Generating leads for your business can feel like climbing a mountain. You must first build the proper email infrastructure to support your efforts. Then comes the hard work of attracting leads before you can kick back and enjoy the rewards of your labor. Even once you get to the point where you can like your leads, they’re probably not even your ideal customers. What a drag! Automated lead generation can help you fix this broken process by allowing you to generate high-quality leads at scale using automated systems that save time, improve efficiency, and drive consistent sales growth. In this post, we’ll discuss how automated lead generation works and how you can get started today with cold email deliverability! 

Inframail’s email infrastructure solution can help you achieve your automated lead generation goals. With our tool, you’ll be able to effectively set up your email infrastructure to support your automated lead generation efforts so you can achieve your objectives.

Table of Contents

• What Is Automated Lead Generation?

• How To Implement an Automated Lead Generation System

• 15 Best Lead Generation Automation Tools

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What Is Automated Lead Generation?

Automated lead generation is using technology to perform time-consuming sales and marketing lead generation tasks on your behalf. To do this, you have different kinds of automation tools at your disposal. For example, you can use software to automate sending emails or LinkedIn connection requests. 

Automated lead generation offers benefits such as: 

• Reducing human error and thus improving your workflow

• Saving time by performing manual tasks and decreasing workload

• Providing insights into the performance of lead generation activities so you can use optimization and improve

• Consistency in the workflow so you can generate leads daily

• Leaving room so you can focus on building relationships and lead nurturing. 

That said, there are plenty of automation tools on the market. Let’s first distinguish the types of sales and marketing lead generation activities to discover what tool you should use accordingly. 

Exploring the Types of Automated Lead Generation

There are two types of automatic lead generation, but they best work when used in synergy. 

Inbound Lead Generation Automation

Inbound lead generation is a marketing strategy for attracting leads to your company. For example, a marketing team can create valuable content to the best leads for your business. The purpose of the content is to compel a lead to take specific actions that will eventually lead to sales.

Since leads nowadays focus on researching independently, inbound lead gen focuses on helping rather than selling. In other words, it shows the way toward your brand content pieces such as: 

• Blogs

• Ebooks

• Guides

That said, inbound lead gen automation means streamlining the said tasks using automation tools. For example, you can use the following types of tools to automate your inbound tasks: 

• Chatbot - to provide answers to questions

• Pop-ups & forms - to offer personalized content, lead magnets, or surveys on the website.

Outbound Lead Generation Automation

Outbound lead generation is about finding and reaching out to your ideal leads directly without waiting for them to reach out to you. To clarify, rather than waiting for leads to find your website and reach out like inbound lead gen, you are the one who makes the first move.

That said, to automate your outbound lead generation tasks, you can use the following types of tools:

• Email marketing and outreach tools: for outbound marketing and sales to automate sending: 

1. Emails

2. Newsletters

3. Themed email sequences

• Prospecting tool: for marketing and sales to find outbound leads and contact information

• Social media automation tools: for sales to automate outreach on social media

• Advertising tools: for marketers to automate buying digital advertising space.

The Differences Between B2B and B2C Lead Generation Automation

Business-to-Business (B2B) lead generation automation uses software to generate potential leads who work in a company to offer them your services. On the other hand, Business-to-Consumer (B2C) lead generation automation uses software to streamline and generate leads who are individual customers. Even though they have different potential customers, both B2B and B2C companies use the same lead generation automation for a similar purpose. Here is how different companies use types of automation tools for their purpose.

Related Reading

• Email Prospecting
• How to Generate B2B Leads
• How to Warm Up Email Domain
• How Many Emails Can You Send Before Considered Spam
• Best Time to Send Cold Emails
• How to Cold Email
• Best Cold Email Templates B2B
• Email Outreach Best Practices
• Email Outreach Strategy

How To Implement an Automated Lead Generation System

Automated Outbound Lead Generation: Your Playbook for Success

Define Your Ideal Customer Profile and Buyer Persona

Starting your outbound lead generation process without a solid plan is like sailing a ship without a destination. Your lead generation process needs a good basis to get quality leads that convert, and that’s precisely why sales teams start off by creating: 

• Ideal Customer Profile

• Buyer Persona documents

These documents help you generate and guide the best leads through the sales funnel. Not to mention, they also help you with the lead scoring. The best practice for the creation of both of these documents is to analyze your current customer data and gather users who: 

• Have the shortest buying cycle

• Have a high retention rate

• Who would advocate for your product or service

Find Your Leads’ Contact Data

Once you establish your ICP and Buyer Persona, it’s time for prospecting. Almost all sales teams use LinkedIn prospecting to find the best leads for their sales funnel. Moreover, many proven LinkedIn lead-generation strategies are available to find quality leads. When gathering the leads’ contact information, it’s best to automate the process and find tools to help you do that. 

Craft a Compelling Message

Consider your messaging carefully if you wish to use LinkedIn outreach or any other medium. Cold outreach is hard when you know nothing about the person. That said, it’s important to include research into the lead generation process and figure out what your leads are all about. In other words, comb through their LinkedIn profile and find the About section, posts they published, or what they shared. 

This way, you can personalize your communication and be more genuine in showing an interest in solving their problems. Another tip for successful messaging is to mention your unique selling point tailored to their pain. If you need help crafting such a message, you can always use Chat GPT for sales messages. 

Send Cold Emails

It’s easy to let the cold email mistakes slither into your outreach. You reduce the chances of some of these mistakes by using automated lead-generation tools to send cold emails. 

Remember that 70% of salespeople stop at one cold email. Incorporating follow-up messages into your sequence increases your chances of hearing back by 25%. So be sure to send follow-up emails as well. 

Automated LinkedIn Lead Generation

LinkedIn and email outreach have been part of the sales funnels for years. And with hundreds of leads we reach every week via LinkedIn, it’s time-consuming and nearly impossible to get desired results - unless you use different automated lead generation tools. That’s why various LinkedIn automation tools help you streamline different outreach actions on LinkedIn. 

For example, our Skylead can automate: 

• Sending connection requests

• Messages

• Free and paid InMails

You can also combine these actions and create scenarios based on your leads’ behavior, but we’ll discuss that later. 

Lead Automation: Nurture the Leads

Once you start conversing with your leads, keep track of them. This is where CRM, like Hubspot or Pipedrive, comes into play. To clarify, Customer Relationship Management is a software that helps you automate gathering all the information about your sales leads in one place, such as: 

• Notes about the sales leads

• Lead scoring

• Information about the company

• Deal value

• Position in the sales funnel

• The next task to perform

• Conversation link 

This way, you can check where your leads are in the funnel and what level of nurturing they need.

Automated Inbound Lead Generation - Your Playbook for Success

Set Up Your Lead Generation Website

The first step towards automated lead generation is creating a website to connect all your tools. We can write an entire blog on creating a website, but we’ll mention three most essential things:

• The good practice here is to create a website that provides the best user experience with a UX/UI design that converts. 

• Your content marketing team must prepare visuals and texts for the website. The text needs to provide information about your product or service but in a way that describes how it solves the problem and removes your high-quality leads’ pain points. 

• Creating an SEO plan to rank your website better would be best. 

Create a Lead Magnet

The second step is for your content marketing team to create a lead magnet. A lead magnet is a guide, eBook, or mini-course you publish on your website for leads to download. In exchange, you ask your leads to leave their information, such as: 

• Name

• Surname

• Email address

This is one of the lead generation strategies, so you can gather the emails and send your leads newsletters. Or you can let your sales team reach out to them. Remember that you cannot ask for leads' emails just for anything. The lead magnet you create needs to offer valuable information and practical knowledge tailored to your leads' needs. 

Once you make a lead magnet, you can automate the process by connecting your forms to Hubspot or Monday CRM. This way, you can automatically create a deal. You can push the leads to your campaign if your CRM and outreach tools are connected. 

Set Up Your Landing Page

You need a landing page with the best user experience to generate high-quality leads organically or via ads. In other words, it must contain concise information tailored to your high-quality leads. The best practice here is to have dedicated feature pages and what problems they solve. The information you provide needs to have a converting design and info so your visitors wish to take action. 

Your landing pages must be as SEO-prepared as possible. Regarding action, your landing page should contain a contact form or any lead magnet I wish to promote to gather quality leads.

Capture Leads With a Chatbot

Another way to generate leads via your website is to use a chatbot. It allows you to turn your website visitors into leads and qualify them for future sales or marketing activities. For example, you can set your chatbot to pose a list of questions before leads can contact the support team. 

This is a perfect automation system for lead scoring and qualifying. For example, with some chatbots, you can set up to automatically gather information, such as: 

• Email addresses

• Company sizes

• Other information relevant to collecting qualified leads

Once it does, like with lead magnets, I can automate creating a deal in my CRM and pushing the leads to my outreach campaign.

Get Traffic to Your Page

Once you’ve done everything we’ve mentioned above, you need to get leads to your website to generate them. You can get traffic in two ways: 

• Paid: You can launch paid campaigns via Google ads, Bing ads, or social media such as Facebook or LinkedIn. You can target new leads or retarget your previous visitors.

• Organic: Creating blogs or videos that follow SEO standards so they can rank better organically and get you as many visitors as possible.

Lead Management Automation. Nurture the Leads

When you start getting leads to your website, you need to nurture them to some sort of conversion. Therefore, look no further than using pop-up forms or chatbot conversations personalized to their web-behavior. 

You can personalize your automated messages and offer relevant content based on, for example, the pages they visit, whether they are returning customers or their exit intent. 

Use Marketing Automation for Lead Generation

Once you gather your leads’ emails, you should use marketing automation to outreach them. You can create email campaigns to offer personalized content on a mass scale based on your leads’ behavior. For example, you can send certain messages depending on whether they opened an email. In other words, you can create an entire sequence with different scenarios to offer tailored content that will lead to conversion.

Related Reading

• Best Cold Email Software
• How Long Should a Cold Email Be
• B2B Cold Email Response Rates
• How to Improve Email Deliverability
• Unlimited Email Hosting
• Email Testing Tools
• Best Email Deliverability Tools
• Mailscale Alternatives
• Sales Email Automation Tools
• Email Scraping Tools
• Mailforge Alternatives
• Best Sales Prospecting Tools
• Email Warm Up Tools
• Email Personalization Tools

15 Best Lead Generation Automation Tools

1. Inframail: The Email Infrastructure Specialists

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. 

We provide: 

• Microsoft-backed deliverability

• Dedicated IP addresses

• Automated technical setup 

This helps customer outreach efforts efficiently like: 

• Agencies

• Recruiters

• SDRs

The main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether you're: 

• An agency looking to scale outreach

• A recruiter connecting with candidates

• An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.   

Inframail is designed to work seamlessly with popular cold email tools, allowing you to export your inboxes and get started with your campaigns right away, like: 

• Instantly.ai

• Smartlead.ai

Cost-Effective Email Management and How Inframail Outperforms Google Workspace

With Inframail, you can create unlimited email inboxes at a flat rate, avoiding the high costs of platforms like Google Workspace. It also automates the setup of vital email records, saving you time and hassle, like: 

• SPF

• DKIM

• DMARC

Let’s put this into perspective with a quick example. Say you’re using Google Workspace, where each email inbox costs around $6 monthly. If you need 50 inboxes, that’s $300 a month. With Inframail’s flat rate of $99, you save $201 monthly. Over a year, that saves $2,412—pretty significant, right?

2. Wisepops - The Website Lead Generation Tool

Wisepops is one of the best options for automating lead-generation campaigns on your website. It's an onsite marketing platform that lets you create campaigns such as:

• Sale promotions

• Personalized offers

• Product recommendations and more using: 

1. Popups

2. Sticky bars

3. Embedded signup forms

4. Onsite notifications

Connect your email app or other software to automate this process. You can share:

• Offers and incentives

• Build your email list

• Target visitors based on their: 

1. Location

2. Behavior

3. Referral source

A great thing about Wisepops is that you can set up custom campaign display rules and triggers to maximize the CTR. This makes it a great automated lead-gen app for those who'd like to do a lot of experiments. 

Key features: 

• Any popups and forms for lead gen 

• Onsite notifications 

• AI Wishlist 

• Embedded email signup forms 

• Unique Shopify discount codes 

• Built-in Shopify properties 

• Built-in Klaviyo segment targeting options 

• Goal and revenue tracking 

• A library of 100+ campaign templates optimized for conversions 

• Deep A/B testing (test 5+ campaign variants) 

• Powerful analytics for tracking the performance of your lead generation campaigns 

• Customizable popup behavior and user segmentation options 

• Integrations with popular apps (see all integrations) 

Pros: 

• Integrates with all popular CRMs and tools 

• Perfect for Shopify and Klaviyo users 

• Easy to use and customize campaigns 

• Advanced visitor targeting options 

• Variety of onsite channels for any marketing experiment 

Cons: 

No free plan (but there is a 14-day trial with no credit card required) 

Pricing: 

• Free trial for 14 days. 

• Paid plans with unlimited campaigns start at $49/month.

3. Unbounce: The Landing Page Tool for Automated Lead Generation

Unbounce allows you to create and test landing pages without any coding experience. It provides a variety of templates optimized for conversions and offers features useful for lead generation. With Unbounce, you can create custom landing pages for different marketing campaigns, such as PPC ads or social media campaigns. This platform connects with solutions such as HubSpot or Marketo to build advanced automation flows for lead generation and lead scoring. 

Key features: 

• Visual drag-and-drop landing page creator 

• A/B testing and conversion-focused templates 

• Dynamic text replacement for ecommerce personalization 

• Lead capture forms 

Unbounce is ideal for businesses of all sizes looking to create landing pages that convert visitors into leads. Its A/B testing and analytics features allow you to optimize your landing pages for maximum conversions. 

Pros:

• Easy to use and no coding required 

• Flexible integration with various marketing platforms 

• Excellent analytics and A/B testing tools 

Cons: 

• Limited features compared to other marketing automation platforms 

Pricing: 

• A free trial is available

• With monthly billing, unlimited landing pages, popups, and sticky bars start at $99/month.

4. OptinMonster, The Email List Growth Tool

OptinMonster is a lead generation automation tool that helps businesses create high-converting email popups, slide-ins, and other signup forms. It allows you to create targeted campaigns, segment your audience, and track your results in real time. OptinMonster offers various pre-built templates and design options that are fully customizable to suit your brand. 

Key features: 

• Easy to use WYSIWYG form builder 

• Exit-intent detection to target visitors who are about to leave your site 

• Behavioral triggers for personalized targeting 

• Customizable templates and designs Integration with various email marketing tools

OptinMonster is best for businesses that want to grow their email list and increase conversions. It benefits those who want to retarget and re-engage users about to leave their website. 

Pros: 

• Powerful targeting and segmentation options 

• Excellent analytics and A/B testing features 

• Flexible integration with multiple marketing platforms 

Cons: 

Can be pricey for smaller businesses (that's why there are many OptinMonster alternatives) 

Pricing:

• OptinMonster comes with a free 14-day money-back guarantee starter option. 

• Paid plans start at $9/month.

5. Hubspot, The Complete Marketing Automation Solution

HubSpot is an all-in-one marketing automation platform that includes a variety of tools for: 

• Lead generation

• Customer relationship management

• Sales

It allows businesses to create targeted campaigns, manage leads, and automate various marketing processes, including lead generation. HubSpot offers a comprehensive suite of tools to help businesses of all sizes grow their customer base. 

Key features: 

• CRM for managing all customer interactions 

• Email marketing and automation tools 

• Landing page builder 

• Marketing analytics and A/B testing 

• Sales automation tools 

HubSpot is best for businesses that want a complete marketing automation solution. Its freemium plan is perfect for new websites with low traffic. 

Pros: 

• Comprehensive marketing automation solution 

• Flexible integration with various marketing tools 

• Excellent analytics and A/B testing features 

Cons: 

• The steep learning curve for beginners 

• The popups are very bland and generic 

• Some plans are quite pricey 

Pricing: 

• HubSpot offers a free plan with limited features (e.g., 2000 marketing emails per month and fewer interactions). 

• Omni-channel marketing automation is available in the Marketing Hub Professional plan, starting at about $740/mo.

6. Marketo, The Lead Management Powerhouse

Marketo is a cloud-based marketing automation platform that provides lead generation, lead management, email marketing, and analytics tools. It can track customer behavior across various channels, including: 

• Email

• Social media

• The web

Marketo's lead management capabilities allow businesses to:

• Capture and qualify leads

• Track their behavior

• Assign scores based on their level of engagement

Key features: 

• Lead management and scoring 

• Email marketing and automation tools 

• Landing page builder 

• Real-time personalization 

• Analytics and A/B testing 

• CRM integration 

Marketo was acquired by Adobe in 2018 for $4.75 billion. It became part of Adobe Experience Cloud, a suite of solutions that helps businesses manage their digital experiences across multiple channels. By integrating Marketo's marketing automation capabilities with Adobe's content creation, data, and analytics tools, Adobe aimed to provide a more complete solution for marketers. It suits B2B companies looking to manage complex sales cycles and multi-touch campaigns. 

Pros: 

• Powerful lead management and scoring features 

• Advanced personalization and targeting options 

• Flexible integrations with various marketing and sales tools 

Cons: 

Higher price point than other marketing automation platforms 

Pricing: 

Marketo's pricing is based on the number of contacts and features required. Contact Marketo for a quote.

7. Klaviyo: The E-Commerce Email Marketing Specialist

Klaviyo specializes in email and SMS marketing. It provides tools for: 

• Segmentation

• Lead generation automation

• Analytics

Klaviyo's email marketing capabilities include: 

• Customizable templates

• A/B testing

• Automated flows

These email automation series are great for ecommerce, especially if you want to reduce cart abandonment. With Klaviyo, businesses can also track revenue and ROI for each campaign, making it easier to measure the success of their marketing efforts. 

Key features: 

• Email and SMS marketing automation 

• Segmentation and personalization 

• Ecommerce integrations 

• Abandoned cart and win-back flows 

• Analytics and A/B testing 

Klaviyo is best for ecommerce businesses looking to automate their email and SMS lead nurturing processes and increase revenue. Its ecommerce integrations allow companies to track customer behavior, such as purchases and product views, and use that data to create targeted campaigns. 

Pros: 

• Easy to use and navigate 

• Powerful ecommerce integrations and revenue tracking 

• Flexible automation and personalization options 

Cons:

Limited integrations with non-e-commerce tools 

Pricing: 

• You can use Klaviyo to email up to 500 contacts for free. 

• Klaviyo's pricing is based on the number of contacts and features you need. 

• Paid plans start at $45/month for core email functionalities.

8. Mailchimp, The Budget-Friendly Marketing Tool for Small Businesses

Mailchimp is an all-in-one marketing platform that offers a variety of tools for generating leads and managing email marketing campaigns. Its user-friendly interface lets users create automated lead generation flows and track their performance. It also provides features such as: 

• Landing pages

• Social media advertising

• Email marketing automation workflows

Key features: 

• Email marketing and lead automation tools 

• Landing page builder 

• Social media advertising features 

• Marketing automation workflows 

• Analytics and A/B testing 

• Multiple integrations 

Mailchimp is known for its affordability and ease of use, making it a popular choice for SMBs. Its drag-and-drop interface allows you to set up custom campaigns without technical expertise. 

Pros: 

• Variety of integrations with other marketing and lead-generation tools 

• Affordable pricing options for businesses of all sizes 

• Lots of official resources and tutorials 

Cons: 

Mailchimp’s out-of-the-box popup signup forms are rather basic. 

Pricing: 

• Mailchimp offers a free plan for up to 1,000 emails with limited features. 

• Paid plans start at $13/month, and price increases based on the number of contacts.

9. ActiveCampaign, The Email Automation Expert

Like Mailchimp, ActiveCampaign is a marketing automation platform that offers various tools for online businesses to manage their automation workflows and customer engagement. It is primarily designed to help companies create personalized customer experiences through targeted email campaigns and SMS messaging. It lets you create forms and build automated lead generation and lead nurturing workflows. 

Key features: 

• Dynamic content based on individual lead data 

• Automated email series with many sequence templates 

• Lead scoring based on engagement 

• Split testing features 

Automation workflows allow you to create customized sequences of emails, SMS messages, and other marketing activities triggered by specific user behavior. It is an excellent platform for businesses looking to generate leads automatically and optimize their sales funnels. 

Pros: 

• Powerful flow automation capabilities 

• Flexible integrations with other tools 

• Customizable campaigns with dynamic content 

Cons:

The UI is less friendly, and some users may find the tool slightly overwhelming. 

Pricing:

• You can try ActiveCampaign for free for 14 days. 

• Paid plans start at $29/month.

10. Sprout Social, The Social Media Lead Generation Tool

Sprout Social is a social media management platform. It provides tools for: 

• Scheduling

• Publishing

• Analyzing social media content

Social Sprout's social listening features let you track relevant mentions and automate your responses. The platform also allows you to build lead-generation bots for social media. 

Key features: 

• Social media management 

• Scheduling and publishing tools 

• Social listening and engagement 

• Analytics and Reporting 

Sprout Social is best for businesses that manage multiple social media accounts and monitor their brand reputation online. Its social listening features make it a valuable platform for automating lead generation and customer engagement. 

Pros: 

• Powerful social listening and engagement features 

• Robust analytics and reporting tools

• Easy-to-use interface 

Cons: 

Limited integrations with non-social media tools 

Pricing: 

You can try Sprout Social for free with a 30-day trial. The Standard plan with tasking and social CRM tools starts from $249 per month.

11. Leadfeeder, The Website Visitor Tracking Tool

Leadfeeder is a lead generation tool that uses website visitor data to identify potential customers. It also integrates with popular social media platforms like LinkedIn to help you find leads and engage with them. With Leadfeeder's lead scoring and qualification features, you can focus on the most promising user segments. 

Key features: 

• Identify the names of the companies visiting your website 

• Reveal the exact behavior of users 

• Unique database of static and dynamic IPs

• Lead scoring and qualification 

• Integration with CRM and marketing automation tools 

• Automated lead nurturing workflows 

• Real-time alerts and notifications 

Leadfeeder is best for B2B lead generation. It can turn anonymous website visitors into actionable sales leads. It works better if your operations are focused on an account-based approach. 

Pros:

• You can easily filter and hide unwanted companies or bots 

• Insights based on the exact behavior of the companies visiting your website 

• A track record of quality leads 

Cons:

There is only one paid plan, and the tool is somewhat expensive. 

Pricing:

• Using fresh data with the lite plan, you can identify up to 100 companies for free. 

• For $139 a month, you unlock unlimited data storage and remove the cap on identified companies.

12. Drift: The Conversational Marketing Tool

Drift uses conversational marketing to streamline sales and marketing processes and turn website visitors into leads. It is an automated lead generation tool that uses bots to help you engage with potential customers in real time. With Drift, you can add a live chat widget on your website and weaponize the power of messaging. Bots start conversations with your website visitors and collect information about them on autopilot. 

Key features: 

• Chatbots for automated conversations 

• Playbooks and chatbot templates 

• Conversational landing pages 

• Lead routing and qualification 

• Chat analytics and reporting

Drift's chatbots help online companies engage with website visitors in a personalized way, 24/7. They can:

• Qualify leads

• Route them to the right sales team member 

• Schedule meetings with prospects

Pros:

• Advanced and highly customizable chatbot functionality 

• Integrations with other sales and marketing tools 

• Real-time alerts and notifications 

Cons:

Pricing can be expensive for small businesses 

Pricing:

• The Free plan includes basic live chat and Drift meetings. 

• The paid plans with custom chatbots start at $2,500/month.

13. Intercom: The Customer Messaging Platform

Intercom is a customer messaging platform that lets you communicate with customers across different channels, including website chat and social media. The tool has many additional modules and extensions. Its chatbot feature helps automate lead generation and customer support processes. Intercom offers a suite of messaging tools that help build connections with customers in real time and provide personalized support. 

Key features:

• Automated chatbots for lead generation and customer support 

• Message tagging and filtering for better organization 

• Advanced reporting and analytics 

• Integrations with other sales and marketing tools

Intercom is an excellent choice for businesses that need personalized messaging and advanced reporting to track engagement and conversions. The pricing plans may seem expensive for small businesses, but the features and capabilities are invaluable for larger enterprises with complex automation and customer support needs. 

Pros:

• Multiple modules and apps for additional functionalities 

• Powerful messaging and conversational marketing features for lead generation

• Advanced analytics 

Cons:

• Pricing may be prohibitive for small businesses 

• Limited social media integration 

Pricing:

• Intercom offers a 14-day free trial. 

• Its most affordable paid option (the Starter plan) costs $74/month with limited functionality.

14. Moosend, The Budget-Friendly Email Marketing Tool

Moosend is an email automation tool that helps you create and send personalized newsletters to your leads. It’s most suitable for small businesses specializing in e-commerce. This automation tool can also be used for B2B email campaigns. 

A Powerful Marketing Automation Tool with AI

Features One of the best things about Moosend is that you can create newsletters or pop-up banners with a simple drag-and-drop. They leverage AI to analyze the data from your website, such as your subscriber behavior. This way, you can send more personalized messages or email notifications and maximize customer experience and retention. That said, similar to Skylead, you can use this marketing automation tool to create a sequence with if/else conditions such as “if the purchase was made” and so on. I can check for my subscriber’s actions and send suitable follow-up messages. 

Key features: 

• Moosend offers a vast library of templates for creating newsletters or landing pages for email marketing campaigns. Whichever you choose, you’d be glad to hear that every template comes with device optimization functionalities. 

• You can group leads from your email list and send separate messages. You can also divide the leads based on keywords, such as whether they clicked on the link in the previous email. 

• Like OptinMonster, Moosend can help you gather new leads and increase your lead-generation efforts.

• It offers customizable forms like pop-ups to promote your lead magnets, like webinars, and create email lists. 

• You can integrate Moosend with your CRM to streamline your related tasks, such as Hubspot or other apps. 

Pricing: 

Moosend has two pricing systems: 

• Pro: This plan is suitable for small businesses because it starts at as low as $9 per month for up to 500 subscribers. On the other hand, this plan goes as high as $5840 a month for up to 1M subscribers. 

• Enterprise: The second plan is for agencies, and you need to contact Moosend directly to get a custom quote.

15. Tidio, The Chatbot for Automated Lead Generation

As mentioned, a live chat or chatbot is one of the best lead-capturing methods. Tidio is one of many on the market. In other words, it can automatically collect and qualify leads based on their website behavior. For example, they can visit a pricing page, and if you offer a custom quote, a chatbot can ask if a person is interested in it and leave the information. 

You can set Tidio to: 

• Answer FAQs

• Offer news

• Upsell your users

This will free up time for your support team to focus on pressing problems while improving your customer experience. 

Pricing: 

• Tidio offers several pricing plans. 

• Free Communicator: 

• $19 per user/month

• Includes live chat with an unlimited number of conversations

• up to 5 operators

• Chatbots: 

• $19 per user/month

• Includes from 1K to 40K triggers 

• Tidio+: 

• $329 a month

• Includes both live chat and chatbot

Start Buying Domains Now and Setup Your Email Infrastructure Today

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. 

We provide: 

• Microsoft-backed deliverability

• Dedicated IP addresses

• Automated technical setup 

This helps customer outreach efforts efficiently like: 

• Agencies

• Recruiters

• SDRs

The main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether you're: 

• An agency looking to scale outreach

• A recruiter connecting with candidates

• An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.  

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