1. Hiring Signals For Recruiter

Hi {{First_name}},

{{Source}} says that you're looking for {{Insert soft and professional skills paired with the job title}}, so I thought I'd shoot you a message since we recently helped {{Case study client from company name}} hire someone just like that. 

{{Soft CTA}}

Hiring signals for a recruiter:

Hi Jack, 

Glassdoor says that you're hiring an empathic videographer with exceptional storytelling skills, so I thought I'd shoot you a message since we recently helped Jenny from Mairdi hire someone just like that. 

Would you be open to chat about it?

Why it works:

• It doesn’t feel automated. 

• It mentions the source. 

• It’s super relevant. 

• Uses soft CTA. 

• Is unique. 

• Is short.
  
  

This cold email template is perfect for:

• Recruiters

• Staffing

• Temporary workforce companies

2. Poke The Bear

I was on your website and noticed you specialize in {{speciality for target customer}}. 

With many {{job title}} still relying on {{current solution 1}} or {{current solution 2}} for their {{task}}, I wanted to ask: {{poke the bear question}} {{Our solution}} recently helped {{similar_customer}} {{achievement}} through {{system or method}} resulting/leading in {{benefit 1}} and {{benefit 2}}.

Example 2: Poke The Bear

Hi Sam, I was on your website noticed you specialize in the disposal of hazardous materials for medical research facilities. 

With many fleet managers still relying on Hamzat Box or McNeilus trucks for their daily routes, I wanted to ask: How do you measure whether your current trucks are delivering the highest ROI per route? Our new trucks recently helped Suez Group reduce their time per stop by 25% through an AI-powered routing system, resulting in faster completion times and lower fuel consumption. Can I send you more information about the new trucks?

Why It Works

• Challenges current solution.

• References similar customer.

• Is personalized.

• Uses Soft CTA.

• Is short.

3. The Two Reasons

Hi {{first_name}}, {{Problem statement}} {{Source if possible}}. Usually, {{reason1}} or {{reason2}}. Does this sound familiar? I saw on {{source of data, your target audience is X}} if we can help you {{outcome}}, would you be open to chat?

Example 3: The Two Reasons
Hi Sam, 65% of sales leaders reported not being on target for Q1. (Statista) They are not getting responses on their outbound activities, while others aren't getting enough contact data of qualified prospects. Does this sound familiar? I saw on your website that you work mostly with operation leaders if we can help you find and connect with more COO’s like Alex from Storage Kings, would that be helpful?

Why it works:

• Shows you know their pain

• Doesn’t commit them to anything

• Shows you know who they are targeting

• Is personalized

• Uses Soft CTA

• Is short

4. Straight to the Point

Hi {{firstName}}, if I could {{drive end result}} {{risk reversal}} like we did for {{case study name}}, would you be interested in speaking?

Example 4: Straight to the Point
Hi Matt, if I could, we could double your prospection data enrichment rate without you subscribing to 10 data providers like we did for Datadog and Gartner. Would you be interested in speaking?

Why it works:

• Goes straight to the point

• Includes risk reversal

• Strong social proof

• Short and scanable

• Uses Yes/No CTA

5. I know Exactly What Your Pain Is

Hello {{last_name}}, {{Inbox_Slider}} Since {{their task}}, you are certainly familiar with {{Problem}}. Imagine {{incredible solution}} This is where {{our company}} comes in, because with {{our solution provides advantages}} Would you like to see how we {{improved situation}} for {{Case study name}}

Example 5: I know Exactly What Your Pain Is
Hello John, Since you're probably managing customer purchase data, you've probably hit Excel's limits when trying to analyze patterns in 50,000+ orders, especially when filtering by purchase date, customer location, and product categories simultaneously. Imagine finding exactly what you need without spreadsheet performance issues or complex lookup formulas. 

This is where Datablist comes in, providing spreadsheet simplicity with powerful database-like search and filtering, making large datasets manageable again. Would you like to see how we simplified the same tasks for Datadog’s and Gartner’s data teams, or should I reach out to Maria in your team?

Why it works:

• This version describes their task in super specific terms.

• Makes it super relatable.

• Names specific data points that his company analyzes. 

• Mentions a concrete number of records (50,000+ orders).

• Describes a real scenario they face.
  
  

This template works best for software companies. Service-based businesses should use templates 2 to 4 or 6 instead.

6. The PAS Framework

Hi {{first_name}} Is {{company_name}}'s {{team}} still {{bad_and_current_solution}} and trying to {{desired_outcome}}? On average, this approach takes up to {{time_cost}} and leads to {{pain_point_1}}, and {{pain_point_2}}. We helped {{case_study_company}} {{solution_implementation}}, resulting in {{benefit_1}} and {{benefit_2}}. 

Would you be open to see how {{your_company}} {{get_value}}? P.S {{success_metric}} since {{benefit_1}} and {{benefit_2}}.

Cold Email Example 6 – The PAS Framework
Hi Marina, Is Future Destination's marketing team still manually juggling their social media accounts and trying to maintain consistent posting times? On average, this manual approach takes up to 10 hours per week and leads to missed posts and limited performance tracking. Social Buddy helped Stay In Asia centralize their social media workflow, resulting in 70% less time spent on scheduling and a 45% increase in engagement rates. 

Would you be open to seeing how Social Buddy simplifies social media management? P.S. Their team has now doubled their content volume since they have more time and fewer headaches managing it.

Why it works

• Identifies a specific operational pain point

• Quantifies the problem's impact

• Provides social proof with specific metrics

• Uses a clear, time-bound call to action. 

What is the PAS Framework? The PAS Framework is a classic copywriting structure that works well for cold emails because it follows a natural psychological progression. Here’s how to use it: 

• Problem: Point out a specific challenge they're facing 

• Agitation: Highlight the negative impact of this problem 

• Solution: Present your solution with a concrete case study and clear results

This framework is particularly effective because it demonstrates you understand their situation before pitching your solution.

The 80/20 Rule for Cold Email

The 80/20 rule for cold emails states that you should invest 80% of your time in gathering high-quality data about your prospects and the remaining 20% in everything else.

Why You Should Follow the 80/20 Rule

It simple. You need good contact data to reach your prospects. Here are 3 key reasons why data matters:

• It makes writing much easier because you'll know who you're writing for.

• You can send personalized cold emails that will make you stand out in the crowd.

• You will get more conversions since each message is tailored to each prospect.