Email outreach can feel overwhelming, especially with all the competition in the freight industry today. Getting your foot in the door with high-value shipping clients takes time and effort. That’s why having a solid email template to work off of is so vital for freight brokers. A great freight broker warm email template can help you quickly land high-value shipping clients and grow your brokerage business. In this article, we’ll review the importance of freight broker email templates, what to include, and the best practices for using them to grow your business.

Inframail's email infrastructure helps freight brokers improve their email deliverability, so their outreach emails reach their intended recipients. The higher your deliverability rates, the more likely you are to land high-value shipping clients and grow your brokerage business.

Table of Contents

• What are the Components of a Successful Freight Broker Cold Email Script?

• Top 8 Freight Broker Email Template Examples

• 10 Tips for Writing Freight Broker Emails

• Start Buying Domains Now and Setup Your Email Infrastructure Today

What are the Components of a Successful Freight Broker Cold Email Script?

Cold emailing is a valuable tool for freight brokers to initiate contact with shippers and carriers, generate prospects, and build relationships. A well-crafted cold email template can be a secret weapon for scoring ideal customers, building incredible mutual connections, and growing your business. The trick is crafting emails that feel like a friendly chat rather than a robot takeover. Before we get into the specifics, let’s discuss why cold emails are a big deal and the best way to approach them. 

Cold Emailing: A Gentle and Effective Introduction

Imagine meeting some incredible people who need your help, but they have yet to learn you exist! Cold emails are the most effective way of saying, “Hey there, I can help!” and introducing yourself and your incredible services. Emails allow people to breathe, unlike awkward cold calling that always catches someone off guard. They can check them out whenever they are free, and there is no pressure to answer immediately. Think of it as leaving a friendly note instead of banging on the door less intrusively.

The Components of a Successful Freight Broker Cold Email Script

Start with the essentials to guarantee the triumph of your freight broker email scripts. This section highlights the essential sections of a freight broker email template and the relevant information in each section. 

Subject Line

Cold email subject lines are like the first thing a reader sees. It’s where you make the first impression of your email, so make it count! You want it to be a short, sweet subject line that grabs their attention. Think of it like a catchy song title: It should make them want to click and see what the email’s all about. An example is “Ship Smarter?” or “Save More: Expert Freight Brokerage Tips,” “Avoid freight claims,” or “Your last shipment?” which lets them know there’s something valuable inside. So, by all means necessary, create compelling subject lines. 

Introduction

The next step is to begin with a brief introduction by mentioning your title, your role, and the company name you represent. Keep the intro as short paragraphs that go straight to the point. For example, “Hi [Name], I’m [Your Name], a logistics manager at [Your Company].” This sets the stage for a good cold email.

Personalization

Use this trick if you never want your emails to be lost in the abyss. Instead of blasting out generic emails, mention something specific about the right person I’m contacting. For example, say “something about their blog post on social media or the product their company just launched!” 

A little homework goes a long way toward showing you care and that your freight broker cold email script isn’t just another robot spewing emails. Trust us, a personalized touch is like magic, it grabs attention and makes people want to chat! 

Value Proposition

Clearly explain how your services can benefit the recipient. Focus on their specific needs and how you can address them. 

Here is a freight broker cold email script example: 

“I noticed your company frequently ships large volumes. Our offerings can help you reduce costs and improve efficiency.”

Call to Action (CTA)

End with a clear and compelling call to action. Whether you want to hop on a quick call next week, schedule a face-to-face meeting, or reply to this email, ensure your CTA is straightforward. “Can we plan a call next week to discuss how we can assist you with your freight needs?” Something like that.

Closing – Leaving a Lasting Impression

Closing the sale has to be the part where the most important thing is not dropping the ball. I’ve been there, too, but this shouldn’t be a big deal. To crack the ceiling, you must ensure that your closing statement leaves a positive impression and encourages the client to act. 

Maintain professionalism, be polite, and express your enthusiasm for potential customers and collaboration. 

This is how a simple yet effective closing should look like: 

“Thank you for your time and consideration; we don’t take it for granted. I look forward to having you on board and helping your business take the lead in the competitive market. 

Best regards, [Your Name]”

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• Cold Email Lead Generation

Top 8 Freight Broker Email Template Examples

1. The Perfect Freight Broker Cold Email Template

Here's a high-converting freight broker cold email template that just works. It's only 2 paragraphs (under 10 sentences) with a professional footer. I've personally used variations of this template to secure over $2M in freight during my 30 years in the industry, and it consistently outperforms lengthier alternatives.

Subject: [Company Name]'s [product/commodity] shipments to [destination city/region]

Hi [First Name],

I noticed [Company Name] ships [product/commodity] to [destination region] and wanted to reach out. We're a freight brokerage specializing in [relevant lane/equipment type] with consistent capacity in [their shipping area] and a 98.6% on-time delivery rate.

Would you have 10 minutes to discuss how we might provide backup capacity or competitive rates on your [specific lane] shipments this week? I'm available [specific times] or can work around your schedule.

Best regards, 

[Your Name] 

[Your Company] 

[Phone Number] 

[MC #] 

[Brief credential/specialization]

Why This Subject Line Works

The subject line is your email's most critical element–nothing else matters without an open. This formula works because it's specific to their business, mentions their product, and indicates you've done research. It's not generic (“Looking for a freight broker?”) or salesy (“SAVE 15% ON FREIGHT NOW!”).

Alternative subject lines that also perform well:

• Question about [Company]'s transportation for [product type]

• Capacity available for [Company]'s [origin] to [destination] lanes

• Quick question

• [Company]

• [Their name]

First Paragraph Breakdown

The opening paragraph establishes three crucial elements in just 2 sentences:

• Research-based personalization: “I noticed [Company Name] ships [product]...” shows you've done homework rather than mass-blasting. Always reference something specific that proves you know their business.

• Relevance establishment: Mentioning your specialization in their specific lane/equipment demonstrates you're not wasting their time with irrelevant services.

• Value proposition: The 98.6% on-time delivery statistic (use your actual number) immediately communicates reliability. Shippers care about capacity and service consistency more than minor rate differences.
  
  

What makes this paragraph effective is what it doesn't include: no company history, no generic claims about “great service,” and no wasted words.

Second Paragraph Breakdown

The second paragraph creates action with just two components:

• A clear, specific ask: Requesting 10 minutes is reasonable and non-threatening. Mentioning “backup capacity” acknowledges that they probably have existing providers but might need alternatives.

• Easy response path: Offering specific times while remaining flexible makes responding simple. The shipper can say, “Thursday at 2 p.m. works” without thinking.
  
  

This paragraph avoids common mistakes like asking open-ended questions (“Let me know if you're interested”) or being too pushy (“When can we set up a meeting to discuss your freight needs?”).

The Power of a Professional Footer

Your email footer isn't just a formality, it's crucial credibility real estate:

• Complete contact information: Name, company, and direct phone number show you're accessible.

• MC number: Including your MC number displays legitimacy and saves them time checking your authority.

• Brief credential: One specific credential ("Specialized in refrigerated produce since 2018" or "99.1% claim-free operations") reinforces my value proposition.
  
  

Avoid cluttering your footer with multiple phone numbers, long company descriptions, or unnecessary legal disclaimers that make your email look like a template.

2. Introduction Email Template

Subject: Introduction from [Your Company Name]

Dear [Recipient's Name],

I hope this email finds you well. My name is [Your Name], and I am a freight broker with [Your Company Name]. We specialize in providing efficient and reliable freight solutions tailored to meet our clients' unique needs.

I am reaching out to introduce myself and explore potential opportunities for collaboration. At [Your Company Name], we pride ourselves on our commitment to exceptional service, competitive rates, and timely deliveries. Whether you need assistance with a single shipment or ongoing logistics support, we are here to help.

We have extensive experience handling various types of freight, including [Type of Freight], and we work with a network of trusted carriers to ensure your shipments are managed with the utmost care and professionalism.

I would love to discuss how we can support your business and address any specific logistics challenges you may be facing. Please feel free to contact me directly at [Your Phone Number] or reply to this email to schedule a convenient time for a call.

Thank you for considering [Your Company Name] as your freight partner. I look forward to the possibility of working together.

Best regards,
[Your Name] 

[Your Position] 

[Your Company Name] 

[Your Phone Number] 

[Your Email Address]

3. Rate Quote Email Template

Subject: Rate Quote Request for [Load Details]

Dear [Recipient's Name],

I hope this message finds you well. My name is [Your Name], and I am a freight broker with [Your Company Name]. I request a rate quote for a shipment we need to move from [Origin City] to [Destination City].

Here are the details of the load:

Load Type: [Type of Freight] 

Weight: [Weight of Load] 

Dimensions: [Dimensions of Load] 

Pickup Date: [Pickup Date] 

Delivery Date: [Delivery Date] 

We are looking for a competitive rate and reliable service to ensure timely delivery. Please provide your best rate quote and any additional information or requirements needed to proceed with this shipment.

If you have any questions or need further details, please contact me directly at [Your Phone Number] or reply to this email. We value your prompt response and look forward to working together on this shipment.

Thank you for your time and consideration.

Best regards,
[Your Name] 

[Your Position] 

[Your Company Name] 

[Your Phone Number]

[Your Email Address]

4. Load Confirmation Email Template

Subject: Load Confirmation for [Load Details]

Dear [Recipient's Name],

I hope this email finds you well. I am pleased to confirm the details of the load we have arranged for you. Below are the specifics of the shipment:

Load Type: [Type of Freight] 

Weight: [Weight of Load] 

Dimensions: [Dimensions of Load] 

Pickup Location: [Pickup Location] 

Pickup Date and Time: [Pickup Date and Time] 

Delivery Location: [Delivery Location] 

Delivery Date and Time: [Delivery Date and Time] 

Our carrier, [Carrier Name], will handle this shipment. 

They have been informed of all the details and are prepared to ensure a smooth and timely delivery. Please ensure the load is ready for pickup at the specified time to avoid any delays.

If there are any changes or additional instructions, please let us know as soon as possible. You can reach me directly at [Your Phone Number] or reply to this email.

Thank you for entrusting [Your Company Name] with your freight needs. We look forward to a successful delivery and continued partnership.

Best regards,
[Your Name] 

[Your Position] 

[Your Company Name] 

[Your Phone Number]

[Your Email Address]

5. Value Proposition Focus

Subject: Cutting Costs on Your Freight Shipments: Here’s How

Hi [Recipient’s Name],

Many [title: logistics managers] in the [industry: steel] struggle to find, vet, and retain good motor carriers.

We specialize in helping logistics managers save time and frustration of sourcing, negotiating, and dispatching carriers.

Would you be available for a short phone call next week to discuss how we can help you?

Thank you for your time. I look forward to your response.

Best regards,
[Your Name]

6. Social Proof and CTA

Subject: Transform Your Freight Operations with Proven Solutions

Hi [Recipient’s Name],

I’m [Your Name], a logistics manager at [Your Company].

I’ve been following [Recipient’s Company] and noticed your impressive growth in recent years. With increased shipments, the logistics can become quite a challenge.

At [Your Company], we’ve helped businesses like [Client A] and [Client B] reduce shipping costs and improve delivery times by 30%. Our tailored freight solutions are designed to meet the unique needs of growing companies.

We can schedule a quick call next week to discuss how we can achieve the best results for your company.

Thank you for considering this opportunity. I’m excited about the possibility of working together.

Best regards,
[Your Name]

7. Follow-Up Email Template

Subject: Follow-Up on [Previous Email Topic]

Dear [Recipient's Name],

I hope this message finds you well. I'm following up on my previous email regarding [specific topic or shipment details]. As we are keen to move forward, I wanted to ensure you received all the necessary information and see if you had any questions or needed further clarification.

To recap, here are the key points we discussed:

Load Type: [Type of Freight] 

Weight: [Weight of Load] 

Pickup Location: [Pickup Location] 

Delivery Location: [Delivery Location] 

Proposed Dates: [Pickup and Delivery Dates] 

We are eager to finalize the details and proceed with the shipment. Your timely response would be greatly appreciated to ensure we meet all deadlines and requirements.

If you have any updates or need additional information, please do not hesitate to reach out. You can contact me directly at [Your Phone Number] or simply reply to this email.

Thank you for your attention to this matter. I look forward to your response and the opportunity to work together.

Best regards,
[Your Name] 

[Your Position] 

[Your Company Name] 

[Your Phone Number]

[Your Email Address]

8. Thank You Email Template

Subject: Thank You for Your Business

Dear [Recipient's Name],

I hope this email finds you well. I sincerely thank you for choosing [Your Company Name] for your recent shipment. Your trust in our services means a lot to us, and we are committed to ensuring your complete satisfaction.

We appreciate the opportunity to handle your freight needs and are pleased to have successfully delivered your shipment from [Origin City] to [Destination City]. Our team works diligently to provide reliable and efficient service, and it is always rewarding to hear that our efforts have met your expectations.

Please do not hesitate to share if you have any feedback or suggestions on how we can improve our services. We value your input and continually seek ways to serve our clients better.

Thank you once again for your business. We look forward to working with you on future shipments and continuing to build a strong partnership.

Best regards,
[Your Name] 

[Your Position] 

[Your Company Name] 

[Your Phone Number]

[Your Email Address]

Related Reading

• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email vs Spam
• How to End a Cold Email
• How to Cold Email a Recruiter

10 Tips for Writing Freight Broker Emails

1. Be Specific About Load Details: Grab Attention with Concrete Details  

Always include key information like load size, weight, and delivery deadlines. This helps carriers quickly assess if they can take the job.  

2. Use Clear Subject Lines: Set Expectations Right from the Start  

Make your subject lines direct and informative. For example, "Urgent: Load Available from Dallas to Houston" grabs attention and sets expectations.  

3. Personalize When Possible: Build Rapport with Personalization  

Address recipients by their name and mention any previous interactions. This builds rapport and shows you value the relationship.   

4. Include Contact Information: Make it Easy to Reach You  

Always provide your phone number and email at the end of your message. This makes it easy for recipients to reach out with questions or confirmations.  

5. Rate Promises: Don’t Mention Specific Rates Until You Get to Know Them  

Never mention specific rate savings without knowing their current pricing.  

6. Avoid Industry Jargon: They Don't Even Know What That Means  

Terms like “transactional support” or “dynamic logistics solutions” are meaningless.   

7. Eliminate Desperation Signals: Don't Show Weakness  

Phrases like “I'd appreciate the opportunity” signal weakness.  

8. Avoid Long Carrier Lists: Nobody Reads Your List of Partnerships  

Nobody cares about all your career partnerships.   

9. Don’t Use Attachments: They Trigger Spam Filters  

Attachments trigger spam filters and won’t be opened by strangers.   

10. Follow Up Promptly: A Single Email Rarely Gets a Response  

Writing effective emails takes finesse, and a single email rarely gets a response. 

Use this three-email sequence:   

• Initial outreach (template above)

• Value-add follow-up after 3 business days (share relevant industry insight or a case study)   

• Final “break-up” email after 5 more business days   

Each follow-up should be equally brief and include the original email thread.

Related Reading

• Wholesale Email Pitch Template
• Investment Banking Cold Email Template
• How to Find Emails for Cold Emailing
• B2B Cold Email Best Practices
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• Is Cold Email Illegal

Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail is revolutionizing email infrastructure for cold outreach. With our innovative service, you can forget about the technical headaches of traditional email providers. Instead, focus on reaching more prospects while we handle the complex setup. Our automated email infrastructure tool helps agencies, recruiters, and SDRs scale outreach efforts efficiently to connect with more prospects and close more deals. 

Say Goodbye to Per-Inbox Costs

Traditional cold email providers charge per inbox and leave you wrestling with technical configurations. Not Inframail. We provide unlimited inboxes at a single flat rate. Whether you create 10 or 100 inboxes, you pay one price with Inframail. This setup saves you money and allows you to scale your cold email outreach without hitting a wall. As you improve your outreach strategy, you can create more inboxes to avoid detection and keep your cold email operations running smoothly. 

Automated Technical Setup for Email Deliverability 

Inframail provides dedicated email servers for each user, Microsoft-backed deliverability, and automated technical setup so you can reach prospects immediately. Our email infrastructure tool automatically configures the technical settings you need for email deliverability and avoids triggers that cause your emails to land in the spam folder. With Inframail, you get automated SPF, DKIM, and DMARC setup so you don’t have to waste time learning about these protocols or configuring them yourself. 

Dedicated Support for Cold Email Success

At Inframail, we want to see you succeed. That’s why we offer 16-hour priority support daily to help you troubleshoot any issues that arise as you scale your cold email outreach. Whether you’re an agency looking to connect with more clients, a recruiter trying to reach candidates, or an SDR driving sales, Inframail gives you the robust email infrastructure you need to get more prospects without the usual technical headaches. Start buying domains now and set up your email infrastructure today with our email infrastructure tool.