Cold email outreach can make or break your sales strategy. Say you’ve been working hard to create a targeted list of ideal customers. You’ve even spent hours crafting a personalized email addressing their pain points. But when you hit send and check back days later, you’re disappointed that only a handful of prospects responded. Sound familiar? Email tracking tools like Yesware can help you understand how recipients interact with your emails so you can optimize your cold outreach strategy. But what if the tool isn’t the right fit for your team? There are plenty of Yesware alternatives to consider, and this article will help you find the perfect one to automate and optimize your cold outreach, boost response rates, and improve your sales efficiency without extra manual effort.

One valuable Yesware alternative to consider is Inframail. This email infrastructure solution gives you complete control over your cold email tips deliverability so you can quickly ramp up outreach and start getting results.

Table of Content

• What Is Yesware and What Does It Do?

• Top 17 Yesware Alternatives to Automate & Scale Cold Outreach

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What Is Yesware and What Does It Do?

Yesware is an email outreach automation platform that helps you increase sales productivity by scaling your outreach. Its Outlook and Gmail add-on tracks your activity and easily integrates with the tools you already use. 

Besides email outreach, the platform enables you to connect with more buyers through its lead-sourcing capabilities and accurately track results by providing data-driven insights. 

The Upsides of Yesware

Strong Email Automation Capabilities

The platform's primary strength lies in its email automation capabilities. Its email templates cover ready-to-go messaging for the entire sales cycle, and each template is highly customizable. You can add attachment merge fields and links to personalize all my email touches.

Also, Yesware lets you create personalized outreach campaigns in seconds, complete with: 

• Automated emails

• Manual emails

• Phone call reminders

• Linkedin InMails 

• Custom touches

The tool gives auto-reminders in your inbox when it’s time to follow up with my prospects, and it automatically removes those prospects who reply or book a meeting from the campaign. 

Seamless Salesforce Integration

If your sales team uses Salesforce as the CRM, Yesware can be a good companion tool. It automatically syncs your: 

• Email activity

• Calendar activity

• Campaign activity 

• Engagement data with Salesforce

All the metrics you need to keep a tab on sync in the background automatically across all devices, such as:

• Email sends

• Email replies

• Calls

• Meetings

• Opens

• Link clicks

• Attachment views and bounces

Salesforce Sidebar

Another powerful aspect of Yesware’s integration with Salesforce is the Salesforce Sidebar. The Salesforce Sidebar puts your prospect’s recent activity from the CRM right in your inbox so that you can make my outreach highly relevant. The sidebar also enables you to update Salesforce: 

• Leads

• Contacts

• Accounts

• Opportunities

• Tasks without switching apps

Rep Activity Reports

The ‘My Dashboard’ lets reps review their daily/weekly email performance. It presents metrics like opens, replies, and meetings booked, which provides insights into how prospects engage with their cold emails.

Email Engagement Reports

To track email engagement. The Recipient Engagement report shows which prospect has engaged the most with you—who opened the most emails, clicked links, and viewed attachments—so you can follow up with messages that grab their attention. 

Team Reports

To know what’s working for your sales team, the Campaign and Template Reports show the open, reply, and connect rates for all shared content. This report helps you find your highest-converting campaigns and templates. 

The Downsides of Yesware

Lacks True Multi-Channel Capabilities

While Yesware can create multi-channel campaigns, the platform lacks capabilities like: 

• Built-in dialer for phone calls

• LinkedIn outreach automation

• Text messaging. 

Can’t Segment Prospects Based on Intent

Yesware generates quality leads in bulk but cannot segment prospects and run the proper next steps for them based on their intent. Without a playbook that customizes my outreach and follow-up efforts based on the prospect’s buying journey, you can execute the same activities for every prospect. 

No Real-Time Accountability for Reps

The dashboard shows only the daily and weekly performances and lacks a mechanism for tracking rep activity in real-time. 

Lacks Deep Personalization Capabilities

Yesware’s email templates don't offer advanced personalization features, such as changing the content based on when the prospect receives and opens the email. 

Integrates With Only One CRM

Apart from Salesforce, Yesware doesn’t integrate with other CRMs. So, its applicability is limited for sales teams who don’t use Salesforce. 

Not Suitable for Mature Sales Processes

Yesware is an add-on to existing email providers like Gmail and Outlook and not a full-fledged and comprehensive sales engagement software that goes beyond email campaign tracking. So, for sales teams dealing with complex buying journeys and intent stages of prospects, the tool might not be ideal for scaling their sales activities and building repeatable processes. 

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Top 17 Yesware Alternatives to Automate & Scale Cold Outreach

1. Inframail: The Infrastructure Game Changer

Inframail revolutionizes cold email infrastructure with unlimited inboxes at a single flat rate. With Microsoft-backed deliverability and dedicated IP addresses, we help scale their outreach efficiently: 

• Agencies

• Recruiters

• SDRs 

Main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether you're: 

• An agency looking to scale outreach

• A recruiter connecting with candidates

• An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. Smartlead: Personalized Automation to Improve Prospect Engagement

Smartlead is a popular outreach software that can be a strong alternative to Yesware. Like Yesware, Smartlead provides strong email tracking and offers multi-touchpoint prospect engagement. The user can set up highly personalized email sequences to send unique emails to each of their prospects. 

Set up highly personalized and automated cold email campaigns to book more meetings with your prospects. These campaigns also send automated reminder emails when the prospect does not respond, increasing the chances of getting a response. 

Features: 

• Automated Campaigns 

• Advanced Personalization 

• Email Warmup 

• Auto-rotating email accounts 

• Unified Inbox

3. Lemlist: Focused on Cold Outreach

Lemlist is another good alternative to Yesware in terms of capacity, features, and many other factors. It is a popular cold outreach tool used by many lead generation agencies, freelancers, and SaaS companies for their lead generation purposes. 

One can set up their sequences based on how the prospect engages with their previous emails, helping them avoid the traditional linear email sequence approach. This helps them get a higher response rate and close deals faster than their competitors. 

Features: 

• B2B Leads Database 

• Email Finder and Verifier Personalized cold outreach 

• Inbox Rotation 

• Multichannel sequences 

• Integrations with CRMs and marketing tools

4. Mailshake: Boost Engagement with Email and Beyond

Mailshake gives Yesware some serious competition when it comes to sales outreach. It provides features and tools that help sales teams: 

• Send personalized emails

• Automate follow-ups

• Track engagement

Like Yesware, Mailshake can be used for outreach through Omni-channels. It also integrates with tools like: 

• G Suite

• Outlook

• SMTP

• Salesforce

• Pipedrive

• Hubspot, and more

Mailshake is designed to increase efficiency, improve response rates, and streamline sales outreach. 

Features: 

• Automated Email Outreach 

• Email Tracking 

• Multi-channel Outreach Dialer 

• Lead Catcher 

• AI email writing with SHAKEspeare

5. Reply.io: Multi-Channel Outreach Automation

Reply.io is a strong alternative to Yesware. It provides full-fledged cold outreach automation, including emails, LinkedIn, and calls and SMSes. Professionals seeking multi-channel outreach often use this tool as it has all the required features. It has a vast library of pre-written cold email sequences and can be launched with just a few clicks. 

One can easily set a multi-channel sequence with emails, Linkedin, SMS, and cold calls to ensure you do not miss your prospects from reaching out in every possible way. It tracks every sent email for open rate, reply rate, and link click rate so you can measure the success of your campaign and modify it accordingly. 

Features: 

• Multi-channel communication (email, calls, LinkedIn) 

• Email templates and sequences 

• Real-time email tracking 

• AI-powered email suggestions 

• Automated follow-ups 

• CRM integrations

6. Apollo.io: B2B Data and Sales Engagement

Apollo.io is a popular sales engagement platform that provides B2B data of prospects and helps you set your cold outreach campaigns. Through Apollo, one can easily find the contact details of one’s ICPs and add all the prospects’ data into the campaign, which sends cold outreach emails to them to generate new leads. 

Apollo also offers a Chrome extension through which you can find your prospects’ contact information through their LinkedIn profiles and add it to your sequences right from their profiles. The ease of use and number of features make Apollo a popular option among: 

• Freelancers

• Agencies

• SaaS businesses

Features: 

• Sales intelligence database 

• Real-time email tracking 

• Data Enrichment 

• Automated email sequences 

• CRM integrations

7. Klenty: Personalized Email Outreach

Klenty is an email outreach tool that offers a lot more than Yesware. It helps you scale your outreach process through advanced personalization. To elaborate, Klenty lets you create personalized email campaigns and set up automated sequences, allowing you to reach many prospects with tailored messages while maintaining that personal touch. 

You can also validate your prospects’ email addresses and ensure that you have accurate and up-to-date information. This helps to achieve higher email deliverability and more successful outreach campaigns. 

Features: 

• Email personalization 

• Multi-Channel outreach 

• Email validation 

• LinkedIn Automation 

• Email Deliverability 

• Email Reports

8. Mixmax: Sales Acceleration for Nurturing Prospects

While Yesware is designed for cold email outreach, Mixmax offers all sales acceleration features revenue teams need to personalize and nurture prospects at scale right across the sales cycle. It outperforms Yesware on customer support and G Suite inbox functionality, especially enhancements and personalization features. 

For example, the LinkedIn integration allows you to pull in a first name variable, making it easier to personalize at scale for better results. Template organization and segmentation are also better, so it’s easier to see which templates your teams create and vice versa. 

Mixmax vs. Yesware

Sequences are also more customizable, and engagement metrics are more granular. The Salesforce integration is also more robust, making Mixmax more scalable for growing teams that rely heavily on Salesforce. Mixmax’s interface is also more intuitive, so it’s easier for salespeople to find their way around and make the most of all its features. 

Yesware works with Microsoft Outlook, so it’s a better option if that’s your email provider. Salespeople also like how Yesware notifications only appear in Gmail rather than on your desktop, which means they don't pop up when you’re on video calls.

9. Salesloft: Improve Sales Pipeline Performance

Salesloft is a powerful sales engagement platform that helps go-to-market teams improve their sales pipeline and revenue workflow. Leveraging AI capabilities and real-time human insights, Salesloft enables sales teams to establish and identify pipelines, transcribe and summarize conversations, and accurately forecast future sales outcomes. 

As a comprehensive Yesware alternative, Salesloft offers robust features for: 

• Managing deals

• Tracking performance

• Optimizing sales processes

Key features: 

• Establish and identify pipelines based on detailed prospect and customer data 

• AI-powered transcription and summarization of user conversations for valuable insights 

• Robust sales forecasting software to predict future sales outcomes accurately 

• Tools for managing and optimizing sales workflows and processes

10. Outreach: Versatile Sales Automation

Outreach is a versatile sales automation software that empowers sales teams with its comprehensive suite of tools. The platform offers powerful features such as: 

• Contact management

• Auto dialer

• Email sequencing

• A/B testing

• SMS capabilities and beyond

It makes a strong alternative to Yesware for sales teams looking to streamline their outreach efforts and boost productivity. 

Key Features: 

Outreach's key features make it well-suited for sales teams looking to automate and optimize their outreach campaigns: 

• Outbound email sequencing to engage prospects with personalized messages 

• Gmail integration for managing sales activities directly from the inbox 

• Detailed analytics and reporting to track outreach performance 

• Seamless integration with popular CRM platforms for data synchronization

11. Groove: Sync Data Across Platforms

Yesware can integrate Salesforce with Gmail or Outlook, offering features for managing teams in Gmail or Outlook. The mail merge functionality for email campaigns in Yesware is reserved for Premium plans and higher. 

Groove is one Yesware alternative built for larger companies and can sync different types of data between: 

• Salesforce

• LinkedIn Sales Navigator

• Gmail

• Outlook

Features, Pricing, and Key Benefits for Salesforce Users

Here are some details on Groove: 

• Sync meetings, contacts, and more between Salesforce and email client 

• Easy mail merge 

• Use email templates directly from Salesforce 

• Collect custom data on sales teams to see where time is spent 

• Automate multi-channel, multi-step campaigns with Groove Flow 

• Make and log calls from multiple channels online with Dialer 

• In-depth analytics track email templates call stats, engagement, and more
  
  

Pricing per user per month is available upon request.

12. Woodpecker: Streamlined Cold Emailing

Unlike Yesware and Lemlist, which have many features outside email functionality, Woodpeckers focuses only on cold email. This is great if you’re looking for a fluff-free cold email tool trusted by over 15,000+ professionals to integrate into your workflow. 

With more integrations and all the features you’d expect, like: 

• Email sequences

• Automatic follow-ups

• Open tracking

• Scheduling

• Email warmup

13. Docsify: Email and PDF Tracking

Docsify is a Chrome extension that works with Gmail for email and attachment tracking. It offers a deep range of features for PDF tracking, so here’s a rundown: 

• Track PDF downloads in Gmail 

• Track time spent on each page of the PDF 

• Choose a custom URL for the tracked document 

• Instant alerts on starting and finishing a PDF See how much of a document was viewed 

• See what device and OS recipient used 

• Create email marketing templates 

• Send chat windows directly in PDFs 

If you want greater insight into what people do with the PDFs you send, Docsify is a good choice. But besides that data, it only offers basic email tracking. Yesware has better features for campaigns and managing sales leads.

14. Saleshandy: Automate Personalized Email Outreach

Saleshandy is a comprehensive sales automation platform that helps businesses streamline their cold email outreach. It offers a range of features designed to automate personalized email campaigns, making it an excellent choice for: 

• Outbound sales

• IT services

• SaaS companies and more 

Key features: 

These features make Saleshandy a top Yesware alternative for sales teams: 

• Spintax for highly personalized emails at scale 

• Sender Rotation to improve inbox placement rates 

• Sequence Score to optimize email performance 

• Unified Inbox to efficiently manage all prospect communication

15. SmartReach.io: Advanced Automation for Cold Emailing

SmartReach.io automates your outreach campaigns. It helps you manage large-scale email campaigns. Unlike Yesware, SmartReach.io has better personalization features. It includes custom fields for effective outreach messages. 

SmartReach.io also offers better team collaboration and prospect management features than Yesware. It provides better metrics for measuring the efficacy of email marketing and advanced automation capabilities, like trigger-based messaging.

16. GMass: Mail Merge Personalization in Gmail

GMass is a popular alternative to Yesware for automating email outreach and tracking email activity directly inside Gmail. Its tight integration with Google Workspace, ability to break Gmail sending limits, and powerful mail merge personalization features make it a top choice for sales teams using Gmail for outreach. 

Key features: 

GMass offers a range of email automation features ideal for cold outreach and sales follow-up, including: 

• Mail merge personalization using Google Sheets data 

• Automatic follow-up email sequences 

• Email tracking and analytics 

• Reply management to declutter your inbox

17. Yamm: Simple Mail Merge for Gmail 

If you’re looking for a no-frills Yesware alternative to sending Gmail mail, it merges from a Google sheet. It doesn’t need features like email sequences, automatic follow-ups, and email validity checking. Yet, Another Mail Merge (YAMM) could be for you. It’s worth noting that compared to similar Gmail solutions like Mailmeteor, it is 5x more expensive on Google Workspace plans.

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Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail completely changes the cold email game with its innovative email infrastructure for cold outreach. With Inframail, you get unlimited inboxes for a flat rate. This means less time spent configuring complex technical settings and more time reaching your goals.  

Inframail is a Microsoft-backed deliverability and dedicated IP addresses. We help scale their outreach efficiently: 

• Agencies

• Recruiters

• SDRs 

Key Benefits of Inframail for Cold Outreach

It’s not just the unlimited inboxes that make Inframail so attractive. Here are some specific benefits of using Inframail to help you scale cold outreach.

Automated Domain Authentication Setup

Inframail automatically configures your SPF, DKIM, and DMARC records to ensure maximum deliverability. This means less time spent on technical configurations and more time reaching your goals. 

Dedicated Email Servers for Each User

With Inframails cold email infrastructure, each user has dedicated email servers. This allows you to scale your outreach efforts without worrying about sending limits or getting flagged for spam.

16-Hour Priority Support Daily

The Inframails support team is available 16 hours daily to help you with any questions or concerns. Get help with technical configurations or outreach strategies to ensure the success of your cold email efforts.

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