there are tools to help you speed up the process of finding sales prospects and streamline your outreach so you can connect with leads before they lose interest or go cold. This article explores the best sales prospecting tools to help you accelerate lead generation, streamline outreach, improve cold email deliverability, and ultimately increase sales conversions.

Inframail's email infrastructure is one of the best sales prospecting tools for reaching your goals. It improves your cold email deliverability and speeds up finding and contacting warm leads by helping you prepare your email system for outreach and establishing a good sender reputation with inbox providers.

Table of Contents

What is a Sales Prospecting Tool?

woman working - Best Sales Prospecting Tools

Sales prospecting is identifying prospects or leads who have expressed interest in what you or your company has to offer. The sales prospecting process comprises three main parts: 

Research

Here, you'll do your homework on potential leads to gain as much information as possible and refine them into prospects. You'll do this by: 

  • Checking LinkedIn profiles

  • Subscribing to their social media channels

  • Checking their website

  • Studying their company

Qualification

Once you've gathered information on all your prospects, you need to prioritize them to know which ones to target first. The urgency of contact, their interest in your product, and the value they could bring to your business are a few parameters to factor into your ICP (Ideal Customer Profile) as you compute their score, but make sure your priorities are correct. 

Outreach

Once you're informed and targeting the right prospects, craft a personalized message for each. Some professionals prefer to be contacted by email or text, while others prefer a personal call. So, if possible, reach out according to your prospects’ preferences. 

What Is the Difference Between Leads and Prospects?

“Prospect” and “lead” are different, and you should not use them interchangeably. This is because every prospect is a lead for your business, but not every lead is a prospect. 

A lead is any potential customer who’s shown interest in your product. This could be by signing up for your newsletter, downloading my ebook, or reading your latest blog post. They are not necessarily a good fit for you presently. 

On the other hand, a prospect is a lead that fits your buyer profile, has the required buying power, and shows genuine interest in your message or offerings. 

How Sales Prospecting Tools Help Qualify Leads and Boost Conversion Rates

So, prospects are the most interested and qualified leads based on your sales prospecting techniques. With the help of sales prospecting tools and sales prospecting software, you can identify and nurture these prospects more effectively. 

Prospecting tools for sales can streamline this process, such as:

You can convert prospects into buyers more quickly than other leads by leveraging: 

  • Prospecting platforms

  • Prospecting software

  • Top sales prospecting tools

Where Do Sales Prospecting Tools Fit In?

Sales prospecting tools refer to all tools that help connect with potential clients. A common mistake is selecting a tool without carefully considering your current prospecting and what type you want to expand based on how your target customer spends time or is most likely to engage. 

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: 

  • Identify high-quality prospects. 

  • Qualify and prioritize these prospects. 

  • Find accurate contact data for your prospects. 

  • Engage with your prospects. 

Essential Features to Look for in Sales Prospecting Tools

You’ll likely need a prospecting tool that allows you to: 

  • Build your prospect list: This is essential for getting the whole show on the road. A good prospecting tool will identify and pull in new leads for your sales team to nudge through the sales funnel. 

  • Find contact details: Finding contact details is essential to generating new leads. While you may be roughly aware of the businesses and business types you want to target, you can’t start selling unless you know the person and department who can help you and their contact details. 

  • Qualify prospects: Qualifying prospects will save you time and resources. Good sales prospecting tools automatically qualify prospects, enabling you to prioritize high-quality leads likely to convert quickly. 

  • Schedule meetings: Sales meetings can make or break a sale. So, it’s essential that prospective clients can easily arrange convenient meetings with you. Good sales prospecting software will make scheduling meetings that work well for all parties quick and easy. 

  • Engage your leads: Engaging with leads is a vital but tricky part of sales. You need a sales prospecting tool to empower your salespeople by providing valuable insights into what prospects need and when they need it. 

  • Manage your deals: Persuading clients to convert is only the first part of a B2B sales process. For the best chance of success, you need to be able to manage deals on an ongoing basis. 

So, pick sales prospecting software that helps you to do so. If you're lucky, you can find one that does all five things well. You might need a few tools to cover all the necessary functions.

What Are the Different Types of Sales Prospecting Tools?

Sales prospecting tools come in different forms. Some of the most common types include:

Lead Generation Tools

It makes it easier to find prospects ready to purchase. These tools improve the selling workflow and experience for the salesperson and increase productivity. Companies typically look for these tools to increase their sales in a new market or significantly increase revenue in a current market. 

For example, these tools can flag when a prospect searches for topics related to the business problem your product solves. Other lead generation tools, like a power dialer that lets you call five people simultaneously, also make it possible to reach out to prospects in a mass volume. 

How to Choose the Right Sales Prospecting Tool Based on Your Target Audience and Sales Channels

The most effective lead generation tool depends mainly on your target customer. If your conversation rates are higher through social media than by phone, purchasing a power dialer is not the best choice. Carefully examine your analytics and future goals to determine what tool will help expand the areas where you are currently most successful with prospects. 

CRM Software

A CRM manages all your company’s interactions with customers and prospects, including: 

  • Sales calls

  • Customer service interactions

  • Social media

  • Marketing emails

Sales teams often refer to the CRM data as the record of truth. By staying connected to your customers and improving relationships, sales representatives can: 

  • Streamline processes

  • Improve profitability

  • Grow the business

A CRM is a single source of truth for your sales team. Instead of separate lists and spreadsheets, all sales activities are captured in a central hub to create a master to-do list. 

Leveraging CRM and AI-Powered Tools for Optimized Prospect Assignment and Targeting

With the right CRM tool, leaders can easily assign prospects to representatives, making prospecting more manageable. Sales teams can also more effectively use analytics to target prospects most likely to convert. An AI-powered CRM tool can provide step-by-step guidance on the next-best action with specific prospects and customized workflows for each representative. 

Social Media Prospecting Tools

Social media is a powerful platform for business. Some prospecting tools can scrape social media for data that helps you find specific prospects that need and demonstrate readiness for your product. 

For example, they can identify a social media post relevant to the business problem your product solves and then reach out to all users who commented on or liked the post. AI capabilities have made these tools even more popular. 

The Rise of AI and Social Media in Sales Prospecting: Expanding Beyond Traditional Outreach

Companies are using these tools as an additional channel to phoning prospects and are seeing solid results in this area. As innovations continue in AI and social media, expect the functionality and capabilities of this type of sales prospecting tool to increase rapidly.

What Are the Benefits of Sales Prospecting Tools?

While sales prospecting can be conducted manually, sales prospecting tools provide unique advantages. See the expected benefits below. 

You’ll Boost Sales Prospecting Efficiency

According to HubSpot research, in 2022, 29% of salespeople reported that improving sales process efficiency was their top goal. To create a more efficient sales process, teams must focus on all sales lifecycle stages, including how prospects are identified. 

Unlike manual prospecting, sales prospecting software lets you quickly identify potential customers. You can also automate the search process to save time and resources. 

Prospect and Data Quality Will Improve

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Even when salespeople can identify interested customers, 19% of salespeople struggle to contact decision-makers directly. 

Sales prospecting software solves both problems by helping salespeople: 

  • Find

  • Qualify

  • Prioritize leads

These solutions help teams find accurate contact data and manage outreach. 

You Can Conduct Sales Prospecting at Scale

Meeting sales quotas is a top challenge for 20% of salespeople. 26% of salespeople only get 1 to 10 new leads weekly. For most salespeople, more than this number is required with manual prospecting. 

When each stage of the prospecting process is automated (in part or entirely), your tea can speed up the process by: 

  • lifeDiscovery

  • Quaication

  • Outreach 

Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile.

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40+ Best Sales Prospecting Tools

Sure, here’s a list of the top sales prospecting tools, ideal for different needs and stages of the sales process. Each has unique benefits that can improve efficiency, engagement, or lead nurturing. 

1. Inframail 

HubSpot Sales Lead Software

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup  

Main benefits of using our service: 

  • Automated SPF

  • DKIM

  • DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily 

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether you're: 

  • An agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales 

Get started buying domains to set up your email infrastructure today.

2. HubSpot Sales Lead Software

HubSpot Sales Lead Software

If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub. Here, you can find prospects and leverage additional features to move them along the buyer’s journey. 

Core features include: 

  • Automated prospect list building and real-time prospect tracking: This allows you to see which companies visit your website and what actions they perform on your site. 

  • Custom views: Here, you can sort and prioritize prospects using filtering criteria. That includes: 

    • Sorting by the user’s number of visits

    • Number of page views

    • Location

    • Company size

  • Automations: This helps to ensure timely prospect engagement. You can set automated notifications to alert your team when high-priority prospects engage on your site. 

  • Automated email sequences: This feature optimizes and boosts the effectiveness of your prospect outreach. 

Exploring HubSpot’s Sales Hub: Core Features, Pricing Tiers, and Value for Prospecting Teams

What we love: 

Besides its powerful core prospecting features, HubSpot’s sales lead platform offers a comprehensive solution. 

Pricing: 

  • A limited version is free as part of HubSpot’s Sales Hub. 

  • For more advanced functionality, HubSpot offers premium features in the Sales Hub’s 

  • Starter: 

    • $45 per month

  • Professional: 

    • $450 per month

  • Enterprise versions: 

    • $1,200 per month

3. LinkedIn Sales Navigator

Best Softwares - Best Sales Prospecting Tools

LinkedIn has a huge global user base of 875 million members. Many of this user base are high-income earners currently “in the market” to buy products. Nearly 16 million people hold ownership or senior C-suite positions within their organizations. LinkedIn Sales Navigator is a sales tool designed to help you engage with prospects on this powerful platform. 

Critical Benefits of LinkedIn Sales Navigator for B2B Prospecting and Personalized Outreach

Core features include: 

Advanced search capabilities leverage filters such as: 

  • Job titles

  • Organization size

  • Company

Custom prospect list building and management. Here you can take notes and get alerts about relevant prospect updates, such as job changes. 

Personalized prospect outreach via LinkedIn mail. 

What we love: LinkedIn Sales Navigator can tap the most important social media platform for B2B businesses. Here, you can find prospects with precision and ease. 

Pricing: 

Available upon request.

4. PartnerTap

Best Softwares - Best Sales Prospecting Tools

If you want to leverage your ecosystem, PartnerTap may be your solution. This enterprise solution enables “co-selling, co-marketing, and lead-sharing” among business partners. 

This works via a simple three-step process: 

  • After you sign up for the platform, your data is automatically pulled from your customer relationship management system (CRM) or a CSV file. 

  • You then invite your partners to connect on the platform at no cost. 

  • Once you’ve done this, PartnerTap allows you to uncover overlapping customers, prospects, and opportunities within your ecosystem. That includes prospects of current customers of one or more of your partners. Plus, you (and your partners) have full control over what and how much data you share. 

Leveraging Partner Ecosystems for Prospecting: How PartnerTap Unlocks New Opportunities

What we love: 

For many salespeople, partners are often an untapped or underutilized prospecting resource. PartnerTap provides a non-competitive, mutually beneficial system for uncovering opportunities throughout your partner ecosystem. 

Pricing: 

Available upon request.

5. Apollo

Best Softwares - Best Sales Prospecting Tools

Apollo is a sales intelligence and engagement platform that enables: 

  • Prospect discovery

  • Outreach

  • Management

The platform’s engagement features (especially those that leverage automation and AI) are incredibly powerful. 

Unlocking the Power of Apollo: Advanced Prospecting Features, AI Insights, and CRM Integrations

Core features include: 

A prospect database of over 250 million contacts, including verified phone numbers, email addresses, and job titles. These prospects can also be filtered using 200+ attributes. 

Prospect monitoring functionality. This alerts you of the following:

  • Job changes

  • Funding, news

  • Hiring decisions

Artificial Intelligence (AI). This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. 

What we love: 

Apollo has multiple integrations. 

  • You can integrate your CRM

  • Apollo also has a Chrome extension that allows you to find contact details of LinkedIn connections. 

Pricing: 

  • Limited versions are available for free. 

  • For more advanced functionality, paid plans start at $39 per monthly user.

6. Salesflare

Best Softwares - Best Sales Prospecting Tools

If you sell to businesses (B2B) and want a complete sales prospecting solution, Salesflare may be the solution for you. 

Core features include: 

  • A robust LinkedIn integration. You can add leads from LinkedIn, find their email addresses, and easily enroll them in an email sequence. 

  • Email campaigns and sequences. This tool helps you automate your outreach and follow-up emails so you don’t have to send many manually. It works seamlessly with Google Workspace and Microsoft 365

  • Automated data enrichment. This feature enriches your leads automatically with data from LinkedIn and other publicly available sources, as well as from email signatures. Add leads from anywhere with the Chrome extension. Open the extension on any website and find the right contact person, including their contact information. 

Salesflare: A Simple, All-in-One CRM Solution for Efficient Sales Prospecting and Deal Management

What we love: 

Salesflare is not just a sales prospecting tool. It’s comprehensive sales CRM software that is simple to use and easy to keep up to date so you can turn all these leads into deals. 

Pricing: 

Salesflare offers three pricing plans: 

user per month

  • Pro:

  • $49 per user per month

  • Enterprise: 

    • $99 per user per month

7. Wiza

Best Softwares - Best Sales Prospecting Tools

Wiza is a sales prospecting tool for: 

  • Sales

  • Marketing

  • Recruiting professionals

It provides a large, searchable database of B2B professionals that both personal and company filters can filter like: 

  • Name

  • Job title

  • Industry 

It offers real-time verified contact data like email addresses and phone numbers to power your outreach. 

Maximizing Lead Generation with Wiza: Real-Time Contact Verification, LinkedIn Integration, and Bulk Exporting

Core features include: 

  • Over 830 million contacts, including: 

    • Verified email addresses

    • Phone numbers

    • Current job titles


  • Ability to export up to 10,000 leads at a time as well as send contact information directly to CRMs like: 

    • HubSpot

    • Salesforce

    • Outreach and more

A free Chrome extension that enables you to view contact data on LinkedIn and export in bulk via LinkedIn Navigator and LinkedIn Recruiter

What we love: Wiza verifies all contact data in real time, ensuring you have the most accurate contact information available for your outreach. 

Pricing: 

  • Wiza offers a free version that includes 25 email and phone credits. 

  • For more advanced usage and functionality, paid plans start at $25 monthly.

8. Crunchbase

Best Softwares - Best Sales Prospecting Tools

Crunchbase is a company database that collects insights on private and public companies. You can filter prospects based on company, investor, and funding data here. Crunchbase also gathers the latest news on the companies you track. 

Crunchbase: Leveraging Verified Data and Market Insights for Smarter Prospecting and Trend Monitoring

Core features include: 

  • Access to verified contact data. You can also connect with contacts from within the platform. 

  • Account recommendations based on predefined criteria. 

  • Market monitoring. This helps you recognize industry trends early, track buying signals, and identify trigger events. 

What we love: 

With Crunchbase, you can access and monitor critical financial data and insights that indicate buying power and readiness. That includes: 

  • News related to funding

  • Information about funding type

  • Who financial backers are

Pricing: 

  • A limited version is available for free. 

  • For more advanced functionality, paid plans start at $29 per user a month.

9. CIENCE GO Data

Best Softwares - Best Sales Prospecting Tools

GO Data by CIENCE is an advanced sales intelligence tool that houses more than 200 million records that are regularly validated and updated for precision. The platform’s user-friendly interface simplifies the list-building process. 

It allows for virtually limitless configurations of Ideal Customer Profiles, which can be assembled using the SCIENCE Go Data builder within seconds. As one of the world's largest outbound services companies, its extensive network usage minimizes data decay by facilitating regular use and updates. 

CIENCE GO Data: Ensuring Compliance and Data Integrity for Effective B2B Sales and ABM Strategies

Data compliance is a priority for CIENCE, as they regularly cross-check mobile numbers with global Do Not Call lists, validate emails, and ensure all data handling aligns with B2B data best practices and country laws. CIENCE GO Data is a reliable tool for: 

With its extensive features and competitive pricing model, GO Data offers a unique, data-driven strategy for businesses of all sizes and industries. 

Precision Targeting with CIENCE GO Data: Advanced Search, ICP Management, and Personalized Outreach

Core features include: 

Advanced search capabilities, leveraging filters such as: 

  • Job titles

  • Seniority level

  • Organization size

  • Industry, revenue

  • Company

Custom ICP (Ideal Customer Profile) and account list building and management. GO Data enables you to configure and manage target profiles while being notified of updates, such as job changes. 

Precision targeting of prospects with the ability to directly access their validated contact information for personalized outreach. 

What we love: 

  • CIENCE GO Data empowers B2B businesses with unparalleled access to a rich, validated contact database. 

  • You can locate and engage your prospects with precision and ease. 

Pricing: 

Available upon request.

10. Usergems

Best Softwares - Best Sales Prospecting Tools

Usergems is a sales intelligence platform that offers two robust sales prospecting solutions: 

  • Account tracking: It allows you to monitor relevant job changes within target organizations. You can also access verified contact data and identify previous “touch points” within the organization. 

  • Contract tracking: It focuses on job changes for prospects, users, leads, and former customers. 

Every time a former lead or customer moves to a new company, it provides an opportunity to pitch your product or service to that new organization through a warm introduction. 

What we love: 

Not only does Usergems alert you when a former lead or prospect leaves their company, the platform also adds them to your CRM as a new contact (with their latest information). 

Pricing: 

Available upon request.

11. Leadfeeder 

Best Softwares - Best Sales Prospecting Tools

Leadfeeder is a B2B lead generation software with a tracker script to help you identify and monitor website visitors. 

Using Leadfeeder, you can: 

  • Identify the companies that visit your site. 

  • Monitor prospect behavior while on your site. 

  • Score and qualify prospects based on their activity on your site and demographic filters. 

  • Set up email alerts based on predetermined criteria.

  • Integrate with your CRM for data enrichment. 

  • Leadfeeder also provides a filterable contact database, which allows you to contact and engage with relevant leads. 

Turning Website Visitors into Leads: How Leaderfeeder Enhances Prospect Identification and Conversion

What we love: 

Prospects visiting your website have already shown interest in your product or service. This makes them more likely to engage and convert during the outreach stage. With Leaderfeeder, you can identify people who are most likely to buy. 

Pricing: 

  • A limited version is available for free. 

  • Paid plans start at $79 per user a month, allowing access to more features.

12. Owler Max by Meltwater

Owler Max by Meltwater offers several helpful features for prospecting and lead generation. These features enable sales professionals to identify and qualify potential prospects more effectively. 

Here are some key Owler features that support prospecting: 

  • Company Profiles: Owler provides detailed company profiles that include information such as: 

    • Key executives

    • Funding history

    • Employee count

    • Competitive landscape

  • Funding Insights: The tool provides information about: 

    • Funding rounds

    • Investments

    • Companies’ financial details

  • News and Alerts: Owler delivers real-time news updates about: 

    • Companies

    • Industry trends

    • Events

  • Competitor Analysis: The software allows sales professionals to conduct competitor analysis

  • Community Insights: Owler has an active community of contributors who share company information and insights. Sales professionals can tap into this collective intelligence to gather valuable prospecting insights, such as: 

    • Customer reviews

    • Product feedback

    • Industry trends

Unlocking the Power of Meltwater’s Prospecting Suite: Seamless Integration for Lead Qualification and Industry Insights

What we love: 

The software company belongs to big media intelligence player Meltwater, so customers can easily upgrade to a full-rounded suite to: 

  • Streamline their prospecting efforts

  • Identify qualified leads

  • Personalize their outreach

  • Stay informed about industry trends

Pricing: 

Available upon request.

13. Mixmax 

Best Softwares - Best Sales Prospecting Tools

Mixmax is a sales engagement platform designed to streamline and optimize the sales process for: 

  • SDRs

  • AEs

  • CSMs 

With its user-friendly interface and AI-driven automation, Mixmax enables multichannel prospecting, allowing sales teams to connect with: 

  • Leads across different platforms

  • Book more meetings

  • Close more sales

Enhancing Multichannel Outreach with AI-Powered Automation and Personalization

Core features include: 

  • The ability to create multichannel prospecting sequences including: 

    • Emails

    • Call tasks

    • LinkedIn connection requests

    • DMs

    • SMS

  • AI-powered email personalization tools that help users craft personalized emails and optimize send times, improving open and reply rates. 

  • Automatic syncing with Salesforce and HubSpot to ensure all communications and activities are logged, reducing manual data entry and maintaining up-to-date records. 

  • Automation tools that allow users to set up rules and triggers based on recipient actions, ensuring timely follow-ups. 

  • Email enhancements that help sellers stand out in a crowded inbox, like: 

    • In-email polls and surveys

    • One-click calendaring

    • Embedded CTA buttons

    • Link previews and more 

Streamlining Sales Outreach with Mixmax: AI-Powered Email Personalization and Seamless Tool Integrations

What we love: 

Mixmax integrates to the following platforms, making it easy for sales teams to adopt and use without needing to switch between multiple tools: 

  • Gmail

  • Outlook

  • Salesforce

  • HubSpot

The AI features for email personalization and timing are valuable for boosting open and reply rates. 

Pricing: 

  • Mixmax offers a range of pricing plans, starting with a free version. 

  • Paid plans with more advanced features start at $29 per monthly user.

14. Bombora

Bombora Company Surge is a software platform that helps users access and monitor intent data. Bombora collects data from a consent-based data cooperative of B2B publishers to do this. The platform then analyzes this data using machine learning and maps it to specific businesses. 

This data can then be used to: 

  • Score and prioritize prospects based on “readiness” or interest. 

  • Plan timely and relevant prospect outreach and follow-up. 

  • Identify “at-risk” accounts by seeing if prospects are also researching competitors. 

What we love: 

Bombora allows you to set up “automatic surge reports” that periodically populate your CRM with prospects showing buying intent. 

Pricing: 

Available upon request.

15. UpLead

Best Softwares - Best Sales Prospecting Tools

UpLead is a platform that offers users access to a suite of sales prospecting products. 

That includes three essential features: 

  • The prospector. UpLead’s prospector provides access to a database of over 100 million contacts. This database is filterable using 50+ search criteria such as industry, title, and location. Select prospects can then be pushed directly into your CRM. 

  • Email verification. The platform conducts an instant verification procedure to ensure accuracy. 

  • Data enrichment. UpLead users can upload a prospect list. The platform then automatically enriches each prospect with over 50 data points. 

What we love: 

  • UpLead uses a pay-as-you-go system, which makes it a more affordable solution for most salespeople. 

  • Users purchase “credits” that can then be used to download or export contacts. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at $74 monthly.

16. HG Insights

Best Softwares - Best Sales Prospecting Tools

HG Insights is a market intelligence platform. Specifically, this platform monitors the “digital infrastructure” of over 9 million companies and uses this data to produce actionable insights for sales teams. 

Here are some things you can do with HG Insights: 

  • Monitor and analyze your overall market. This can be used to estimate “vendor penetration” and identify opportunities in underserved markets. 

  • Identify high-quality prospects. Based on the current tech stack and usage data, these prospects will likely buy your product. 

  • Leverage “contextual intent data” for prospect: 

    • Qualification

    • Scoring

    • Prioritization

What we love: 

HG Insights is a potent tool for software companies because the platform focuses heavily on “technographic” data. You’ll find out which companies have installed certain technologies. This can help you narrow your pool of prospects. 

Pricing: 

Available upon request.

17. Cognism 

Best Softwares - Best Sales Prospecting Tools

Cognism is a sales intelligence platform that provides users access to a suite of products. These products include: 

  • A prospector. Cognism allows users to build prospect lists (which include email addresses and verified phone numbers) based on ideal customer profiles. 

  • A Chrome extension. This tool can export contacts from LinkedIn and push contacts into the user’s CRM from the sales navigator. 

  • Intent data monitoring. Cognism helps users identify prospects currently “in-market” and actively looking to purchase a solution. The platform pulls this data through a partnership with Bombora, the buyer intent platform listed earlier in the post. 

Why we recommend it: Cognism offers users a combination of artificial intelligence and human verification to ensure the accuracy of its data. 

Pricing: 

Available upon request.

18. TechTarget’s Priority Engine 

Best Softwares - Best Sales Prospecting Tools

TechTarget’s Priority Engine is an intent data platform that helps users engage with prospects in their technology category. 

Core features include: 

  • Identifying in-market prospects and building prospect lists based on intent data. Qualifying and scoring prospects using behavioral data. This data is also useful for understanding the buyer journey. 

  • Optimizing prospect outreach and improving response rates. 

  • Priority Engine uses AI-powered lead generation and intent data insights to aid in the process. 

What we love: 

  • TechTarget highlights high-quality leads. 

  • These prospects have been triple-verified and shown significant interest in your solution by conducting relevant research with TechTarget. 

Pricing: 

Available upon request.

19. Demandbase 

Best Softwares - Best Sales Prospecting Tools

Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. The program takes first-party data from your data sources (CRM, website, etc.), matches this data with information from third-party sources, and then analyzes the resulting data to draw insights. 

Leveraging Intent Data and Contact Insights with Demandbase for Smarter Prospecting

Here are some of the data and insights you can access from Demandbase: 

  • Company data. This includes data such as: 

    • Location

    • Revenue

    • Number of employees

  • Contact data. This database includes email, LinkedIn, and phone numbers for over 113 million contacts with decision-making positions within their organization. 

  • Intent data. Demandbase’s intent data leverages data science to determine and score buying intent based on the prospect’s search activity. 

What we love: Demandbase allows you to qualify, filter, and score prospects using intent data in various ways. For example, you can score based on what they viewed on your site or how long they spent there. 

Pricing: 

Available upon request.

20. Vainu

Best Softwares - Best Sales Prospecting Tools

Vainu is a B2B business database and sales intelligence software. 

Core features include: 

  • Company profiles: This allows users to filter through a database of millions of companies and identify prospects that fit their ideal customer profile. These profiles also include contact details such as emails and phone numbers. 

  • Workflow triggers: This allows users to enable automation. These trigger points can be used to build prospect lists based on predefined criteria. 

  • Artificial intelligence: This helps users identify buying windows and make prospecting suggestions. 

What we love: 

  • Vainu allows easy access to data and straightforward integration with multiple platforms. 

  • One of the top reasons Vainu users love the platform, besides its functionality, is its straightforward use. 

Pricing: 

  • A limited version is available for free. 

  • For access to more features, paid plans start at €6,600 per year with a one-time onboarding fee.

21. Tami

Tami allows users to build prospect lists from profiles in its extensive database. This database can be filtered using multiple conditions, including: 

  • Geographical area

  • Merchant size

  • Company type

  • Even by which bank the prospect uses

You can also access verified emails for decision-makers within their target organizations. And if contacts switch jobs, you can set up alerts to keep you up-to-date. 

What we love: 

With Tami, users can skip the gatekeepers and go straight to the correct contact points. 

Pricing: 

Available upon request.

22. Hunter

Best Softwares - Best Sales Prospecting Tools

Hunter is a platform for accessing verified and accurate professional email addresses. Results in Hunter are returned with a confidence score, which indicates the estimated level of accuracy of the email address. 

Simplifying Contact Discovery and Verification with Hunter: Efficient Tools for Email Search and Validation

Core features include: 

  • Domain search. This allows users to find the email addresses of all users linked to a specific domain. 

  • Email finder. This allows you to find a professional email address using the prospect’s name and the company’s website domain. 

  • Email verifier. This tool allows users to verify the validity of an email. 

What we love: 

Hunter makes finding contact information incredibly easy, even for users that have very little information to go on. 

Pricing: 

  • Hunter offers a free version of the platform that allows users to conduct up to 25 searches per month. 

  • Paid plans start at $49 per month.

23. Groove.co 

Best Softwares - Best Sales Prospecting Tools

Groove is a comprehensive sales engagement platform for Salesforce. 

Core features include: 

  • Multichannel campaign automation. Groove allows users to import prospects into automated, multichannel flows and sequences automatically. Users can also A/B test sequences and templates. 

  • Call automation and optimization. Groove provides a desktop app, the OmniDialler, allowing you to make calls within or from any webpage. You can also surface relevant information before or during calls. 

  • Online meeting scheduling. Groove offers users access to a customizable meeting-scheduling tool that allows users to schedule emails. 

What we love: 

Groove is a potent tool for email outreach and activity tracking. 

Pricing:

Available upon request.

24. Reply.io

Best Softwares - Best Sales Prospecting Tools

Reply.io is a sales engagement platform that uses automation and AI to streamline and supercharge your sales outreach. Whether you're trying to generate leads, connect with prospects, or close deals, Reply.io has the tools to make it happen more efficiently. 

If you manage multiple communication channels and need a tool to simplify the process, Reply.io is designed for you. It’s also well-suited for agencies that handle outreach for various clients and require a robust, scalable solution. 

Automating Multichannel Outreach and Lead Engagement with AI-Powered Sales Tools

Automatically reach out to prospects across different kinds of ways so you always know where your prospects are: 

  • Email

  • LinkedIn

  • Calls

  • SMS

  • WhatsApp

Let AI SDR Agents handle the repetitive tasks like sending messages and scheduling meetings, giving your team more time to focus on closing deals. Engage website visitors with a sales-trained AI Chat featuring video avatars. This chatbot captures leads and books meetings directly within the chat. Tap into a vast database of over 140 million verified contacts, ensuring your outreach always targets the right people with the most current information. 

Boosting Email Deliverability and Multichannel Outreach with Reply.io’s AI-Powered Automation

Get your emails into more inboxes with unlimited mailboxes and features that help: 

  • Warm up your email accounts

  • Avoid spam filters

  • Improve overall deliverability

What we love: 

Reply.io is an intelligent platform that enables you to do more with less effort. The AI features take much of the manual work off your plate, and the multichannel approach ensures you connect with prospects wherever they are. 

Pricing: 

  • The basics, including email automation and everything you need to start, like free warmups and unlimited mailboxes, start at $49/month. 

  • They also have options for custom features, such as AI SDR or agency-specific features.

25. Close

Best Softwares - Best Sales Prospecting Tools

Close is a comprehensive CRM for small-business sales teams. You must first import your prospect list into the CRM to use this platform. Then, you can filter this list using search tools and intelligent views. 

Here are some things you can do with Close: 

  • Automate cold calls through predictive dialing and leveraging Close’s “Power dialler.” 

  • Sync your existing email provider to receive and send emails within the CRM. Set up automated, customized, and personalized email sequences. 

In addition to these features, Close offers additional features specifically for sales leaders, such as reporting and call coaching. 

What we love: 

Close allows you to manage and automate almost all aspects of your prospect outreach and engagement without leveraging add-ons. 

Pricing: 

Prices start at $29 per user a month.

26. Lead Forensics

Best Softwares - Best Sales Prospecting Tools

Lead Forensics is powerful B2B lead generation software that allows businesses to turn website visitors into sales leads. It uses IP tracking technology to identify the companies that visit your website, even if they don't fill out a form or leave any contact information. 

Enhancing Lead Qualification and Timing with Lead Forensics: Real-Time Insights and Prioritization

With Lead Forensics, you can: 

  • Identify the companies that visit your site, including contact details for key decision-makers. See which pages your prospects visit and how long they spend on each page. 

  • Score and prioritize leads based on their activity on your site and other demographic and firmographic data. Integrate with HubSpot for easy lead management. 

  • Set up instant alerts to reach out to prospects at the right time. 

Personalizing Outreach with Lead Forensics: Turning Website Visitors into High-Value Leads

What we love: 

  • Lead Forensics provides businesses with detailed information about their website visitors, including contact details for key decision-makers. 

  • This makes it easier to personalize your outreach efforts and engage with prospects likely to convert into customers. 

Pricing: Available upon request.

27. GetProspect

Best Softwares - Best Sales Prospecting Tools

GetProspect is a platform that helps B2B companies increase lead gen and sales by providing valid prospects’ emails and other data. 

Core features include: 

  • GetProspect email finder extension. Scrape emails from LinkedIn, Sales Navigator, any company website, or the LinkedIn URL search. 

  • GetProspect B2B database. Find decision-makers and their business emails in seconds. 

  • Data Enrichment. Enriching thousands of records with 17 data attributes. 

What we love: 

You can fully try out the platform with a free subscription before upgrading to a paid plan. The available credits are unlimited. 

Pricing: 

  • A free subscription is available with 50 valid email addresses. 

  • Paid plans start at $49 monthly for unlimited users in one workspace.

28. Clearbit Prospector

Best Softwares - Best Sales Prospecting Tools

Clearbit is a web-enabled marketing automation platform that provides tools to nurture customer relationships throughout their life cycles. It is a B2C lead generation software that understands your: 

  • Customers’ needs

  • Identifies prospects

  • Personalize your sales interaction with them. 

It also offers several integrations and high customizability. 

Features: 

  • Lead management Dashboard 

  • Data integration 

  • Lead Database Integration 

  • Lead Notifications 

  • Lead Engagement 

Pricing: 

  • It offers multiple custom plans. 

  • You have to request a quote to find out.

29. Zendesk Sell

Best Softwares - Best Sales Prospecting Tools

Zendesk Sell is a sales force automation tool that enhances your sales teams’: 

  • Productivity

  • Processes

  • Pipeline visibility

It simplifies data recording and deal updates so reps and management can: 

  • Access

  • Analyze

  • Collaborate on relevant deal data

Features: 

  • Email integration 

  • Forecasting 

  • Lead scoring 

  • Application Integration 

  • Sales reporting 

Pricing: 

$19 per month per user to $199 per month per user. 

30. Overloop

Best Softwares - Best Sales Prospecting Tools

Overloop is a feature-rich CRM designed especially for outbound sales teams. It offers features to help you start new conversations with ease: 

  • LinkedIn marketing extensions

  • Cold emailing

  • Live chats

  • Web forms

  • Powerful sales automation 

Features: 

  • Cold email campaigns 

  • Lead generation and list building 

  • Workflows and automation tools 

  • LinkedIn extension 

  • Email finder 

  • CRM Features 

  • Contacts and organizations management 

  • Deals and pipelines 

  • Tasks, notes, and mentions 

  • Custom fields 

  • Reporting and forecasting 

  • Inbound Features 

  • Live Chats 

  • Web Forms 

Pricing: 

It costs $99 and also offers a free trial. 

31. Voila Norbert

Best Softwares - Best Sales Prospecting Tools

Norbert is one of the most intelligent sales prospecting software for lead generation. It finds and enriches anyone’s corporate email address with data that drives conversion. It is a fully featured Email Verification Software designed to help startups and growing agencies. 

Features include: 

  • Bulk email verification

  • Mail server validation

  • Lead enrichment

  • Email tracker

  • Bulk domain search

Pricing: 

It varies from $49 to $499 a month. 

32. Anymail Finder

Best Softwares - Best Sales Prospecting Tools

Anymail Finder helps you find real emails for people at any company! It only charges for server-verified emails, while pattern-matched emails are free. It allows easy data importing and works across platforms. 

Features: 

  • Advanced business intelligence 

  • Data virtualization 

  • Drone analytics 

  • Enterprise search tools 

  • Insight engines 

  • Predictive analytics 

  • Statistical analysis 

  • Text analysis 

Pricing: 

This tool offers a free trial and various paid plans starting at $149. 

33. SalesHandy

Best Softwares - Best Sales Prospecting Tools

SalesHandy is a data analytics and communication management tool that helps improve the performance and productivity of your sales team. It has advanced features like: 

  • File sharing

  • Email tracking

  • Live meetings

  • Email automation

  • Centralized document management

It is an affordable and handy tool that offers actionable insights about your prospects’ activities and their use of your sales material. 

Streamlining Sales Outreach and Lead Management with Comprehensive Email Automation Tools

Features: 

  • Email platform integration 

  • Notifications management 

  • Inbuilt message templates 

  • Email tracking and automation 

  • CRM integration 

  • Task management 

  • Content management 

  • Lead scoring and prioritization 

  • Email scheduling and automation 

Pricing: 

Its price starts at $25 monthly after a 14-day free trial. 

34. Datanyze

Best Softwares - Best Sales Prospecting Tools

Datanyze helps sales professionals find and connect with B2B prospects. Using a Google Chrome extension, it supplies actionable contact information such as email addresses, direct dial, and mobile numbers directly from your prospect’s LinkedIn profile. It offers a seamless customer experience with its smooth interface and an advanced dashboard that helps you find and target the best prospects. 

Leveraging Data-Driven Insights for Strategic Planning and Performance Management

Features: 

  • Performance management 

  • Performance metrics 

  • Profitability analysis 

  • Predictive analytics 

  • Powerful dashboard 

  • Key Performance 

  • Indicators Strategic planning 

  • Visualization and presentation 

  • Data analysis and visualization 

Pricing: 

It has a free version while its paid version costs $55 a month. 

35. Kixie

Best Softwares - Best Sales Prospecting Tools

Kixie is a complete solution for call center management. It seamlessly integrates with reputed CRM tools and offers intelligent features like: 

  • Auto-dialing

  • Click-to-dialing

  • Call recording

  • Live chat, etc. 

It also helps you improve your: 

  • Calling quality

  • Engagement

  • Sales reputation

Enhancing Customer Interaction and Sales Performance with Kixie’s Advanced Calling and Texting Features

And this allows all your customer-facing teams to boost their performance with advanced calling and texting features. 

Features: 

  • CRM integration 

  • Chrome integration 

  • Quality management 

  • Call routing Call recording 

  • Outbound call center management 

  • Queue management 

  • Workforce management 

  • Call reporting 

  • Call management 

  • Applications integration and management 

  • Real-time monitoring 

  • Live chat system 

  • Call monitoring 

  • Predictive dialer 

  • Campaign management 

  • Call logging 

Pricing: 

Kixie costs $35 to $65 monthly. 

36. AeroLeads

Best Softwares - Best Sales Prospecting Tools

AeroLeads is a powerful Prospect Generation SaaS that automatically finds relevant prospects and their contact details. The data it finds can be easily saved in your account, exported, or transferred to other CRM tools for future reference. It taps into hundreds of resources and millions of websites to find relevant leads and extracts data like: 

  • Name

  • Email

  • Contact us pages

  • Address

  • Phone numbers, and more! 

Features: 

  • Phone number search 

  • Company search 

  • Name search 

  • Bulk domain search 

  • Domain search 

  • Data segmentation 

  • Chrome plug-in 

  • Lead enrichment and management 

  • Email tracker 

Pricing: 

Its pricing starts at $49 and goes up to $499 monthly. 

37. Surfe

Best Softwares - Best Sales Prospecting Tools

Surfe (previously Leadjet) is a handy tool for connecting your CRM to LinkedIn through a single browser extension. It helps you: 

  • Create and enrich contacts

  • Find qualified emails

  • Synchronize your LinkedIn conversations

It connects your prospect’s LinkedIn profile to your CRM in one click without requiring manual lead capturing and data entry. Isn’t that convenient? 

Features: 

  • LinkedIn integration 

  • Data enrichment 

  • CRM fields editing 

  • Email and video support 

  • Account manager 

  • Reporting Message templates 

  • Profile History 

Pricing: 

Its price varies from $20 to $59 monthly. 

38. LinkPort

Best Softwares - Best Sales Prospecting Tools

LinkPort is another LinkedIn-to-CRM contact importer that allows sales teams to populate LinkedIn contact details on Pipedrive without leaving LinkedIn. It automatically extracts and enters key contact details such as: 

  • Name

  • Email

  • Phone

  • Organization

Features: 

  • Import LinkedIn contacts to your CRM with one click 

  • Add unlimited LinkedIn contacts to your CRM automatically without manual copy-pasting 

  • Eliminate switching between LinkedIn and your CRM accounts to update contact details 

  • Integrate the importer with your CRM and LinkedIn sales navigator with a few clicks 

  • Import standard CRM fields easily or make custom fields per your needs 

Pricing: 

It is a free tool! 

39. Leadberry

Best Softwares - Best Sales Prospecting Tools

Leadberry is a web-based B2B lead generation software for Windows that converts website visitors to sales leads. This fully featured lead generation and pipeline management software provides end-to-end solutions in one platform to boost your conversion rate. It is ideal for small enterprises. 

Features: 

  • Dashboard Lead capturing 

  • Lead scoring 

  • Lead notifications 

  • Visitor identification 

  • Pipeline management 

  • Lead segmentation 

  • Contact import/export 

  • Contact discovery 

  • Data extraction 

  • Lead enrichment 

Pricing: 

  • It has a free version. 

  • In contrast, its paid versions cost up to $44 a month. 

40. Snitcher

Best Softwares - Best Sales Prospecting Tools

Snitcher integrates with Google Analytics to provide a full overview of all companies visiting your website. It then combines the rich data it gathers about them with the actions they perform on your site, resulting in a list of leads that are most likely to convert. It works on Windows and helps B2B companies find more leads and close deals cheaply. 

Features: 

  • Activity tracking 

  • Lead scoring 

  • Campaign management 

Pricing:

Snitcher costs only 39$ monthly and also offers a 14-day free trial. 

41. Dealfront

Best Softwares - Best Sales Prospecting Tools

Dealfront Target is a B2B sales prospecting tool that helps customers create company and lead lists and find contact details of key decision-makers. Target offers unique filtering options that go far beyond the standard of just: 

  • Company address

  • Location

  • Number of employees

All you have to do is sign up for a demo with Dealfront, and you’ll be able to start uncovering leads and building lists of prospects. Combined with the Web Visitor Identification solution, it is easy to develop custom outreach and engagement strategies based on each lead’s behavior and even identify prospects you might have missed. 

Pricing: 

Contact us for Dealfront pricing information. 

42. ZoomInfo

Best Softwares - Best Sales Prospecting Tools

ZoomInfo is a multifaceted business data platform that provides tools for different areas of business such as: 

  • Sales automation

  • Digital advertising

  • Recruitment

Its B2B prospecting tool, ZoomInfo Sales, features a database with direct numbers for contacts around the globe. Its Engage platform allows you to set up Sales Flows. These multi-channel prospecting campaigns include automated emails, calls, or social connections triggered by specific market signals you select according to your business goals. 

Maximizing B2B Prospecting with Company Insights and Email Analytics

Key features: 

  • The company insights dashboard provides organizational charts to help you target the right contacts. 

  • B2B search engine provides company attributes for filtering. 

  • Email analytics function highlights the characteristics of the users who engage most with your emails. 

Potential drawbacks: Complex user interface can take a while to master.

Inframail

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How to Use Sales Prospecting Tools to Sell Faster

person showing performance - Best Sales Prospecting Tools

Sales prospecting tools are invaluable for improving outbound sales and increasing revenue. While sales prospecting is crucial for business growth, it also requires a lot of time and effort to get right. Sales prospecting tools can help reduce the time and effort needed to find: 

  • Potential customers

  • Identify qualified leads

  • Convert them into paying customers

These tools optimize sales prospecting by automating: 

  • Repetitive tasks

  • Organizing data

  • Providing actionable insights to improve prospecting efforts

AI-Powered Analytics: Make Data Work for You

Every task you perform in the sales process generates valuable data on the process and the customer. You need a tool that makes it easy to collect that data throughout the process (such as when someone responds and how). A tool with AI-powered analytics can create action-based insights to help you make the best prospecting decisions. 

For example, the tool may provide insights into why a prospect is more likely to respond on social media than an email. It could also tell you the time of day when your phone call is more likely to be answered instead of going to voicemail. 

Easy to Use: Your Sales Prospecting Tools Should Simplify, Not Complicate, Your Workflow

Your sales prospecting tools should make your workflow easier, not complicate it. By selecting a tool that is easy to use, you can spend less time getting up to speed and troubleshooting. Look for an interface that simplifies powerful functionality so you can click a few buttons and make numerous calls simultaneously. A tool with a dashboard provides the insights you need to guide all your prospecting and next steps. 

System Integration: The Importance of Seamless Connections

Your company likely uses many different types of technology in your workflow:

  • Billing software

  • CRM tools

  • Marketing automation

Each tool creates valuable data that can provide critical insights to help improve your prospecting workflow. To use your analytics feature most, you need all your data to flow through all your tools. You lose valuable time and information when you have a standalone tool that does its own thing. Because prospecting isn’t the end goal but the means to closing more deals, you need your tools to talk to each other and work together.

Compliance: Avoid Costly Errors in Your Prospecting Campaigns

It’s often hard to keep all the rules straight when prospecting (and they are constantly changing). You must ensure your emails and phone calls aren’t flagged as spam. You must also tread carefully to avoid getting flagged on social media. A single error in prospecting can mean that your message never makes it to your potential customers, which means wasted time — or worse, damage to your reputation. 

Ensuring Compliance and Efficiency with Sales Prospecting Tools that Automate Best Practices

Sales prospecting tools can automatically verify that your workflow meets best practices and regulations. Not all tools include this feature, so you want to ensure the tool you choose does. With a tool that takes this task off your plate, you no longer have to remember what to do on each social media platform and can focus on building relationships with your potential customers. 

Customizable and Scalable Solutions: Find Tools That Fit Your Needs

Your organization’s sales process is likely different from that of your competitors. It’s not a one-size-fits-all endeavor. Because your sales prospecting tools must fit your existing workflow, you need a flexible tool that can be modified to your needs. 

For example, your organization may run campaigns differently than other businesses. A customizable solution allows you to get the most ROI from your software. Look for a scalable tool that can grow with your business needs.

Inframail

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Start Buying Domains Now and Setup Your Email Infrastructure Today

Cold emailing is an essential part of any outbound sales strategy. But cold email delivers the best results with a solid email infrastructure. That’s where Inframail comes in. 

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide: 

  • Microsoft-backed deliverability

  • Dedicated IP addresses

  • Automated technical setup 

 It scales its cold email outreach efforts efficiently: 

  • Agencies

  • Recruiters

  • SDRs 

Main benefits of using our service: 

  • Automated SPF, DKIM, and DMARC setup

  • Dedicated email servers for each user

  • 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether you're an: 

  • Agency looking to scale outreach

  • A recruiter connecting with candidates

  • An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.