Cold emails work, but they can be tricky. For instance, you craft the perfect message, only to be in the spam folder. Or you get flagged for sending too many emails too quickly—before you even get a response. If you’ve hit bumps like these on your journey to effective cold outreach, picking the right tool for your cold email campaigns can help. In this case, we’re talking about Mailchimp for cold emails tips. This article will help you find the perfect Mailchimp cold email alternative to run effective, compliant, and high-performing cold email campaigns without the limitations of Mailchimp.

Inframail’s email infrastructure solution can help you achieve your objectives by ensuring your cold email campaigns have the deliverability and performance needed to succeed.

Table of Contents

• What is Mailchimp and Its Key Capabilities

• 7 Reasons To Avoid Using Mailchimp for Cold Emails

• 13 Best Mailchimp Alternatives for Cold Emails

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What is Mailchimp and Its Key Capabilities

Mailchimp is an all-in-one marketing platform that offers various tools for email marketing, marketing automation, website building, and more. Founded in 2001, it has become one of the world’s leading email marketing service providers. 

Who is Mailchimp For?

Mailchimp primarily targets small to medium-sized businesses and marketers. It offers affordable, scalable solutions for growing companies. Mailchimp helps users create, send, and manage email campaigns with easy-to-use tools. 

Mailchimp allows companies to advance their email marketing strategies with the following: 

• More complex automation

• Audience segmentation

• Analytics as they grow

Key Features of Mailchimp

Mailchimp has many features to help businesses with their email marketing strategies. Some of the most notable include: 

Email Marketing

Mailchimp allows users to create, send easily, and track email campaigns. It offers customizable email templates, segmentation options, and analytics to track campaign performance. 

Marketing Automation

Users can set up automated email sequences based on triggers such as subscriber activity, time-based events, or specific criteria. This feature helps businesses nurture leads and engage with customers automatically. 

Audience Management

Mailchimp provides tools for managing subscriber lists, segmentation, and audience insights. Users can: 

• Organize their contacts

• Create targeted lists

• Personalize their marketing efforts

Landing Pages and Websites

Mailchimp offers tools for building landing pages and simple websites without needing coding skills. Users can create custom landing pages to: 

• Promote products

• Events

• Special offers

Analytics and Reporting

Mailchimp provides detailed analytics and reporting features to track the performance of email campaigns, landing pages, and audience engagement. To optimize their marketing strategies, users can measure: 

• Open rates

• Click-through rates

• Conversion rates 

What is Mailchimp Used For? 

There are a variety of great reasons to use Mailchimp at your company. 

It’s an excellent platform if: 

• You’re actively collecting opted-in email subscribers 

• You want to send newsletters to your customers 

• You want to follow up with customers post-purchase 

You can even build landing pages, use them to run Facebook ads, manage your audience in a CRM, and even launch an online store on the platform. Essentially, it’s a do-it-all platform. But it wasn’t made for cold emailing. In the next section, we’ll break down exactly why this is.

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7 Reasons To Avoid Using Mailchimp for Cold Emails

1. Breaching Terms of Service: Mailchimp's Stance on Cold Emails

Mailchimp does not allow cold emailing. Sending cold emails to Mailchimp breaches their terms of service, and they will quickly shut you down if they catch you. When you send cold emails, your recipients start reporting you for spam. When that happens, Mailchimp will notice the high number of complaints and take action against your account to protect their reputation. Again, this makes sense. 

Mailchimp is primarily designed to create and manage email newsletter campaigns. If too many people receive emails they didn’t opt into, they’ll start reporting emails sent via Mailchimp as spam, causing other Mailchimp customers to suffer from deliverability problems. To uphold its IP reputation, Mailchimp only allows its clients to send emails to subscribers who explicitly opted in. You can’t upload any prospects to your Mailchimp account if they haven’t permitted you to do so.

2. Email Deliverability: How Mailchimp Sends Emails

Mailchimp has a vast customer base, and millions of emails are sent through the platform monthly. Because of this, Mailchimp sends emails through its servers to ensure they make it to your subscribers’ inboxes. Mailchimp is vested in ensuring recipients don’t receive spam emails via their system, as if Mailchimp campaigns receive many spam reports. 

Why Connecting Your Domain for Cold Emails Enhances Deliverability and Protects Your Reputation

It can have a knock-on effect, hurting the deliverability for other Mailchimp subscribers. If your mass email campaign to a cold audience gets flagged for spam, you risk breaking other Mailchimp customers’ deliverability. For this reason, most cold email tools on the market let you directly connect your inbox and send emails through your domain’s email servers. This is better for individual deliverability and will lead to more emails landing in the primary inbox. If another cold emailer uses the same platform as you send a campaign that performs poorly, it won’t affect your deliverability or results.

3. Target Audience Expectations: What Cold Emails Should Look Like

If I receive a cold email from someone wanting to do business with me, I’d expect a personalized message in plain text. Mailchimp doesn’t support this email format. It’s made for brands that want to send colorful email templates to their subscribers that are designed to generate clicks. The templates can be created in a drag-and-drop editor, which is perfect if you want to send regular emails promoting your products. You can use pre-built templates and edit the content or design your templates from scratch to fit the occasion. If you want to send a simple plain-text email to a key decision-maker at a company I want to close as a customer, Mailchimp doesn’t support the email format I want. Tools like QuickMail will let you use plain text as the primary email format to send cold emails.

4. Tools for Success: Tracking Email Deliverability

There’s no doubt about it: Mailchimp is an email deliverability expert. Their servers send millions of emails monthly; most trustworthy senders will never have an issue delivering them. As emails are sent through Mailchimp’s servers, there shouldn’t be issues you need to worry about. When it comes to cold email, you need a way to track and monitor deliverability, which Mailchimp doesn’t offer. 

Enhancing Cold Email Deliverability: Why Mailchimp Falls Short and Alternatives to Consider

Cold email warm-up tools like MailFlow (free to use) are ideal for anyone sending cold emails. They warm up your domain, automatically sending and replying to emails to show email service providers you’re trustworthy. For example, once you start the MailFlow Auto Warmer, you’ll see which folders your emails land in. When your report shows that my emails always land in the primary inbox and only a tiny percentage are sent to the spam folder, I know I’m ready to start sending cold emails. Mailchimp doesn’t have an email warmup tool, so it won’t be ideal for improving the deliverability of my inboxes. No matter what tactics I try to enhance Mailchimp’s deliverability, the leading email providers will almost always send my campaigns to the promotions tab.

5. The Promotions Tab: Where Mailchimp Emails Go to Die

Gmail uses a machine-learning email classification system to send emails to one of five tabs in your inbox. Google says that the signals include factors like: 

• Who sent the email?

• What type of content is in the email? 

• How do other users interact with the same or similar emails?

Because of this, most emails from Mailchimp land in the Promotions tab by default. This is for a few reasons. 

• Emails sent with Mailchimp need an unsubscribe link and information like a company address. Gmail will know that emails with an unsubscribe link are sent to a mailing list and are unlikely to be personal emails, so it will keep them out of the Primary inbox. 

• Emails sent from Mailchimp will typically include many links and visual elements like images or buttons, and they may even have email copy that provides more marketing-related words. This factor can cause your emails to land in the Promotions tab. As we mentioned, emails are sent using Mailchimp’s IP addresses. 

The good thing here is that it’s unlikely that your emails will land in spam if I provide value and my subscribers like my content. It also means my emails are automatically treated as promotional emails. I’ll need to use another platform to send emails that consistently land in the primary inbox.

6. Outreach Tools: What Else Does Mailchimp Offer? 

Mailchimp offers more than just email marketing software. It includes tools to help you create landing pages, build social media advertising campaigns, and even make a small business website. It doesn’t include any other sales-focused tools. For example, there are no integrations with cold-calling platforms like Aircall. Platforms for sending personalized emails to cold potential customers, like QuickMail, include these sales features. QuickMail integrates with multiple CRM platforms like Pipedrive and HubSpot, as well as cold-calling tools like Aircall. 

Why Mailchimp Falls Short for Multi-Channel Cold Outreach and How Dedicated Platforms Excel

These integrations mean I can add multi-channel outreach steps, like making a cold call, to my campaigns, which is a powerful way to generate engagement. If I’m using Mailchimp, I’m limited to traditional marketing channels rather than having access to sales channels. These platforms are specifically tailored for cold email campaigns and provide the necessary features and functionalities to ensure compliance with anti-spam laws and maximize the effectiveness of my outreach efforts.

7. Mailchimp Pricing: What Does It Cost? 

Mailchimp does have a free plan. It only allows you to send 1,000 emails to up to 500 contacts monthly. While this is nice for low-volume email marketing campaigns, it won’t be enough for growing businesses, and you’ll quickly outgrow it. Once that happens, you’ll need to be on a paid plan, which gets expensive as your list grows. This is why businesses often migrate away from Mailchimp once their email marketing campaigns start growing.

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13 Best Mailchimp Alternatives for Cold Emails

1. Inframail: A Revolutionary Cold Email Infrastructure

Inframail is changing how businesses approach cold email campaigns with a unique focus on infrastructure rather than outreach tools. At Inframail, we help scale their outreach efficiently with everything they need to scale their outreach operations:

Agencies

Recruiters

SDRs 

We offer unlimited inboxes at a flat rate, backed by Microsoft deliverability. When you partner with us, you get dedicated IP addresses and automated technical setups to ensure your cold email campaigns reach their targets. Our service includes: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

With our cold email infrastructure, you can say goodbye to traditional providers that charge per inbox and leave you wrestling with technical configurations. Inframail streamlines the entire process—while you focus on reaching more prospects, we handle the complex infrastructure setup.

2. Reply.io: The User-Friendly Cold Email Outreach Software

Reply.io is one of the best cold email outreach software on the market. Its user-friendly interface makes it easy to create and send email campaigns quickly and efficiently. It also offers powerful automation features that allow you to send personalized emails to your prospects, track your performance, and measure your success. Reply is an excellent choice for any business looking for the best cold email outreach software.

3. SalesHandy: The Comprehensive Cold Email Outreach Software Solution

SalesHandy is one of the best cold email outreach software solutions available today. It offers an all-in-one platform for users to easily create, deliver, and track personalized cold emails. It has features such as: 

• Automated follow-up emails

• Email templates

• Automated email campaigns

• Email tracking

• Email analytics

• Unlimited email warmups

It helps users better manage their email outreach. With SalesHandy, users can easily reach out to their customers and prospects in a personalized and effective way. It is one of the most comprehensive cold email outreach software solutions in the market and is a must-have for any business looking to increase sales and engagement.

4. Woodpecker: The Powerful Tool for Cold Email Outreach

Woodpecker is one of the best cold email outreach software solutions available today. It is a powerful and versatile tool that can help businesses create, send, and monitor their cold emails efficiently and effectively. The software allows users to: 

• Track and optimize email campaigns

• Schedule follow-ups

• Personalize messages

Woodpecker’s email tracking solution offers users detailed insights into their email performance, such as open and click rates and response times. With its comprehensive features and functionalities, Woodpecker is an invaluable tool for any business looking to maximize their cold email outreach campaigns.

5. Mailshake: The Comprehensive Cold Email Outreach Software

Mailshake is one of the best cold email outreach software solutions available today. It offers a comprehensive platform that enables users to easily create, customize, and send automated cold emails. With its powerful yet simple-to-use interface, Mailshake makes it easy to personalize emails and track campaign performance. With its features and capabilities, Mailshake is an excellent option for businesses looking for the best cold email outreach software.

6. Lemlist: The Software for Personalization at Scale

Lemlist is one of the best cold email outreach software on the market. It helps you automate your email outreach campaigns and send personalized emails at scale. With Lemlist, you can easily segment your prospects based on various criteria like: 

• Location

• Industry

• Job title 

It also creates personalized messages with dynamic images, GIFs, and videos. You can also use the A/B testing feature to optimize your outreach campaigns and increase open rates.

7. Klenty: The Platform to Automate Cold Email Outreach

Klenty is one of the best cold email outreach softwares available today. It simplifies automating cold email outreach campaigns, creating personalized messages, and managing large contact lists. With Klenty, users can easily set up customized campaigns to reach prospects in: 

• Bulk

• Track opens 

• Clicks and more

Klenty also offers advanced features like multi-step campaigns, automated follow-ups, customized templates, and more. Klenty is an excellent choice for businesses and sales teams looking for an efficient way to reach their prospects.

8. Mixmax: The Intuitive Cold Email Outreach Software

Mixmax is one of the best cold email outreach software options available. It offers an intuitive platform that helps users create, track, and analyze email campaigns to maximize their outreach efforts. It features an influential email composer, detailed analytics, and integrations, making it an excellent choice for sales teams looking to maximize their outreach efficiency. Mixmax also offers a range of other features, such as: 

• Automated follow-ups

• Email scheduling

• Templates and more

9. Gmass: The Powerful Cold Email Outreach Software for Gmail

Gmass offers an intuitive yet powerful platform for sales teams to automate email outreach strategies. It helps streamline the process of sending and tracking emails to potential customers. Gmass offers features like bulk email sending with personalized content, customizing email templates, and automated email follow-ups. With Gmass, you can easily keep track of your cold email outreach campaigns, ensuring that your sales team is always on top of their game. Gmass is an excellent choice for businesses looking for reliable cold email outreach software that runs off Gmail to drive sales and engagement.

10. Brevo: The Automation Suite for Cold Email Outreach

Brevo is a robust sales and marketing automation suite with excellent deliverability tools for cold email outreach. If you’re seeking a platform to manage cold email campaigns with the potential for ongoing lead nurturing, Brevo is an excellent choice. It includes reputation and list management features to help ensure your emails reach inboxes, a built-in CRM to organize and segment contacts, and multi-channel engagement tools to support lead and customer relationships throughout their journey with your brand. With marketing tools like lead capture forms and landing pages, Brevo is a perfect choice for those needing a turnkey lead generation and outreach solution. And if all you need is a cold email, you can ideally send Brevo’s bulk email service.

11. Snov.io: The Email and LinkedIn Outreach Tool

Snov.io is another go-to platform for those looking to blend email and LinkedIn outreach. Beyond the basics like: 

• Email warmups

• Deliverability tools

• Automated sequences.

Snov.io includes a built-in CRM so users can connect all their sales processes under one roof.

12. Instantly: The Straightforward Cold Outreach Platform

Instantly.ai is a cold outreach platform great for anyone who wants an easy-to-use, straightforward solution to ramp up lead generation and outreach. It handles processes critical for successful cold outreach, like email warmup and multivariate testing, without overwhelming you with extra features. Plus, you can manage unlimited email accounts, which makes scaling up campaigns easier without added costs. Like Lemlist, Instantly offers a B2B lead database, which comes in a separate package.

13. Close: The CRM for Outbound Sales

Close is primarily a sales CRM with handy tools for outbound outreach. It combines email, cold calling, and SMS messaging in one platform, making managing different channels in one place easy. While it lacks some deliverability tools like automated warmups or dedicated IPs, Close supports bulk email sending, power dialing, call recording, and cross-channel workflows to create smooth, efficient outreach processes.

Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail is a cold email delivery service that helps businesses improve their email deliverability to reach more prospects. Think of it as Mailchimp for cold emails. With Inframail, you get unlimited inboxes at a single flat rate, so you can scale your outreach efforts without worrying about the costs of traditional email marketing platforms. 

Advanced Deliverability and Technical Support

Out-of-the-box, Inframail provides: 

• Microsoft-backed deliverability

• Dedicated IP addresses

• Automated technical setup

We help scale their outreach efficiently:

• Agencies

• Recruiters

• Sales development representatives.

An Inframail account has an automated setup for: 

• SPF, DKIM, and DMARC protocols

• Dedicated email servers for each user

• 16-hour priority support

Unlike traditional providers, which charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. 

Who Can Benefit from Using Inframail for Cold Email Outreach?

Whether you're an agency looking to scale outreach, a recruiter connecting with candidates, or an SDR driving sales, Inframail provides a robust email infrastructure without the usual technical headaches and per-inbox costs. Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

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