When crafting a cold outreach email, you might focus on writing a compelling subject line or engaging email copy. However, your email's deliverability depends more on your sender’s reputation than your writing skills. That's where bulk email providers come in. These platforms can help you send cold emails at scale while ensuring that your emails land in the right place (the recipients' inboxes). This article will help you select the best bulk email provider for your needs by providing a detailed overview of their features and recommendations for different use cases.

A dedicated IP address is one of the best ways to improve your email deliverability. With Inframail's email infrastructure solution, you can send cold emails tips with high deliverability rates to enhance your outreach campaigns.

Table of Content

• What is Bulk Email Provider and Why You Need One

• Top 25 Bulk Email Providers That Guarantee Scalable Email Success

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What is Bulk Email Provider and Why You Need One

A bulk email provider specializes in sending high volumes of emails efficiently. Most personal email providers limit the number of emails you can send daily. They also restrict the number of recipients you can send to at once. This is to prevent spam. Most email clients are suspicious of receiving mass emails. And with good reason. 

The Importance of Sender Reputation and List Hygiene in Bulk Email Marketing

Genuine spam does get sent in bulk. Spam filters are more likely to flag mass emails as spam. If that happens, it affects the email server the emails were sent from. The sender’s reputation takes a hit, making future emails more likely to be flagged as spam. 

That’s why services like Gmail and Outlook are so strict on send limits. Bulk email senders are built to send emails in high volume. They have SMTP servers with higher delivery rates on bulk email. And are very careful about list hygiene. This means you only get to send it to genuine, verified addresses. Again, it’s all about protecting the sender’s reputation. 

Why Use Bulk Email Services? 

Marketers use bulk email services for promotions, newsletters, transactional emails, and remarketing emails. The most straightforward question to ask is, do I need to reach a large number of contacts by email? If the answer is yes, then it’s time to consider a mass email service. A bulk email provider can help you with this.

Reaching Out About Promotions  

Email is a great way to keep audiences informed about sales promotions. Whether it’s special events, flash discounts, or product showcases, a bulk email marketing service helps you reach your contacts quickly.

Keeping Customers Engaged with Newsletters 

Email newsletters are a great way to feed information to your customers and keep them engaged.   

Automating Transactional Emails  

These days, digital receipts sent via email are the norm for online purchases, as are: 

• Order confirmations

• Shipping updates

• Subscription renewals

Unlike broadcast emails, transactional emails are sent when the recipient completes an action. You need a service to automate transactional emails.   

Growing Your Subscriber List  

Bulk email services are excellent when you already have a big contact list. But they can help you grow it even more significantly. Got lots of people subscribing via signup forms? Use a bulk email service to automate email opt-in confirmations. It saves you time, and you stay privacy-compliant.  

Remarketing to Re-Engage Lost Contacts  

Got former customers who have fallen off the radar? You can create targeted and personalized remarketing campaigns with a bulk email service. But still, send them out automatically to save time and effort.

Related Reading

• How to Send Bulk Emails
• Outreach Automation
• How to Know if Someone Opened Your Email
• How to Send a Cold Email for Networking
• How to Follow Up on a Cold Email
• Best Time to Send Cold Emails

Top 25 Bulk Email Providers That Guarantee Scalable Email Success

1. Inframail: Cold Email Infrastructure Revolutionized

Inframail revolutionizes cold email infrastructure with unlimited inboxes at a single flat rate. With Microsoft-backed deliverability and dedicated IP addresses, we help scale their outreach efficiently: 

• Agencies

• Recruiters

• SDRs 

Main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether you're: 

• An agency looking to scale outreach

• A recruiter connecting with candidates

• An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. Brevo: Email Marketing and Transactional Emails

Brevo covers all bulk email bases. It offers everything a small business needs for email campaigns, transactional emails, and marketing automation. There’s a drag-and-drop editor and 80+ pre-made templates to launch email marketing campaigns. You can automate sending with a very user-friendly automation workflow builder. 

A Comprehensive and User-Friendly Platform for Email and Multi-Channel Marketing

Ease of use is a big theme with Brevo. There’s help growing your contact lists with signup forms and landing pages. On the transactional side, Brevo’s cloud-based SMTP API connects to all significant CMS services. Once connected, you can customize transactional email templates and set the sending triggers. 

Beyond email, Brevo has: 

• Social media

• WhatsApp

• SMS marketing

• CRM tools

Brevo Pros: 

• Easy to use 

• Email marketing and transactional emails in a single platform 

• User-friendly automation builder 

• Generous free plan 

Brevo Cons: 

Removing Brevo branding costs $12 extra

3. SMTP.com: Great for High Sending Volumes

If very high sending volumes are your priority, SMTP.com is your answer. The name gives you a clue what it’s all about. It’s an SMTP server provider with an API for flexible integration. You can’t build email templates on SMTP.com. That’s not what it’s for. It’s a bulk email service that scales the size of your sending. Thanks to the API, it can be plugged into most other platforms. Another reason to choose SMTP.com is its high deliverability. 

They claim to have 98%+ deliverability rates. All but the cheapest Essential plan offers a dedicated IP address. This means your sender’s reputation won’t be affected by what other users do. The Reputation Defender add-on takes charge of list hygiene. It flags ‘bad’ email addresses before you send them. SMTP.com 

Pros 

• Suitable for very high sending volumes 

• Plugs into any platform via an API 

• High deliverability rates 

• Optional list hygiene automation 

Cons 

No tools for creating emails

4. MailerLite: Simplicity Meets Affordability

A free bulk email service, MailerLite scores big on simplicity. Its no-frills approach makes it one of the easiest options to use. And it’s cheap, too. Instead of complicated tools you might never need, MailerLite sticks to email marketing basics—email design. 

Key Features: 

• Straightforward automations

• Campaign analytics

• Lead generation

• A super user-friendly interface backs it all up

Not that that’s all you can do with MailerLite. You can use it to build websites and run a blog, too. E-commerce options include selling digital products directly through emails. 

Pros: 

• Very user-friendly 

• Low cost 

• No send limits 

• Generous free plan MailerLite 

Cons: 

• Must pay separately for marketing and transactional emails. 

• Although both services are still good value.

5. Moosend: Great For Small Businesses

Moosend is a great bulk email tool for small businesses. It covers: 

• Email marketing

• Automation

• Lead generation

• Transactional emails

It’s very user-friendly. And it’s fantastic value for money. It ticks all the boxes for simple but effective email creation. It comes with a drag-and-drop email editor and 75+ templates. Its automation tools are excellent. Moosend even helps you write your emails with generative AI. 

It’s beautiful for small ecommerce businesses with integrations for: 

• WooCommerce

• Magento

• ThriveCart

Once connected to your store, you can use data to trigger automated marketing and transactional emails.

Moosend Pros 

• Unlimited email sending on all plans 

• Great value for money 

• Simple, consistent user interface 

• Easy to create simple automations 

Moosend Cons 

The free trial is great, but a free plan would be better.

6. GetResponse: Solid Features and No Sending Limits

GetResponse is an email marketing automation platform with bulk email features for small and medium businesses. GetResponse’s biggest strength as a bulk email service is that it has no sending limits. It’s solid as far as creating emails goes. There are 125+ pre-made templates and a drag-and-drop editor for customizing them. 

Advanced Automation and Lead Scoring for Smarter Email Campaigns

As you go up through the tiers, you unlock impressive automation features. You can score leads based on behavior to target your hottest prospects. Other standout features include: 

• Sales funnels

• Personalized product recommendations

• Web push notifications

GetResponse Pros 

• Unlimited emails on all paid plans 

• High-quality and user-friendly bulk email tools 

• Event-based automations 

• Free plan and free trial on all paid plans 125+ email templates 

GetResponse Cons 

Less advanced email editor than others

7. ActiveCampaign: Advanced Automation Features

ActiveCampaign is a powerful email marketing automation software. It’s renowned for having some of the most advanced features, especially for automation. If you only want to send out simple bulk emails, try MailerLite or Moosend. ActiveCampaign earned its place here because it has excellent email tools. 

Discover other options with our review of the best ActiveCampaign alternatives. There’s a drag-and-drop email editor and templates for creating emails. You can also use custom fields and dynamic content to create personalized emails. You can also build subscription forms and landing pages for lead capture. It comes with an impressive 900+ third-party integrations. 

Advanced Automation and Personalization for Dynamic Email Campaigns

ActiveCampaign’s advanced automation options are ideal for companies that want to automate more than welcome emails. There are 870+ automation templates to start from. Web tracking lets you trigger campaigns based on what visitors do on your site. 

ActiveCampaign Pros 

• Advanced email marketing automation 

• Flexible segmentation for bulk emails 

• Conditional content: different recipients can see other content with 900+ integrations. 

ActiveCampaign Cons 

• For simple bulk sending, it’s pricey, but automation is great

8. Benchmark: Very User-Friendly

Benchmark is a good introduction to bulk email software. It’s a very user-friendly email marketing tool. With Benchmark, you can be up and running, sending broadcast emails in minutes even if you haven’t used a bulk email service before. When you sign up, it walks you through creating your first email. The email-building process is straightforward, if a little inflexible. 

Benchmark: User-Friendly Email Marketing with AI-Powered Content and Automation

There are more than 200 templates—all of exemplary design quality. The drag-and-drop editor has an obvious, intuitive UI. But, customization options are limited. A generative AI bot will write your email content for you. You can also save time by building automated email sequences. 

Benchmark Pros 

• Very user-friendly 200+ pro-quality email templates 

• Shopify and WooCommerce integrations for web stores 

• AI email content writer 

Benchmark Cons 

Sending limits could be more generous

9. AWeber: Popular and Reliable

AWeber has been a popular email marketing software for over 25 years. It scores big on ease of use, value, and having no send limits. It’s also great for email design, particularly building eye-catching newsletters. Newsletters have the most significant impact when they grab the reader’s attention visually. Even if you’ve never created a newsletter, AWeber makes everything easy. 

Over 600 professionally designed templates are available. The Smart Designer will also automatically create custom templates based on your website branding. The drag-and-drop editor features handy prompts for customizing your design. The icing on the cake is a Canva integration. Canva is a fantastic drag-and-drop graphic design app that helps elevate the visual quality of your designs. 

AWeber: Simplified Email Marketing with Auto Newsletters and Dynamic Content

If you want things even easier, AWeber also offers an auto newsletter feature. This automatically creates and sends newsletters from: 

• Blogs

• Vlogs

• Podcasts

Other automation tools include simple campaign sequences and dynamic content for personalized messages. You can also extend functionality with 750+ third-party integrations. 

AWeber Pros

• 600+ email and newsletter templates 

• Quality graphic design made easy 

• Auto Newsletter and AI template-building options 

• Canva integration 

AWeber Cons 

Limited automation and list management options on cheaper plans

10. Hubspot: Suite of Business Tools

Hubspot offers a vast business software platform. If bulk email is just one need among many for your business, Hubspot might be the right pick. You’ll find bulk email options in the Marketing Hub. You can create and manage email marketing campaigns here. There are automation options and contact management tools. You can build websites, run digital advertising, and market on social media. 

All-in-One Business Suite with Advanced Marketing Tools

Hubspot alternatives like Moosend or Mailerlite are better if you only look for bulk emails. And that’s just the Marketing Hub. The other suites are sales, service, content management, operations, and B2B commerce. A big selling point of Hubspot is that you can dip your toes in all these for free. 

Hubspot Pros 

• A huge suite of business software tools in a single platform 

• Create custom bundles to mix and match the features you need 

• Large selection of free tools 

• Advanced marketing automation and analytics tools are available on higher tiers 

Hubspot Cons 

• Email sending limits are very tight on cheaper tiers, and even these are expensive compared to other options.

11. Constant Contact: In-Depth Tracking and Analytics

Constant Contact is best known as a standard email marketing service. It’s easy to use and decent for money. But it also has a few surprises up its sleeve. Most notable is the quality of its analytics. Tools include clicking heat maps that analyze which links in your messages work best. 

You can run comparisons across campaigns. And also compare audience responses over time. Contacts responding similarly to similar content can be turned into segments. So you know how to reach different groups most effectively in the future. 

Constant Contact: Versatile Marketing Tools with a Focus on Event Promotion

Constant Contact offers tools for running various campaigns aside from bulk emails. The options include online advertising and social media. It also has a dedicated set of event marketing tools. You can create and schedule events in the app. And then develop campaigns to promote them on the same platform to save time. 

Constant Contact Pros 

• In-depth tracking and analytics 

• Tools for developing and promoting events 

• User-friendly 

Constant Contact Cons 

Some features and templates could be updated.

12. SMTP2GO: Great Deliverability Rates

SMTP2GO is an SMTP platform for bulk email sending. Its main selling point is its excellent deliverability rates, even at high volumes. The mechanics of email sending are complicated. SMTP2GO deals with this complexity quietly in the background. It runs email address authentication checks, including monitoring blacklists and blocklists. 

SMTP2GO: Reliable Email Sending Engine with Advanced Testing Features

If ‘bad’ email addresses are on your list, SMTP2GO flags them before you send them. What you can’t do in SMTP2GO is build or design emails. It’s a sending engine only. But you can test how your emails look in 40 different email clients. 

This is an excellent add-on to HTML email template builders. HTML emails all look slightly different for different clients. With SMTP2GO, you can spot any issues before you hit send. 

SMTP2Go Pros 

• Excellent deliverability 

• Email address authentication 

• Outcome report on every email sent 

• Testing for 40 email clients 

SMTP2Go Cons 

You can’t create emails; you only send them.

13. Sender: Omnichannel Marketing

Bulk emailing saves your brand time and effort by simultaneously sending mass emails to your target audience. Leveraging your email lists increases sales and engagement with promotional offers, flash sales, product updates, newsletters, etc. You can do all that and much more with Sender. 

You can immediately send it to a large audience and target the proper subgroups with intelligent segmentation and automated triggers. That way, your audience will receive the message they want to receive and when they want to receive it. 

Omnichannel Automation and Advanced Campaign Tools for Effective Outreach

This is an example of various automated triggers available in this tool. You can notice different workflows for different events—for example, when a new subscriber gets added to your list or an online store user abandons their cart. You can also customize the automation workflow according to your needs. 

With a drag-and-drop email builder, Sender provides premade, mobile-responsive templates for professional-looking emails. Their platform also offers various features such as: 

• SMS campaigns

• High-converting popups

• Detailed analytics

• A heatmap and more

What I like: 

I'm impressed by Sender's omnichannel approach. It combines email and SMS marketing to deliver effective campaigns that produce excellent results.

14. EngageBay: Affordable for Small Businesses

If you are a small business owner, freelancer, or solopreneur, I recommend EngageBay for bulk email marketing. It’s affordable and power-packed, with all the features you need to launch automated mass email campaigns. With EngageBay, you get over 1,000 free, customizable: 

• Email templates

• An email campaign builder

• An automation workflow tool

• Contact management

What I like: 

• EngageBay offers unlimited contacts in the Pro plan, which costs around $100/month. 

• EngageBay’s high email deliverability rates, A/B testing, lead scoring, and customer journey mapping features make it a great email marketing tool for SMBs.

15. ConvertKit: Built for Creators

As their name suggests, the platform is designed to help you earn more conversions and generate more revenue. ConvertKit is known for its advanced automation tools, including: 

• Custom email funnels

• Smart filters

• Link triggers

Furthermore, the platform has a 98% delivery rate, ensuring your emails always reach your subscribers. According to their website, the average open rate for ConvertKit emails is an astonishing 30%. 

What I like: I love how ConvertKit provides a visual automation library of pre-designed templates. This helps you kickstart your email campaign with ease without worrying much about the designs of the bulk emails.

16. Drip: Best for E-Commerce

If you have an ecommerce business, try Drip for your mass email marketing. The platform offers pre-built email templates you can customize and a user-friendly workflow builder for automation. You can schedule automation based on your subscribers’ actions like: 

• Viewing a product

• Abandoning their cart

• Making a purchase

With Drip, you can easily integrate your online store (like Shopify, Magento, and WooCommerce) to gather data more easily. 

What I like: Drip claims a 99.8% delivery rate, which is impressive for bulk email software. I love the ease with which the tool creates behavioral and lifecycle segments that update automatically. This lets you send targeted emails to your audience quickly.

17. Insycle: Clean Up Your Contact List

Insycle doesn’t fall under the email provider list. However, this software works with providers like HubSpot and Mailchimp to keep your contact list clean. One of the significant downsides of having a subscriber list is the potential for duplicate contacts. This can impact your metrics and make it difficult to tailor your emails. Insycle lets you clean your contacts in bulk, merge duplicate ones, and avoid overwriting data. 

What I like: One of the things I like about Insycle is that it makes data exploration easy. Its Grid Edit feature simplifies data corrections, saving you hours of manual work.

18. Respona: For Cold Email Outreach

Respona offers a comprehensive solution to streamline your link-building and email research process. With Respona, you can automate your email campaigns to save time and effort, ensuring your messages reach your target audience most effectively. 

Respona automates everything from prospecting to finding contact information to personalizing your pitches with AI. Respona’s campaign analytics and leaderboards help you track the performance of your campaigns and individual team members in real-time. From open rates to click-through rates, you can monitor every aspect of your outreach efforts, making data-driven decisions to optimize future campaigns. 

19. Mailmodo: In-Depth Tracking and Analytics

Mailmodo offers a free plan that allows you to send up to 10,000 emails monthly, making it an ideal choice for individuals and small businesses. If you want more, you can choose from four premium plans that let you send more emails monthly. Mailmodo’s no-code, drag-and-drop editor makes crafting emails a breeze. 

This bulk email software offers users several customizable templates. If you ever run into problems while using the service, Mailmodo offers 24/7 customer support. 

What I like: I love the MailModos Building Blocks feature, which allows you to customize your template for your email campaigns. As shown below, you can select every section of your email, from the header to the final CTA and footer.

20. Mailgun: Email APIs and Deliverability

Mailgun’s email solutions for email marketing, tracking, parsing, and more make it one of the best bulk email services. Mailgun’s email API allows developers to integrate it into their apps easily. Mailgun’s email analytics feature ensures email delivery. 

What I like: I am a massive fan of Mailgun’s Real-Time Email Validation API, which ensures that your email list always has valid addresses. This saves you time and money by letting you send bulk emails to only valid users, and it will also boost your sender’s reputation in the long run.

21. SendPulse: Omnichannel Tool for Email and SMS

SendPulse is an omnichannel tool for sending emails, push notifications, and Facebook messages. This service enables you to create responsive emails without writing code. If you prefer, you can use any of the 130+ templates available on the platform. 

SendPulse has a drag-and-drop editor that lets you design subscription forms that can be integrated into a website. Aside from regular websites, SendPulse supports integration with: 

• Pipedrive

• WordPress

• Zapier and other tools. 

What I like: SendPulse’s user-friendly mobile app is handy. It makes managing and tracking your email campaigns effortless, and it lets you access all your reports and statistics from your mobile.

22. Stripo: Email Template Design

Looking for an all-in-one email design platform? Then, I highly recommend using Stripo. This service offers hundreds of easy-to-use email templates that make your emails look better and help improve conversion rates. Stripo gives users the tools they need to create all types of emails. 

After creating the email, Stripo lets you test how it’ll look on different platforms. You can also have colleagues or clients view potential emails before sending them to subscribers. 

What I like: While most tools offer just the drag-and-drop email builder, I love that Stripo offers both a drag-and-drop email builder and an HTML code editor. This lets you design email layouts and add custom code elements to the bulk emails.

23. SendGrid: Best for Transactional Emails

SendGrid is the go-to choice for users looking to create and send transactional emails. It allows you to add contacts via: 

• CSV upload

• Signup forms

• APIs

In keeping with its focus on transactional emails, SendGrid has features like anti-spam regulations to protect you and your subscribers. 

What I like: SendGrid can easily handle high email volumes. I was impressed that they processed over 64 billion emails during Cyber Week and 148+ billion emails monthly in 2023.

24. Pipedrive: CRM with Bulk Email Features

Pipedrive is a sales-first CRM that lets you send bulk email messages on its higher plans. It’s best used for tracking and managing your sales pipeline. Its group emailing function allows you to send emails in bulk for leads and the entire contact list. You can set up a template and email 100 contacts at once. 

Also, Pipedrive has the most advanced CRM and marketing automation functionalities. You can create visual funnels and automations for follow-ups, schedule campaigns, and manage leads. 

Key Features: 

• Visual sales pipeline

• Email marketing templates

• AI email writer

• 400+ integrations

• Detailed marketing & sales analytics

25. Mailchimp: User-Friendly Email Service

• Mailchimp is for business owners looking to send bulk emails but don’t have the patience to get into the nitty-gritty of sending a campaign. Mailchimp makes it easy to design emails with a drag-and-drop builder. 

It also has basic automation and scheduling features for mass emails. Sending bulk emails using Mailchimp is expensive. Lower plans allow you to manage a limited number of contacts, and the company charges based on the size of your email list. 

Key Features 

• User-friendly email design tools

• A/B testing

• Segmentation tools

• Integration with 300+ apps

• AI-powered recommendations

Related Reading

• How Many Cold Emails Per Day
• Mailchimp for Cold Emails
• SMTP Send Email
• Best Bulk Email Sender
• Best Email Outreach Tools
• Best Business Email Providers
• Best SMTP Server
• AI Tools for Email Marketing
• Amazon Ses Alternatives
• Postfix vs Sendmail
• Amazon Ses vs Sendgrid

Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail transforms how agencies, recruiters, and SDRs scale their cold email outreach efforts. Our innovative approach to cold email infrastructure provides unlimited inboxes at a flat rate, eliminating the complexities of traditional email providers. 

Inframail’s service gives you access to: 

• Microsoft-backed deliverability

• Dedicated IP addresses

• Automated technical setup

• Priority support. You no longer need to wrestle with technical configurations and deal with providers that charge per inbox.

Inframail’s infrastructure streamlines the entire process to help you focus on what matters and reach more prospects. 

The Benefits of Using Inframails Services

Inframail’s service helps you build and maintain a positive sender reputation. Our automated SPF, DKIM, and DMARC setup enables you to establish email authentication protocols to get past your prospect’s spam filters and land in their inbox. 

We give each user dedicated email servers. As you scale your outreach efforts, you can avoid the pitfalls of shared email servers that can quickly tarnish your sender’s reputation. With Inframail’s service, you can cold email at any scale without worrying about deliverability. 

Who Can Benefit from Inframails Cold Email Infrastructure? 

If you are an agency, recruiter, or SDR looking to scale your cold email outreach efforts, Inframails cold email infrastructure is for you. Our service eliminates the technical headaches of traditional email providers so that you can focus on what matters—reaching more prospects. Start by buying domains and setting up your email infrastructure with innovative tools from Inframail. 

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