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get a 100% Free Cold Email Toolkit!
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How to End a Cold Email Like a Pro (With Examples That Get Replies)
How to End a Cold Email Like a Pro (With Examples That Get Replies)
How to End a Cold Email Like a Pro (With Examples That Get Replies)
Email Outreach
Email Outreach
Email Outreach
May 14, 2025
Sending a cold email can feel a lot like walking a tightrope. One wrong move, and the whole thing can come crashing down. The pressure is on to nail every part of your email, including how to end a cold email. It’s a skill that can significantly impact your chances of getting a positive reply. In this blog, we’ll explore how to leave a cold email on the best note possible to boost your credibility and get results. An effective ending will leave your reader feeling like they want to respond and open the door to a conversation. Also, what is warm email?
One way to increase your chances of success is to use Inframail's email infrastructure. Our tools help improve your email deliverability, so your messages reach the right inbox and get opened. From there, you can work on crafting a professional cold email that builds rapport and ends on a good note.
Table of Contents
Why are Email Sign-Offs so Important?
“First impression is the best impression.”
But being in the cold outreach space has taught me something different:
“Every impression matters.”
Think about it:
A great subject line? Your recipient is more likely to open your email.
A personalized start? They’re impressed and willing to read further.
A tailored offer? Now they’re considering what you have to say.
You get the idea, right? Every part of your email plays a role.
Many cold emailers (even veterans) easily overlook the most crucial part, the ending. So why are email sign-offs so essential?
Let's break it down into three critical reasons:
Increases Credibility
As per SalesHandy, a relevant email signoff can demonstrate that you value the recipient's time, bolstering your credibility. It's akin to a virtual handshake or a nod of acknowledgement, showing respect and professionalism.
Creates a Lasting Impression
Your email's goodbye is your final chance to leave a positive impression. As the Harvard Business Review mentioned, your email signoff can reinforce your brand or convey care and concern.
Boosts Conversion Rates
According to a study by Boomerang, emails with specific types of sign-offs had a 36% higher response rate. A well-crafted signoff can be that gentle push that engages your recipient and prompts them to take action. Now that we've understood the 'why,' let's delve into the 'how.'
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
How to End a Cold Email
Cold email sign-offs are crucial to getting responses to your cold emails. A strong sign-off will maintain professionalism and clearly outline the next steps while personalizing the message and encouraging further engagement. Weak cold email sign-offs are often vague, impersonal, and lack the necessary details to prompt a response.
Clarity
A good cold email sign-off provides a clear call to action, making next steps obvious (e.g., “Can we schedule a call?”). A bad cold email sign-off leaves the recipient uncertain about the next steps (e.g., “Let me know what you think.”)
Professional Tone
A good cold email sign-off maintains professionalism and respect and is suitable for business communication. A bad cold email sign-off is too casual or informal, potentially undermining credibility (e.g., “Cheers!”)
Personalization
A good cold email sign-off tailors the sign-off to the recipient’s business or specific needs (e.g., “Looking forward to helping [Company Name].”). A bad cold email sign-off is generic and impersonal, failing to resonate with the recipient (e.g., “Best wishes.”)
Follow-Up Information
A good cold email signature includes follow-up details and contact information (e.g., “I’ll follow up next week.”). A bad signature lacks follow-up details, leaving the recipient wondering if they need to respond immediately.
Engagement
A good cold email signature encourages interaction and further communication (e.g., “Please use my calendar link to book a time.”). A bad signature does not engage the recipient or prompt a response (e.g., “Let me know if interested.”).
Best Practices with Real Examples
1. Be Clear and Concise
One of the most effective ways to ensure your cold emails get a positive response is to end them with a clear and concise closing line. After presenting your product or service, it’s crucial to make your email closing line to the point and actionable. Avoid being overly verbose; instead, focus on providing the recipient with a straightforward path.
Key Elements of an Effective Closing Line:
Clear Call to Action (CTA): Clearly state what you want the recipient to do next, whether it’s scheduling a call, signing up for a demo, or responding with their availability.
Personalization: Tailor your closing to address the specific pain point of the recipient’s business, making it more relevant and engaging.
Professional Tone: Maintain professionalism to leave a positive impression and show respect for the recipient’s time.
Follow-up Information: Provide your contact details and a mention of when I plan to follow up if I don’t hear back.
Examples of Concise Cold Email Endings:
“I’d love to show you how [Your Product] can solve [Prospect’s Pain Point]. Could we schedule a quick call next week? Looking forward to your response.”
“Thank you for considering [Your Service]. Please let me know if you’d be available for a brief demo on Thursday or Friday.”
“I hope this sounds interesting! Can we set up a time to discuss how we can help [Recipient’s Company] achieve its goals?”
“I’ll follow up next week to see if you have any questions. In the meantime, feel free to reach out at [Your Contact Info].”
“Looking forward to hearing your thoughts. Could you let me know a convenient time for a call? Best regards, [Your Name]”
Suppose you decide to incorporate these best practices into your cold email campaigns. In that case, you can create business emails that capture the recipient’s attention and encourage further communication, paving the way for successful email outreach and higher response rates.
2. Offer Value Before Signing Off
One powerful sales strategy for enhancing the effectiveness of your cold email is to offer valuable insights or resources before your closing lines. This approach helps establish your credibility and provides an incentive for the recipient to engage with your sales email.
Key Elements of Offering Value:
Relevant Content: Share a relevant article, case study, or whitepaper that addresses a specific pain point related to the prospect’s business.
Professional Tone: Maintain a tone that is both informative and respectful, reinforcing your expertise without sounding pushy.
Clear Closing Sentence: Make sure your closing sentence relates back to the value you’ve provided and seamlessly leads into your call to action.
Engaging Sign Off: Use a sign-off that matches the tone of the entire message, ensuring a professional email finish.
Preparation for Follow-Up: Mention that you’ll be following up, which keeps the door open for future interactions.
Examples of Effective Cold Email Endings with Value:
“I’ve attached a case study that illustrates how [Your Product] improved efficiency for a company similar to yours. Could we discuss how it might benefit [Prospect’s Business]?”
“Here’s an article on [Topic] that I think you’ll find useful. Would you be open to a brief call to explore this further?”
“I’ve included a link to our recent webinar on [Subject]. Let me know if you’d like to set up a time for a sales demo.”
“Please find attached a whitepaper on [Relevant Topic]. I’d love to hear your thoughts and discuss how it applies to [Prospect’s Business].”
“I thought you might find this industry report interesting. When would be a good time to chat about how we can help you navigate these insights?”
Offering value before your email closings not only benefits the recipient but also positions you as a knowledgeable and helpful contact. Such a strategy can enhance the effectiveness of your cold outreach, leading to more meaningful future interactions and a smoother journey through the sales funnel.
3. End with a Strong CTA
A strong Call to Action (CTA) can be the difference between your cold email being ignored or generating a response. Ensure your closing line provides a clear and compelling next step that the recipient can easily follow.
Key Elements of a Strong CTA:
Specific and Direct: Clearly state what you want the recipient to do next, avoiding vague or general requests.
Aligned with the Subject Line: Make sure your CTA ties back to the promise or intrigue created in your subject line and opening line.
Actionable: Provide an action that is easy for the recipient to take, such as scheduling a call, downloading a resource, or replying to your email.
Professional Tone: Maintain professionalism to ensure your email is taken seriously.
Follow-Up Mention: Indicate that you will follow up if you don’t receive a response, keeping the conversation open.
Examples of Effective Cold Email Endings with Strong CTAs:
“Can we schedule a 15-minute call next week to discuss how [Your Product] can benefit [Recipient’s Company]? Please let me know your availability.”
“I’d love to give you a quick demo of [Your Service]. Are you free this Thursday or Friday? Looking forward to your response.”
“Could you reply with a convenient time for a brief discussion? I believe [Your Solution] could be a great fit for [Prospect’s Business].”
“Please let me know if you’re available for a call next week. I can provide more details on how we can address [Specific Pain Point].”
“I’d appreciate the opportunity to discuss this further. Could you confirm if you’re available for a call tomorrow?”
With a strong CTA, you guide the recipient towards the next step in the sales process, making it easier for them to take action. This approach helps you email professionally and increases the likelihood of successful follow-up emails, ensuring your business email leaves a lasting impression.
4. Ask a Question
Ending your cold email with a question is an excellent way to engage your recipient and encourage a response. Questions create a sense of curiosity and invite the recipient to participate in a dialogue, making your email more interactive.
Key Elements of Asking a Question:
Relevance: Ensure the question is relevant to the recipient’s business and the content of your email.
Open-Ended: Use open-ended questions that require more than a simple yes or no answer, fostering a more meaningful conversation.
Connection to Sales Pitch: Tie your question back to your product or service, aligning it with your sales pitch.
Engaging Tone: Maintain an engaging and professional tone to encourage a positive response.
Next Steps: Use the question to naturally lead into your proposed next steps, making it easier for the recipient to see the value in continuing the conversation.
Examples of Effective Cold Email Endings with Questions:
“How are you currently handling [Specific Pain Point]? I’d love to share how [Your Product] can help.”
“What challenges are you facing with [Relevant Topic]? Can we discuss how our solution might assist?”
“Would you be interested in learning how [Your Service] can improve your [Specific Metric]? Let’s schedule a call to explore this further.”
“Have you considered [Specific Solution] for your [Relevant Issue]? I’d be happy to provide more details.”
“What’s your biggest priority for [Prospect’s Business] this quarter? I believe we have some strategies that could help.”
Ending your cold email with a question, you invite the recipient to engage with you, making it more likely they will respond. Combined with a catchy subject line and professional email body, this tactic can significantly enhance your cold outreach efforts and lead to more productive business interactions.
5. Add a Calendar Link
Want to take the conversation to the next level fairly… hassle-free? Well. Including a calendar link in your cold email is a highly effective way to facilitate scheduling and streamline the process for your email recipient. This approach provides a clear call to action and reduces the back-and-forth associated with setting up meetings.
Key Elements of Adding a Calendar Link:
Ease of Use: Ensure the calendar link is easy for the recipient to use and leads directly to available time slots.
Clear Call to Action: Explain that the recipient can book the best time for them.
Professional Email Signature: Incorporate the calendar link into your email signature for a seamless and professional presentation.
To the Point: Keep the closing line concise and direct, emphasizing the convenience of the calendar link.
Follow-Up Mention: Indicate that you’ll follow up if no appointment is booked, showing your commitment to the conversation.
Examples of Effective Cold Email Endings with Calendar Links:
“I’d love to discuss how [Your Product] can address [Specific Pain Point]. Please book a time that suits you best using my calendar link: [Calendar Link].”
“Can we schedule a quick call next week to explore this further? Choose a convenient time here: [Calendar Link]. Looking forward to your response.”
“To make scheduling easier, here’s my calendar link: [Calendar Link]. Please pick a time that works for you, and we can dive into how we can help [Prospect’s Business].”
“Interested in learning more? Let’s set up a call at your convenience. Book a time directly through my calendar: [Calendar Link].”
“Please use this link to book a time that fits your schedule: [Calendar Link]. I look forward to discussing how we can solve [Pain Point] together.”
With a calendar link to your cold email, you make it simple for the recipient to take the next step, enhancing your email closing line with a clear call to action. This improves the efficiency of your email campaign and leaves a professional impression, making follow-ups and future interactions more likely to succeed.
6. Compliment the Recipient
Ending your cold email with a genuine compliment can help build rapport and create a positive impression. This approach shows that you have done your research and appreciate the recipient’s work, making your email more personalized and engaging.
Key Elements of Complimenting the Recipient:
Sincerity: Ensure your compliment is genuine and specific to the recipient’s job title or recent achievements.
Relevance: Make sure the compliment is relevant to the context of your email, aligning with your overall message.
Professional Tone: Maintain professionalism to keep the email sign off respectful and appropriate.
Smooth Transition: Integrate the compliment seamlessly into your closing remarks to avoid sounding forced.
Personalization: Tailor the compliment to reflect your understanding of the recipient’s work or industry.
Examples of Effective Cold Email Endings with Compliments:
“I’ve been impressed by the innovative work you’ve been doing at [Recipient’s Company]. I’d love to discuss how our solutions could support your marketing efforts. Best regards, [Your Name].”
“Your recent article on [Topic] was insightful and resonated with our approach at [Your Company]. Could we set up a time to chat? Sincerely, [Your Name].”
“I admire the growth [Recipient’s Company] has achieved under your leadership. Let’s explore how we can contribute to your success. Best, [Your Name].”
“Your team’s commitment to [Specific Achievement] is truly inspiring. I’d appreciate the opportunity to discuss how we can collaborate. Looking forward to your response, [Your Name].”
“The recent project you led on [Specific Project] was impressive. I believe we have some complementary strategies to discuss. Warm regards, [Your Name].”
By sharing a sincere compliment, you show respect and admiration for the recipient’s work, making your cold contact more memorable and engaging. This approach can elevate your email closing lines and increase the likelihood of a positive response, setting the stage for fruitful follow-ups and professional interactions.
7. Highlight the Prospect’s Pain Point
Addressing the specific pain point of the recipient’s company in your closing line can significantly increase the chances of a positive response. This approach shows that you understand their challenges and have a tailored solution ready for them.
Key Elements of Highlighting the Prospect’s Pain Point:
Specificity: Be precise about the pain point you address to show a deep understanding of the recipient’s business.
Solution-Oriented: Link the pain point to the solution your product or service provides.
Professional Tone: Maintain a professional email tone to ensure your message is taken seriously.
Clear Call to Action: Encourage further interaction with a clear call to action that addresses the pain point directly.
Seamless Integration: Integrate this approach naturally into your email body, making your email closing lines impactful.
Examples of Effective Cold Email Endings Highlighting Pain Points:
“I understand that [Recipient’s Company] is facing [Specific Pain Point]. Our [Product/Service] can help resolve this issue effectively. Can we schedule a call next week? Here’s my calendar link: [Calendar Link].”
“Dealing with [Specific Pain Point] can be challenging. Our team has successfully helped businesses like yours overcome this. Let’s discuss how we can assist [Prospect’s Business]. Looking forward to your response.”
“I noticed that [Recipient’s Company] might be struggling with [Specific Pain Point]. Our solution is designed specifically to address this. Could we set up a time to talk? Best regards, [Your Name].”
“Given the [Specific Pain Point] at [Prospect’s Business], I believe our [Product/Service] could be a game-changer for you. Please use this calendar link to book a convenient time: [Calendar Link].”
“Our experience with clients facing [Specific Pain Point] like [Recipient’s Company] shows significant improvements. I’d love to share more details. When would be a good time for a call?”
Highlighting the prospect’s pain point in your cold email template, you demonstrate a deep understanding of their needs and position your product or service as the ideal solution. This approach makes your email closing lines more compelling and increases the likelihood of a positive response, paving the way for future interactions with now-cold contacts.
8. Ask for an Intro
If you realize you’ve reached the wrong person within a company, politely asking for an introduction to the right contact can keep the conversation moving forward. This approach is courteous and shows determination to find the appropriate person for your message.
Key Elements of Asking for an Intro:
Politeness: Be respectful and courteous in your request to avoid offending the recipient.
Acknowledgment: Recognize that they might not be the right person to help, showing your understanding and flexibility.
Clear Request: Clearly state who you are trying to reach or the type of contact I need.
Professional Tone: Maintain professionalism throughout to ensure a positive impression.
Easy Next Steps: Make it simple for the recipient to provide the introduction.
Examples of Effective Cold Email Endings Asking for an Intro:
“I understand you might not be the right person to discuss [Specific Topic]. Could you please introduce me to the appropriate contact at [Recipient’s Company]? Thank you, [Your Name].”
“If you’re not the person handling this, could you kindly point me in the right direction or forward this email to the relevant colleague? I appreciate your help!”
“Could you let me know who is responsible for [Specific Area] at [Recipient’s Company]? I’d be grateful for an introduction. Best regards, [Your Name].”
“I realize this might not fall under your purview. Could you direct me to the correct person who handles [Specific Pain Point]? Thank you in advance!”
“If you’re not the right person to talk to, could you please introduce me to someone who is in charge of [Relevant Department]? Looking forward to your guidance. Sincerely, [Your Name].”
If you decide to ask for an intro if you’ve reached the wrong person, you show respect for the recipient’s time while ensuring your message reaches the right individual. It can lead to more effective cold email campaigns and improve your chances of a positive response, making future interactions more fruitful and maintaining professional email etiquette.
9. Reiterate Your Value Proposition
The end of an email is a great place to reinforce your value proposition. It’s an opportunity to mention the key benefits or unique selling points (USPs) you offer and re-emphasize to your recipient what they’ll miss out on if they don’t reply.
How to Reiterate Your Value Proposition
Identify the most relevant benefit: Focus on the benefit your email recipient will most likely connect with.
Express it in a single sentence: A concise, to-the-point statement is much more likely to generate a positive response.
Keep it focused on the recipient: When you reiterate your value proposition, use the second person (you) and not the first (I).
Include it after the CTA: Experiment with reiterating your value proposition after the CTA as a final prod to leave an impactful last impression and encourage them to respond.
Examples of Value Reiteration
Looking forward to discussing how our solution can save you time.
Excited to show you how we can help increase your sales.
Can’t wait to show you how we'll automate your manual tasks.
Eager to talk about the specifics of how we can double your ROI from paid ads.
Would love to show you case studies of increased revenue from past clients.
10. Make Good Use of the P.S. Section
The P.S. (postscript) section is a powerful tool in a cold email that often gets overlooked. Adding a P.S. at the end of your email can capture the recipient’s attention and compellingly reinforce your message.
Key Elements of Using the P.S. Section Effectively:
Highlight Key Information: Use the P.S. section to emphasize an important point or a benefit of your product or service.
Include a Call to Action: Reinforce your call to action with a direct and clear request.
Add a Personal Touch: Use the P.S. to add a personal note or mention something specific about the recipient’s business.
Create Urgency: If applicable, mention a limited-time offer or a sense of urgency.
Professional Tone: Keep the tone professional to maintain the overall professionalism of your email.
Examples of Effective Cold Email Endings with a P.S. Section:
“P.S. I noticed that [Recipient’s Company] has recently expanded. Our [Product/Service] could be a great fit for your growing needs. Can we schedule a quick call to discuss?”
“P.S. If you’re not the right person to discuss this, could you please introduce me to someone who handles [Specific Area]? ”
“P.S. We have a special offer for new clients this month. Let’s set up a time to talk and see how we can help [Prospect’s Business].”
“P.S. I recently read about [Recipient’s Achievement]. Congratulations! I believe our [Product/Service] can add even more value.”
“P.S. Don’t miss our upcoming webinar on [Relevant Topic]. It could provide valuable insights for [Recipient’s Company].”
With the P.S. section, you can effectively highlight key information, reinforce your call to action, and add a personal touch to your cold email. This strategy can enhance your email closing lines, capture the recipient’s attention, and increase the likelihood of a positive response.
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
Common Mistakes to Avoid in Email Closings
Ending with the right call to action is essential when writing cold emails. However, ending with an aggressive CTA can hurt your email’s effectiveness. Instead of getting a response, you risk annoying your recipient and ignoring or blocking your email. Consider how you would feel receiving a cold email that ended with, “Schedule a call with me right away.” No one wants to feel pressured or rushed, especially when dealing with a stranger. There’s a good chance your recipient will react negatively and not follow through at all. There’s no need to be so aggressive; your email certainly doesn’t need an ending like this.
Here’s how to improve:
Use open “interest” questions like “Would you like to learn more?”
Don’t assume that a recipient is ready to meet.
Avoid pressure tactics like “The offer ends at midnight.”
Lead-nurturing cycles can often involve several exchanges and follow-up emails before a prospect is ready to meet.
It’s essential to push towards a call or Zoom meeting, but sales reps need to strike a balance of not being too pushy.
Neglecting Follow-Up Information: Make It Easy for Your Recipients to Respond
Don’t make your recipients hunt for a way to respond to your cold email. Clearly state how interested recipients can follow up with you. For example, “Just hit reply to this email” or “Let me know which times work for you.” If your CTA is a question, it should be self-evident that they can reply directly. Also, indicate that you’re happy for recipients to call me directly using the information in your signature by suggesting they can “Feel free to call me on….” or something similar.
Not Paying Attention to Email Deliverability
You have a 0% chance of being seen if you don’t reach your recipient’s inbox. Monitoring and optimizing deliverability ensures that emails have the best chance of being caught, which will boost your open and response rates.
Here are the three most common causes of email deliverability issues:
Spam trigger words
Overuse of images
Including too many links
Using warm-up tools
Writing straightforward copy free of sales language and jargon (especially in email subject lines and openings) is the best way to achieve high deliverability.
Final Quick Tips When Crafting an Effective Cold Email Ending
Quick-fire tips to ensure that your email endings will hit the mark.
1. Tailor to the Recipient
Gather data about the recipient from the web, social media, and third-party data and incorporate this, where appropriate, into your ending. Ideally, this should be automated. Artisan, for example, has access to a database of over 300 million leads with AI-enriched details and can formulate human-like endings on autopilot.
2. Test Different Closings
Experiment with different closings to see what works best. Ultimately, A/B and multivariate testing is the only way to know what works. Here are the main elements to split test:
Closing paragraph
Call to action (CTA)
Closing Signature Postscript (PS)
Use B2B cold email templates as the basis for A/B and multivariate tests and to scale winners.
3. Build Relationships with Recipients
Cold emailing is only the beginning of the sales process. The focus shouldn’t be on making an immediate sale or conversion but on laying the foundation for a long-term relationship with the recipient. Referencing any of the following can help initiate a longer-term relationship:
Past conversations
Mutual connections
Common industry challenges
Shared experiences
Collecting lead data at scale is one area where AI can help, allowing you to personalize at scale.
Related Reading
• Wholesale Email Pitch Template
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
Start Buying Domains Now and Setup Your Email Infrastructure Today
Inframail is revolutionizing cold email infrastructure with unlimited inboxes at a flat rate. We provide Microsoft-backed deliverability, dedicated IP addresses, and automated technical setup to help agencies, recruiters, and SDRs scale their outreach efforts efficiently. Instead of being another cold email provider, we focus on the infrastructure that gets you to the inbox. Main benefits of using our service:
Automated SPF
DKIM
DMARC setup
Dedicated email servers for each user, and 16-hour priority support daily.
Simplifying Email Infrastructure for Scalable Outreach
Unlike traditional providers, which charge per inbox and leave users wrestling with technical configurations, Inframail streamlines the entire process. We handle the complex infrastructure setup while you focus on reaching more prospects. Whether you're an agency looking to scale outreach, a recruiter connecting with candidates, or an SDR driving sales, InfraMail provides a robust email infrastructure without the usual technical headaches and per-inbox costs. Start buying domains now and set up your email infrastructure today with our email infrastructure tool.
Sending a cold email can feel a lot like walking a tightrope. One wrong move, and the whole thing can come crashing down. The pressure is on to nail every part of your email, including how to end a cold email. It’s a skill that can significantly impact your chances of getting a positive reply. In this blog, we’ll explore how to leave a cold email on the best note possible to boost your credibility and get results. An effective ending will leave your reader feeling like they want to respond and open the door to a conversation. Also, what is warm email?
One way to increase your chances of success is to use Inframail's email infrastructure. Our tools help improve your email deliverability, so your messages reach the right inbox and get opened. From there, you can work on crafting a professional cold email that builds rapport and ends on a good note.
Table of Contents
Why are Email Sign-Offs so Important?
“First impression is the best impression.”
But being in the cold outreach space has taught me something different:
“Every impression matters.”
Think about it:
A great subject line? Your recipient is more likely to open your email.
A personalized start? They’re impressed and willing to read further.
A tailored offer? Now they’re considering what you have to say.
You get the idea, right? Every part of your email plays a role.
Many cold emailers (even veterans) easily overlook the most crucial part, the ending. So why are email sign-offs so essential?
Let's break it down into three critical reasons:
Increases Credibility
As per SalesHandy, a relevant email signoff can demonstrate that you value the recipient's time, bolstering your credibility. It's akin to a virtual handshake or a nod of acknowledgement, showing respect and professionalism.
Creates a Lasting Impression
Your email's goodbye is your final chance to leave a positive impression. As the Harvard Business Review mentioned, your email signoff can reinforce your brand or convey care and concern.
Boosts Conversion Rates
According to a study by Boomerang, emails with specific types of sign-offs had a 36% higher response rate. A well-crafted signoff can be that gentle push that engages your recipient and prompts them to take action. Now that we've understood the 'why,' let's delve into the 'how.'
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
How to End a Cold Email
Cold email sign-offs are crucial to getting responses to your cold emails. A strong sign-off will maintain professionalism and clearly outline the next steps while personalizing the message and encouraging further engagement. Weak cold email sign-offs are often vague, impersonal, and lack the necessary details to prompt a response.
Clarity
A good cold email sign-off provides a clear call to action, making next steps obvious (e.g., “Can we schedule a call?”). A bad cold email sign-off leaves the recipient uncertain about the next steps (e.g., “Let me know what you think.”)
Professional Tone
A good cold email sign-off maintains professionalism and respect and is suitable for business communication. A bad cold email sign-off is too casual or informal, potentially undermining credibility (e.g., “Cheers!”)
Personalization
A good cold email sign-off tailors the sign-off to the recipient’s business or specific needs (e.g., “Looking forward to helping [Company Name].”). A bad cold email sign-off is generic and impersonal, failing to resonate with the recipient (e.g., “Best wishes.”)
Follow-Up Information
A good cold email signature includes follow-up details and contact information (e.g., “I’ll follow up next week.”). A bad signature lacks follow-up details, leaving the recipient wondering if they need to respond immediately.
Engagement
A good cold email signature encourages interaction and further communication (e.g., “Please use my calendar link to book a time.”). A bad signature does not engage the recipient or prompt a response (e.g., “Let me know if interested.”).
Best Practices with Real Examples
1. Be Clear and Concise
One of the most effective ways to ensure your cold emails get a positive response is to end them with a clear and concise closing line. After presenting your product or service, it’s crucial to make your email closing line to the point and actionable. Avoid being overly verbose; instead, focus on providing the recipient with a straightforward path.
Key Elements of an Effective Closing Line:
Clear Call to Action (CTA): Clearly state what you want the recipient to do next, whether it’s scheduling a call, signing up for a demo, or responding with their availability.
Personalization: Tailor your closing to address the specific pain point of the recipient’s business, making it more relevant and engaging.
Professional Tone: Maintain professionalism to leave a positive impression and show respect for the recipient’s time.
Follow-up Information: Provide your contact details and a mention of when I plan to follow up if I don’t hear back.
Examples of Concise Cold Email Endings:
“I’d love to show you how [Your Product] can solve [Prospect’s Pain Point]. Could we schedule a quick call next week? Looking forward to your response.”
“Thank you for considering [Your Service]. Please let me know if you’d be available for a brief demo on Thursday or Friday.”
“I hope this sounds interesting! Can we set up a time to discuss how we can help [Recipient’s Company] achieve its goals?”
“I’ll follow up next week to see if you have any questions. In the meantime, feel free to reach out at [Your Contact Info].”
“Looking forward to hearing your thoughts. Could you let me know a convenient time for a call? Best regards, [Your Name]”
Suppose you decide to incorporate these best practices into your cold email campaigns. In that case, you can create business emails that capture the recipient’s attention and encourage further communication, paving the way for successful email outreach and higher response rates.
2. Offer Value Before Signing Off
One powerful sales strategy for enhancing the effectiveness of your cold email is to offer valuable insights or resources before your closing lines. This approach helps establish your credibility and provides an incentive for the recipient to engage with your sales email.
Key Elements of Offering Value:
Relevant Content: Share a relevant article, case study, or whitepaper that addresses a specific pain point related to the prospect’s business.
Professional Tone: Maintain a tone that is both informative and respectful, reinforcing your expertise without sounding pushy.
Clear Closing Sentence: Make sure your closing sentence relates back to the value you’ve provided and seamlessly leads into your call to action.
Engaging Sign Off: Use a sign-off that matches the tone of the entire message, ensuring a professional email finish.
Preparation for Follow-Up: Mention that you’ll be following up, which keeps the door open for future interactions.
Examples of Effective Cold Email Endings with Value:
“I’ve attached a case study that illustrates how [Your Product] improved efficiency for a company similar to yours. Could we discuss how it might benefit [Prospect’s Business]?”
“Here’s an article on [Topic] that I think you’ll find useful. Would you be open to a brief call to explore this further?”
“I’ve included a link to our recent webinar on [Subject]. Let me know if you’d like to set up a time for a sales demo.”
“Please find attached a whitepaper on [Relevant Topic]. I’d love to hear your thoughts and discuss how it applies to [Prospect’s Business].”
“I thought you might find this industry report interesting. When would be a good time to chat about how we can help you navigate these insights?”
Offering value before your email closings not only benefits the recipient but also positions you as a knowledgeable and helpful contact. Such a strategy can enhance the effectiveness of your cold outreach, leading to more meaningful future interactions and a smoother journey through the sales funnel.
3. End with a Strong CTA
A strong Call to Action (CTA) can be the difference between your cold email being ignored or generating a response. Ensure your closing line provides a clear and compelling next step that the recipient can easily follow.
Key Elements of a Strong CTA:
Specific and Direct: Clearly state what you want the recipient to do next, avoiding vague or general requests.
Aligned with the Subject Line: Make sure your CTA ties back to the promise or intrigue created in your subject line and opening line.
Actionable: Provide an action that is easy for the recipient to take, such as scheduling a call, downloading a resource, or replying to your email.
Professional Tone: Maintain professionalism to ensure your email is taken seriously.
Follow-Up Mention: Indicate that you will follow up if you don’t receive a response, keeping the conversation open.
Examples of Effective Cold Email Endings with Strong CTAs:
“Can we schedule a 15-minute call next week to discuss how [Your Product] can benefit [Recipient’s Company]? Please let me know your availability.”
“I’d love to give you a quick demo of [Your Service]. Are you free this Thursday or Friday? Looking forward to your response.”
“Could you reply with a convenient time for a brief discussion? I believe [Your Solution] could be a great fit for [Prospect’s Business].”
“Please let me know if you’re available for a call next week. I can provide more details on how we can address [Specific Pain Point].”
“I’d appreciate the opportunity to discuss this further. Could you confirm if you’re available for a call tomorrow?”
With a strong CTA, you guide the recipient towards the next step in the sales process, making it easier for them to take action. This approach helps you email professionally and increases the likelihood of successful follow-up emails, ensuring your business email leaves a lasting impression.
4. Ask a Question
Ending your cold email with a question is an excellent way to engage your recipient and encourage a response. Questions create a sense of curiosity and invite the recipient to participate in a dialogue, making your email more interactive.
Key Elements of Asking a Question:
Relevance: Ensure the question is relevant to the recipient’s business and the content of your email.
Open-Ended: Use open-ended questions that require more than a simple yes or no answer, fostering a more meaningful conversation.
Connection to Sales Pitch: Tie your question back to your product or service, aligning it with your sales pitch.
Engaging Tone: Maintain an engaging and professional tone to encourage a positive response.
Next Steps: Use the question to naturally lead into your proposed next steps, making it easier for the recipient to see the value in continuing the conversation.
Examples of Effective Cold Email Endings with Questions:
“How are you currently handling [Specific Pain Point]? I’d love to share how [Your Product] can help.”
“What challenges are you facing with [Relevant Topic]? Can we discuss how our solution might assist?”
“Would you be interested in learning how [Your Service] can improve your [Specific Metric]? Let’s schedule a call to explore this further.”
“Have you considered [Specific Solution] for your [Relevant Issue]? I’d be happy to provide more details.”
“What’s your biggest priority for [Prospect’s Business] this quarter? I believe we have some strategies that could help.”
Ending your cold email with a question, you invite the recipient to engage with you, making it more likely they will respond. Combined with a catchy subject line and professional email body, this tactic can significantly enhance your cold outreach efforts and lead to more productive business interactions.
5. Add a Calendar Link
Want to take the conversation to the next level fairly… hassle-free? Well. Including a calendar link in your cold email is a highly effective way to facilitate scheduling and streamline the process for your email recipient. This approach provides a clear call to action and reduces the back-and-forth associated with setting up meetings.
Key Elements of Adding a Calendar Link:
Ease of Use: Ensure the calendar link is easy for the recipient to use and leads directly to available time slots.
Clear Call to Action: Explain that the recipient can book the best time for them.
Professional Email Signature: Incorporate the calendar link into your email signature for a seamless and professional presentation.
To the Point: Keep the closing line concise and direct, emphasizing the convenience of the calendar link.
Follow-Up Mention: Indicate that you’ll follow up if no appointment is booked, showing your commitment to the conversation.
Examples of Effective Cold Email Endings with Calendar Links:
“I’d love to discuss how [Your Product] can address [Specific Pain Point]. Please book a time that suits you best using my calendar link: [Calendar Link].”
“Can we schedule a quick call next week to explore this further? Choose a convenient time here: [Calendar Link]. Looking forward to your response.”
“To make scheduling easier, here’s my calendar link: [Calendar Link]. Please pick a time that works for you, and we can dive into how we can help [Prospect’s Business].”
“Interested in learning more? Let’s set up a call at your convenience. Book a time directly through my calendar: [Calendar Link].”
“Please use this link to book a time that fits your schedule: [Calendar Link]. I look forward to discussing how we can solve [Pain Point] together.”
With a calendar link to your cold email, you make it simple for the recipient to take the next step, enhancing your email closing line with a clear call to action. This improves the efficiency of your email campaign and leaves a professional impression, making follow-ups and future interactions more likely to succeed.
6. Compliment the Recipient
Ending your cold email with a genuine compliment can help build rapport and create a positive impression. This approach shows that you have done your research and appreciate the recipient’s work, making your email more personalized and engaging.
Key Elements of Complimenting the Recipient:
Sincerity: Ensure your compliment is genuine and specific to the recipient’s job title or recent achievements.
Relevance: Make sure the compliment is relevant to the context of your email, aligning with your overall message.
Professional Tone: Maintain professionalism to keep the email sign off respectful and appropriate.
Smooth Transition: Integrate the compliment seamlessly into your closing remarks to avoid sounding forced.
Personalization: Tailor the compliment to reflect your understanding of the recipient’s work or industry.
Examples of Effective Cold Email Endings with Compliments:
“I’ve been impressed by the innovative work you’ve been doing at [Recipient’s Company]. I’d love to discuss how our solutions could support your marketing efforts. Best regards, [Your Name].”
“Your recent article on [Topic] was insightful and resonated with our approach at [Your Company]. Could we set up a time to chat? Sincerely, [Your Name].”
“I admire the growth [Recipient’s Company] has achieved under your leadership. Let’s explore how we can contribute to your success. Best, [Your Name].”
“Your team’s commitment to [Specific Achievement] is truly inspiring. I’d appreciate the opportunity to discuss how we can collaborate. Looking forward to your response, [Your Name].”
“The recent project you led on [Specific Project] was impressive. I believe we have some complementary strategies to discuss. Warm regards, [Your Name].”
By sharing a sincere compliment, you show respect and admiration for the recipient’s work, making your cold contact more memorable and engaging. This approach can elevate your email closing lines and increase the likelihood of a positive response, setting the stage for fruitful follow-ups and professional interactions.
7. Highlight the Prospect’s Pain Point
Addressing the specific pain point of the recipient’s company in your closing line can significantly increase the chances of a positive response. This approach shows that you understand their challenges and have a tailored solution ready for them.
Key Elements of Highlighting the Prospect’s Pain Point:
Specificity: Be precise about the pain point you address to show a deep understanding of the recipient’s business.
Solution-Oriented: Link the pain point to the solution your product or service provides.
Professional Tone: Maintain a professional email tone to ensure your message is taken seriously.
Clear Call to Action: Encourage further interaction with a clear call to action that addresses the pain point directly.
Seamless Integration: Integrate this approach naturally into your email body, making your email closing lines impactful.
Examples of Effective Cold Email Endings Highlighting Pain Points:
“I understand that [Recipient’s Company] is facing [Specific Pain Point]. Our [Product/Service] can help resolve this issue effectively. Can we schedule a call next week? Here’s my calendar link: [Calendar Link].”
“Dealing with [Specific Pain Point] can be challenging. Our team has successfully helped businesses like yours overcome this. Let’s discuss how we can assist [Prospect’s Business]. Looking forward to your response.”
“I noticed that [Recipient’s Company] might be struggling with [Specific Pain Point]. Our solution is designed specifically to address this. Could we set up a time to talk? Best regards, [Your Name].”
“Given the [Specific Pain Point] at [Prospect’s Business], I believe our [Product/Service] could be a game-changer for you. Please use this calendar link to book a convenient time: [Calendar Link].”
“Our experience with clients facing [Specific Pain Point] like [Recipient’s Company] shows significant improvements. I’d love to share more details. When would be a good time for a call?”
Highlighting the prospect’s pain point in your cold email template, you demonstrate a deep understanding of their needs and position your product or service as the ideal solution. This approach makes your email closing lines more compelling and increases the likelihood of a positive response, paving the way for future interactions with now-cold contacts.
8. Ask for an Intro
If you realize you’ve reached the wrong person within a company, politely asking for an introduction to the right contact can keep the conversation moving forward. This approach is courteous and shows determination to find the appropriate person for your message.
Key Elements of Asking for an Intro:
Politeness: Be respectful and courteous in your request to avoid offending the recipient.
Acknowledgment: Recognize that they might not be the right person to help, showing your understanding and flexibility.
Clear Request: Clearly state who you are trying to reach or the type of contact I need.
Professional Tone: Maintain professionalism throughout to ensure a positive impression.
Easy Next Steps: Make it simple for the recipient to provide the introduction.
Examples of Effective Cold Email Endings Asking for an Intro:
“I understand you might not be the right person to discuss [Specific Topic]. Could you please introduce me to the appropriate contact at [Recipient’s Company]? Thank you, [Your Name].”
“If you’re not the person handling this, could you kindly point me in the right direction or forward this email to the relevant colleague? I appreciate your help!”
“Could you let me know who is responsible for [Specific Area] at [Recipient’s Company]? I’d be grateful for an introduction. Best regards, [Your Name].”
“I realize this might not fall under your purview. Could you direct me to the correct person who handles [Specific Pain Point]? Thank you in advance!”
“If you’re not the right person to talk to, could you please introduce me to someone who is in charge of [Relevant Department]? Looking forward to your guidance. Sincerely, [Your Name].”
If you decide to ask for an intro if you’ve reached the wrong person, you show respect for the recipient’s time while ensuring your message reaches the right individual. It can lead to more effective cold email campaigns and improve your chances of a positive response, making future interactions more fruitful and maintaining professional email etiquette.
9. Reiterate Your Value Proposition
The end of an email is a great place to reinforce your value proposition. It’s an opportunity to mention the key benefits or unique selling points (USPs) you offer and re-emphasize to your recipient what they’ll miss out on if they don’t reply.
How to Reiterate Your Value Proposition
Identify the most relevant benefit: Focus on the benefit your email recipient will most likely connect with.
Express it in a single sentence: A concise, to-the-point statement is much more likely to generate a positive response.
Keep it focused on the recipient: When you reiterate your value proposition, use the second person (you) and not the first (I).
Include it after the CTA: Experiment with reiterating your value proposition after the CTA as a final prod to leave an impactful last impression and encourage them to respond.
Examples of Value Reiteration
Looking forward to discussing how our solution can save you time.
Excited to show you how we can help increase your sales.
Can’t wait to show you how we'll automate your manual tasks.
Eager to talk about the specifics of how we can double your ROI from paid ads.
Would love to show you case studies of increased revenue from past clients.
10. Make Good Use of the P.S. Section
The P.S. (postscript) section is a powerful tool in a cold email that often gets overlooked. Adding a P.S. at the end of your email can capture the recipient’s attention and compellingly reinforce your message.
Key Elements of Using the P.S. Section Effectively:
Highlight Key Information: Use the P.S. section to emphasize an important point or a benefit of your product or service.
Include a Call to Action: Reinforce your call to action with a direct and clear request.
Add a Personal Touch: Use the P.S. to add a personal note or mention something specific about the recipient’s business.
Create Urgency: If applicable, mention a limited-time offer or a sense of urgency.
Professional Tone: Keep the tone professional to maintain the overall professionalism of your email.
Examples of Effective Cold Email Endings with a P.S. Section:
“P.S. I noticed that [Recipient’s Company] has recently expanded. Our [Product/Service] could be a great fit for your growing needs. Can we schedule a quick call to discuss?”
“P.S. If you’re not the right person to discuss this, could you please introduce me to someone who handles [Specific Area]? ”
“P.S. We have a special offer for new clients this month. Let’s set up a time to talk and see how we can help [Prospect’s Business].”
“P.S. I recently read about [Recipient’s Achievement]. Congratulations! I believe our [Product/Service] can add even more value.”
“P.S. Don’t miss our upcoming webinar on [Relevant Topic]. It could provide valuable insights for [Recipient’s Company].”
With the P.S. section, you can effectively highlight key information, reinforce your call to action, and add a personal touch to your cold email. This strategy can enhance your email closing lines, capture the recipient’s attention, and increase the likelihood of a positive response.
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
Common Mistakes to Avoid in Email Closings
Ending with the right call to action is essential when writing cold emails. However, ending with an aggressive CTA can hurt your email’s effectiveness. Instead of getting a response, you risk annoying your recipient and ignoring or blocking your email. Consider how you would feel receiving a cold email that ended with, “Schedule a call with me right away.” No one wants to feel pressured or rushed, especially when dealing with a stranger. There’s a good chance your recipient will react negatively and not follow through at all. There’s no need to be so aggressive; your email certainly doesn’t need an ending like this.
Here’s how to improve:
Use open “interest” questions like “Would you like to learn more?”
Don’t assume that a recipient is ready to meet.
Avoid pressure tactics like “The offer ends at midnight.”
Lead-nurturing cycles can often involve several exchanges and follow-up emails before a prospect is ready to meet.
It’s essential to push towards a call or Zoom meeting, but sales reps need to strike a balance of not being too pushy.
Neglecting Follow-Up Information: Make It Easy for Your Recipients to Respond
Don’t make your recipients hunt for a way to respond to your cold email. Clearly state how interested recipients can follow up with you. For example, “Just hit reply to this email” or “Let me know which times work for you.” If your CTA is a question, it should be self-evident that they can reply directly. Also, indicate that you’re happy for recipients to call me directly using the information in your signature by suggesting they can “Feel free to call me on….” or something similar.
Not Paying Attention to Email Deliverability
You have a 0% chance of being seen if you don’t reach your recipient’s inbox. Monitoring and optimizing deliverability ensures that emails have the best chance of being caught, which will boost your open and response rates.
Here are the three most common causes of email deliverability issues:
Spam trigger words
Overuse of images
Including too many links
Using warm-up tools
Writing straightforward copy free of sales language and jargon (especially in email subject lines and openings) is the best way to achieve high deliverability.
Final Quick Tips When Crafting an Effective Cold Email Ending
Quick-fire tips to ensure that your email endings will hit the mark.
1. Tailor to the Recipient
Gather data about the recipient from the web, social media, and third-party data and incorporate this, where appropriate, into your ending. Ideally, this should be automated. Artisan, for example, has access to a database of over 300 million leads with AI-enriched details and can formulate human-like endings on autopilot.
2. Test Different Closings
Experiment with different closings to see what works best. Ultimately, A/B and multivariate testing is the only way to know what works. Here are the main elements to split test:
Closing paragraph
Call to action (CTA)
Closing Signature Postscript (PS)
Use B2B cold email templates as the basis for A/B and multivariate tests and to scale winners.
3. Build Relationships with Recipients
Cold emailing is only the beginning of the sales process. The focus shouldn’t be on making an immediate sale or conversion but on laying the foundation for a long-term relationship with the recipient. Referencing any of the following can help initiate a longer-term relationship:
Past conversations
Mutual connections
Common industry challenges
Shared experiences
Collecting lead data at scale is one area where AI can help, allowing you to personalize at scale.
Related Reading
• Wholesale Email Pitch Template
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
Start Buying Domains Now and Setup Your Email Infrastructure Today
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Sending a cold email can feel a lot like walking a tightrope. One wrong move, and the whole thing can come crashing down. The pressure is on to nail every part of your email, including how to end a cold email. It’s a skill that can significantly impact your chances of getting a positive reply. In this blog, we’ll explore how to leave a cold email on the best note possible to boost your credibility and get results. An effective ending will leave your reader feeling like they want to respond and open the door to a conversation. Also, what is warm email?
One way to increase your chances of success is to use Inframail's email infrastructure. Our tools help improve your email deliverability, so your messages reach the right inbox and get opened. From there, you can work on crafting a professional cold email that builds rapport and ends on a good note.
Table of Contents
Why are Email Sign-Offs so Important?
“First impression is the best impression.”
But being in the cold outreach space has taught me something different:
“Every impression matters.”
Think about it:
A great subject line? Your recipient is more likely to open your email.
A personalized start? They’re impressed and willing to read further.
A tailored offer? Now they’re considering what you have to say.
You get the idea, right? Every part of your email plays a role.
Many cold emailers (even veterans) easily overlook the most crucial part, the ending. So why are email sign-offs so essential?
Let's break it down into three critical reasons:
Increases Credibility
As per SalesHandy, a relevant email signoff can demonstrate that you value the recipient's time, bolstering your credibility. It's akin to a virtual handshake or a nod of acknowledgement, showing respect and professionalism.
Creates a Lasting Impression
Your email's goodbye is your final chance to leave a positive impression. As the Harvard Business Review mentioned, your email signoff can reinforce your brand or convey care and concern.
Boosts Conversion Rates
According to a study by Boomerang, emails with specific types of sign-offs had a 36% higher response rate. A well-crafted signoff can be that gentle push that engages your recipient and prompts them to take action. Now that we've understood the 'why,' let's delve into the 'how.'
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
How to End a Cold Email
Cold email sign-offs are crucial to getting responses to your cold emails. A strong sign-off will maintain professionalism and clearly outline the next steps while personalizing the message and encouraging further engagement. Weak cold email sign-offs are often vague, impersonal, and lack the necessary details to prompt a response.
Clarity
A good cold email sign-off provides a clear call to action, making next steps obvious (e.g., “Can we schedule a call?”). A bad cold email sign-off leaves the recipient uncertain about the next steps (e.g., “Let me know what you think.”)
Professional Tone
A good cold email sign-off maintains professionalism and respect and is suitable for business communication. A bad cold email sign-off is too casual or informal, potentially undermining credibility (e.g., “Cheers!”)
Personalization
A good cold email sign-off tailors the sign-off to the recipient’s business or specific needs (e.g., “Looking forward to helping [Company Name].”). A bad cold email sign-off is generic and impersonal, failing to resonate with the recipient (e.g., “Best wishes.”)
Follow-Up Information
A good cold email signature includes follow-up details and contact information (e.g., “I’ll follow up next week.”). A bad signature lacks follow-up details, leaving the recipient wondering if they need to respond immediately.
Engagement
A good cold email signature encourages interaction and further communication (e.g., “Please use my calendar link to book a time.”). A bad signature does not engage the recipient or prompt a response (e.g., “Let me know if interested.”).
Best Practices with Real Examples
1. Be Clear and Concise
One of the most effective ways to ensure your cold emails get a positive response is to end them with a clear and concise closing line. After presenting your product or service, it’s crucial to make your email closing line to the point and actionable. Avoid being overly verbose; instead, focus on providing the recipient with a straightforward path.
Key Elements of an Effective Closing Line:
Clear Call to Action (CTA): Clearly state what you want the recipient to do next, whether it’s scheduling a call, signing up for a demo, or responding with their availability.
Personalization: Tailor your closing to address the specific pain point of the recipient’s business, making it more relevant and engaging.
Professional Tone: Maintain professionalism to leave a positive impression and show respect for the recipient’s time.
Follow-up Information: Provide your contact details and a mention of when I plan to follow up if I don’t hear back.
Examples of Concise Cold Email Endings:
“I’d love to show you how [Your Product] can solve [Prospect’s Pain Point]. Could we schedule a quick call next week? Looking forward to your response.”
“Thank you for considering [Your Service]. Please let me know if you’d be available for a brief demo on Thursday or Friday.”
“I hope this sounds interesting! Can we set up a time to discuss how we can help [Recipient’s Company] achieve its goals?”
“I’ll follow up next week to see if you have any questions. In the meantime, feel free to reach out at [Your Contact Info].”
“Looking forward to hearing your thoughts. Could you let me know a convenient time for a call? Best regards, [Your Name]”
Suppose you decide to incorporate these best practices into your cold email campaigns. In that case, you can create business emails that capture the recipient’s attention and encourage further communication, paving the way for successful email outreach and higher response rates.
2. Offer Value Before Signing Off
One powerful sales strategy for enhancing the effectiveness of your cold email is to offer valuable insights or resources before your closing lines. This approach helps establish your credibility and provides an incentive for the recipient to engage with your sales email.
Key Elements of Offering Value:
Relevant Content: Share a relevant article, case study, or whitepaper that addresses a specific pain point related to the prospect’s business.
Professional Tone: Maintain a tone that is both informative and respectful, reinforcing your expertise without sounding pushy.
Clear Closing Sentence: Make sure your closing sentence relates back to the value you’ve provided and seamlessly leads into your call to action.
Engaging Sign Off: Use a sign-off that matches the tone of the entire message, ensuring a professional email finish.
Preparation for Follow-Up: Mention that you’ll be following up, which keeps the door open for future interactions.
Examples of Effective Cold Email Endings with Value:
“I’ve attached a case study that illustrates how [Your Product] improved efficiency for a company similar to yours. Could we discuss how it might benefit [Prospect’s Business]?”
“Here’s an article on [Topic] that I think you’ll find useful. Would you be open to a brief call to explore this further?”
“I’ve included a link to our recent webinar on [Subject]. Let me know if you’d like to set up a time for a sales demo.”
“Please find attached a whitepaper on [Relevant Topic]. I’d love to hear your thoughts and discuss how it applies to [Prospect’s Business].”
“I thought you might find this industry report interesting. When would be a good time to chat about how we can help you navigate these insights?”
Offering value before your email closings not only benefits the recipient but also positions you as a knowledgeable and helpful contact. Such a strategy can enhance the effectiveness of your cold outreach, leading to more meaningful future interactions and a smoother journey through the sales funnel.
3. End with a Strong CTA
A strong Call to Action (CTA) can be the difference between your cold email being ignored or generating a response. Ensure your closing line provides a clear and compelling next step that the recipient can easily follow.
Key Elements of a Strong CTA:
Specific and Direct: Clearly state what you want the recipient to do next, avoiding vague or general requests.
Aligned with the Subject Line: Make sure your CTA ties back to the promise or intrigue created in your subject line and opening line.
Actionable: Provide an action that is easy for the recipient to take, such as scheduling a call, downloading a resource, or replying to your email.
Professional Tone: Maintain professionalism to ensure your email is taken seriously.
Follow-Up Mention: Indicate that you will follow up if you don’t receive a response, keeping the conversation open.
Examples of Effective Cold Email Endings with Strong CTAs:
“Can we schedule a 15-minute call next week to discuss how [Your Product] can benefit [Recipient’s Company]? Please let me know your availability.”
“I’d love to give you a quick demo of [Your Service]. Are you free this Thursday or Friday? Looking forward to your response.”
“Could you reply with a convenient time for a brief discussion? I believe [Your Solution] could be a great fit for [Prospect’s Business].”
“Please let me know if you’re available for a call next week. I can provide more details on how we can address [Specific Pain Point].”
“I’d appreciate the opportunity to discuss this further. Could you confirm if you’re available for a call tomorrow?”
With a strong CTA, you guide the recipient towards the next step in the sales process, making it easier for them to take action. This approach helps you email professionally and increases the likelihood of successful follow-up emails, ensuring your business email leaves a lasting impression.
4. Ask a Question
Ending your cold email with a question is an excellent way to engage your recipient and encourage a response. Questions create a sense of curiosity and invite the recipient to participate in a dialogue, making your email more interactive.
Key Elements of Asking a Question:
Relevance: Ensure the question is relevant to the recipient’s business and the content of your email.
Open-Ended: Use open-ended questions that require more than a simple yes or no answer, fostering a more meaningful conversation.
Connection to Sales Pitch: Tie your question back to your product or service, aligning it with your sales pitch.
Engaging Tone: Maintain an engaging and professional tone to encourage a positive response.
Next Steps: Use the question to naturally lead into your proposed next steps, making it easier for the recipient to see the value in continuing the conversation.
Examples of Effective Cold Email Endings with Questions:
“How are you currently handling [Specific Pain Point]? I’d love to share how [Your Product] can help.”
“What challenges are you facing with [Relevant Topic]? Can we discuss how our solution might assist?”
“Would you be interested in learning how [Your Service] can improve your [Specific Metric]? Let’s schedule a call to explore this further.”
“Have you considered [Specific Solution] for your [Relevant Issue]? I’d be happy to provide more details.”
“What’s your biggest priority for [Prospect’s Business] this quarter? I believe we have some strategies that could help.”
Ending your cold email with a question, you invite the recipient to engage with you, making it more likely they will respond. Combined with a catchy subject line and professional email body, this tactic can significantly enhance your cold outreach efforts and lead to more productive business interactions.
5. Add a Calendar Link
Want to take the conversation to the next level fairly… hassle-free? Well. Including a calendar link in your cold email is a highly effective way to facilitate scheduling and streamline the process for your email recipient. This approach provides a clear call to action and reduces the back-and-forth associated with setting up meetings.
Key Elements of Adding a Calendar Link:
Ease of Use: Ensure the calendar link is easy for the recipient to use and leads directly to available time slots.
Clear Call to Action: Explain that the recipient can book the best time for them.
Professional Email Signature: Incorporate the calendar link into your email signature for a seamless and professional presentation.
To the Point: Keep the closing line concise and direct, emphasizing the convenience of the calendar link.
Follow-Up Mention: Indicate that you’ll follow up if no appointment is booked, showing your commitment to the conversation.
Examples of Effective Cold Email Endings with Calendar Links:
“I’d love to discuss how [Your Product] can address [Specific Pain Point]. Please book a time that suits you best using my calendar link: [Calendar Link].”
“Can we schedule a quick call next week to explore this further? Choose a convenient time here: [Calendar Link]. Looking forward to your response.”
“To make scheduling easier, here’s my calendar link: [Calendar Link]. Please pick a time that works for you, and we can dive into how we can help [Prospect’s Business].”
“Interested in learning more? Let’s set up a call at your convenience. Book a time directly through my calendar: [Calendar Link].”
“Please use this link to book a time that fits your schedule: [Calendar Link]. I look forward to discussing how we can solve [Pain Point] together.”
With a calendar link to your cold email, you make it simple for the recipient to take the next step, enhancing your email closing line with a clear call to action. This improves the efficiency of your email campaign and leaves a professional impression, making follow-ups and future interactions more likely to succeed.
6. Compliment the Recipient
Ending your cold email with a genuine compliment can help build rapport and create a positive impression. This approach shows that you have done your research and appreciate the recipient’s work, making your email more personalized and engaging.
Key Elements of Complimenting the Recipient:
Sincerity: Ensure your compliment is genuine and specific to the recipient’s job title or recent achievements.
Relevance: Make sure the compliment is relevant to the context of your email, aligning with your overall message.
Professional Tone: Maintain professionalism to keep the email sign off respectful and appropriate.
Smooth Transition: Integrate the compliment seamlessly into your closing remarks to avoid sounding forced.
Personalization: Tailor the compliment to reflect your understanding of the recipient’s work or industry.
Examples of Effective Cold Email Endings with Compliments:
“I’ve been impressed by the innovative work you’ve been doing at [Recipient’s Company]. I’d love to discuss how our solutions could support your marketing efforts. Best regards, [Your Name].”
“Your recent article on [Topic] was insightful and resonated with our approach at [Your Company]. Could we set up a time to chat? Sincerely, [Your Name].”
“I admire the growth [Recipient’s Company] has achieved under your leadership. Let’s explore how we can contribute to your success. Best, [Your Name].”
“Your team’s commitment to [Specific Achievement] is truly inspiring. I’d appreciate the opportunity to discuss how we can collaborate. Looking forward to your response, [Your Name].”
“The recent project you led on [Specific Project] was impressive. I believe we have some complementary strategies to discuss. Warm regards, [Your Name].”
By sharing a sincere compliment, you show respect and admiration for the recipient’s work, making your cold contact more memorable and engaging. This approach can elevate your email closing lines and increase the likelihood of a positive response, setting the stage for fruitful follow-ups and professional interactions.
7. Highlight the Prospect’s Pain Point
Addressing the specific pain point of the recipient’s company in your closing line can significantly increase the chances of a positive response. This approach shows that you understand their challenges and have a tailored solution ready for them.
Key Elements of Highlighting the Prospect’s Pain Point:
Specificity: Be precise about the pain point you address to show a deep understanding of the recipient’s business.
Solution-Oriented: Link the pain point to the solution your product or service provides.
Professional Tone: Maintain a professional email tone to ensure your message is taken seriously.
Clear Call to Action: Encourage further interaction with a clear call to action that addresses the pain point directly.
Seamless Integration: Integrate this approach naturally into your email body, making your email closing lines impactful.
Examples of Effective Cold Email Endings Highlighting Pain Points:
“I understand that [Recipient’s Company] is facing [Specific Pain Point]. Our [Product/Service] can help resolve this issue effectively. Can we schedule a call next week? Here’s my calendar link: [Calendar Link].”
“Dealing with [Specific Pain Point] can be challenging. Our team has successfully helped businesses like yours overcome this. Let’s discuss how we can assist [Prospect’s Business]. Looking forward to your response.”
“I noticed that [Recipient’s Company] might be struggling with [Specific Pain Point]. Our solution is designed specifically to address this. Could we set up a time to talk? Best regards, [Your Name].”
“Given the [Specific Pain Point] at [Prospect’s Business], I believe our [Product/Service] could be a game-changer for you. Please use this calendar link to book a convenient time: [Calendar Link].”
“Our experience with clients facing [Specific Pain Point] like [Recipient’s Company] shows significant improvements. I’d love to share more details. When would be a good time for a call?”
Highlighting the prospect’s pain point in your cold email template, you demonstrate a deep understanding of their needs and position your product or service as the ideal solution. This approach makes your email closing lines more compelling and increases the likelihood of a positive response, paving the way for future interactions with now-cold contacts.
8. Ask for an Intro
If you realize you’ve reached the wrong person within a company, politely asking for an introduction to the right contact can keep the conversation moving forward. This approach is courteous and shows determination to find the appropriate person for your message.
Key Elements of Asking for an Intro:
Politeness: Be respectful and courteous in your request to avoid offending the recipient.
Acknowledgment: Recognize that they might not be the right person to help, showing your understanding and flexibility.
Clear Request: Clearly state who you are trying to reach or the type of contact I need.
Professional Tone: Maintain professionalism throughout to ensure a positive impression.
Easy Next Steps: Make it simple for the recipient to provide the introduction.
Examples of Effective Cold Email Endings Asking for an Intro:
“I understand you might not be the right person to discuss [Specific Topic]. Could you please introduce me to the appropriate contact at [Recipient’s Company]? Thank you, [Your Name].”
“If you’re not the person handling this, could you kindly point me in the right direction or forward this email to the relevant colleague? I appreciate your help!”
“Could you let me know who is responsible for [Specific Area] at [Recipient’s Company]? I’d be grateful for an introduction. Best regards, [Your Name].”
“I realize this might not fall under your purview. Could you direct me to the correct person who handles [Specific Pain Point]? Thank you in advance!”
“If you’re not the right person to talk to, could you please introduce me to someone who is in charge of [Relevant Department]? Looking forward to your guidance. Sincerely, [Your Name].”
If you decide to ask for an intro if you’ve reached the wrong person, you show respect for the recipient’s time while ensuring your message reaches the right individual. It can lead to more effective cold email campaigns and improve your chances of a positive response, making future interactions more fruitful and maintaining professional email etiquette.
9. Reiterate Your Value Proposition
The end of an email is a great place to reinforce your value proposition. It’s an opportunity to mention the key benefits or unique selling points (USPs) you offer and re-emphasize to your recipient what they’ll miss out on if they don’t reply.
How to Reiterate Your Value Proposition
Identify the most relevant benefit: Focus on the benefit your email recipient will most likely connect with.
Express it in a single sentence: A concise, to-the-point statement is much more likely to generate a positive response.
Keep it focused on the recipient: When you reiterate your value proposition, use the second person (you) and not the first (I).
Include it after the CTA: Experiment with reiterating your value proposition after the CTA as a final prod to leave an impactful last impression and encourage them to respond.
Examples of Value Reiteration
Looking forward to discussing how our solution can save you time.
Excited to show you how we can help increase your sales.
Can’t wait to show you how we'll automate your manual tasks.
Eager to talk about the specifics of how we can double your ROI from paid ads.
Would love to show you case studies of increased revenue from past clients.
10. Make Good Use of the P.S. Section
The P.S. (postscript) section is a powerful tool in a cold email that often gets overlooked. Adding a P.S. at the end of your email can capture the recipient’s attention and compellingly reinforce your message.
Key Elements of Using the P.S. Section Effectively:
Highlight Key Information: Use the P.S. section to emphasize an important point or a benefit of your product or service.
Include a Call to Action: Reinforce your call to action with a direct and clear request.
Add a Personal Touch: Use the P.S. to add a personal note or mention something specific about the recipient’s business.
Create Urgency: If applicable, mention a limited-time offer or a sense of urgency.
Professional Tone: Keep the tone professional to maintain the overall professionalism of your email.
Examples of Effective Cold Email Endings with a P.S. Section:
“P.S. I noticed that [Recipient’s Company] has recently expanded. Our [Product/Service] could be a great fit for your growing needs. Can we schedule a quick call to discuss?”
“P.S. If you’re not the right person to discuss this, could you please introduce me to someone who handles [Specific Area]? ”
“P.S. We have a special offer for new clients this month. Let’s set up a time to talk and see how we can help [Prospect’s Business].”
“P.S. I recently read about [Recipient’s Achievement]. Congratulations! I believe our [Product/Service] can add even more value.”
“P.S. Don’t miss our upcoming webinar on [Relevant Topic]. It could provide valuable insights for [Recipient’s Company].”
With the P.S. section, you can effectively highlight key information, reinforce your call to action, and add a personal touch to your cold email. This strategy can enhance your email closing lines, capture the recipient’s attention, and increase the likelihood of a positive response.
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
Common Mistakes to Avoid in Email Closings
Ending with the right call to action is essential when writing cold emails. However, ending with an aggressive CTA can hurt your email’s effectiveness. Instead of getting a response, you risk annoying your recipient and ignoring or blocking your email. Consider how you would feel receiving a cold email that ended with, “Schedule a call with me right away.” No one wants to feel pressured or rushed, especially when dealing with a stranger. There’s a good chance your recipient will react negatively and not follow through at all. There’s no need to be so aggressive; your email certainly doesn’t need an ending like this.
Here’s how to improve:
Use open “interest” questions like “Would you like to learn more?”
Don’t assume that a recipient is ready to meet.
Avoid pressure tactics like “The offer ends at midnight.”
Lead-nurturing cycles can often involve several exchanges and follow-up emails before a prospect is ready to meet.
It’s essential to push towards a call or Zoom meeting, but sales reps need to strike a balance of not being too pushy.
Neglecting Follow-Up Information: Make It Easy for Your Recipients to Respond
Don’t make your recipients hunt for a way to respond to your cold email. Clearly state how interested recipients can follow up with you. For example, “Just hit reply to this email” or “Let me know which times work for you.” If your CTA is a question, it should be self-evident that they can reply directly. Also, indicate that you’re happy for recipients to call me directly using the information in your signature by suggesting they can “Feel free to call me on….” or something similar.
Not Paying Attention to Email Deliverability
You have a 0% chance of being seen if you don’t reach your recipient’s inbox. Monitoring and optimizing deliverability ensures that emails have the best chance of being caught, which will boost your open and response rates.
Here are the three most common causes of email deliverability issues:
Spam trigger words
Overuse of images
Including too many links
Using warm-up tools
Writing straightforward copy free of sales language and jargon (especially in email subject lines and openings) is the best way to achieve high deliverability.
Final Quick Tips When Crafting an Effective Cold Email Ending
Quick-fire tips to ensure that your email endings will hit the mark.
1. Tailor to the Recipient
Gather data about the recipient from the web, social media, and third-party data and incorporate this, where appropriate, into your ending. Ideally, this should be automated. Artisan, for example, has access to a database of over 300 million leads with AI-enriched details and can formulate human-like endings on autopilot.
2. Test Different Closings
Experiment with different closings to see what works best. Ultimately, A/B and multivariate testing is the only way to know what works. Here are the main elements to split test:
Closing paragraph
Call to action (CTA)
Closing Signature Postscript (PS)
Use B2B cold email templates as the basis for A/B and multivariate tests and to scale winners.
3. Build Relationships with Recipients
Cold emailing is only the beginning of the sales process. The focus shouldn’t be on making an immediate sale or conversion but on laying the foundation for a long-term relationship with the recipient. Referencing any of the following can help initiate a longer-term relationship:
Past conversations
Mutual connections
Common industry challenges
Shared experiences
Collecting lead data at scale is one area where AI can help, allowing you to personalize at scale.
Related Reading
• Wholesale Email Pitch Template
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
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