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What Is the Cold Email Manifesto & How Can It Transform Your Outreach?

Cold emailing can feel like a lonely endeavor. You write your best pitch, send it into the void and wait. Sometimes, you hear back. But often, nothing happens. You get ghosted. The recipient’s silence speaks volumes. Your email was so dull they couldn’t even hit “reply.” Or maybe it was so out of the blue that it triggered their spam detector. The truth is, writing effective cold emails is tough. But it doesn’t have to be this way. There’s a better, more systematic approach to cold emailing that can help you achieve your goals, like consistently booking high-quality sales meetings through email, without sounding spammy, wasting time, or relying on guesswork. This blog warm email will discuss the Cold Email Manifesto and how it can transform your approach to cold emailing.

Inframail’s email infrastructure can help you implement the principles of the Cold Email Manifesto by improving your email deliverability and ensuring your emails land where they’re supposed to be in the recipient’s inbox.

Table of Content

What is the Cold Email Manifesto by Alex Berman?

A cold email manifesto is a guide or plan to create successful cold email campaigns. It helps you write emails that get attention, connect with potential customers, and generate leads. Think of it as your secret playbook for effective email outreach. Unlock the transformative power of cold emailing with The Cold Email Manifesto by Alex Berman.

This essential guide reveals the multi-billion-dollar secret weapon Silicon Valley's top businesses use to elevate sales teams and drive growth. Cold email is not just a tactic; it's a superpower that enables you to reach out to unfamiliar companies, replicate your most lucrative clients, and create a predictable sales pipeline.

The B2B Growth Manifesto: Leads, Messaging, and Sales

Designed for B2B enterprises struggling to find leads and increase conversion rates, this book compiles insights from training over 100,000 individuals worldwide. In just 90 days, you can revolutionise your business with a proven system for generating leads, crafting compelling messages, and boosting sales.

Join successful readers who have experienced remarkable sales growth and transformed their businesses through the strategies outlined in this manifesto.

Qualities and Practices of Successful Traders

Alex Berman is a seasoned entrepreneur and marketing strategist, best known for his expertise in leveraging cold email techniques to drive business growth and client acquisition. With a background in digital marketing and a track record of success in generating leads for various startups, Berman has become a prominent figure in online business.

Through his innovative approaches and practical guidance, he empowers individuals and companies to master the art of cold emailing, ultimately transforming their outreach strategies. As the author of “The Cold Email Manifesto,” Berman shares his insights and proven methods, equipping readers with the tools necessary to thrive in today's competitive market.

Why Your Outreach Strategy Needs a Manifesto?

A manifesto keeps your outreach process clear and structured. It ensures you don’t send random emails but target the right people with the right message.

For example, targeted cold emails can increase your response rate by up to 30% (source: HubSpot). Personalisation is the key to success. Adding a recipient’s name or specific details about their business can make your message stand out.

Did you know personalized cold emails are 26% more likely to be opened?

That’s why every cold email should include a personal touch. A well-planned manifesto contains tools and strategies that improve results.

Using cold email templates saves time and ensures you always craft professional emails. Tools like Alore or Mailshake can automate your outreach while keeping it personal. With a manifesto, you can track what works and what doesn’t. Monitoring data like open rates and responses helps you refine your campaigns for better conversion rates.

7 Outreach Principles of the Cold Email Manifesto

The Cold Email Manifest outlines a framework based on seven key outreach principles. These principles can help capture your intended audience’s attention, generate leads, and connect with prospects.

1. Target the Right Audience

Successful cold email outreach starts with targeting high-intent prospects who will find value in your offering. Use ideal customer profiles (ICPs), lead scoring, and segmentation to refine your outreach lists.

Research prospects, or acquire prospecting tools that also offer sales intelligence. Use AI-powered lead enrichment tools to gather insights on prospects and segment audiences based on industry, job title, company size, and pain points.

2. Craft Hyper-Personalized Emails

Gone are the days of generic mass emails. Personalization increases engagement and helps cold emails stand out in crowded inboxes.

Use AI-powered tools to customize emails based on recipient data. Reference recent company news, mutual connections, or specific pain points. Ensure your variables are correctly formatted to avoid “Hi [First Name]” automation fails. Use Free Template Checkers.

3. Master the Cold Email Structure

The perfect cold email follows a proven framework:

Subject Line: Grab attention with relevance and curiosity (e.g., “Quick question about [company initiative]”).
Opening Line: Connect with the recipient’s interests, challenges, or achievements.
Value Proposition: Clearly state how your product/service solves a problem.
Call to Action (CTA): Suggest a specific next step (e.g., “Would you be open to a 10-minute call next Tuesday?”).

4. Optimize for Deliverability

Even the best-written email won’t work if it lands in spam. Email deliverability is a science, requiring proper domain setup and sender reputation management.

Set up SPF, DKIM, and DMARC records correctly. Warm up new domains before sending high-volume campaigns. Use tools like Warmy.io to maintain ideal domain health.

5. Automate Without Losing Personalization

Cold email automation tools help scale outreach without sacrificing personalization. AI-driven email platforms can optimize timing, content, and engagement strategies.

Use dynamic variables and conditional logic in email sequences. Automate follow-ups based on prospect engagement (opens, clicks, replies). Integrate email automation with CRM platforms like HubSpot.

6. Follow Up Intelligently

Most conversion rates happen after multiple touchpoints. A well-structured follow-up sequence significantly increases response rates.

Send 3-5 follow-ups over 2-3 weeks. Vary follow-up angles (e.g., adding new value, using humour, or referencing previous emails). Mix in LinkedIn engagement (connection requests, profile views, and comments) for omnichannel outreach.

7. Track, Test, and Improve

Every campaign should be data-driven. A/B testing different subject lines, messages, and CTAS ensures continuous improvement.

Use A/B testing to refine subject lines and email copy. Monitor reply rates, open rates, and bounce rates. Analyze top-performing sequences and replicate their success.

Top 14 Cold Email Books like the Cold Email Manifesto

The Cold Email Manifesto is a standout in the category of cold emailing books, but it’s far from the only one that can help you refine your strategy. Here are 14 books that can expand your knowledge of cold emailing, sales psychology, and outbound strategy.

1. The Cold Email Manifesto by Alex Berman and Robert Indries

The book's full title is The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less. The Cold Email Manifesto is a book written by two central pillars in the cold email game:

Alex Berman
Robert Indries

They became the top influencers on this topic. Alex Berman’s YouTube channel is the number one solely dedicated to cold email, with over 87,000 subscribers.

In B2B, this is massive! The book was released on May 15, 2022, and is the most recent book published on the cold email topic. The book is on point with the current state of cold emailing and how competitive it has become. The Cold Email Manifesto focuses on cold email and covers almost everything about the topic, including email deliverability, open rates, and reply rates.

2. The Cold Email Playbook by Kwesi Sakyi-Gyinae

The full title is The Cold Email Playbook: The Simple Proven 5-Step Cold Email System That Can Help You Get More Clients in 90 Days. This was briefly discussed with the author. The Cold Email Playbook gives actionable tips about cold emailing, especially on setting up a strong cold email strategy.

It was released on July 12, 2018, and is 83 pages long, super actionable! The tips in the book are still relevant, although many changes have happened regarding email deliverability since then. It might be off track on this part.

Is it cold email specific?

Yes, it only talks about cold emails.

3. Grow Your Business with Cold Emails by Jeremy Chatelaine

The book's full title is Grow Your Business with Cold Emails: Everything You Need to Know About Cold Emails to Get an Avalanche of Responses. Jeremy Chatelaine is the Founder and CEO of QuickMail, a cold email software.

This book was probably written to support the growth of his B2B SaaS and share all his learning and that of his clients at the time.

Is it cold email specific?

This book focuses on cold email, yes.

How useful will it be in 2025?

The book was released on June 21, 2015, so it’s pretty outdated on many aspects. Google and Outlook algorithms have changed since then, so some of the advice in the book might not work.

4. Sell Futures, Not Features by Michael Killen

The full title is Sell Futures, Not Features: How Anyone Can Uncover Hidden Benefits to Any Product or Service, So Desirable and Compelling That You Can’t Help but Sell More. I love the title of this book. SaaS salespeople can relate straight to it! It’s a great book about how to structure your offer and value proposition in general.

Is it cold email specific?

It's not cold email specific. It talks about broader topics and is quite tech-related.

How useful will it be in 2025?

The book was released on April 13, 2022, and is 255 pages long, which is massive for such a small initial topic.

5. Warm Email Prospecting by Ed Gandia

The full title is Warm Email Prospecting: How to Use Short and Simple Emails to Land Better Freelance Writing Clients. This book is ahead of its time, discussing warm sales outreach before it even existed. From my prospecting, warm emailing is the best form of outbound. We wrote about the difference between cold and warm emails, so we relate significantly to this book.

Is it cold email specific?

Cold email is not warm email per se, so not every concept in this book can be applied to cold email. It's also a book destined for freelancers.

How useful will it be in 2025?

The book, which is 51 pages long, was released on March 31, 2016. It's very concise and actionable. Considering its release date, however, it misses some fundamental concepts around Social Selling with LinkedIn or Twitter, for example.

6. Fanatical Prospecting by Jeb Blount

The full title is Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging:

Social Selling
Telephone
Email
Text
Cold Calling

Jeb covers prospecting from every angle. The problem when you cover everything is that you cover anything. Not this time. Jeb did a great job compiling all the required information.

Is it cold email-specific?

It's not cold email-specific; cold email is only 1/4 of the book.

How useful will it be in 2025?

The book was released on September 29, 2015, so it's outdated in multiple ways. Prospects react differently to cold emails in 2022 compared to 2015; the deliverability game has changed, etc.

7. The Ultimate Sales Letter by Dan S. Kennedy

The full title is The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost Your Sales. I don't know about you, but the word “Letter” for sales prospecting reminds me of the pre-Internet. The book gives strong concepts about sales prospecting, but it is not actionable in the current state of online business.

Is it cold email specific?

It is not cold email specific.

How useful will it be in 2025?

The book was released on January 31, 2011, so it's definitely off track to the rise of Social Selling for example and how it can be combined with cold email.

8. Outbound Sales, No Fluff by Ryan Reisert

The full title is Outbound Sales, No Fluff: Written by Two Millennials Who Have Sold Something This Decade. This book is about actionable tips and no BS about this dark magic called Outbound Sales. Unlike most books, it focuses on what works today, not in the 1980s, 90s, or early 2000s.

Is it cold email specific?

It is not cold email specific; it also talks about cold calls, for example.

How useful will it be in 2025?

The book was released on December 4, 2017; anything cold email-related might be off track.

9. Five Figure Funnel by Michael Killen and Dave Foy

The full title is Five Figure Funnels: How to Sell Marketing Funnel Services to Your Customers for Five Figures in Any Market, No Matter Your Experience. This book is all about marketing funnels, especially on how to sell them as a service.

Is it cold email specific?

Cold email is a part of any good sales funnel, so they cover it is covered briefly compared to a dedicated cold email book.

How useful will it be in 2025?

The book was released on July 7, 2020, so its cold email tips are pretty accurate.

10. Cold Email Idea Machine by Clinton Buelter

The full title is Cold Email Idea Machine: Over 350 Ideas to Jumpstart Your Cold Emails. How to Become a Cold Email Idea Machine. The book doesn’t give 350 ideas like its title mentions; it’s a red flag for me.

Is it cold email specific?

Yes, it's cold email specific.

How useful in 2025?

The book was released on April 5, 2017, so some of its tips on email deliverability might be outdated.

11. How I Made $400K in 6 Months Using Only Cold Email Marketing by Mark Hunt and Andy J

It’s an original title when you know the difference between cold email and email marketing. I love books based on real success stories about the author; they usually result in very actionable tips.

Is it cold email specific?

Yes, it has been made for cold email.

How useful will it be in 2025?

The book was released on December 16, 2018, and most of its tips will remain relevant.

12. 10X Your Cold Emails by Kevin Hill

The full title is 10X Your Cold Emails: 10 Simple Rules for Writing Cold Emails That Generate Leads. The author describes himself as the King of Cold Emails; you can contact him at theking@kingofcoldemails.com.

Is it cold email specific?

Yes, it is.

How useful will it be in 2025?

The book was released on December 24, 2018. Although the cold email game has changed since then, most of the tips will still be relevant.

13. The Art of Cold Emailing by Wilson P.

The full title is The Art of Cold Emailing - Learn to Increase Response Rates and Close Deals Faster: Learn to Increase Response Rates and Close Deals Faster. A red flag is when you see that the full title is duplicated.

Is it cold email specific?

Yes, it talks about cold email reply rates and open rates.

How useful in 2025?

The book was released on August 20, 2017, so it's outdated.

14. The Ultimate Cold Email Outreach Playbook by Autoklose

This cold email playbook has been written by a company, not an individual. Autoklose is famous for its acquisition by VanillaSoft.

Is it cold email specific?

Absolutely.

How useful will it be in 2025?

Is the playbook is updated every year? It's a lead magnet, so they will retarget you.

Start Buying Domains Now and Setup Your Email Infrastructure Today

Inframail is changing cold email infrastructure for the better. We offer unlimited inboxes at a flat rate to help agencies, recruiters, and SDRs efficiently scale their outreach efforts. With our Microsoft-backed deliverability, dedicated IP addresses, and automated technical setup, we make cold email easier than ever before.

Our main benefits include:

Automated SPF, DKIM, and DMARC setup
Dedicated email servers for each user
16-hour priority support daily

InfraMail: Simplifying Email Infrastructure for Scalable Outreach

Unlike traditional providers, which charge per inbox and leave users wrestling with technical configurations, Inframail streamlines the entire process.

We handle the complex infrastructure setup while you focus on reaching more prospects.

Whether you're an agency looking to scale outreach, a recruiter connecting with candidates, or an SDR driving sales, InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs.

Start buying domains now and set up your email infrastructure today with our email infrastructure tool.

Table of Content

What is the Cold Email Manifesto by Alex Berman?

A cold email manifesto is a guide or plan to create successful cold email campaigns. It helps you write emails that get attention, connect with potential customers, and generate leads. Think of it as your secret playbook for effective email outreach. Unlock the transformative power of cold emailing with The Cold Email Manifesto by Alex Berman.

This essential guide reveals the multi-billion-dollar secret weapon Silicon Valley's top businesses use to elevate sales teams and drive growth. Cold email is not just a tactic; it's a superpower that enables you to reach out to unfamiliar companies, replicate your most lucrative clients, and create a predictable sales pipeline.

The B2B Growth Manifesto: Leads, Messaging, and Sales

Designed for B2B enterprises struggling to find leads and increase conversion rates, this book compiles insights from training over 100,000 individuals worldwide. In just 90 days, you can revolutionise your business with a proven system for generating leads, crafting compelling messages, and boosting sales.

Join successful readers who have experienced remarkable sales growth and transformed their businesses through the strategies outlined in this manifesto.

Qualities and Practices of Successful Traders

Alex Berman is a seasoned entrepreneur and marketing strategist, best known for his expertise in leveraging cold email techniques to drive business growth and client acquisition. With a background in digital marketing and a track record of success in generating leads for various startups, Berman has become a prominent figure in online business.

Through his innovative approaches and practical guidance, he empowers individuals and companies to master the art of cold emailing, ultimately transforming their outreach strategies. As the author of “The Cold Email Manifesto,” Berman shares his insights and proven methods, equipping readers with the tools necessary to thrive in today's competitive market.

Why Your Outreach Strategy Needs a Manifesto?

A manifesto keeps your outreach process clear and structured. It ensures you don’t send random emails but target the right people with the right message.

For example, targeted cold emails can increase your response rate by up to 30% (source: HubSpot). Personalisation is the key to success. Adding a recipient’s name or specific details about their business can make your message stand out.

Did you know personalized cold emails are 26% more likely to be opened?

That’s why every cold email should include a personal touch. A well-planned manifesto contains tools and strategies that improve results.

Using cold email templates saves time and ensures you always craft professional emails. Tools like Alore or Mailshake can automate your outreach while keeping it personal. With a manifesto, you can track what works and what doesn’t. Monitoring data like open rates and responses helps you refine your campaigns for better conversion rates.

7 Outreach Principles of the Cold Email Manifesto

The Cold Email Manifest outlines a framework based on seven key outreach principles. These principles can help capture your intended audience’s attention, generate leads, and connect with prospects.