When an email campaign fails, the content, design, or audience is often blamed. However, poor email deliverability may be the real culprit. If you’re struggling to improve your email open rates, look closer at your bounce rates. High bounce rates can wreak havoc on your sender’s reputation and inbox delivery, causing your emails to land in the dreaded spam folder. Reducing bounce rates and understanding the differences between soft and hard bounces can help marketers achieve their goals and improve the overall success of their email campaigns.

In this article, we’ll explore soft bounce vs hard bounce email, uncover the differences between the two, and review how to reduce each type of bounce. We’ll also show you how Inframail’s email infrastructure can help you get there.

Table of Contents

• What is a Bounced Email?

• The Ultimate Guide to Soft Bounce vs Hard Bounce Emails

• How to Improve Your Email Bounce Rate

• Start Buying Domains Now and Setup Your Email Infrastructure Today