Bounces are like the Grinch that steals your Christmas; they kill your email campaign’s performance and ruin your deliverability rates. To make matters worse, not all bounces are created equal. There are soft bounces and hard bounces. Hard bounces are emails that return after being sent to an address that doesn’t exist. It’s like sending a letter to a house torn down years ago. The address is gone, and so is your chance to connect with your audience. On the other hand, soft bounces are temporary issues. They return emails sent to valid addresses, but something is wrong on the recipient’s end. This could be anything from a full inbox delivery to a server down for maintenance. While the issues causing soft bounces aren’t immediate causes for alarm, they could affect your email campaign’s performance and overall deliverability if they persist. In this post, we’ll cover the top soft bounce reasons so you can get your emails back on track and improve your email campaign’s performance. 

Inframail can help you on your journey to better email deliverability. Our email infrastructure solution gives you the tools to boost your email performance and get your messages to the right people.

Table of Content

• What is a Soft Bounce in Email Marketing?

• 7 Major Soft Bounce Reasons

• How Can I Troubleshoot My Soft Bounces?

• Start Buying Domains Now and Setup Your Email Infrastructure Today