Email marketing is a crucial part of any cold outreach strategy. Picture this: You’ve spent hours crafting the perfect email with high hopes of converting a cold lead. You’re feeling pretty good about your chances of success. Then, a few days later, you check the metrics only to find that your email’s open rate was a meager 5%. What a letdown. If this scenario sounds all too familiar, you’re not alone. A recent report found that nearly 45% of all email recipients report that they receive too many promotional emails. The good news is that AI tools for email marketing can help. This article will explore the most effective artificial intelligence tools and cold email tips to help you create personalized email campaigns that engage your audience and improve your cold outreach success. Let’s get started.

Before we get into the best AI tools for email marketing, we must understand that various factors can impact your email performance. One of the most crucial elements is your email infrastructure. Inframail’s solution offers powerful features to help you achieve your email marketing objectives and improve your cold outreach success. 

Table of Contents

• What Are AI Tools for Email Marketing?

• 29 Best AI Tools for Email Marketing

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What Are AI Tools for Email Marketing?

AI email marketing tools are software applications that utilize machine learning algorithms to automate and optimize various aspects of email campaigns. These tools can help with tasks such as: 

• Personalization: Tailoring email content to individual recipients based on their preferences, behavior, and demographics.

• Segmentation: Dividing your email list into targeted segments to deliver more relevant content.

• A/B testing: Experimenting with different email variations to identify the most effective elements.

• Automation: Automating repetitive tasks like sending welcome emails or follow-up messages.

• Analytics: Providing insights into email performance metrics, such as open rates, click-through rates, and conversions.

Why Should You Use AI in Email Marketing?

Before we get into the email platforms, here are some ways using AI can improve the efficiency and effectiveness of your campaigns:

Automated Content Creation and Optimization

Writing emails from scratch is hard work, especially if you send emails frequently or send different ones based on various triggers. AI can ease this burden; using natural language processing (NLP), AI can generate email content–at least a working draft–including effective subject lines and body text that resonates with your target audience. It can also analyze the content of emails, including text, images, and videos, and recommend ways to improve them. For example, AI can suggest some changes to improve the tone, readability, and persuasiveness of the email, which not only saves you time but also helps you create more engaging emails. 

Subject Line Optimization

According to Phrasee’s Email Subject Lines That Sell report, using AI to write subject lines can improve email open rates by 5-10%. This is because, besides using NLP to generate subject lines, AI algorithms can also analyze and predict how different subject lines will perform based on criteria such as: 

• Open rates

• Click-through rates

• Conversion rates

Personalization

With email marketing, your recipients want to feel like you’re talking directly to them. Instead of manually tweaking your emails, AI algorithms can analyze vast amounts of data on demographics, preferences, and individual user behavior, such as: 

• Past purchases

• Email interactions

• Browsing habits

This allows you to create highly personalized emails tailored to each recipient’s interests and needs. For example, AI can suggest products based on past purchases or browsing behavior or customize the email layout to better appeal to individual preferences. 

Segmentation

If you’re targeting different types of people with your product/service, it only makes sense to segment your email subscribers so you’ll know what kinds of emails I’ll send to each category. AI improves audience segmentation by automatically categorizing users into distinct groups based on factors such as: 

• Demographics

• Interests

• Engagement levels

• Purchase history

It can even take a more nuanced and dynamic approach by segmenting based on real-time behaviors or subtle pattern recognition that might not be evident to human marketers. This allows you to send more precisely targeted and effective campaigns. 

Optimized Send Times

If your email list subscribers are spread across the globe, they do not all live in the same time zone. Instead of sending your emails blindly and hoping they open them, AI can examine historical open and engagement data to determine the best times to send emails to each recipient. This allows you to optimize send times to maximize the likelihood of engagement. 

Predictive Analytics

While many email marketing platforms have analytics tools that show you how your campaigns are performing, those with AI capabilities can use predictive models to forecast customer behaviors, such as the likelihood of a purchase, potential upselling opportunities, or the risk of churn. You can use this information to proactively engage customers through personalized emails tailored to positively influence their future actions. 

Automated Workflows

AI-driven email marketing platforms can automate tasks like: 

• Email scheduling

• A/B testing

• List management

• Reporting

This saves time and streamlines your workflows, which allows you to focus on the more complex and creative aspects of email marketing. 

Spam Filter Avoidance

Landing in the spam folder is one of the greatest fears that email marketers have. But AI can rescue by ensuring your email content is optimized to avoid spam filters. It can analyze email content to identify and modify elements likely to trigger spam filters, such as the phrasing of the subject line to the email’s HTML code, which increases the chances that your emails will be delivered to the recipient’s inbox. 

Cost Efficiency

By automating tasks and optimizing email campaign strategies, AI reduces the need for human intervention, thereby lowering labor costs. Even though your email marketing efforts are scaling, you don’t have to hire more people to get the return on investment (ROI) that AI can give you. 

Related Reading

• How to Send Bulk Emails
• Outreach Automation
• How to Know if Someone Opened Your Email
• How to Send a Cold Email for Networking
• How to Follow Up on a Cold Email
• Best Time to Send Cold Emails

29 Best AI Tools for Email Marketing

1. Inframail

Inframail revolutionizes cold email infrastructure with unlimited inboxes at a single flat rate. With Microsoft-backed deliverability and dedicated IP addresses, we help scale their outreach efficiently: 

• Agencies

• Recruiters

• SDRs 

Main benefits of using our service: 

• Automated SPF, DKIM, and DMARC setup

• Dedicated email servers for each user

• 16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

2. Potion

Designed to elevate email marketing campaigns, Potion enables you to create personalized video email marketing campaigns that capture all at scale: 

• Attention

• Engage prospects

• Drive higher conversion rates

The tool leverages AI to automatically generate customized video content tailored to each recipient, ensuring your emails are: 

• Relevant

• Engaging

• Impactful

Potion can create thousands of unique, AI-personalized videos in minutes, saving you time and boosting efficiency. No coding or design experience is required to create professional-looking videos with Potion, and it seamlessly integrates with your existing email marketing platform. 

3. ConvertKit

ConvertKit is a powerful email marketing platform designed for creators, bloggers, and small businesses seeking to: 

• Grow their audience

• Nurture relationships

• Drive conversions through targeted, automated campaigns. 

Whether you’re an established influencer, a content creator, or an entrepreneur, ConvertKit offers the tools you need to connect with your audience meaningfully. 

Key features include: 

• An intuitive drag-and-drop automation builder

• Email automation that uses AI to optimize automated email sequences

• Advanced subscriber segmentation

• Customizable landing pages and opt-in forms

4. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one marketing software designed to help: 

• Businesses attract

• Engage

• Delight customers

This powerful platform provides everything you need to manage and execute successful marketing campaigns, from lead generation to nurturing. 

Key features include: 

• Anomaly detection to identify unusual patterns in your data

• Behavioral targeting to personalize content for individual users

• Innovative content to optimize website content based on user activity 

• Automated workflows to streamline email marketing processes

5. Optimove

Optimove helps businesses deliver personalized, data-driven email campaigns that drive customer engagement and foster loyalty. Leveraging AI for email marketing enables marketers to craft highly targeted communications that resonate with their audience. 

Key features include: 

• AI-powered customer segmentation

• Predictive analytics to anticipate customer behavior

• Automated campaign orchestration

• Dynamic personalization to customize email content based on individual customer preferences

6. Customer.io

Customer.io is a customer engagement platform that helps businesses create personalized customer journeys across all channels, like email, SMS, and push notifications. It allows you to manage and tailor customer messages within one unified platform powered by your first-party data. 

Key features include: 

• Real-time data integration to trigger messages based on real-time actions

• Omnichannel marketing to deliver targeted messages across various channels

• Customer journey automation

• Robust A/B testing to optimize your messaging

7. Mailchimp

Mailchimp helps businesses create, manage, and optimize their marketing campaigns. Known for its user-friendly interface and robust features, Mailchimp lets you connect with your audience through personalized email campaigns, social media ads, and more, all from one centralized platform. 

Key features include: 

• On-the-go outreach to create and send targeted email campaigns quickly

• Marketing automation to free up your time to focus on strategy

• Advanced audience management tools to improve email campaign targeting

8. Rasa.io

Rasa.io leverages AI to create highly personalized newsletters for your audience. Designed to boost engagement and deliver relevant content, Rasa.io automates the curation process, allowing you to provide customized newsletters that resonate with each subscriber. 

Key features include: 

• AI-powered content curation ensures every email is personalized and relevant

• Automation to optimize content delivery over time

• Analytics to track performance

• Integration capabilities to easily connect with existing systems

9. ActiveCampaign

ActiveCampaign is a customer experience automation platform designed to help businesses connect and engage with customers across various channels. Combining powerful email marketing, marketing automation, CRM, and machine learning, ActiveCampaign enables you to create personalized customer experiences that drive growth and loyalty. 

Key features include: 

• Marketing automation to personalize customer journeys

• CRM and sales automation to manage customer relationships

• Advanced customer segmentation

• Multichannel engagement tools for email, SMS, social media, and on-site messaging

10. SalesLoft

SalesLoft is a comprehensive engagement platform designed to help sales teams connect with prospects, close deals faster, and exceed revenue goals. By combining advanced automation, powerful analytics, and seamless integration, SalesLoft empowers sales professionals to create personalized, effective, and scalable outreach at every stage of the sales process. 

Key features include: 

• Email cadence automation to optimize sales outreach

• Conversation intelligence to gain insights from sales calls

• Multi-channel communication to engage with prospects across email, phone, social media, and SMS

11. Mailmodo

Mailmodo is an innovative email marketing platform that transforms traditional email campaigns by enabling fully interactive, app-like experiences directly within the inbox. With Mailmodo, businesses can create engaging emails that boost conversions, improve user experience, and simplify the customer journey—all without requiring any coding skills. 

Key features include: 

• AMP emails allow recipients to take actions directly within the email

• A no-code email builder to design stunning emails 

• Advanced analytics to track key metrics in real-time

12. Twilio

Twilio is a leading cloud communications platform that enables businesses to build, scale, and operate real-time communications solutions. With Twilio’s robust APIs, you can integrate voice, messaging, video, and email capabilities into your applications, creating seamless and personalized customer communication experiences. 

The features within Twilio’s robust platform improve user engagement and enhance customer service performance, making it easier to deliver personalized support to your audience. 

13. Email Octopus

Email Octopus is a user-friendly email marketing platform designed to help businesses of all sizes easily create, send, and track email campaigns. Built for simplicity and affordability, it offers powerful features that enable you to engage with your audience and grow your business while keeping costs low. 

Key features include: 

• An intuitive email builder for responsive emails

• Automated campaigns to nurture leads and onboard customers

• Analytics to track performance and optimize strategy

14. Drip.com

Drip is a powerful marketing automation platform explicitly tailored for eCommerce businesses. It enables brands to create personalized customer experiences across email, SMS, and more, driving engagement and boosting sales. With Drip, you can leverage data-driven insights to craft highly targeted campaigns that resonate with your audience at every stage of their journey. 

Key features include: 

• Behavioral segmentation to deliver personalized messaging

• Revenue attribution to track campaign performance 

• Customizable templates to design professional emails quickly

15. Campaign Monitor

Campaign Monitor is designed to help businesses create, send, and optimize email campaigns that drive engagement and conversions. Known for its user-friendly interface and powerful automation features, Campaign Monitor enables marketers to deliver personalized, professional-quality emails that resonate with their audience. 

Key features include: 

• An intuitive drag-and-drop email builder

• Automated email journeys for minimal effort

• Comprehensive analytics to track campaign performance and improve results

16. Unbounce

Unbounce is a landing page creation platform designed to help businesses of all sizes get more leads and sales from their marketing campaigns. It empowers you to build professional-looking landing pages with a user-friendly drag-and-drop builder without coding experience. Unbounce goes beyond just creation with features like: 

• AI-powered optimization 

• A/B testing to help you ensure your landing pages convert visitors at their highest potential

17. SparkPost

SparkPost is a robust email delivery and analytics platform designed to ensure your emails reach the inbox with unmatched reliability. Trusted by leading brands worldwide, SparkPost combines advanced email delivery infrastructure with real-time analytics, helping businesses optimize email campaigns and maximize engagement. With a deliverability rate of over 99%, you can be confident your emails will reach their intended recipients.

18. Optimizely

Optimizely is a digital experience platform that empowers businesses to optimize their websites, apps, and marketing campaigns through data-driven experimentation and personalization. Optimizely helps companies deliver personalized, high-performing digital experiences that drive engagement and conversions by enabling continuous testing and iteration. 

Key features include: 

• A/B and multivariate testing

• A personalization engine

• Advanced analytics to gain deep insights into user behavior

19. Omnisend

Omnisend excels with advanced marketing automation for both email and SMS notifications, making it practical for a multi-channel email marketing strategy. It's designed for eCommerce marketing, especially for those who want to create high-impact, personalized content. 

Features include: 

• An intuitive drag-and-drop email content builder for creating a straightforward email marketing campaign, even for beginners

• A hassle-free setup with various use cases adaptable to your unique marketing needs.

20. Jacquard (formerly Phrasee)

Jacquard, formerly known as Phrasee, is an AI-powered custom enterprise messaging platform that leverages machine learning and natural language generation technologies to optimize marketing communications across all touchpoints, including: 

• Email

• Push notifications

• Social media

With Jacquard, you can create personalized messaging experiences of any scale. The tool can tap into your customer profile data and product catalog and pre-generate thousands of message variants tailored to your brand and user preferences. 

21. SendGrid

SendGrid is a prime tool for reliable and fast email marketing delivery with real-time communication and prompt customer engagement. It's a platform for businesses that require high-volume, high-speed email deliveries. 

Features include: 

• Preview tests to ensure your emails display correctly across various platforms 

• High-impact email automation campaigns that can be created in just a few hours to streamline your marketing efforts.

22. GetResponse

GetResponse is best at providing user-friendly tools for creating engaging email marketing campaigns. It suits small to medium businesses or entrepreneurs looking for an all-in-one email marketing solution. 

Features include: 

• Automated email sequences to simplify campaign management

• Tools to ensure emails are sent at the most practical times

• An AI email generator to create captivating emails within seconds

23. Seventh Sense

Seventh Sense is a tool designed to drive maximum email engagement once paired with an existing email marketing platform. It uses machine learning algorithms to detect fraudsters and eliminate any issues that can trigger spam. Seventh Sense offers deep integration capabilities specially designed for HubSpot or Marketo. By using Seventh Sense’s AI features, you can optimize: 

• Email send times

• Frequency

• Delivery time

24. Zeta Global

Zeta has made quite a name with its AI-based email personalization solution. It offers real-time email personalization based on demographics, individual interests, etc. With 55% of email marketers prioritizing personalization, Zeta looks like a tool you can use. It also offers result-driven customer acquisition and retention using AI. 

25. AWeber

AWeber’s AI email writer is integral to its email marketing platform. It is designed to eliminate writer’s block and improve your creative process. It can generate content ideas, suggest topics, or draft content based on simple prompts. For example, you could tell AWeber’s AI email writer to give you three ideas to write about in your newsletter about how to scale a dropshipping business. The AI tool also has a built-in editor that corrects spelling and grammatical errors, and refines the tone of your email to reflect your brand and style. 

26. MailerLite

MailerLite is an email automation platform incorporating AI-driven tools, such as its AI email generator and AI writing assistant, to streamline and enhance the email creation process. MailerLite’s AI email generator simplifies email creation by assisting with the writing of emails, including subject lines. You only need to describe the desired content, and the tool will briefly create personalized and professional email drafts that engage your subscribers. 

27. Constant Contact

Constant Contact, a digital and email marketing platform, has leveraged AI and machine learning to improve its digital marketing tools. It mainly focuses on simplifying campaign creation and content generation for small businesses. For example, it has an AI campaign builder that streamlines the creation of a multi-channel campaign. You need to specify your target audience, campaign tone, and distribution channels (email, social media, SMS) and briefly describe your campaign. It then sets it up for you and suggests the most effective tactics and timing for communications. 

28. Moosend

Moosend is an email automation platform incorporating AI features to improve email marketing and eCommerce operations. For instance, Moosend has a built-in AI writer who builds a story using your customers’ interests and preferences. This generative AI tool will fine-tune existing data, including your prompts and ideas, and create a narrative that resonates with your email subscribers and spurs them to action. Moosend offers AI-driven tools for eCommerce, such as product recommendation engines, which suggest products to customers based on their browsing and purchasing history.

29. Klaviyo 

Klaviyo is a marketing automation tool that helps you create personalized customer experiences across several touchpoints, including email, SMS, mobile push, and more. This platform offers a range of AI tools to streamline operations and increase marketing ROI. Its predictive analytics tool lets you get more brilliant insights about your business, including the next order date, customer lifetime value, spending potential, and churn risks. Klaviyo AI also handles audience segmentation by dynamically grouping customers based on behaviors and preferences.

Related Reading

• How Many Cold Emails Per Day
• Mailchimp for Cold Emails
• SMTP Send Email
• Best Bulk Email Sender
• Best Email Outreach Tools
• Bulk Email Providers
• Best Business Email Providers
• Best SMTP Server
• Amazon Ses Alternatives
• Postfix vs Sendmail
• Amazon Ses vs Sendgrid

Start Buying Domains Now and Setup Your Email Infrastructure Today

Cold email outreach doesn’t have to be complicated, and Inframail helps you simplify the process. Instead of getting bogged down with technical configurations, our email infrastructure tool streamlines cold email outreach for you and your team. Automated SPF, DKIM, and DMARC setup means you won’t waste time figuring out how to get your emails to the right inbox. We’ll take care of the technical setup while you focus on what matters—reaching more prospects. 

Scale Your Outreach with Unlimited Inboxes 

When running a cold email outreach campaign, the more emails you can send, the better. With Inframail, you won’t have to worry about hitting any inbox limits. We provide unlimited inboxes flatly so you can scale your outreach efforts without restriction. Plus, each inbox is dedicated to your unique outreach efforts—no sharing with other users. This ensures every email you send gets delivered to the right inbox so you can achieve your desired reply rates.

Get Priority Support When You Need It 

With Inframail, you won’t have to go it alone. We provide 16-hour priority support daily so you can get the help you need when you need it. Whether you’re having technical difficulties or have a question about our service, our friendly support team is standing by to help you get back to reaching your prospects. 

Enjoy Strong Deliverability Rates 

When it comes to cold email outreach, deliverability is everything. Inframail’s email infrastructure boasts Microsoft-backed deliverability rates, so you can rest assured your emails will reach their destination. We also provide dedicated IP addresses and automated technical setups to improve your email deliverability and help you scale your outreach efforts.

Related Reading

• Mailjet alternatives
• Woodpecker Alternatives
• Mailshake Alternative
• Lemlist Alternatives
• Zerobounce vs Neverbounce
• Mixmax Alternatives
• Yesware Alternatives
• Neverbounce vs Kickbox