Top 20 Email Monitoring Tools for Better Campaign Performance

Inbox delivery can be a tricky business. One minute, everything is running smoothly; the next, your emails are going missing, and your hard work is for nothing. What happened? A sudden drop in your sender score is often caused by an underlying issue that could have been avoided with proper email monitoring. Email monitoring lets you track your emails’ performance and watch for deliverability issues that could impact your campaign before they cause major problems. This article will help you achieve flawless email campaign performance by using the best monitoring tools to optimize deliverability, engagement, and compliance effortlessly.

Inframail's email infrastructure solution will help you reach your goals faster. With our easy-to-use tools, you can optimize your email deliverability without the technical jargon.

What is Email Monitoring and Its Importance

gmail landing - tools - email monitoring

Can you keep your email server running smoothly without many crashes? How about knowing how many of your emails end up in spam and ways to avoid it? If you want to imagine it and make it happen in real life, you must learn email monitoring. When you understand and implement email monitoring on your mail servers, you can troubleshoot many problems, saving time and money.

What is Email Monitoring?

Email monitoring is looking up email servers and transmission to ensure there aren’t issues related to security, storage, users, etc. This is a method to find and troubleshoot email-related problems on mail servers. This helps you increase your deliverability and avoid common issues like high spam rates. You can do email monitoring when you see frequent crashes on your SMTP. This is also helpful when some of your users aren’t receiving your emails, and you want to fix such an issue.

Why is Email Monitoring Important?

Here are the top reasons why you should do email monitoring.

Secure emails: Spam filters dislike emails that aren’t encrypted or secure. So, successful email monitoring ensures your emails are safe for your customers.
Send bulk emails: Email monitoring also helps you smooth the sending and receiving of high-volume emails by showing you the capacity of your SMTP server so you can adjust your sending volume accordingly.
Troubleshoot emails: Email monitoring helps you determine problems like low email delivery speed, security risks, handling problematic accounts, etc., so you can fix them quickly before they do too much damage.

How Does Email Monitoring Work?

Before understanding email monitoring, we have to understand the email delivery process. When you send an email, your SMTP server, like your local post office, takes that email and initiates the email transfer. Then, an internet-based mail delivery agent assigns that email to the correct email address. The user will receive that email using Post Office Protocol (POP3) or Internet Message Access Protocol (IMAP protocols).

Understanding POP, IMAP, and Email Monitoring: How They Ensure Smooth Email Delivery and Performance

POP and IMAP are nothing but ways to view your emails. IMAP will allow you to see emails stored on servers. In contrast, POP will allow you to download emails to your local machine. So now, let’s understand how email monitoring works. In the initial transfer stage, it tells you the capacity of your SMTP so you can adjust your email volume accordingly to avoid crashes. The internet-based mail delivery agents need to deliver emails at a certain pace. So, email deliverability tools help identify spikes in email volume. When receiving the email, email monitoring software enables you to ensure the mail servers are available to avoid delays in email communications.

Top 20 Email Monitoring Software

Businesses need reliable email monitoring software to ensure their emails are delivered on time and to the proper recipients. The correct email monitoring tool can help you identify issues with your email infrastructure, allow you to fix deliverability issues proactively, and monitor email performance after sending.

Key Features of Email Monitoring Tools

When looking for email monitoring tools, you should prioritize software that offers deliverability tracking, analytics, and security alerts.

Deliverability tracking: This feature helps you monitor the performance of your emails and identify issues before they impact your targets.
Analytics: Once you send your emails, you need reports with actionable insights that help you improve future performance.
Security alerts: These notifications let you know if your email accounts are compromised or any suspicious activity is detected so you can immediately secure your accounts.

20 Tools for Monitoring Your Email Performance

1. Inframail

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate.

We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

The main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. Mailtrap

Mailtrap is an Email Delivery Platform for businesses and individuals to test, send, and control the performance of their email infrastructure. It has two solutions:

Email Testing

Email Testing is an Email Sandbox inspects and debugs emails in a safe staging environment before sending them to recipients. It helps you improve deliverability with its Spam Analysis. Spam Report provides a general score with descriptions for any component that could be considered spammy by ISPs. Meanwhile, Blacklists Report shows you if any significant block lists have blocklisted your IP.

Mailtrap Email Testing Spam Analysis

Email Sending is an email infrastructure designed for high deliverability rates. It combines SMTP and RESTful API solutions for easy and quick integration.

Email Sending

Email Sending starts taking care of your deliverability from day one. When you sign up and add your sending domain, it asks you to verify it using ready-made SPF, DKIM, and DMARC records. Only verified domains can send emails to protect Mailtrap’s shared IPs from spam abuse.

Email Sending covers almost all the criteria we mentioned above. Actionable analytics with drill-down reports and helicopter-view dashboards help you monitor the performance of your infrastructure at all times. Email Sending monitors deliverability through critical alerts that notify you if any unexpected sending issues occur. You can also access deliverability experts ready to assist you with any questions.

How Mailtrap Enhances Email Testing with Seamless Transactional Deliverability

So, Mailtrap allows you to take proactive measures in staging and control deliverability in production. Currently, Mailtrap enables you to send only transactional emails. Marketing emails will be available soon.

Comprehensive Email Monitoring: Key Features to Optimize Deliverability and Performance

Helicopter-view dashboards
Drill-down email reports for mailbox providers and email categories
Detailed logs and event history up to 60 days
Email body preview after the email is sent
Weekly reports with week-on-week comparison
Critical alerts if numbers suddenly drop
API and SMTP service for smooth and easy integration
Spam analysis and HTML check
Fake SMTP server for email testing
Webhooks for event tracking
Official SDKs for popular programming languages

Mailtrap Pros and Cons: Is It the Right Email Solution for Your Needs?

Pros

End-to-end sending solution: Mailtrap offers tools and features to help users manage and deliver emails effectively, including testing, sending, and tracking.
Highly responsive customer support: The Mailtrap team is committed to delivering exceptional service through guidance and support to help users get the most out of the platform.
Deliverability experts: Mailtrap has highly skilled team members ready to address urgent issues immediately.
Secure and user-friendly setup and onboarding: Mailtrap runs security checks in the background, so users only need to follow the in-app wizard to complete the domain setup.
SMTP and APIs compatible with Sendgrid, Mailgun, and Mandrill: Mailtrap supports standard SMTP protocol and has compatible APIs, which saves time and makes the switch to Mailtrap easier.
Dedicated IP is included in higher paid plans: Starting from the Business (100K+ emails/month) plan, users can access a dedicated IP without additional charges.

Cons:

No live chat: You can contact Mailtrap support only via email.
The template editor is a bit limited: Mailtrap doesn’t include drag-and-drop or rich-text template editors (only text and HTML editors are available at the moment).

Mailtrap Pricing Breakdown: Free vs. Paid Plans and Who They’re Best For

Pricing
There is separate pricing for Email Sending and Email Testing, but both have a free plan.

Email Testing

Free plan:
- Users get one inbox with limited features
- Ability to send up to 100 test emails per month

Paid plan:
- Range from $14.99 to $399.99
- Offer up to 999 team members
- Multiple inboxes
- Priority support
- Ability to send up to 10M test emails per month

Email Sending

Free plan:
- Provides access to one account
- Allows users to send up to 1,000 emails per month.

Note: Free and Individual plans don’t include dedicated IPs because the sending volume is too low. You can get a dedicated IP starting from the Business plan (100K+ emails/month).

Paid plans:
- You can also buy additional emails
- Get access to 1,000 team members
Higher plans
- Allow you to send up to 5M emails
- Save email logs for up to 60 days.
- The pricing starts at $10 for 10,000 emails/month.
Custom plan:
- Available for sending volumes above 5M.
- Detailed pricing information is on their website.

Who is it for:

Mailtrap is an excellent fit for individuals and businesses who want to use a single platform to control their email infrastructure.

3. MailerSend

MailerSend is a transactional email and SMS delivery platform built for developers and designed with non-technical teams in mind, allowing them to design, create, and manage their transactional messaging. MailerSend has flexible deployment options, including Email API, SMTP relay, and SMS API. With features such as inbound routing, email verification, and advanced analytics, this tool has everything you need to scale your email sending as your business grows.

How MailerSend Ensures High Deliverability with Advanced Features

In terms of deliverability features, MailerSend has suppression management that allows you to remove hard bounces and unsubscribes from your contacts list. Their email verification feature makes it easy to clean the contact lists before emails are sent. On top of that, MailerSend authenticates your domains with SPF and DKIM.

Top Features of a Modern Email API: Streamlining Communication and Performance

Regularly updated official SDKs
SMS API for sending high-volume transactional SMS
Inbound routing for parsing incoming messages to your app
Inbuilt email verification tool to reduce bounce rates
Email template builders (HTML, Drag & Drop, and Rich-Text)
User management with five user roles and the ability to create new ones
Bulk emailing endpoint to optimize your sendings for improved delivery
Integration with popular platforms, including WordPress, WooCommerce, Zapier, and Make
Webhooks for real-time notifications triggered by email activity
Email split testing for up to 5 versions of a template
Email analytics with a wide range of metrics to keep track of important KPIs
An iOS app to check sending statistics on the go

MailerSend Pros and Cons: Evaluating Its Email and SMS Communication Features

Pros:

Award-winning support: MailerSend is known for its responsive customer support (24/7 email support and live chat).
Deliverability expertise: MailerSend has a dedicated deliverability team backed by years of experience in both marketing and transactional email.
Transactional SMS: MailerSend offers the ability to add transactional text messaging to the mix, providing customers with more communication options.
Multiple options for creating templates: The three email editors allow users of all technical abilities to contribute to email content and design.
Simple pricing: MailerSend offers three straightforward plans with no hidden costs.

Cons

Limited Free tier support: The Free plan doesn’t include live chat or priority email support (standard email support is available).
There is no API endpoint for editing templates: While MailerSend offers three in-app editors, templates cannot be edited via API (you can still create HTML emails with API).
SMS availability: The SMS feature is currently only available in North America; however, MailerSend is working on expanding it.

MailerSend Pricing Plans: Free, Premium, and Enterprise Options Explained

Free plan

Users get 12,000 emails/month, with additional emails charged at a rate of $1/1,000
Email support
Seat for one user
One domain

Premium plans

Start at $25.00 for 50,000 emails
100 SMS with additional emails charged between $0.90 and $0.30, depending on the plan size.
Inbound routing and SMS
Priority and live chat support
20 user seats
50 domains

Custom Enterprise Plan

Are also available for special requirements
Unlimited user seats
Domains
Templates

MailerSend also offers paid add-ons for a dedicated IP, email verification credits, or a phone number.

Who is it for:
MailerSend is for businesses that want a scalable email delivery platform that’s easy to integrate with apps or platforms. It’s suitable for teams with tech or non-tech roles.

4. GetResponse

GetResponse is an all-in-one marketing platform that offers:

Email marketing
Marketing automation
Sales funnel-building capabilities

It allows businesses to create and send professional-looking emails, automate their marketing efforts, and design and build landing pages for their products or services.

GetResponse has deliverability features to ensure your marketing campaigns reach inboxes. You can create custom business email addresses with your domains for more credibility. All domains are authenticated with automated DKIM, DMARC, and SPF configurations. GetResponse has a built-in spam check to avoid spam filters.

Essential Features for Building a Robust Email Marketing Strategy

Custom business email addresses with your domain
Marketing automation workflows for customer journeys
Landing page builder
Automated webinars
Integrations with popular platforms and tools
Lead scoring and nurturing
A/B testing

GetResponse Pros and Cons: Is It the Right Marketing Tool for Your Business?

Pros

Advanced automation features: GetResponse offers advanced automation features, such as automation workflows, lead scoring, and nurture campaigns, to help businesses streamline their marketing efforts.
User-friendly interface: GetResponse's user-friendly interface makes it easy for businesses to create and send professional-looking emails and design landing pages without technical expertise.
Wide range of integrations: GetResponse integrates with various e-commerce platforms and other popular marketing tools.
Reasonable deliverability rates for emails: GetResponse has a good reputation for delivering emails to subscribers’ inboxes, increasing the chances that your target audience will see your messages.

Cons

Limited customization options for landing pages: GetResponse’s Landing Page Builder is a little outdated and seems to have switched focus to their Website Builder solution.
Some limitations in the mobile app: Some users have reported limited functionality in the GetResponse mobile app compared to the web platform, which may be a drawback for businesses that rely on mobile for their marketing efforts.

GetResponse Pricing Tiers: Free, Paid, and Custom Plans for Every Business Need

Free Tier

With up to 500 contacts
One landing page builder
Website Builder
Up to 2,500 newsletters/month

Paid Plans

Range from $19 to $119 per month
1,000 contacts
A subject line generator
Advanced segmentation
Sales funnel
Quick transactional notifications, etc.

Custom pricing is available for their MAX and MAX² plans.

Who is it for:
GetResponse is ideal for SMBs and large companies looking for an all-in-one marketing platform. It suits businesses in various industries, including e-commerce, digital agencies, and online service providers.

5. SMTP2GO

SMTP2GO is an outgoing email service for transactional and marketing emails. It supports API and SMTP integration and has an infrastructure built around improving deliverability. With analytical features, SMTP2GO enables users to track essential email metrics.

Key features:

Analytics with visual reports
Deep insights for each email sent
Email testing against spam filters
SMS messaging
Worldwide servers with built-in redundancy
Setup assistance

SMTP2GO Pros and Cons: A Focused Solution for Email Deliverability and Analytics

Pros

Responsive support: Ticket, chat, and phone support for everyone regardless of their plan.
Deliverability tools: SMTP2GO is signed up for all major feedback loops. Plus, it monitors blacklists and spam traps.
Analytics: SMTP2GO offers real-time analytics, weekly reports, unsubscribe, and spam and bounce tracking.
In-built email testing: This platform runs your emails against spam filters and provides previews for major email clients.

Cons

Doesn’t have marketing-related features: Though SMTP2GO allows you to send marketing emails, you can’t design them or create automation.

Pricing

Free Tier

Allows you to send 1,000 emails per month.
You get access to 5 days of email logs and ticket support.

Paid Plans

Differs depending on the sending volume.
The cheapest plan starts at $10/month for 10,000 emails.

You can also get a custom plan if you send more than 3M emails monthly.

Who is it for:
SMTP2GO is for small and medium-sized businesses looking for a scalable email delivery service in all industries.

6. Avada Email Marketing

Avada Email Marketing is a great way for merchants to convert customers and build long-life customer relationships. Designed to optimize abandoned cart campaigns, Avada email marketing follows up with your visitors and reminds them to continue their purchase quickly. Avada email marketing is simple to use with a user-friendly interface for even non-technical teams. It supports ready-made templates suitable for people without designing skills. This platform also comes with contact segmentation to help you achieve better results.

To improve deliverability, Avada Email Marketing offers 3 workflows dedicated to deliverability and implementation.

Key features:

Marketing automation
Beautifully-designed templates with a drag-and-drop editor
Advanced segmentation features
Different types of sign-up forms including Newsletter Popup, Spin to Win, Add-to-cart Popup, etc.
Advanced reports to keep track of your campaign’s performance

Avada Email Marketing: Streamlining Campaigns with Automation and Integrations

Pros

Easy to use email editor: Avada Email Marketing allows you to build newsletters with pre-built professional templates and drag-and-drop editor.
Marketing automation: Avada Email Marketing offers pre-built workflows and automation for different types of campaigns, such as welcome, abandoned cart, and order follow-up emails.
Integrations with popular e-commerce platforms: You can integrate Avada Email Marketing with Shopify and Magento.
Advanced reports: This platform provides access to aggregate and separate reports for automated workflows and marketing campaigns.
Responsive customer support: Avada Email Marketing offers email, chat, and priority support options.

Cons

No language-based filtering: You can’t filter clients based on their language.
Limited integrations: Currently Avada Email Marketing only integrates with Shopify and Magento.

Get Started with Avada Email Marketing: Free Plans, Paid Tiers, and Custom Options

Free Plan

Gives you access to 12,000 emails
500 contacts

Free Trial

Lasts for 14 days.
You can send up to 500 emails/day
Explore the features of paid plans

Paid Plans

Start from $16 per month
500 contacts
12,000 emails
Automation workflow
Email templates
Google and Facebook ads integration
Account management, etc

There’s also a custom plan with more than 200,000 contacts and migration service.

Who is it for:

Perfect for businesses that want to integrate email marketing with their e-commerce platforms.

7. GlockApps

GlockApps ensures email deliverability for all major email service providers like:

Gmail
Outlook
Apple Mail, etc.

It focuses on spam tests and provides real-time reports that show whether your email landed in the subscriber’s inbox, was spam, or wasn’t even delivered successfully.

Key Features:

Uptime Monitor: You can receive real-time notifications via email, Slack, or Telegram whenever the system encounters an issue with email deliverability. This makes tracking easy.
Template Editor: It highlights the ‘risky’ content in your email so that you can edit it to boost deliverability chances.
Automatic Inbox Test: It lets you test your emails with automated spam testing and sends a detailed report highlighting all aspects.

Pricing

It has a free plan allows one user to run 3 email spam tests.
The paid plan varies between $59 to $249 per month.
You can even create a custom plan for yourself with the help of their experts.

8. Solarwinds

Features

Email server performance monitoring from an end user’s perspective.
Plan for mailbox database capacity with a mail monitor.
Troubleshoot email issues with mail server monitoring tools.
Speed email monitoring with automated alerting.
Predict future capacity issues with mail server monitoring.
Set custom alerts for you and end-users with the mail monitor.

Pricing

30-day free trial.
Starts at $1,663.
Subscription and Perpetual Licensing options are available.

9. Return Path

Know exactly where your message is delivered with the Return Path inbox monitoring tool. It gives you accurate information about email delivery and filters all emails from spam. This could increase inbox delivery and improve your service's performance.

Pricing
To contact Return Path about pricing plans, you must fill out a simple form.

10. MailMonitor

The name itself suggests that this tool is specially designed for email monitoring. It shows in real time when and where your emails were delivered, tracks each one, and fixes all deliverability issues quickly.

Pricing
The pricing of MailMonitor starts at $79

You get spam filter testing
40 monthly campaigns, and much more

You can also go for annual plans if you have many emails to send and check.

11. eDataSource

eDataSource is another best deliverability monitoring tool that helps you deliver the emails successfully to the customer’s inbox. The tool checks out all the campaigns along with a report showing the number of sent campaigns, successfully delivered campaigns, and the number of campaigns delivered to the spam filter instead of reaching the inbox. It is the perfect solution for checking email deliverability.

Pricing

To learn the pricing plans for eDataSource, you must sign up for the demo.

12. SendForensics

Features

Givesiz you your deliverability report when you send example emails to it.
Helps you test your infrastructure with deliverability-enhancing developments.
Pre-send optimation tools to optimize before sending.
Post-send optimization tools to optimize after sending.
Helps you stop email impersonation.

Pricing

Solo user: Free
Brand: $39/month
Company: $63/month
Agency: $159/month

13. EmailReach

Track the status of all sent emails and improve their performance by testing them with the EmailReach tool. It lets you check whether the email was successfully delivered to the inbox, whether it reached the junk folder, or whether it has returned without being delivered. Along with inbox monitoring, the service also included email verifier feature: list checker, blacklist checker and much more.

Pricing

The pricing of EmailReach starts from $79

You get spam filter testing
40 monthly campaigns, and much more

So, select any monthly plan as per your need.

14. Email On Acid

Another tool best suited for solving major email delivery issues is Email On Acid. It not only fixes the delivery problems but also filters out all spam campaigns and generates a pass or fail report. You can also track email opens and clicks with advanced analytics options, resolve code issues, and much more.

Pricing

The pricing started from $45

You get unlimited previews and spam testing.
It offers monthly, yearly, or pay-as-you-go options, so choose one according to your needs.

15. Everest

Features

Helps you get visibility of your email marketing metrics and sender reputation.
Helps manage your database in a single unified platform.
Find problematic addresses with integrated list validation.
Optimize sending time with View Time Optimization.
Customizable alerts that provide information about your campaign data.

Pricing

Elements: $20/month
Elements Plus: $525/month
Professional: Custom pricing
Enterprise: Custom pricing

16. MxToolBox

With the correct authentication, half of your deliverability issues are resolved. MxToolBox focuses on precisely this. It aims to boost your email deliverability with DMARC, DKIM, SPF, and real-time monitoring.

Key Features

Keeping Up With the Trends: Email deliverability is a constantly evolving field. That’s why staying updated with the latest information is crucial. MxToolBox has embedded emerging technologies like BIMI, Arc, and feedback loops.
Bulk Lookups: It’s handy when you need quick information on a vast data set.
Configurable Alerts & Historical Statistics: Each business can have its own definition of successful email deliverability. In such cases, MxToolBox provides configurable alerts and gives you access to past data for better analysis.

Pricing

The free plan gives you

One monitor
Weekly blacklist monitoring

The Delivery Center plan

Priced at $129 per month
with 64 monitors

Delivery Center Plus

Costs $399 per month
Has 256 monitors

17. SpamCheck

SpamCheck by Postmark is an online tool that analyzes your email content and scores you based on its deliverability probability. You can paste your code directly onto the website. The system gives you a score on a scale of 0 to 5; the closer you’re to zero, the better.

Key Features

Simple Interface: It’s a straightforward tool that doesn’t require a manual to decode. You can use it from the start.
Suggests Revisions: In addition to scoring the content, it also highlights changes you can make to improve its deliverability. It’ll check the quality of links, images, and HTML.

Pricing
It’s a free tool accessible to all through APIs. With API integration, you can automate the spam scoring for all outgoing emails.

Who Should Use It?
Developers and small businesses can easily make the most of it through the quick public API integration.

18. Sender Score

Sender Score is an online service by Return Path. It rates your content on a scale of 0 to 100. It also lets you check the reputation of your IP address.

Key Features

Screening: Checks your IP to see if it’s part of any existing blocklist
Spam Monitoring: It evaluates the performance and gives you updates if people are marking you as spam or ESPs are blocking you

Pricing
It’s an entirely free tool.

Who Should You Use It?
Small businesses and freelancers can use it for basic yet effective analysis.

19. NeverBounce

Poorly curated or purchased lists often contain wrong email addresses, significantly impacting your email deliverability. NeverBounce cleans your bulky lists of invalid, wrong, and suspicious email addresses.

Key Features

Cross-platform Integrations: NeverBounce provides integrations with over 80 products that help you to create a seamless solution. It means you can verify the addresses right from the moment they are added to a CRM.
Instant Bounce Analysis: You can instantly get the report to view the performance regardless of your list size.
Free Deduplication: It removes duplicate email addresses from your list without any extra cost.

Pricing
The verification price per email ranges between $0.003 to $0.008, depending on your list size.

Who Should Use It?
If your email list is not organically built, you should try this to boost your email deliverability chances.

20. Folderly

Folderly is an all-in-one email deliverability platform that aims to locate, solve, and prevent email deliverability issues. It helps businesses build robust email infrastructure, increase email deliverability, get high open and reply rates, and boost outcomes through email marketing. Folderly provides you with scalable plans and ensures the guidance of an expert deliverability team. It offers solutions to various business needs, from email deliverability testing to complex domain audits.

Key Features

Variety of Solutions: Run inbox placement tests through the most popular email service providers, monitor your domain health, blacklists, and receive insights on IP information, DNS settings, and sender score.
Domain Reputation: Folderly provides you with automatically generated senders, which ensure an accelerated increase of sender score and mailbox security.
Seamless Integration: Folderly integrates with all popular email service providers and any custom providers via API and SMTP.
Email Template Analysis: The email template analysis dashboard allows you to create HTML or plain text emails and instantly check them for spam triggers.

8 Deliverability Metrics You Should Focus On

person monitoring emails - email monitoring

1. Delivery Rate: Your First Stop in Email Deliverability Metrics

The delivery rate is the percentage of emails successfully delivered to recipients’ inboxes, i.e. they didn’t bounce. You can see the metric in your Woodpecker stats (as delivered), or better yet – track your deliverability on a dashboard that you’ll find in the Deliverability tab.

The feature (deliverability monitor) allows you to spot possible issues with your deliverability and prevent them. It tracks how many emails you sent, how many were delivered, opened, replied to, and bounced. See how the feature works and what to do if something is up with your deliverability.

2. Inbox Placement Rate: The Real Metric of Email Deliverability

Most people use it interchangeably with the term deliverability rate. Inbox placement rate (IPR) determines the percentage of emails delivered to the recipient’s main inbox rather than the spam or junk folder. You can assess your inbox placement rate with tools such as GlockApps (you test it by sending your emails to a seed list). A low inbox placement rate may mean that the content you sent is irrelevant, you have a bad IP or domain reputation, or you’ve sent messages to invalid email addresses.

You can increase your IPR by following these few steps:

Maintain proper prospect list hygiene: always validate email addresses (you can do it with Bouncer)
Group my target
Delete inactive contacts
Engage with prospects

To warm them up before outreach, monitor my bounce rate check and improve the reputation of my domain and email server (you can do this with a tool like Talos) don’t send any email until I have resolved the issues with deliverability

3. Spam Placement Rate: What It Is and How to Decrease It

Spam placement rate is the number of emails delivered to spam folders, flagged as spam by humans or Internet Service Providers (ISPs). If you use GlockApps to test my inbox placement, you’ll also see an estimated spam placement rate marked in read on the screen above. As to the reasons – many factors can push your emails into spam.

Apart from the recipients manually marking your messages as spam, some of these include:

Your DKIM or SPF not set up properly
If I’m a Woodpecker user and I’d like to check if I’m good to go with these records, I can do so in the app:
Check SPF and DKIM in Woodpecker you’re not personalizing your messages you’re sending them all at once you’ve used spam-triggering words in the email copy

4. Hard Bounces & Soft Bounces: What They Mean for Email Deliverability

In general, a bounced email is an email that couldn’t be delivered to the recipient. Hard bounces are caused by permanent reasons, such as if the address doesn’t exist, the server has blocked you, or delivery has been blocked in general. I need to clean hard bounced emails from my email list immediately, either manually or automatically. If not, your domain will be flagged as spam.

A soft bounce is a temporary issue on the recipient’s server side, such as a full mailbox or an oversized message file that couldn’t be delivered. If an email address continues to soft bounce, it will be considered a hard bounce, and I will need to remove it from my list.

5. Engagement Rate: Why It Matters for Email Deliverability

This metric specifically determines inbox placement. Engagement rate is the percentage of recipients who interacted with my email. The good news is that I can fix a low engagement rate.

6. Open Rate: A Simple Email Deliverability Metric

Open rate is the simplest email marketing KPI, and the success of your cold email campaigns depends on it (right after the emails landing in a prospect’s main inbox, that is). Most email campaigns in 2021 reached an open rate of a little over 24%. Out of every 100 emails sent, only 24 were actually opened.

7. Complaint Rate: What It Is and How to Reduce It

Spam complaints happen when the recipients see my email as irrelevant or annoying and report it as spam. And no one is safe from getting such complaints, even if I do everything by the books. The complaint rate is the number of people who reported my email as spam out of the total number of messages I’ve sent. The most common way recipients can report email as spam is by clicking the “report spam” or “this is spam” button in their inbox.

Besides that, the recipient can email spam agencies (for example, SpamCop) or use the Microsoft Spam Fighters Program. I can prevent a high complaint rate by providing value to the recipients by sending relevant, personalized messages, adding an unsubscribe link to get my contacts to unsubscribe from my list instead of marking my message as spam

8. Spam Trap Rate: What It Is and How to Avoid It

Spam traps are used by major Internet Service Providers (ISPs) or anti-spam organizations to identify spammers. Spam traps look like real email addresses but don’t belong to real people. Unfortunately, even a well-designed email can end up in a spam trap, affecting your sender reputation and email deliverability. I can’t track this metric, but I can avoid entering a spam trap by building quality prospect lists (and not buying ready ones), using email validation tools before sending out the campaign, and cleaning my prospect list.

Start Buying Domains Now and Setup Your Email Infrastructure Today

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

Key Features

Main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

Who Is It For?

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Inbox delivery can be a tricky business. One minute, everything is running smoothly; the next, your emails are going missing, and your hard work is for nothing. What happened? A sudden drop in your sender score is often caused by an underlying issue that could have been avoided with proper email monitoring. Email monitoring lets you track your emails’ performance and watch for deliverability issues that could impact your campaign before they cause major problems. This article will help you achieve flawless email campaign performance by using the best monitoring tools to optimize deliverability, engagement, and compliance effortlessly.

Inframail's email infrastructure solution will help you reach your goals faster. With our easy-to-use tools, you can optimize your email deliverability without the technical jargon.

What is Email Monitoring and Its Importance

Can you keep your email server running smoothly without many crashes? How about knowing how many of your emails end up in spam and ways to avoid it? If you want to imagine it and make it happen in real life, you must learn email monitoring. When you understand and implement email monitoring on your mail servers, you can troubleshoot many problems, saving time and money.

What is Email Monitoring?

Email monitoring is looking up email servers and transmission to ensure there aren’t issues related to security, storage, users, etc. This is a method to find and troubleshoot email-related problems on mail servers. This helps you increase your deliverability and avoid common issues like high spam rates. You can do email monitoring when you see frequent crashes on your SMTP. This is also helpful when some of your users aren’t receiving your emails, and you want to fix such an issue.

Why is Email Monitoring Important?

Here are the top reasons why you should do email monitoring.

Secure emails: Spam filters dislike emails that aren’t encrypted or secure. So, successful email monitoring ensures your emails are safe for your customers.
Send bulk emails: Email monitoring also helps you smooth the sending and receiving of high-volume emails by showing you the capacity of your SMTP server so you can adjust your sending volume accordingly.
Troubleshoot emails: Email monitoring helps you determine problems like low email delivery speed, security risks, handling problematic accounts, etc., so you can fix them quickly before they do too much damage.

How Does Email Monitoring Work?

Before understanding email monitoring, we have to understand the email delivery process. When you send an email, your SMTP server, like your local post office, takes that email and initiates the email transfer. Then, an internet-based mail delivery agent assigns that email to the correct email address. The user will receive that email using Post Office Protocol (POP3) or Internet Message Access Protocol (IMAP protocols).

Understanding POP, IMAP, and Email Monitoring: How They Ensure Smooth Email Delivery and Performance

POP and IMAP are nothing but ways to view your emails. IMAP will allow you to see emails stored on servers. In contrast, POP will allow you to download emails to your local machine. So now, let’s understand how email monitoring works. In the initial transfer stage, it tells you the capacity of your SMTP so you can adjust your email volume accordingly to avoid crashes. The internet-based mail delivery agents need to deliver emails at a certain pace. So, email deliverability tools help identify spikes in email volume. When receiving the email, email monitoring software enables you to ensure the mail servers are available to avoid delays in email communications.

Top 20 Email Monitoring Software

Businesses need reliable email monitoring software to ensure their emails are delivered on time and to the proper recipients. The correct email monitoring tool can help you identify issues with your email infrastructure, allow you to fix deliverability issues proactively, and monitor email performance after sending.

Key Features of Email Monitoring Tools

When looking for email monitoring tools, you should prioritize software that offers deliverability tracking, analytics, and security alerts.

Deliverability tracking: This feature helps you monitor the performance of your emails and identify issues before they impact your targets.
Analytics: Once you send your emails, you need reports with actionable insights that help you improve future performance.
Security alerts: These notifications let you know if your email accounts are compromised or any suspicious activity is detected so you can immediately secure your accounts.

20 Tools for Monitoring Your Email Performance

1. Inframail

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate.

We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

The main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. Mailtrap

Mailtrap is an Email Delivery Platform for businesses and individuals to test, send, and control the performance of their email infrastructure. It has two solutions:

Email Testing

Email Testing is an Email Sandbox inspects and debugs emails in a safe staging environment before sending them to recipients. It helps you improve deliverability with its Spam Analysis. Spam Report provides a general score with descriptions for any component that could be considered spammy by ISPs. Meanwhile, Blacklists Report shows you if any significant block lists have blocklisted your IP.

Mailtrap Email Testing Spam Analysis

Email Sending is an email infrastructure designed for high deliverability rates. It combines SMTP and RESTful API solutions for easy and quick integration.

Email Sending

Email Sending starts taking care of your deliverability from day one. When you sign up and add your sending domain, it asks you to verify it using ready-made SPF, DKIM, and DMARC records. Only verified domains can send emails to protect Mailtrap’s shared IPs from spam abuse.

Email Sending covers almost all the criteria we mentioned above. Actionable analytics with drill-down reports and helicopter-view dashboards help you monitor the performance of your infrastructure at all times. Email Sending monitors deliverability through critical alerts that notify you if any unexpected sending issues occur. You can also access deliverability experts ready to assist you with any questions.

How Mailtrap Enhances Email Testing with Seamless Transactional Deliverability

So, Mailtrap allows you to take proactive measures in staging and control deliverability in production. Currently, Mailtrap enables you to send only transactional emails. Marketing emails will be available soon.

Comprehensive Email Monitoring: Key Features to Optimize Deliverability and Performance

Helicopter-view dashboards
Drill-down email reports for mailbox providers and email categories
Detailed logs and event history up to 60 days
Email body preview after the email is sent
Weekly reports with week-on-week comparison
Critical alerts if numbers suddenly drop
API and SMTP service for smooth and easy integration
Spam analysis and HTML check
Fake SMTP server for email testing
Webhooks for event tracking
Official SDKs for popular programming languages

Mailtrap Pros and Cons: Is It the Right Email Solution for Your Needs?

Pros

End-to-end sending solution: Mailtrap offers tools and features to help users manage and deliver emails effectively, including testing, sending, and tracking.
Highly responsive customer support: The Mailtrap team is committed to delivering exceptional service through guidance and support to help users get the most out of the platform.
Deliverability experts: Mailtrap has highly skilled team members ready to address urgent issues immediately.
Secure and user-friendly setup and onboarding: Mailtrap runs security checks in the background, so users only need to follow the in-app wizard to complete the domain setup.
SMTP and APIs compatible with Sendgrid, Mailgun, and Mandrill: Mailtrap supports standard SMTP protocol and has compatible APIs, which saves time and makes the switch to Mailtrap easier.
Dedicated IP is included in higher paid plans: Starting from the Business (100K+ emails/month) plan, users can access a dedicated IP without additional charges.

Cons:

No live chat: You can contact Mailtrap support only via email.
The template editor is a bit limited: Mailtrap doesn’t include drag-and-drop or rich-text template editors (only text and HTML editors are available at the moment).

Mailtrap Pricing Breakdown: Free vs. Paid Plans and Who They’re Best For

Pricing
There is separate pricing for Email Sending and Email Testing, but both have a free plan.

Email Testing

Free plan:
- Users get one inbox with limited features
- Ability to send up to 100 test emails per month

Paid plan:
- Range from $14.99 to $399.99
- Offer up to 999 team members
- Multiple inboxes
- Priority support
- Ability to send up to 10M test emails per month

Email Sending

Free plan:
- Provides access to one account
- Allows users to send up to 1,000 emails per month.

Note: Free and Individual plans don’t include dedicated IPs because the sending volume is too low. You can get a dedicated IP starting from the Business plan (100K+ emails/month).

Paid plans:
- You can also buy additional emails
- Get access to 1,000 team members
Higher plans
- Allow you to send up to 5M emails
- Save email logs for up to 60 days.
- The pricing starts at $10 for 10,000 emails/month.
Custom plan:
- Available for sending volumes above 5M.
- Detailed pricing information is on their website.

Who is it for:

Mailtrap is an excellent fit for individuals and businesses who want to use a single platform to control their email infrastructure.

3. MailerSend

MailerSend is a transactional email and SMS delivery platform built for developers and designed with non-technical teams in mind, allowing them to design, create, and manage their transactional messaging. MailerSend has flexible deployment options, including Email API, SMTP relay, and SMS API. With features such as inbound routing, email verification, and advanced analytics, this tool has everything you need to scale your email sending as your business grows.

How MailerSend Ensures High Deliverability with Advanced Features

In terms of deliverability features, MailerSend has suppression management that allows you to remove hard bounces and unsubscribes from your contacts list. Their email verification feature makes it easy to clean the contact lists before emails are sent. On top of that, MailerSend authenticates your domains with SPF and DKIM.

Top Features of a Modern Email API: Streamlining Communication and Performance

Regularly updated official SDKs
SMS API for sending high-volume transactional SMS
Inbound routing for parsing incoming messages to your app
Inbuilt email verification tool to reduce bounce rates
Email template builders (HTML, Drag & Drop, and Rich-Text)
User management with five user roles and the ability to create new ones
Bulk emailing endpoint to optimize your sendings for improved delivery
Integration with popular platforms, including WordPress, WooCommerce, Zapier, and Make
Webhooks for real-time notifications triggered by email activity
Email split testing for up to 5 versions of a template
Email analytics with a wide range of metrics to keep track of important KPIs
An iOS app to check sending statistics on the go

MailerSend Pros and Cons: Evaluating Its Email and SMS Communication Features

Pros:

Award-winning support: MailerSend is known for its responsive customer support (24/7 email support and live chat).
Deliverability expertise: MailerSend has a dedicated deliverability team backed by years of experience in both marketing and transactional email.
Transactional SMS: MailerSend offers the ability to add transactional text messaging to the mix, providing customers with more communication options.
Multiple options for creating templates: The three email editors allow users of all technical abilities to contribute to email content and design.
Simple pricing: MailerSend offers three straightforward plans with no hidden costs.

Cons

Limited Free tier support: The Free plan doesn’t include live chat or priority email support (standard email support is available).
There is no API endpoint for editing templates: While MailerSend offers three in-app editors, templates cannot be edited via API (you can still create HTML emails with API).
SMS availability: The SMS feature is currently only available in North America; however, MailerSend is working on expanding it.

MailerSend Pricing Plans: Free, Premium, and Enterprise Options Explained

Free plan

Users get 12,000 emails/month, with additional emails charged at a rate of $1/1,000
Email support
Seat for one user
One domain

Premium plans

Start at $25.00 for 50,000 emails
100 SMS with additional emails charged between $0.90 and $0.30, depending on the plan size.
Inbound routing and SMS
Priority and live chat support
20 user seats
50 domains

Custom Enterprise Plan

Are also available for special requirements
Unlimited user seats
Domains
Templates

MailerSend also offers paid add-ons for a dedicated IP, email verification credits, or a phone number.

Who is it for:
MailerSend is for businesses that want a scalable email delivery platform that’s easy to integrate with apps or platforms. It’s suitable for teams with tech or non-tech roles.

4. GetResponse

GetResponse is an all-in-one marketing platform that offers:

Email marketing
Marketing automation
Sales funnel-building capabilities

It allows businesses to create and send professional-looking emails, automate their marketing efforts, and design and build landing pages for their products or services.

GetResponse has deliverability features to ensure your marketing campaigns reach inboxes. You can create custom business email addresses with your domains for more credibility. All domains are authenticated with automated DKIM, DMARC, and SPF configurations. GetResponse has a built-in spam check to avoid spam filters.

Essential Features for Building a Robust Email Marketing Strategy

Custom business email addresses with your domain
Marketing automation workflows for customer journeys
Landing page builder
Automated webinars
Integrations with popular platforms and tools
Lead scoring and nurturing
A/B testing

GetResponse Pros and Cons: Is It the Right Marketing Tool for Your Business?

Pros

Advanced automation features: GetResponse offers advanced automation features, such as automation workflows, lead scoring, and nurture campaigns, to help businesses streamline their marketing efforts.
User-friendly interface: GetResponse's user-friendly interface makes it easy for businesses to create and send professional-looking emails and design landing pages without technical expertise.
Wide range of integrations: GetResponse integrates with various e-commerce platforms and other popular marketing tools.
Reasonable deliverability rates for emails: GetResponse has a good reputation for delivering emails to subscribers’ inboxes, increasing the chances that your target audience will see your messages.

Cons

Limited customization options for landing pages: GetResponse’s Landing Page Builder is a little outdated and seems to have switched focus to their Website Builder solution.
Some limitations in the mobile app: Some users have reported limited functionality in the GetResponse mobile app compared to the web platform, which may be a drawback for businesses that rely on mobile for their marketing efforts.

GetResponse Pricing Tiers: Free, Paid, and Custom Plans for Every Business Need

Free Tier

With up to 500 contacts
One landing page builder
Website Builder
Up to 2,500 newsletters/month

Paid Plans

Range from $19 to $119 per month
1,000 contacts
A subject line generator
Advanced segmentation
Sales funnel
Quick transactional notifications, etc.

Custom pricing is available for their MAX and MAX² plans.

Who is it for:
GetResponse is ideal for SMBs and large companies looking for an all-in-one marketing platform. It suits businesses in various industries, including e-commerce, digital agencies, and online service providers.

5. SMTP2GO

SMTP2GO is an outgoing email service for transactional and marketing emails. It supports API and SMTP integration and has an infrastructure built around improving deliverability. With analytical features, SMTP2GO enables users to track essential email metrics.

Key features:

Analytics with visual reports
Deep insights for each email sent
Email testing against spam filters
SMS messaging
Worldwide servers with built-in redundancy
Setup assistance

SMTP2GO Pros and Cons: A Focused Solution for Email Deliverability and Analytics

Pros

Responsive support: Ticket, chat, and phone support for everyone regardless of their plan.
Deliverability tools: SMTP2GO is signed up for all major feedback loops. Plus, it monitors blacklists and spam traps.
Analytics: SMTP2GO offers real-time analytics, weekly reports, unsubscribe, and spam and bounce tracking.
In-built email testing: This platform runs your emails against spam filters and provides previews for major email clients.

Cons

Doesn’t have marketing-related features: Though SMTP2GO allows you to send marketing emails, you can’t design them or create automation.

Pricing

Free Tier

Allows you to send 1,000 emails per month.
You get access to 5 days of email logs and ticket support.

Paid Plans

Differs depending on the sending volume.
The cheapest plan starts at $10/month for 10,000 emails.

You can also get a custom plan if you send more than 3M emails monthly.

Who is it for:
SMTP2GO is for small and medium-sized businesses looking for a scalable email delivery service in all industries.

6. Avada Email Marketing

Avada Email Marketing is a great way for merchants to convert customers and build long-life customer relationships. Designed to optimize abandoned cart campaigns, Avada email marketing follows up with your visitors and reminds them to continue their purchase quickly. Avada email marketing is simple to use with a user-friendly interface for even non-technical teams. It supports ready-made templates suitable for people without designing skills. This platform also comes with contact segmentation to help you achieve better results.

To improve deliverability, Avada Email Marketing offers 3 workflows dedicated to deliverability and implementation.

Key features:

Marketing automation
Beautifully-designed templates with a drag-and-drop editor
Advanced segmentation features
Different types of sign-up forms including Newsletter Popup, Spin to Win, Add-to-cart Popup, etc.
Advanced reports to keep track of your campaign’s performance

Avada Email Marketing: Streamlining Campaigns with Automation and Integrations

Pros

Easy to use email editor: Avada Email Marketing allows you to build newsletters with pre-built professional templates and drag-and-drop editor.
Marketing automation: Avada Email Marketing offers pre-built workflows and automation for different types of campaigns, such as welcome, abandoned cart, and order follow-up emails.
Integrations with popular e-commerce platforms: You can integrate Avada Email Marketing with Shopify and Magento.
Advanced reports: This platform provides access to aggregate and separate reports for automated workflows and marketing campaigns.
Responsive customer support: Avada Email Marketing offers email, chat, and priority support options.

Cons

No language-based filtering: You can’t filter clients based on their language.
Limited integrations: Currently Avada Email Marketing only integrates with Shopify and Magento.

Get Started with Avada Email Marketing: Free Plans, Paid Tiers, and Custom Options

Free Plan

Gives you access to 12,000 emails
500 contacts

Free Trial

Lasts for 14 days.
You can send up to 500 emails/day
Explore the features of paid plans

Paid Plans

Start from $16 per month
500 contacts
12,000 emails
Automation workflow
Email templates
Google and Facebook ads integration
Account management, etc

There’s also a custom plan with more than 200,000 contacts and migration service.

Who is it for:

Perfect for businesses that want to integrate email marketing with their e-commerce platforms.

7. GlockApps

GlockApps ensures email deliverability for all major email service providers like:

Gmail
Outlook
Apple Mail, etc.

It focuses on spam tests and provides real-time reports that show whether your email landed in the subscriber’s inbox, was spam, or wasn’t even delivered successfully.

Key Features:

Uptime Monitor: You can receive real-time notifications via email, Slack, or Telegram whenever the system encounters an issue with email deliverability. This makes tracking easy.
Template Editor: It highlights the ‘risky’ content in your email so that you can edit it to boost deliverability chances.
Automatic Inbox Test: It lets you test your emails with automated spam testing and sends a detailed report highlighting all aspects.

Pricing

It has a free plan allows one user to run 3 email spam tests.
The paid plan varies between $59 to $249 per month.
You can even create a custom plan for yourself with the help of their experts.

8. Solarwinds

Features

Email server performance monitoring from an end user’s perspective.
Plan for mailbox database capacity with a mail monitor.
Troubleshoot email issues with mail server monitoring tools.
Speed email monitoring with automated alerting.
Predict future capacity issues with mail server monitoring.
Set custom alerts for you and end-users with the mail monitor.

Pricing

30-day free trial.
Starts at $1,663.
Subscription and Perpetual Licensing options are available.

9. Return Path

Know exactly where your message is delivered with the Return Path inbox monitoring tool. It gives you accurate information about email delivery and filters all emails from spam. This could increase inbox delivery and improve your service's performance.

Pricing
To contact Return Path about pricing plans, you must fill out a simple form.

10. MailMonitor

The name itself suggests that this tool is specially designed for email monitoring. It shows in real time when and where your emails were delivered, tracks each one, and fixes all deliverability issues quickly.

Pricing
The pricing of MailMonitor starts at $79

You get spam filter testing
40 monthly campaigns, and much more

You can also go for annual plans if you have many emails to send and check.

11. eDataSource

eDataSource is another best deliverability monitoring tool that helps you deliver the emails successfully to the customer’s inbox. The tool checks out all the campaigns along with a report showing the number of sent campaigns, successfully delivered campaigns, and the number of campaigns delivered to the spam filter instead of reaching the inbox. It is the perfect solution for checking email deliverability.

Pricing

To learn the pricing plans for eDataSource, you must sign up for the demo.

12. SendForensics

Features

Givesiz you your deliverability report when you send example emails to it.
Helps you test your infrastructure with deliverability-enhancing developments.
Pre-send optimation tools to optimize before sending.
Post-send optimization tools to optimize after sending.
Helps you stop email impersonation.

Pricing

Solo user: Free
Brand: $39/month
Company: $63/month
Agency: $159/month

13. EmailReach

Track the status of all sent emails and improve their performance by testing them with the EmailReach tool. It lets you check whether the email was successfully delivered to the inbox, whether it reached the junk folder, or whether it has returned without being delivered. Along with inbox monitoring, the service also included email verifier feature: list checker, blacklist checker and much more.

Pricing

The pricing of EmailReach starts from $79

You get spam filter testing
40 monthly campaigns, and much more

So, select any monthly plan as per your need.

14. Email On Acid

Another tool best suited for solving major email delivery issues is Email On Acid. It not only fixes the delivery problems but also filters out all spam campaigns and generates a pass or fail report. You can also track email opens and clicks with advanced analytics options, resolve code issues, and much more.

Pricing

The pricing started from $45

You get unlimited previews and spam testing.
It offers monthly, yearly, or pay-as-you-go options, so choose one according to your needs.

15. Everest

Features

Helps you get visibility of your email marketing metrics and sender reputation.
Helps manage your database in a single unified platform.
Find problematic addresses with integrated list validation.
Optimize sending time with View Time Optimization.
Customizable alerts that provide information about your campaign data.

Pricing

Elements: $20/month
Elements Plus: $525/month
Professional: Custom pricing
Enterprise: Custom pricing

16. MxToolBox

With the correct authentication, half of your deliverability issues are resolved. MxToolBox focuses on precisely this. It aims to boost your email deliverability with DMARC, DKIM, SPF, and real-time monitoring.

Key Features

Keeping Up With the Trends: Email deliverability is a constantly evolving field. That’s why staying updated with the latest information is crucial. MxToolBox has embedded emerging technologies like BIMI, Arc, and feedback loops.
Bulk Lookups: It’s handy when you need quick information on a vast data set.
Configurable Alerts & Historical Statistics: Each business can have its own definition of successful email deliverability. In such cases, MxToolBox provides configurable alerts and gives you access to past data for better analysis.

Pricing

The free plan gives you

One monitor
Weekly blacklist monitoring

The Delivery Center plan

Priced at $129 per month
with 64 monitors

Delivery Center Plus

Costs $399 per month
Has 256 monitors

17. SpamCheck

SpamCheck by Postmark is an online tool that analyzes your email content and scores you based on its deliverability probability. You can paste your code directly onto the website. The system gives you a score on a scale of 0 to 5; the closer you’re to zero, the better.

Key Features

Simple Interface: It’s a straightforward tool that doesn’t require a manual to decode. You can use it from the start.
Suggests Revisions: In addition to scoring the content, it also highlights changes you can make to improve its deliverability. It’ll check the quality of links, images, and HTML.

Pricing
It’s a free tool accessible to all through APIs. With API integration, you can automate the spam scoring for all outgoing emails.

Who Should Use It?
Developers and small businesses can easily make the most of it through the quick public API integration.

18. Sender Score

Sender Score is an online service by Return Path. It rates your content on a scale of 0 to 100. It also lets you check the reputation of your IP address.

Key Features

Screening: Checks your IP to see if it’s part of any existing blocklist
Spam Monitoring: It evaluates the performance and gives you updates if people are marking you as spam or ESPs are blocking you

Pricing
It’s an entirely free tool.

Who Should You Use It?
Small businesses and freelancers can use it for basic yet effective analysis.

19. NeverBounce

Poorly curated or purchased lists often contain wrong email addresses, significantly impacting your email deliverability. NeverBounce cleans your bulky lists of invalid, wrong, and suspicious email addresses.

Key Features

Cross-platform Integrations: NeverBounce provides integrations with over 80 products that help you to create a seamless solution. It means you can verify the addresses right from the moment they are added to a CRM.
Instant Bounce Analysis: You can instantly get the report to view the performance regardless of your list size.
Free Deduplication: It removes duplicate email addresses from your list without any extra cost.

Pricing
The verification price per email ranges between $0.003 to $0.008, depending on your list size.

Who Should Use It?
If your email list is not organically built, you should try this to boost your email deliverability chances.

20. Folderly

Folderly is an all-in-one email deliverability platform that aims to locate, solve, and prevent email deliverability issues. It helps businesses build robust email infrastructure, increase email deliverability, get high open and reply rates, and boost outcomes through email marketing. Folderly provides you with scalable plans and ensures the guidance of an expert deliverability team. It offers solutions to various business needs, from email deliverability testing to complex domain audits.

Key Features

Variety of Solutions: Run inbox placement tests through the most popular email service providers, monitor your domain health, blacklists, and receive insights on IP information, DNS settings, and sender score.
Domain Reputation: Folderly provides you with automatically generated senders, which ensure an accelerated increase of sender score and mailbox security.
Seamless Integration: Folderly integrates with all popular email service providers and any custom providers via API and SMTP.
Email Template Analysis: The email template analysis dashboard allows you to create HTML or plain text emails and instantly check them for spam triggers.

8 Deliverability Metrics You Should Focus On

1. Delivery Rate: Your First Stop in Email Deliverability Metrics

The delivery rate is the percentage of emails successfully delivered to recipients’ inboxes, i.e. they didn’t bounce. You can see the metric in your Woodpecker stats (as delivered), or better yet – track your deliverability on a dashboard that you’ll find in the Deliverability tab.

The feature (deliverability monitor) allows you to spot possible issues with your deliverability and prevent them. It tracks how many emails you sent, how many were delivered, opened, replied to, and bounced. See how the feature works and what to do if something is up with your deliverability.

2. Inbox Placement Rate: The Real Metric of Email Deliverability

Most people use it interchangeably with the term deliverability rate. Inbox placement rate (IPR) determines the percentage of emails delivered to the recipient’s main inbox rather than the spam or junk folder. You can assess your inbox placement rate with tools such as GlockApps (you test it by sending your emails to a seed list). A low inbox placement rate may mean that the content you sent is irrelevant, you have a bad IP or domain reputation, or you’ve sent messages to invalid email addresses.

You can increase your IPR by following these few steps:

Maintain proper prospect list hygiene: always validate email addresses (you can do it with Bouncer)
Group my target
Delete inactive contacts
Engage with prospects

To warm them up before outreach, monitor my bounce rate check and improve the reputation of my domain and email server (you can do this with a tool like Talos) don’t send any email until I have resolved the issues with deliverability

3. Spam Placement Rate: What It Is and How to Decrease It

Spam placement rate is the number of emails delivered to spam folders, flagged as spam by humans or Internet Service Providers (ISPs). If you use GlockApps to test my inbox placement, you’ll also see an estimated spam placement rate marked in read on the screen above. As to the reasons – many factors can push your emails into spam.

Apart from the recipients manually marking your messages as spam, some of these include:

Your DKIM or SPF not set up properly
If I’m a Woodpecker user and I’d like to check if I’m good to go with these records, I can do so in the app:
Check SPF and DKIM in Woodpecker you’re not personalizing your messages you’re sending them all at once you’ve used spam-triggering words in the email copy

4. Hard Bounces & Soft Bounces: What They Mean for Email Deliverability

In general, a bounced email is an email that couldn’t be delivered to the recipient. Hard bounces are caused by permanent reasons, such as if the address doesn’t exist, the server has blocked you, or delivery has been blocked in general. I need to clean hard bounced emails from my email list immediately, either manually or automatically. If not, your domain will be flagged as spam.

A soft bounce is a temporary issue on the recipient’s server side, such as a full mailbox or an oversized message file that couldn’t be delivered. If an email address continues to soft bounce, it will be considered a hard bounce, and I will need to remove it from my list.

5. Engagement Rate: Why It Matters for Email Deliverability

This metric specifically determines inbox placement. Engagement rate is the percentage of recipients who interacted with my email. The good news is that I can fix a low engagement rate.

6. Open Rate: A Simple Email Deliverability Metric

Open rate is the simplest email marketing KPI, and the success of your cold email campaigns depends on it (right after the emails landing in a prospect’s main inbox, that is). Most email campaigns in 2021 reached an open rate of a little over 24%. Out of every 100 emails sent, only 24 were actually opened.

7. Complaint Rate: What It Is and How to Reduce It

Spam complaints happen when the recipients see my email as irrelevant or annoying and report it as spam. And no one is safe from getting such complaints, even if I do everything by the books. The complaint rate is the number of people who reported my email as spam out of the total number of messages I’ve sent. The most common way recipients can report email as spam is by clicking the “report spam” or “this is spam” button in their inbox.

Besides that, the recipient can email spam agencies (for example, SpamCop) or use the Microsoft Spam Fighters Program. I can prevent a high complaint rate by providing value to the recipients by sending relevant, personalized messages, adding an unsubscribe link to get my contacts to unsubscribe from my list instead of marking my message as spam

8. Spam Trap Rate: What It Is and How to Avoid It

Spam traps are used by major Internet Service Providers (ISPs) or anti-spam organizations to identify spammers. Spam traps look like real email addresses but don’t belong to real people. Unfortunately, even a well-designed email can end up in a spam trap, affecting your sender reputation and email deliverability. I can’t track this metric, but I can avoid entering a spam trap by building quality prospect lists (and not buying ready ones), using email validation tools before sending out the campaign, and cleaning my prospect list.

Start Buying Domains Now and Setup Your Email Infrastructure Today

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

Key Features

Main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

Who Is It For?

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Inbox delivery can be a tricky business. One minute, everything is running smoothly; the next, your emails are going missing, and your hard work is for nothing. What happened? A sudden drop in your sender score is often caused by an underlying issue that could have been avoided with proper email monitoring. Email monitoring lets you track your emails’ performance and watch for deliverability issues that could impact your campaign before they cause major problems. This article will help you achieve flawless email campaign performance by using the best monitoring tools to optimize deliverability, engagement, and compliance effortlessly.

Inframail's email infrastructure solution will help you reach your goals faster. With our easy-to-use tools, you can optimize your email deliverability without the technical jargon.

What is Email Monitoring and Its Importance

Can you keep your email server running smoothly without many crashes? How about knowing how many of your emails end up in spam and ways to avoid it? If you want to imagine it and make it happen in real life, you must learn email monitoring. When you understand and implement email monitoring on your mail servers, you can troubleshoot many problems, saving time and money.

What is Email Monitoring?

Email monitoring is looking up email servers and transmission to ensure there aren’t issues related to security, storage, users, etc. This is a method to find and troubleshoot email-related problems on mail servers. This helps you increase your deliverability and avoid common issues like high spam rates. You can do email monitoring when you see frequent crashes on your SMTP. This is also helpful when some of your users aren’t receiving your emails, and you want to fix such an issue.

Why is Email Monitoring Important?

Here are the top reasons why you should do email monitoring.

Secure emails: Spam filters dislike emails that aren’t encrypted or secure. So, successful email monitoring ensures your emails are safe for your customers.
Send bulk emails: Email monitoring also helps you smooth the sending and receiving of high-volume emails by showing you the capacity of your SMTP server so you can adjust your sending volume accordingly.
Troubleshoot emails: Email monitoring helps you determine problems like low email delivery speed, security risks, handling problematic accounts, etc., so you can fix them quickly before they do too much damage.

How Does Email Monitoring Work?

Before understanding email monitoring, we have to understand the email delivery process. When you send an email, your SMTP server, like your local post office, takes that email and initiates the email transfer. Then, an internet-based mail delivery agent assigns that email to the correct email address. The user will receive that email using Post Office Protocol (POP3) or Internet Message Access Protocol (IMAP protocols).

Understanding POP, IMAP, and Email Monitoring: How They Ensure Smooth Email Delivery and Performance

POP and IMAP are nothing but ways to view your emails. IMAP will allow you to see emails stored on servers. In contrast, POP will allow you to download emails to your local machine. So now, let’s understand how email monitoring works. In the initial transfer stage, it tells you the capacity of your SMTP so you can adjust your email volume accordingly to avoid crashes. The internet-based mail delivery agents need to deliver emails at a certain pace. So, email deliverability tools help identify spikes in email volume. When receiving the email, email monitoring software enables you to ensure the mail servers are available to avoid delays in email communications.

Top 20 Email Monitoring Software

Businesses need reliable email monitoring software to ensure their emails are delivered on time and to the proper recipients. The correct email monitoring tool can help you identify issues with your email infrastructure, allow you to fix deliverability issues proactively, and monitor email performance after sending.

Key Features of Email Monitoring Tools

When looking for email monitoring tools, you should prioritize software that offers deliverability tracking, analytics, and security alerts.

Deliverability tracking: This feature helps you monitor the performance of your emails and identify issues before they impact your targets.
Analytics: Once you send your emails, you need reports with actionable insights that help you improve future performance.
Security alerts: These notifications let you know if your email accounts are compromised or any suspicious activity is detected so you can immediately secure your accounts.

20 Tools for Monitoring Your Email Performance

1. Inframail

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate.

We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

The main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

2. Mailtrap

Mailtrap is an Email Delivery Platform for businesses and individuals to test, send, and control the performance of their email infrastructure. It has two solutions:

Email Testing

Email Testing is an Email Sandbox inspects and debugs emails in a safe staging environment before sending them to recipients. It helps you improve deliverability with its Spam Analysis. Spam Report provides a general score with descriptions for any component that could be considered spammy by ISPs. Meanwhile, Blacklists Report shows you if any significant block lists have blocklisted your IP.

Mailtrap Email Testing Spam Analysis

Email Sending is an email infrastructure designed for high deliverability rates. It combines SMTP and RESTful API solutions for easy and quick integration.

Email Sending

Email Sending starts taking care of your deliverability from day one. When you sign up and add your sending domain, it asks you to verify it using ready-made SPF, DKIM, and DMARC records. Only verified domains can send emails to protect Mailtrap’s shared IPs from spam abuse.

Email Sending covers almost all the criteria we mentioned above. Actionable analytics with drill-down reports and helicopter-view dashboards help you monitor the performance of your infrastructure at all times. Email Sending monitors deliverability through critical alerts that notify you if any unexpected sending issues occur. You can also access deliverability experts ready to assist you with any questions.

How Mailtrap Enhances Email Testing with Seamless Transactional Deliverability

So, Mailtrap allows you to take proactive measures in staging and control deliverability in production. Currently, Mailtrap enables you to send only transactional emails. Marketing emails will be available soon.

Comprehensive Email Monitoring: Key Features to Optimize Deliverability and Performance

Helicopter-view dashboards
Drill-down email reports for mailbox providers and email categories
Detailed logs and event history up to 60 days
Email body preview after the email is sent
Weekly reports with week-on-week comparison
Critical alerts if numbers suddenly drop
API and SMTP service for smooth and easy integration
Spam analysis and HTML check
Fake SMTP server for email testing
Webhooks for event tracking
Official SDKs for popular programming languages

Mailtrap Pros and Cons: Is It the Right Email Solution for Your Needs?

Pros

End-to-end sending solution: Mailtrap offers tools and features to help users manage and deliver emails effectively, including testing, sending, and tracking.
Highly responsive customer support: The Mailtrap team is committed to delivering exceptional service through guidance and support to help users get the most out of the platform.
Deliverability experts: Mailtrap has highly skilled team members ready to address urgent issues immediately.
Secure and user-friendly setup and onboarding: Mailtrap runs security checks in the background, so users only need to follow the in-app wizard to complete the domain setup.
SMTP and APIs compatible with Sendgrid, Mailgun, and Mandrill: Mailtrap supports standard SMTP protocol and has compatible APIs, which saves time and makes the switch to Mailtrap easier.
Dedicated IP is included in higher paid plans: Starting from the Business (100K+ emails/month) plan, users can access a dedicated IP without additional charges.

Cons:

No live chat: You can contact Mailtrap support only via email.
The template editor is a bit limited: Mailtrap doesn’t include drag-and-drop or rich-text template editors (only text and HTML editors are available at the moment).

Mailtrap Pricing Breakdown: Free vs. Paid Plans and Who They’re Best For

Pricing
There is separate pricing for Email Sending and Email Testing, but both have a free plan.

Email Testing

Free plan:
- Users get one inbox with limited features
- Ability to send up to 100 test emails per month

Paid plan:
- Range from $14.99 to $399.99
- Offer up to 999 team members
- Multiple inboxes
- Priority support
- Ability to send up to 10M test emails per month

Email Sending

Free plan:
- Provides access to one account
- Allows users to send up to 1,000 emails per month.

Note: Free and Individual plans don’t include dedicated IPs because the sending volume is too low. You can get a dedicated IP starting from the Business plan (100K+ emails/month).

Paid plans:
- You can also buy additional emails
- Get access to 1,000 team members
Higher plans
- Allow you to send up to 5M emails
- Save email logs for up to 60 days.
- The pricing starts at $10 for 10,000 emails/month.
Custom plan:
- Available for sending volumes above 5M.
- Detailed pricing information is on their website.

Who is it for:

Mailtrap is an excellent fit for individuals and businesses who want to use a single platform to control their email infrastructure.

3. MailerSend

MailerSend is a transactional email and SMS delivery platform built for developers and designed with non-technical teams in mind, allowing them to design, create, and manage their transactional messaging. MailerSend has flexible deployment options, including Email API, SMTP relay, and SMS API. With features such as inbound routing, email verification, and advanced analytics, this tool has everything you need to scale your email sending as your business grows.

How MailerSend Ensures High Deliverability with Advanced Features

In terms of deliverability features, MailerSend has suppression management that allows you to remove hard bounces and unsubscribes from your contacts list. Their email verification feature makes it easy to clean the contact lists before emails are sent. On top of that, MailerSend authenticates your domains with SPF and DKIM.

Top Features of a Modern Email API: Streamlining Communication and Performance

Regularly updated official SDKs
SMS API for sending high-volume transactional SMS
Inbound routing for parsing incoming messages to your app
Inbuilt email verification tool to reduce bounce rates
Email template builders (HTML, Drag & Drop, and Rich-Text)
User management with five user roles and the ability to create new ones
Bulk emailing endpoint to optimize your sendings for improved delivery
Integration with popular platforms, including WordPress, WooCommerce, Zapier, and Make
Webhooks for real-time notifications triggered by email activity
Email split testing for up to 5 versions of a template
Email analytics with a wide range of metrics to keep track of important KPIs
An iOS app to check sending statistics on the go

MailerSend Pros and Cons: Evaluating Its Email and SMS Communication Features

Pros:

Award-winning support: MailerSend is known for its responsive customer support (24/7 email support and live chat).
Deliverability expertise: MailerSend has a dedicated deliverability team backed by years of experience in both marketing and transactional email.
Transactional SMS: MailerSend offers the ability to add transactional text messaging to the mix, providing customers with more communication options.
Multiple options for creating templates: The three email editors allow users of all technical abilities to contribute to email content and design.
Simple pricing: MailerSend offers three straightforward plans with no hidden costs.

Cons

Limited Free tier support: The Free plan doesn’t include live chat or priority email support (standard email support is available).
There is no API endpoint for editing templates: While MailerSend offers three in-app editors, templates cannot be edited via API (you can still create HTML emails with API).
SMS availability: The SMS feature is currently only available in North America; however, MailerSend is working on expanding it.

MailerSend Pricing Plans: Free, Premium, and Enterprise Options Explained

Free plan

Users get 12,000 emails/month, with additional emails charged at a rate of $1/1,000
Email support
Seat for one user
One domain

Premium plans

Start at $25.00 for 50,000 emails
100 SMS with additional emails charged between $0.90 and $0.30, depending on the plan size.
Inbound routing and SMS
Priority and live chat support
20 user seats
50 domains

Custom Enterprise Plan

Are also available for special requirements
Unlimited user seats
Domains
Templates

MailerSend also offers paid add-ons for a dedicated IP, email verification credits, or a phone number.

Who is it for:
MailerSend is for businesses that want a scalable email delivery platform that’s easy to integrate with apps or platforms. It’s suitable for teams with tech or non-tech roles.

4. GetResponse

GetResponse is an all-in-one marketing platform that offers:

Email marketing
Marketing automation
Sales funnel-building capabilities

It allows businesses to create and send professional-looking emails, automate their marketing efforts, and design and build landing pages for their products or services.

GetResponse has deliverability features to ensure your marketing campaigns reach inboxes. You can create custom business email addresses with your domains for more credibility. All domains are authenticated with automated DKIM, DMARC, and SPF configurations. GetResponse has a built-in spam check to avoid spam filters.

Essential Features for Building a Robust Email Marketing Strategy

Custom business email addresses with your domain
Marketing automation workflows for customer journeys
Landing page builder
Automated webinars
Integrations with popular platforms and tools
Lead scoring and nurturing
A/B testing

GetResponse Pros and Cons: Is It the Right Marketing Tool for Your Business?

Pros

Advanced automation features: GetResponse offers advanced automation features, such as automation workflows, lead scoring, and nurture campaigns, to help businesses streamline their marketing efforts.
User-friendly interface: GetResponse's user-friendly interface makes it easy for businesses to create and send professional-looking emails and design landing pages without technical expertise.
Wide range of integrations: GetResponse integrates with various e-commerce platforms and other popular marketing tools.
Reasonable deliverability rates for emails: GetResponse has a good reputation for delivering emails to subscribers’ inboxes, increasing the chances that your target audience will see your messages.

Cons

Limited customization options for landing pages: GetResponse’s Landing Page Builder is a little outdated and seems to have switched focus to their Website Builder solution.
Some limitations in the mobile app: Some users have reported limited functionality in the GetResponse mobile app compared to the web platform, which may be a drawback for businesses that rely on mobile for their marketing efforts.

GetResponse Pricing Tiers: Free, Paid, and Custom Plans for Every Business Need

Free Tier

With up to 500 contacts
One landing page builder
Website Builder
Up to 2,500 newsletters/month

Paid Plans

Range from $19 to $119 per month
1,000 contacts
A subject line generator
Advanced segmentation
Sales funnel
Quick transactional notifications, etc.

Custom pricing is available for their MAX and MAX² plans.

Who is it for:
GetResponse is ideal for SMBs and large companies looking for an all-in-one marketing platform. It suits businesses in various industries, including e-commerce, digital agencies, and online service providers.

5. SMTP2GO

SMTP2GO is an outgoing email service for transactional and marketing emails. It supports API and SMTP integration and has an infrastructure built around improving deliverability. With analytical features, SMTP2GO enables users to track essential email metrics.

Key features:

Analytics with visual reports
Deep insights for each email sent
Email testing against spam filters
SMS messaging
Worldwide servers with built-in redundancy
Setup assistance

SMTP2GO Pros and Cons: A Focused Solution for Email Deliverability and Analytics

Pros

Responsive support: Ticket, chat, and phone support for everyone regardless of their plan.
Deliverability tools: SMTP2GO is signed up for all major feedback loops. Plus, it monitors blacklists and spam traps.
Analytics: SMTP2GO offers real-time analytics, weekly reports, unsubscribe, and spam and bounce tracking.
In-built email testing: This platform runs your emails against spam filters and provides previews for major email clients.

Cons

Doesn’t have marketing-related features: Though SMTP2GO allows you to send marketing emails, you can’t design them or create automation.

Pricing

Free Tier

Allows you to send 1,000 emails per month.
You get access to 5 days of email logs and ticket support.

Paid Plans

Differs depending on the sending volume.
The cheapest plan starts at $10/month for 10,000 emails.

You can also get a custom plan if you send more than 3M emails monthly.

Who is it for:
SMTP2GO is for small and medium-sized businesses looking for a scalable email delivery service in all industries.

6. Avada Email Marketing

Avada Email Marketing is a great way for merchants to convert customers and build long-life customer relationships. Designed to optimize abandoned cart campaigns, Avada email marketing follows up with your visitors and reminds them to continue their purchase quickly. Avada email marketing is simple to use with a user-friendly interface for even non-technical teams. It supports ready-made templates suitable for people without designing skills. This platform also comes with contact segmentation to help you achieve better results.

To improve deliverability, Avada Email Marketing offers 3 workflows dedicated to deliverability and implementation.

Key features:

Marketing automation
Beautifully-designed templates with a drag-and-drop editor
Advanced segmentation features
Different types of sign-up forms including Newsletter Popup, Spin to Win, Add-to-cart Popup, etc.
Advanced reports to keep track of your campaign’s performance

Avada Email Marketing: Streamlining Campaigns with Automation and Integrations

Pros

Easy to use email editor: Avada Email Marketing allows you to build newsletters with pre-built professional templates and drag-and-drop editor.
Marketing automation: Avada Email Marketing offers pre-built workflows and automation for different types of campaigns, such as welcome, abandoned cart, and order follow-up emails.
Integrations with popular e-commerce platforms: You can integrate Avada Email Marketing with Shopify and Magento.
Advanced reports: This platform provides access to aggregate and separate reports for automated workflows and marketing campaigns.
Responsive customer support: Avada Email Marketing offers email, chat, and priority support options.

Cons

No language-based filtering: You can’t filter clients based on their language.
Limited integrations: Currently Avada Email Marketing only integrates with Shopify and Magento.

Get Started with Avada Email Marketing: Free Plans, Paid Tiers, and Custom Options

Free Plan

Gives you access to 12,000 emails
500 contacts

Free Trial

Lasts for 14 days.
You can send up to 500 emails/day
Explore the features of paid plans

Paid Plans

Start from $16 per month
500 contacts
12,000 emails
Automation workflow
Email templates
Google and Facebook ads integration
Account management, etc

There’s also a custom plan with more than 200,000 contacts and migration service.

Who is it for:

Perfect for businesses that want to integrate email marketing with their e-commerce platforms.

7. GlockApps

GlockApps ensures email deliverability for all major email service providers like:

Gmail
Outlook
Apple Mail, etc.

It focuses on spam tests and provides real-time reports that show whether your email landed in the subscriber’s inbox, was spam, or wasn’t even delivered successfully.

Key Features:

Uptime Monitor: You can receive real-time notifications via email, Slack, or Telegram whenever the system encounters an issue with email deliverability. This makes tracking easy.
Template Editor: It highlights the ‘risky’ content in your email so that you can edit it to boost deliverability chances.
Automatic Inbox Test: It lets you test your emails with automated spam testing and sends a detailed report highlighting all aspects.

Pricing

It has a free plan allows one user to run 3 email spam tests.
The paid plan varies between $59 to $249 per month.
You can even create a custom plan for yourself with the help of their experts.

8. Solarwinds

Features

Email server performance monitoring from an end user’s perspective.
Plan for mailbox database capacity with a mail monitor.
Troubleshoot email issues with mail server monitoring tools.
Speed email monitoring with automated alerting.
Predict future capacity issues with mail server monitoring.
Set custom alerts for you and end-users with the mail monitor.

Pricing

30-day free trial.
Starts at $1,663.
Subscription and Perpetual Licensing options are available.

9. Return Path

Know exactly where your message is delivered with the Return Path inbox monitoring tool. It gives you accurate information about email delivery and filters all emails from spam. This could increase inbox delivery and improve your service's performance.

Pricing
To contact Return Path about pricing plans, you must fill out a simple form.

10. MailMonitor

The name itself suggests that this tool is specially designed for email monitoring. It shows in real time when and where your emails were delivered, tracks each one, and fixes all deliverability issues quickly.

Pricing
The pricing of MailMonitor starts at $79

You get spam filter testing
40 monthly campaigns, and much more

You can also go for annual plans if you have many emails to send and check.

11. eDataSource

eDataSource is another best deliverability monitoring tool that helps you deliver the emails successfully to the customer’s inbox. The tool checks out all the campaigns along with a report showing the number of sent campaigns, successfully delivered campaigns, and the number of campaigns delivered to the spam filter instead of reaching the inbox. It is the perfect solution for checking email deliverability.

Pricing

To learn the pricing plans for eDataSource, you must sign up for the demo.

12. SendForensics

Features

Givesiz you your deliverability report when you send example emails to it.
Helps you test your infrastructure with deliverability-enhancing developments.
Pre-send optimation tools to optimize before sending.
Post-send optimization tools to optimize after sending.
Helps you stop email impersonation.

Pricing

Solo user: Free
Brand: $39/month
Company: $63/month
Agency: $159/month

13. EmailReach

Track the status of all sent emails and improve their performance by testing them with the EmailReach tool. It lets you check whether the email was successfully delivered to the inbox, whether it reached the junk folder, or whether it has returned without being delivered. Along with inbox monitoring, the service also included email verifier feature: list checker, blacklist checker and much more.

Pricing

The pricing of EmailReach starts from $79

You get spam filter testing
40 monthly campaigns, and much more

So, select any monthly plan as per your need.

14. Email On Acid

Another tool best suited for solving major email delivery issues is Email On Acid. It not only fixes the delivery problems but also filters out all spam campaigns and generates a pass or fail report. You can also track email opens and clicks with advanced analytics options, resolve code issues, and much more.

Pricing

The pricing started from $45

You get unlimited previews and spam testing.
It offers monthly, yearly, or pay-as-you-go options, so choose one according to your needs.

15. Everest

Features

Helps you get visibility of your email marketing metrics and sender reputation.
Helps manage your database in a single unified platform.
Find problematic addresses with integrated list validation.
Optimize sending time with View Time Optimization.
Customizable alerts that provide information about your campaign data.

Pricing

Elements: $20/month
Elements Plus: $525/month
Professional: Custom pricing
Enterprise: Custom pricing

16. MxToolBox

With the correct authentication, half of your deliverability issues are resolved. MxToolBox focuses on precisely this. It aims to boost your email deliverability with DMARC, DKIM, SPF, and real-time monitoring.

Key Features

Keeping Up With the Trends: Email deliverability is a constantly evolving field. That’s why staying updated with the latest information is crucial. MxToolBox has embedded emerging technologies like BIMI, Arc, and feedback loops.
Bulk Lookups: It’s handy when you need quick information on a vast data set.
Configurable Alerts & Historical Statistics: Each business can have its own definition of successful email deliverability. In such cases, MxToolBox provides configurable alerts and gives you access to past data for better analysis.

Pricing

The free plan gives you

One monitor
Weekly blacklist monitoring

The Delivery Center plan

Priced at $129 per month
with 64 monitors

Delivery Center Plus

Costs $399 per month
Has 256 monitors

17. SpamCheck

SpamCheck by Postmark is an online tool that analyzes your email content and scores you based on its deliverability probability. You can paste your code directly onto the website. The system gives you a score on a scale of 0 to 5; the closer you’re to zero, the better.

Key Features

Simple Interface: It’s a straightforward tool that doesn’t require a manual to decode. You can use it from the start.
Suggests Revisions: In addition to scoring the content, it also highlights changes you can make to improve its deliverability. It’ll check the quality of links, images, and HTML.

Pricing
It’s a free tool accessible to all through APIs. With API integration, you can automate the spam scoring for all outgoing emails.

Who Should Use It?
Developers and small businesses can easily make the most of it through the quick public API integration.

18. Sender Score

Sender Score is an online service by Return Path. It rates your content on a scale of 0 to 100. It also lets you check the reputation of your IP address.

Key Features

Screening: Checks your IP to see if it’s part of any existing blocklist
Spam Monitoring: It evaluates the performance and gives you updates if people are marking you as spam or ESPs are blocking you

Pricing
It’s an entirely free tool.

Who Should You Use It?
Small businesses and freelancers can use it for basic yet effective analysis.

19. NeverBounce

Poorly curated or purchased lists often contain wrong email addresses, significantly impacting your email deliverability. NeverBounce cleans your bulky lists of invalid, wrong, and suspicious email addresses.

Key Features

Cross-platform Integrations: NeverBounce provides integrations with over 80 products that help you to create a seamless solution. It means you can verify the addresses right from the moment they are added to a CRM.
Instant Bounce Analysis: You can instantly get the report to view the performance regardless of your list size.
Free Deduplication: It removes duplicate email addresses from your list without any extra cost.

Pricing
The verification price per email ranges between $0.003 to $0.008, depending on your list size.

Who Should Use It?
If your email list is not organically built, you should try this to boost your email deliverability chances.

20. Folderly

Folderly is an all-in-one email deliverability platform that aims to locate, solve, and prevent email deliverability issues. It helps businesses build robust email infrastructure, increase email deliverability, get high open and reply rates, and boost outcomes through email marketing. Folderly provides you with scalable plans and ensures the guidance of an expert deliverability team. It offers solutions to various business needs, from email deliverability testing to complex domain audits.

Key Features

Variety of Solutions: Run inbox placement tests through the most popular email service providers, monitor your domain health, blacklists, and receive insights on IP information, DNS settings, and sender score.
Domain Reputation: Folderly provides you with automatically generated senders, which ensure an accelerated increase of sender score and mailbox security.
Seamless Integration: Folderly integrates with all popular email service providers and any custom providers via API and SMTP.
Email Template Analysis: The email template analysis dashboard allows you to create HTML or plain text emails and instantly check them for spam triggers.

8 Deliverability Metrics You Should Focus On

1. Delivery Rate: Your First Stop in Email Deliverability Metrics

The delivery rate is the percentage of emails successfully delivered to recipients’ inboxes, i.e. they didn’t bounce. You can see the metric in your Woodpecker stats (as delivered), or better yet – track your deliverability on a dashboard that you’ll find in the Deliverability tab.

The feature (deliverability monitor) allows you to spot possible issues with your deliverability and prevent them. It tracks how many emails you sent, how many were delivered, opened, replied to, and bounced. See how the feature works and what to do if something is up with your deliverability.

2. Inbox Placement Rate: The Real Metric of Email Deliverability

Most people use it interchangeably with the term deliverability rate. Inbox placement rate (IPR) determines the percentage of emails delivered to the recipient’s main inbox rather than the spam or junk folder. You can assess your inbox placement rate with tools such as GlockApps (you test it by sending your emails to a seed list). A low inbox placement rate may mean that the content you sent is irrelevant, you have a bad IP or domain reputation, or you’ve sent messages to invalid email addresses.

You can increase your IPR by following these few steps:

Maintain proper prospect list hygiene: always validate email addresses (you can do it with Bouncer)
Group my target
Delete inactive contacts
Engage with prospects

To warm them up before outreach, monitor my bounce rate check and improve the reputation of my domain and email server (you can do this with a tool like Talos) don’t send any email until I have resolved the issues with deliverability

3. Spam Placement Rate: What It Is and How to Decrease It

Spam placement rate is the number of emails delivered to spam folders, flagged as spam by humans or Internet Service Providers (ISPs). If you use GlockApps to test my inbox placement, you’ll also see an estimated spam placement rate marked in read on the screen above. As to the reasons – many factors can push your emails into spam.

Apart from the recipients manually marking your messages as spam, some of these include:

Your DKIM or SPF not set up properly
If I’m a Woodpecker user and I’d like to check if I’m good to go with these records, I can do so in the app:
Check SPF and DKIM in Woodpecker you’re not personalizing your messages you’re sending them all at once you’ve used spam-triggering words in the email copy

4. Hard Bounces & Soft Bounces: What They Mean for Email Deliverability

In general, a bounced email is an email that couldn’t be delivered to the recipient. Hard bounces are caused by permanent reasons, such as if the address doesn’t exist, the server has blocked you, or delivery has been blocked in general. I need to clean hard bounced emails from my email list immediately, either manually or automatically. If not, your domain will be flagged as spam.

A soft bounce is a temporary issue on the recipient’s server side, such as a full mailbox or an oversized message file that couldn’t be delivered. If an email address continues to soft bounce, it will be considered a hard bounce, and I will need to remove it from my list.

5. Engagement Rate: Why It Matters for Email Deliverability

This metric specifically determines inbox placement. Engagement rate is the percentage of recipients who interacted with my email. The good news is that I can fix a low engagement rate.

6. Open Rate: A Simple Email Deliverability Metric

Open rate is the simplest email marketing KPI, and the success of your cold email campaigns depends on it (right after the emails landing in a prospect’s main inbox, that is). Most email campaigns in 2021 reached an open rate of a little over 24%. Out of every 100 emails sent, only 24 were actually opened.

7. Complaint Rate: What It Is and How to Reduce It

Spam complaints happen when the recipients see my email as irrelevant or annoying and report it as spam. And no one is safe from getting such complaints, even if I do everything by the books. The complaint rate is the number of people who reported my email as spam out of the total number of messages I’ve sent. The most common way recipients can report email as spam is by clicking the “report spam” or “this is spam” button in their inbox.

Besides that, the recipient can email spam agencies (for example, SpamCop) or use the Microsoft Spam Fighters Program. I can prevent a high complaint rate by providing value to the recipients by sending relevant, personalized messages, adding an unsubscribe link to get my contacts to unsubscribe from my list instead of marking my message as spam

8. Spam Trap Rate: What It Is and How to Avoid It

Spam traps are used by major Internet Service Providers (ISPs) or anti-spam organizations to identify spammers. Spam traps look like real email addresses but don’t belong to real people. Unfortunately, even a well-designed email can end up in a spam trap, affecting your sender reputation and email deliverability. I can’t track this metric, but I can avoid entering a spam trap by building quality prospect lists (and not buying ready ones), using email validation tools before sending out the campaign, and cleaning my prospect list.

Start Buying Domains Now and Setup Your Email Infrastructure Today

At Inframail, we are revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide:

Microsoft-backed deliverability
Dedicated IP addresses
Automated technical setup

It scales its cold email outreach efforts efficiently:

Agencies
Recruiters
SDRs

Key Features

Main benefits of using our service:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

Unlike traditional providers that charge per inbox and leave you wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects.

Who Is It For?

InfraMail provides the robust email infrastructure you need without the usual technical headaches and per-inbox costs, whether:

You're an agency looking to scale outreach
A recruiter connecting with candidates
An SDR driving sales

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Top 20 Email Monitoring Tools for Better Campaign Performance

Top 20 Email Monitoring Tools for Better Campaign Performance

Top 20 Email Monitoring Tools for Better Campaign Performance

Table of Contents

What is Email Monitoring and Its Importance

What is Email Monitoring?

Why is Email Monitoring Important?

How Does Email Monitoring Work?

Understanding POP, IMAP, and Email Monitoring: How They Ensure Smooth Email Delivery and Performance

Related Reading

Top 20 Email Monitoring Software

Key Features of Email Monitoring Tools

20 Tools for Monitoring Your Email Performance

1. Inframail

2. Mailtrap

Email Testing

Mailtrap Email Testing Spam Analysis

Email Sending

How Mailtrap Enhances Email Testing with Seamless Transactional Deliverability

Comprehensive Email Monitoring: Key Features to Optimize Deliverability and Performance

Mailtrap Pros and Cons: Is It the Right Email Solution for Your Needs?

Mailtrap Pricing Breakdown: Free vs. Paid Plans and Who They’re Best For

3. MailerSend

How MailerSend Ensures High Deliverability with Advanced Features

Top Features of a Modern Email API: Streamlining Communication and Performance

MailerSend Pros and Cons: Evaluating Its Email and SMS Communication Features

MailerSend Pricing Plans: Free, Premium, and Enterprise Options Explained

4. GetResponse

Essential Features for Building a Robust Email Marketing Strategy

GetResponse Pros and Cons: Is It the Right Marketing Tool for Your Business?

GetResponse Pricing Tiers: Free, Paid, and Custom Plans for Every Business Need

5. SMTP2GO

SMTP2GO Pros and Cons: A Focused Solution for Email Deliverability and Analytics

Pricing

6. Avada Email Marketing

Avada Email Marketing: Streamlining Campaigns with Automation and Integrations

Get Started with Avada Email Marketing: Free Plans, Paid Tiers, and Custom Options

7. GlockApps

8. Solarwinds

9. Return Path

10. MailMonitor

11. eDataSource

12. SendForensics

13. EmailReach

14. Email On Acid

15. Everest

16. MxToolBox

17. SpamCheck

18. Sender Score

19. NeverBounce

20. Folderly

Related Reading

8 Deliverability Metrics You Should Focus On

1. Delivery Rate: Your First Stop in Email Deliverability Metrics

2. Inbox Placement Rate: The Real Metric of Email Deliverability

3. Spam Placement Rate: What It Is and How to Decrease It

4. Hard Bounces & Soft Bounces: What They Mean for Email Deliverability

5. Engagement Rate: Why It Matters for Email Deliverability

6. Open Rate: A Simple Email Deliverability Metric

7. Complaint Rate: What It Is and How to Reduce It

8. Spam Trap Rate: What It Is and How to Avoid It

Related Reading

Start Buying Domains Now and Setup Your Email Infrastructure Today

Key Features

Who Is It For?

Table of Contents

What is Email Monitoring and Its Importance

What is Email Monitoring?

Why is Email Monitoring Important?

How Does Email Monitoring Work?

Understanding POP, IMAP, and Email Monitoring: How They Ensure Smooth Email Delivery and Performance

Related Reading

Top 20 Email Monitoring Software

Key Features of Email Monitoring Tools

20 Tools for Monitoring Your Email Performance

1. Inframail

2. Mailtrap

Email Testing

Mailtrap Email Testing Spam Analysis

Email Sending