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10 Great Wholesale Email Pitch Templates for Retailer Outreach
10 Great Wholesale Email Pitch Templates for Retailer Outreach
10 Great Wholesale Email Pitch Templates for Retailer Outreach
Email Outreach
Email Outreach
Email Outreach
May 15, 2025
Reaching out to potential retail partners can feel daunting. After all, you only get one chance to make a first impression. When contacting a new business via email, that first impression is all about the email you send. A well-structured wholesale email pitch template can help you get responses, land more retail accounts, and grow your wholesale business. If you’re ready to learn how to write better pitches to solicit new retail partnerships, you’re in the right place. This blog has an excellent resource for you: wholesale email pitch templates. These email pitch templates will help you effortlessly land more retail accounts and grow your wholesale business with emails that get responses. Also, what is warm email?
Inframail’s email infrastructure can help you achieve your goals by ensuring your emails land in the recipient’s inbox. With Inframail's powerful email tools, you can boost deliverability, personalize your email outreach, and automate your email processes for more efficient wholesale email communication.
Table of Contents
Tips on How to Make the Most Out of the Wholesaling Email Templates
Start Buying Domains Now and Set Up Your Email Infrastructure Today
How to Create a Successful Wholesale Email Pitch?
Capturing the interest of wholesale buyers is no simple feat. Crafting a compelling wholesale email pitch is one way to break through the noise and establish strong B2B relationships. Every part of your pitch matters, from your opening line to your call to action. A good email pitch makes it easy for wholesale buyers to say yes to your request, whether to make a purchase, schedule a meeting, or something else.
What Does a Good Sales Pitch Look Like?
At a glance, a good sales pitch converts the people who receive it. Going deeper than that, a successful sales pitch includes four essential components that drive people to convert:
Research
Context
Data
Urgency
Here’s a closer look at the key traits all effective sales pitches share:
1. Highly Researched
What kind of sales pitches result in the most sales? Those that are personalized for the recipient. The deciding factor for your sales pitch email’s success is whether you took the time to research the prospect, their company, their needs, and the solution that would serve them best. A personalized sales pitch is more than a sales pitch that leads with the recipient’s name. It addresses their pain points and offers feasible solutions for their budget, type of business, and particular needs.
For example:
If your offer is enterprise-level software to simplify bookkeeping for large corporations, your target recipient isn’t a small bagel shop with two employees.
How do you determine who is the right fit for your offer?
You do your research. Use all available resources to learn everything you can about each prospect. That includes their website, social media profiles, any available information about their business, and who is in charge of making buying decisions.
2. Context
After hooking your reader, explain why you’re pitching to them. Maybe it’s because you noticed they struggle with a specific pain point, or perhaps because you have a new product available, and they had a great experience with the last product you released.
Mention your value proposition and how your offer will help them resolve a pain point.
You can use several strategies, such as:
Mentioning how well it worked for other clients
Dropping key facts and statistics about your offer’s efficacy, including a testimonial
Simply ask the prospect how you can help them.
Whichever strategy you determine is best, the goal is to get the reader to visualize themselves using my product to resolve the challenges they’re currently facing. Be sure to keep your pitch clear, concise, and jargon-free. The prospect needs to understand your offer completely, and they can’t do that if it’s loaded with technical terms or bogged down by convoluted sentences.
3. Uses Data
Data is your friend. And when it comes to sales pitches, data is one of your best friends because data convinces people.
How often have you heard a claim, then looked it up and found data that convinced you it was valid (or false, or technically actual, but cherry-picked?)
How often have you cited relevant data to support a point?
We’d guess you’ve done that at least a few times. Just like citing statistics makes your argument more persuasive, citing data makes your sales pitch more effective. And as the company offering the product or service, you should have all the relevant data to support your claims.
Include data that illustrates the value your offer delivers.
This data gives the recipient the information they need to decide on your offer, ideally, that it will solve the challenges they’re facing right now.
Here are some examples of data you could include in your pitch:
Sales figures from previous releases or promotions
Customer feedback about my product or service
Case studies about previous products or releases
This data can also be about the customer. For example, include statistics on the kinds of brands that choose to work with you or the demographics my company serves. By seeing themselves in your satisfied customer base, your email recipients will more likely connect with your brand.
4. Creates a Sense of Urgency
As we mentioned above, a compelling sales pitch creates a sense of urgency. The pitch's vocabulary and message structure contribute to this urgency.
Ask yourself this:
Do these phrases make me want to buy something?
When you get a chance
If you’re ready
Before the end of this promotion
I’d like to connect
No, right?
How about these?
Now
This promotion ends soon
Ready?
Call now
Short, action-oriented words and sentences create a sense of urgency. Say whatever you say in your sales pitch in as few words as possible. Make sure you use the active voice, too.
Here’s a quick primer on the active voice versus the passive voice:
Active: Smart people buy this product.
Passive: This product is purchased by smart people.
See the difference? Your sales pitch needs to be clear, direct, and urgent. This is also a great place to address your recipient’s pain again. For example, if I’m offering IT services, remind them how much a network outage will cost them for every hour it persists.
Writing a Wholesale Email Pitch Template
From crafting compelling subject lines to showcasing your product catalogue and engaging with questions, our template covers all the essential elements for a successful wholesale email pitch.
1. Introduction
In the world of wholesale, personalisation is everything. Before you contact a stockist, an imperative step that must not be overlooked is thoroughly researching your potential stockist FIRST. Begin your proposal with a warm and professional greeting, preferably using the buyer or store owner's name. Establish rapport with a concise yet emotive introduction about your company's story, mission, and values. The key here is to strike a balance – warm and emotional, yet to the point. Highlight a key alignment between your business and theirs to resonate with the buyer.
2. Show You Understand Their Business and Needs
Demonstrate that you've done your homework. Showcase your understanding of their business, industry, and target audience. Compliment specific aspects of their business, proving that your proposal is not a generic outreach but a tailored pitch based on knowledge and appreciation.
3. Product Presentation
This is the heart of your proposal. Provide a detailed description of your product, emphasising its unique features and what sets it apart. Address your product's specific needs and opportunities, explaining why it will resonate with their customer base. Clearly articulate how your product solves a problem, fills a gap, or complements their existing offerings.
4. Provide Links and Reference to Attached Proposal Information
Direct them to your attached wholesale look-book and explain the ordering process. Stress the importance of simplicity and efficiency in this process, steering clear of complicated spreadsheets or tedious back-and-forth emails. Recommend an automated ordering process through your online store with personalised wholesale discounts or accounts. Include website and social media links, and subtly reference customer reviews, testimonials, or industry awards, providing links for further exploration.
5. Pricing and Terms
Transparently outline your pricing structure, minimum order quantities, and any appealing discounts or offers. This is where you establish the financial terms of your potential partnership, making it clear and attractive.
Additional Information (Not Compulsory but Recommended): Marketing and Support
Detail your marketing support, such as co-marketing initiatives, provided photography, point-of-sale displays, or promotional materials. To sweeten the deal, consider offering exclusive deals or limited-time promotions.
6. Engaging With Questions
After effectively showcasing our product catalogue to potential wholesale partners, we further engage with them by asking insightful questions, demonstrating our genuine interest in their needs and preferences. Engaging with questions is a good starting point for a successful wholesale email pitch.
Here are some key ways we approach this:
Understanding Goals and Challenges: We ask questions that delve into the buyer's goals and challenges, gaining valuable insights that can inform our offerings and approach.
Building Rapport and Trust: Encouraging dialogue through thoughtful questions helps build rapport and trust with the buyer, establishing a foundation for a strong partnership.
Demonstrating Expertise: Tailoring our questions to the buyer's industry or market showcases our understanding and expertise, setting us apart as a knowledgeable and reliable partner.
Encouraging Meaningful Conversations: By using open-ended questions, we spark meaningful conversations and enable the buyer to share their insights, paving the way for a mutually beneficial relationship. Engaging with questions shows our genuine interest and sets the stage for a productive and successful interaction with potential wholesale partners.
7. Call to Action
Clearly state the desired next steps – setting up a wholesale account, arranging a phone chat, requesting samples, or placing an order. Express your excitement about the potential partnership.
Gratitude and Closing
Wrap up your proposal with a heartfelt thank you. Convey your eagerness to collaborate and contribute to their success. Include your contact details for easy communication.
8. Optimizing for Mobile Devices
Optimize your wholesale email pitches for mobile devices by utilizing responsive design to ensure seamless accessibility and engagement across various screen sizes and devices. With the increasing reliance on mobile devices for email communication, ensuring that your wholesale email pitch template is optimized for mobile devices is crucial. Responsive design allows your email content to adapt to different screen sizes, providing a consistent and user-friendly experience for recipients accessing your emails on mobile devices. Writing templates and optimizing your email pitches for mobile devices before even sending them out will ensure a smooth experience for wholesale buyers when they receive your emails.
Optimizing Email Templates for Mobile Engagement
Testing and optimizing your email templates for different devices and screen sizes is essential to guarantee that your message is effectively delivered, regardless of the device used. Ensure that any attachments and images in your email pitch template are mobile-friendly and load quickly on mobile devices to avoid frustrating delays for recipients. Because mobile users have limited attention spans, keeping your content concise and focused is essential. This ensures that your message is easily digestible and impactful. Use clear and compelling call-to-action buttons or linksthat are that are easily clickable on mobile screens to drive engagement and conversions.
Testing and Refining Your Pitches Over Time
Writing compelling wholesale email pitches requires practice.
Start with a template, but don’t be afraid to make it your own.
As you write pitches, you will develop a style that reflects your brand and resonates with potential wholesale buyers.
Remember to test and refine your email pitches over time.
Keep track of metrics like open rates, click rates, and responses to gauge how well your pitches are performing.
Use what you learn to make improvements and boost the effectiveness of your wholesale email pitches.
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
10 Great Wholesale Email Pitch Templates To Copy & Paste
Here’s a set of email templates you can use to establish and enhance wholesale relationships. Personalize the structure and wording of these emails to fit your voice and the specifics of your situation.
1. Product Launch Email Template
Subject Line: Exciting New Product Launch – Check It Out!
Dear [Recipient's Name],
We are thrilled to announce the launch of our latest product, [Product Name]. This innovative addition to our lineup is designed to meet our customers' evolving needs and set new industry standards.
[Product Name] offers [brief description of key features and benefits]. This product will be a game-changer for your business, providing you with [specific advantage or solution]. To celebrate the launch, we offer an exclusive introductory discount of [discount percentage or amount] on all orders placed before [expiration date]. Don't miss out on this limited-time offer to stock up on [Product Name] at a special price.
For more details and to place your order, please visit our website or contact us directly at [contact information]. We are confident that [Product Name] will exceed your expectations and become a valuable asset to your inventory. Thank you for your continued support. We look forward to your feedback and hope you enjoy our new product as much as we do.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
2. Discount Offer Email Template
Subject Line: Exclusive Discount Just for You – Limited Time Offer!
Dear [Recipient's Name],
We are excited to offer you an exclusive discount on our top-selling products. As a valued customer, we want to ensure you get the best deals. For a limited time, enjoy a special discount of [discount percentage or amount] on all orders placed before [expiration date]. This is the perfect opportunity to stock up on your favorite items and save big.
Our featured products include [brief description of key products], which are known for their [unique selling points or benefits]. These products will significantly add to your inventory and help boost your sales.
To take advantage of this offer, visit our website and use the promo code [promo code] at checkout. If you have any questions or need assistance, please contact us at [contact information]. Don't miss out on this fantastic opportunity to save. We appreciate your continued support and look forward to serving you.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
3. Order Confirmation Email Template
Subject Line: Your Order Confirmation – Thank You for Your Purchase!
Dear [Recipient's Name],
Thank you for your recent order with [Your Company]. We are pleased to confirm that your order [Order Number] has been successfully processed and is now being prepared for shipment.
Here are the details of your order:
Order Number: [Order Number]
Order Date: [Order Date]
Shipping Address: [Shipping Address]
Billing Address: [Billing Address]
Items Ordered: [List of Items]
Total Amount: [Total Amount]
We will notify you once your order has been shipped. You can expect to receive your items by [Estimated Delivery Date]. If you have any questions or need further assistance, please do not hesitate to contact our customer service team at [Contact Information]. We appreciate your business and look forward to serving you again in the future. Thank you for choosing [Your Company].
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
4. Restock Alert Email Template
Subject Line: Back in Stock – Get Your Favorite Items Now!
Dear [Recipient's Name],
We are excited to inform you that some of our most popular items are back in stock! We know you've been waiting, and we're thrilled to offer you the chance to restock your inventory with these high-demand products.
Here are the details of the items now available:
Product Name: [Product Name]
Quantity Available: [Quantity Available]
Price per Unit: [Price per Unit]
These items are known for their [unique selling points or benefits], making them a must-have for your customers. Due to their popularity, we anticipate they will sell out quickly, so we encourage you to place your order as soon as possible.
To place your order, visit our website or contact us directly at [contact information]. If you have any questions or need further assistance, our customer service team is here to help. Thank you for your continued support. We look forward to fulfilling your order and helping you keep your inventory stocked with the best products.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
5. Seasonal Promotion Email Template
Subject Line: Celebrate the Season with Our Exclusive Promotions!
Dear [Recipient's Name],
The holiday season is upon us, and we are excited to bring you some fantastic promotions to help you make the most of this festive time. As a valued customer, we want to ensure you have access to the best deals and products to keep your inventory stocked and your customers happy. For a limited time, enjoy exclusive discounts on our seasonal favorites. Here are some of the highlights:
Product Name: [Product Name]
Discount: [Discount Percentage or Amount]
Promotion Period: [Start Date] to [End Date]
These products are perfect for the holiday season, offering [unique selling points or benefits] that your customers will love. Whether it's for gift-giving or seasonal decor, our products will surely be a hit.
To take advantage of these special offers, visit our website and use the promo code [Promo Code] at checkout. If you have any questions or need assistance, our customer service team is here to help at [Contact Information]. Don't miss out on these limited-time promotions. We appreciate your continued support and look forward to helping you make this season a success.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
6. Sample Review Email
Another effective wholesale tactic is to send samples and ask for feedback via email. Once you’ve established contact with a potential client, you can offer to send them samples of your products to try. Ask for their honest feedback, and use their responses to personalize your future communication further.
Another idea is to send an email about sampling a new product to one of your loyal business partners. This way, you can establish an even more trusting partnership. Below is the email template for this exact purpose:
Dear [Customer’s name],
We appreciate your interest in our products and the opportunity to work with you. As you are a valued wholesale customer, we wanted to allow you to experience one of our newest products firsthand.
We have sent you a sample of our XYZ product, which would be a great addition to your inventory. This product has several unique features, including [reason 1], which we believe will make it a popular choice for your customers. Additionally, [reason 2] explains why we think this product would be an excellent fit for your business.
We have shipped the sample today, and you should receive it within [number of days]. Once you receive the sample, we would love to hear your thoughts on it. Your feedback is essential to us, and we are constantly striving to improve our products and services. Please don’t hesitate to contact us with any questions or concerns. Thank you for your time and continued business!
Best regards,
[Your name]
7. Goals Inquiry
Asking potential and new clients about their goals can be a great way to tailor your communication to their needs. Use this information to create a customized pitch highlighting how your products can help them achieve their goals. Moreover, inquiring about your potential and new clients’ goals can provide you with valuable insights into their pain points and motivations. This way, you’ll better understand their needs and provide more personalized solutions that meet their requirements.
Knowing your clients’ goals lets you make informed decisions about product development, marketing, and customer service. This can affect your business model and help you make it more efficient.
Dear [Customer’s name],
We appreciate your interest in our business. We are determined to make every wholesale customer reach their business goals. To do so effectively, we would like to learn more about your objectives and how we can assist you in achieving them.
Please take a few minutes to share your business goals with us? We are interested in your plans for the coming months and how we can help you succeed. By understanding your goals, we can better tailor our products and services to meet your needs. We value your feedback and are committed to providing you the best possible service. Your satisfaction is our top priority, and we want to ensure we meet your expectations. If you have any questions or concerns, please feel free to reply to this email, and we will respond as soon as possible.
Best regards,
[Your name]
8. An Offer Of Help
Offering to help potential clients casually is another great way to establish a relationship and build trust. This can be as simple as providing some advice or answering questions they may have about your product line.
Offering help is a great way to differentiate yourself from competitors. You can set yourself apart and create a competitive advantage by going above and beyond to provide exceptional customer service. This can help attract and retain customers, even in crowded markets. Below is the email template for offering assistance to your customers:
Dear [Customer’s name],
We wanted to see how your business is going. We are committed to supporting our best wholesale customers and are always available to assist you in any way possible. If you need help ordering or finding specific products or have any questions, contact us! Our team is always happy to help you find the right products to meet your needs. Please don’t hesitate to reply to this email and schedule a call with us.
Best regards,
[Your name]
9. A Marketing Review Offer
Finally, offering to review how the clients are marketing your products can be a great way to demonstrate your expertise and offer value. This can help you stand out from the competition and establish yourself as a trusted partner. Finish your email, as we did in the template below, with a link to book a meeting.
Dear [Customer’s name],
We appreciate you as our wholesale customer and recognize that effective marketing is essential for driving sales and growing your business. We would like to offer our assistance in reviewing your current marketing strategy and providing feedback on how you can improve your results.
We have a team of marketing experts who specialize in creating and implementing successful marketing campaigns. They can review your current strategy and recommend optimizing your approach to better reach and engage your target audience. To schedule a meeting with us, please click the link below and select a time that works for you.
[link to calendar booking tool]
We look forward to speaking with you soon!
Best regards,
[Your name]
10. Referral Sales Pitch
Referral sales pitches are a unique opportunity to tap into the existing network of satisfied customers to expand your reach and acquire new business.
These pitches leverage the trust and goodwill built with current clients to establish credibility with potential ones.
Nielsen reports that an impressive 92% of consumers trust recommendations from friends and family more than any other form of advertising.
This statistic emphasizes the influence of personal recommendations or referrals in consumer decision-making processes.
It underscores the power of word-of-mouth and highlights its importance in marketing or inside sales strategies. This shows how a referral sales pitch can make a difference.
Sample Template
Hi [Referrer’s Name],
I hope this message finds you well. I express my sincere gratitude for your ongoing support and partnership with [Your Company]. Your satisfaction is our top priority. I’m reaching out today to ask for your help introducing us to any colleagues, friends, or contacts who might benefit from our [Product/Service]. Your recommendation carries great weight, and we truly value your insights. I would be immensely grateful for an introduction if you could think of anyone in your network who might find value in what we offer.
Thank you once again for your trust in us.
Warm regards,
[Your Name]
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
• How to End a Cold Email
Tips on How to Make the Most Out of the Wholesaling Email Templates
When using wholesale email templates, segment your audience to maximize the impact of your email templates. Segment your audience based on past purchases, demographics, or interests. Create lists for new customers, loyal ones, and those needing re-engagement. You can send different campaigns to all of these clients. For example, you can send product catalogs to newcomers and marketing training invitations to loyal customers. This allows you to send targeted messages more likely to resonate with your audience and drive sales.
Craft Attention-Grabbing Subject Lines
When using email templates, pay special attention to the subject line. The subject line is the first thing your customers will see when they receive your email, so make it engaging and relevant. Use clear, concise language that accurately reflects your email's content, and avoid spammy words or clickbait. Check out a few examples below.
Use Automation Software for Efficiency
Using automation software can help streamline your email marketing efforts.
Always Proofread Your Emails
Nothing undermines the effectiveness of an email template like typos and grammatical errors. Always proofread your emails carefully and use a tool like Grammarly to check for errors before hitting send. And don’t forget to follow the email etiquette rules.
Personalize Your Templates for Better Engagement
Personalizing your templates with the recipient’s name and other relevant details like location, currency, or viewing history can help to make your emails feel more human and less like generic marketing messages. This personal touch can help to build stronger relationships with your customers and increase the effectiveness of your email marketing campaigns.
A/B Test Your Emails
A/B testing your emails is an effective way to optimize your wholesale email templates. You can determine which elements resonate best with your audience by testing different subject lines, copy, images, and calls to action.
Don’t Forget to Include a Call-to-Action
Remember to include a call to action in your email. This is the step you want your prospects to take, such as clicking a link, filling out a form, or purchasing. You can drive conversions and generate more sales leads by including a clear and compelling call to action.
Optimize Your Emails for Mobile
By ensuring that email templates are mobile-friendly, businesses can encourage customers to take action and improve their conversion rates.
Related Reading
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
Start Buying Domains Now and Set Up Your Email Infrastructure Today
Inframail is a game-changing email infrastructure tool for anyone looking to scale their outreach. We’re talking about:
Agencies
Recruiters
SDRs
If you’ve ever wrestled with technical configurations for cold email, you know it’s not easy. Getting all those inboxes to talk to each other so you can reach your prospects without getting spammed is a colossal headache. Well, Inframail eliminates that headache. They handle the technical stuff so you can focus on achieving more prospects.
The Main Benefits of Using Inframail's Email Infrastructure Tool
Inframail has a long list of benefits from using their email infrastructure service. First off, you’ll enjoy automated technical setups for:
SPF
DKIM
DMARC
These email authentication protocols help establish your credibility and improve deliverability. Inframail also provides dedicated email servers for each user. This means you won’t have to share an IP address or server with anyone else, which helps keep your outreach under the radar and improves deliverability. If you encounter any issues, you can contact their support team 16 hours daily for priority assistance.
Reaching out to potential retail partners can feel daunting. After all, you only get one chance to make a first impression. When contacting a new business via email, that first impression is all about the email you send. A well-structured wholesale email pitch template can help you get responses, land more retail accounts, and grow your wholesale business. If you’re ready to learn how to write better pitches to solicit new retail partnerships, you’re in the right place. This blog has an excellent resource for you: wholesale email pitch templates. These email pitch templates will help you effortlessly land more retail accounts and grow your wholesale business with emails that get responses. Also, what is warm email?
Inframail’s email infrastructure can help you achieve your goals by ensuring your emails land in the recipient’s inbox. With Inframail's powerful email tools, you can boost deliverability, personalize your email outreach, and automate your email processes for more efficient wholesale email communication.
Table of Contents
Tips on How to Make the Most Out of the Wholesaling Email Templates
Start Buying Domains Now and Set Up Your Email Infrastructure Today
How to Create a Successful Wholesale Email Pitch?
Capturing the interest of wholesale buyers is no simple feat. Crafting a compelling wholesale email pitch is one way to break through the noise and establish strong B2B relationships. Every part of your pitch matters, from your opening line to your call to action. A good email pitch makes it easy for wholesale buyers to say yes to your request, whether to make a purchase, schedule a meeting, or something else.
What Does a Good Sales Pitch Look Like?
At a glance, a good sales pitch converts the people who receive it. Going deeper than that, a successful sales pitch includes four essential components that drive people to convert:
Research
Context
Data
Urgency
Here’s a closer look at the key traits all effective sales pitches share:
1. Highly Researched
What kind of sales pitches result in the most sales? Those that are personalized for the recipient. The deciding factor for your sales pitch email’s success is whether you took the time to research the prospect, their company, their needs, and the solution that would serve them best. A personalized sales pitch is more than a sales pitch that leads with the recipient’s name. It addresses their pain points and offers feasible solutions for their budget, type of business, and particular needs.
For example:
If your offer is enterprise-level software to simplify bookkeeping for large corporations, your target recipient isn’t a small bagel shop with two employees.
How do you determine who is the right fit for your offer?
You do your research. Use all available resources to learn everything you can about each prospect. That includes their website, social media profiles, any available information about their business, and who is in charge of making buying decisions.
2. Context
After hooking your reader, explain why you’re pitching to them. Maybe it’s because you noticed they struggle with a specific pain point, or perhaps because you have a new product available, and they had a great experience with the last product you released.
Mention your value proposition and how your offer will help them resolve a pain point.
You can use several strategies, such as:
Mentioning how well it worked for other clients
Dropping key facts and statistics about your offer’s efficacy, including a testimonial
Simply ask the prospect how you can help them.
Whichever strategy you determine is best, the goal is to get the reader to visualize themselves using my product to resolve the challenges they’re currently facing. Be sure to keep your pitch clear, concise, and jargon-free. The prospect needs to understand your offer completely, and they can’t do that if it’s loaded with technical terms or bogged down by convoluted sentences.
3. Uses Data
Data is your friend. And when it comes to sales pitches, data is one of your best friends because data convinces people.
How often have you heard a claim, then looked it up and found data that convinced you it was valid (or false, or technically actual, but cherry-picked?)
How often have you cited relevant data to support a point?
We’d guess you’ve done that at least a few times. Just like citing statistics makes your argument more persuasive, citing data makes your sales pitch more effective. And as the company offering the product or service, you should have all the relevant data to support your claims.
Include data that illustrates the value your offer delivers.
This data gives the recipient the information they need to decide on your offer, ideally, that it will solve the challenges they’re facing right now.
Here are some examples of data you could include in your pitch:
Sales figures from previous releases or promotions
Customer feedback about my product or service
Case studies about previous products or releases
This data can also be about the customer. For example, include statistics on the kinds of brands that choose to work with you or the demographics my company serves. By seeing themselves in your satisfied customer base, your email recipients will more likely connect with your brand.
4. Creates a Sense of Urgency
As we mentioned above, a compelling sales pitch creates a sense of urgency. The pitch's vocabulary and message structure contribute to this urgency.
Ask yourself this:
Do these phrases make me want to buy something?
When you get a chance
If you’re ready
Before the end of this promotion
I’d like to connect
No, right?
How about these?
Now
This promotion ends soon
Ready?
Call now
Short, action-oriented words and sentences create a sense of urgency. Say whatever you say in your sales pitch in as few words as possible. Make sure you use the active voice, too.
Here’s a quick primer on the active voice versus the passive voice:
Active: Smart people buy this product.
Passive: This product is purchased by smart people.
See the difference? Your sales pitch needs to be clear, direct, and urgent. This is also a great place to address your recipient’s pain again. For example, if I’m offering IT services, remind them how much a network outage will cost them for every hour it persists.
Writing a Wholesale Email Pitch Template
From crafting compelling subject lines to showcasing your product catalogue and engaging with questions, our template covers all the essential elements for a successful wholesale email pitch.
1. Introduction
In the world of wholesale, personalisation is everything. Before you contact a stockist, an imperative step that must not be overlooked is thoroughly researching your potential stockist FIRST. Begin your proposal with a warm and professional greeting, preferably using the buyer or store owner's name. Establish rapport with a concise yet emotive introduction about your company's story, mission, and values. The key here is to strike a balance – warm and emotional, yet to the point. Highlight a key alignment between your business and theirs to resonate with the buyer.
2. Show You Understand Their Business and Needs
Demonstrate that you've done your homework. Showcase your understanding of their business, industry, and target audience. Compliment specific aspects of their business, proving that your proposal is not a generic outreach but a tailored pitch based on knowledge and appreciation.
3. Product Presentation
This is the heart of your proposal. Provide a detailed description of your product, emphasising its unique features and what sets it apart. Address your product's specific needs and opportunities, explaining why it will resonate with their customer base. Clearly articulate how your product solves a problem, fills a gap, or complements their existing offerings.
4. Provide Links and Reference to Attached Proposal Information
Direct them to your attached wholesale look-book and explain the ordering process. Stress the importance of simplicity and efficiency in this process, steering clear of complicated spreadsheets or tedious back-and-forth emails. Recommend an automated ordering process through your online store with personalised wholesale discounts or accounts. Include website and social media links, and subtly reference customer reviews, testimonials, or industry awards, providing links for further exploration.
5. Pricing and Terms
Transparently outline your pricing structure, minimum order quantities, and any appealing discounts or offers. This is where you establish the financial terms of your potential partnership, making it clear and attractive.
Additional Information (Not Compulsory but Recommended): Marketing and Support
Detail your marketing support, such as co-marketing initiatives, provided photography, point-of-sale displays, or promotional materials. To sweeten the deal, consider offering exclusive deals or limited-time promotions.
6. Engaging With Questions
After effectively showcasing our product catalogue to potential wholesale partners, we further engage with them by asking insightful questions, demonstrating our genuine interest in their needs and preferences. Engaging with questions is a good starting point for a successful wholesale email pitch.
Here are some key ways we approach this:
Understanding Goals and Challenges: We ask questions that delve into the buyer's goals and challenges, gaining valuable insights that can inform our offerings and approach.
Building Rapport and Trust: Encouraging dialogue through thoughtful questions helps build rapport and trust with the buyer, establishing a foundation for a strong partnership.
Demonstrating Expertise: Tailoring our questions to the buyer's industry or market showcases our understanding and expertise, setting us apart as a knowledgeable and reliable partner.
Encouraging Meaningful Conversations: By using open-ended questions, we spark meaningful conversations and enable the buyer to share their insights, paving the way for a mutually beneficial relationship. Engaging with questions shows our genuine interest and sets the stage for a productive and successful interaction with potential wholesale partners.
7. Call to Action
Clearly state the desired next steps – setting up a wholesale account, arranging a phone chat, requesting samples, or placing an order. Express your excitement about the potential partnership.
Gratitude and Closing
Wrap up your proposal with a heartfelt thank you. Convey your eagerness to collaborate and contribute to their success. Include your contact details for easy communication.
8. Optimizing for Mobile Devices
Optimize your wholesale email pitches for mobile devices by utilizing responsive design to ensure seamless accessibility and engagement across various screen sizes and devices. With the increasing reliance on mobile devices for email communication, ensuring that your wholesale email pitch template is optimized for mobile devices is crucial. Responsive design allows your email content to adapt to different screen sizes, providing a consistent and user-friendly experience for recipients accessing your emails on mobile devices. Writing templates and optimizing your email pitches for mobile devices before even sending them out will ensure a smooth experience for wholesale buyers when they receive your emails.
Optimizing Email Templates for Mobile Engagement
Testing and optimizing your email templates for different devices and screen sizes is essential to guarantee that your message is effectively delivered, regardless of the device used. Ensure that any attachments and images in your email pitch template are mobile-friendly and load quickly on mobile devices to avoid frustrating delays for recipients. Because mobile users have limited attention spans, keeping your content concise and focused is essential. This ensures that your message is easily digestible and impactful. Use clear and compelling call-to-action buttons or linksthat are that are easily clickable on mobile screens to drive engagement and conversions.
Testing and Refining Your Pitches Over Time
Writing compelling wholesale email pitches requires practice.
Start with a template, but don’t be afraid to make it your own.
As you write pitches, you will develop a style that reflects your brand and resonates with potential wholesale buyers.
Remember to test and refine your email pitches over time.
Keep track of metrics like open rates, click rates, and responses to gauge how well your pitches are performing.
Use what you learn to make improvements and boost the effectiveness of your wholesale email pitches.
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
10 Great Wholesale Email Pitch Templates To Copy & Paste
Here’s a set of email templates you can use to establish and enhance wholesale relationships. Personalize the structure and wording of these emails to fit your voice and the specifics of your situation.
1. Product Launch Email Template
Subject Line: Exciting New Product Launch – Check It Out!
Dear [Recipient's Name],
We are thrilled to announce the launch of our latest product, [Product Name]. This innovative addition to our lineup is designed to meet our customers' evolving needs and set new industry standards.
[Product Name] offers [brief description of key features and benefits]. This product will be a game-changer for your business, providing you with [specific advantage or solution]. To celebrate the launch, we offer an exclusive introductory discount of [discount percentage or amount] on all orders placed before [expiration date]. Don't miss out on this limited-time offer to stock up on [Product Name] at a special price.
For more details and to place your order, please visit our website or contact us directly at [contact information]. We are confident that [Product Name] will exceed your expectations and become a valuable asset to your inventory. Thank you for your continued support. We look forward to your feedback and hope you enjoy our new product as much as we do.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
2. Discount Offer Email Template
Subject Line: Exclusive Discount Just for You – Limited Time Offer!
Dear [Recipient's Name],
We are excited to offer you an exclusive discount on our top-selling products. As a valued customer, we want to ensure you get the best deals. For a limited time, enjoy a special discount of [discount percentage or amount] on all orders placed before [expiration date]. This is the perfect opportunity to stock up on your favorite items and save big.
Our featured products include [brief description of key products], which are known for their [unique selling points or benefits]. These products will significantly add to your inventory and help boost your sales.
To take advantage of this offer, visit our website and use the promo code [promo code] at checkout. If you have any questions or need assistance, please contact us at [contact information]. Don't miss out on this fantastic opportunity to save. We appreciate your continued support and look forward to serving you.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
3. Order Confirmation Email Template
Subject Line: Your Order Confirmation – Thank You for Your Purchase!
Dear [Recipient's Name],
Thank you for your recent order with [Your Company]. We are pleased to confirm that your order [Order Number] has been successfully processed and is now being prepared for shipment.
Here are the details of your order:
Order Number: [Order Number]
Order Date: [Order Date]
Shipping Address: [Shipping Address]
Billing Address: [Billing Address]
Items Ordered: [List of Items]
Total Amount: [Total Amount]
We will notify you once your order has been shipped. You can expect to receive your items by [Estimated Delivery Date]. If you have any questions or need further assistance, please do not hesitate to contact our customer service team at [Contact Information]. We appreciate your business and look forward to serving you again in the future. Thank you for choosing [Your Company].
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
4. Restock Alert Email Template
Subject Line: Back in Stock – Get Your Favorite Items Now!
Dear [Recipient's Name],
We are excited to inform you that some of our most popular items are back in stock! We know you've been waiting, and we're thrilled to offer you the chance to restock your inventory with these high-demand products.
Here are the details of the items now available:
Product Name: [Product Name]
Quantity Available: [Quantity Available]
Price per Unit: [Price per Unit]
These items are known for their [unique selling points or benefits], making them a must-have for your customers. Due to their popularity, we anticipate they will sell out quickly, so we encourage you to place your order as soon as possible.
To place your order, visit our website or contact us directly at [contact information]. If you have any questions or need further assistance, our customer service team is here to help. Thank you for your continued support. We look forward to fulfilling your order and helping you keep your inventory stocked with the best products.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
5. Seasonal Promotion Email Template
Subject Line: Celebrate the Season with Our Exclusive Promotions!
Dear [Recipient's Name],
The holiday season is upon us, and we are excited to bring you some fantastic promotions to help you make the most of this festive time. As a valued customer, we want to ensure you have access to the best deals and products to keep your inventory stocked and your customers happy. For a limited time, enjoy exclusive discounts on our seasonal favorites. Here are some of the highlights:
Product Name: [Product Name]
Discount: [Discount Percentage or Amount]
Promotion Period: [Start Date] to [End Date]
These products are perfect for the holiday season, offering [unique selling points or benefits] that your customers will love. Whether it's for gift-giving or seasonal decor, our products will surely be a hit.
To take advantage of these special offers, visit our website and use the promo code [Promo Code] at checkout. If you have any questions or need assistance, our customer service team is here to help at [Contact Information]. Don't miss out on these limited-time promotions. We appreciate your continued support and look forward to helping you make this season a success.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
6. Sample Review Email
Another effective wholesale tactic is to send samples and ask for feedback via email. Once you’ve established contact with a potential client, you can offer to send them samples of your products to try. Ask for their honest feedback, and use their responses to personalize your future communication further.
Another idea is to send an email about sampling a new product to one of your loyal business partners. This way, you can establish an even more trusting partnership. Below is the email template for this exact purpose:
Dear [Customer’s name],
We appreciate your interest in our products and the opportunity to work with you. As you are a valued wholesale customer, we wanted to allow you to experience one of our newest products firsthand.
We have sent you a sample of our XYZ product, which would be a great addition to your inventory. This product has several unique features, including [reason 1], which we believe will make it a popular choice for your customers. Additionally, [reason 2] explains why we think this product would be an excellent fit for your business.
We have shipped the sample today, and you should receive it within [number of days]. Once you receive the sample, we would love to hear your thoughts on it. Your feedback is essential to us, and we are constantly striving to improve our products and services. Please don’t hesitate to contact us with any questions or concerns. Thank you for your time and continued business!
Best regards,
[Your name]
7. Goals Inquiry
Asking potential and new clients about their goals can be a great way to tailor your communication to their needs. Use this information to create a customized pitch highlighting how your products can help them achieve their goals. Moreover, inquiring about your potential and new clients’ goals can provide you with valuable insights into their pain points and motivations. This way, you’ll better understand their needs and provide more personalized solutions that meet their requirements.
Knowing your clients’ goals lets you make informed decisions about product development, marketing, and customer service. This can affect your business model and help you make it more efficient.
Dear [Customer’s name],
We appreciate your interest in our business. We are determined to make every wholesale customer reach their business goals. To do so effectively, we would like to learn more about your objectives and how we can assist you in achieving them.
Please take a few minutes to share your business goals with us? We are interested in your plans for the coming months and how we can help you succeed. By understanding your goals, we can better tailor our products and services to meet your needs. We value your feedback and are committed to providing you the best possible service. Your satisfaction is our top priority, and we want to ensure we meet your expectations. If you have any questions or concerns, please feel free to reply to this email, and we will respond as soon as possible.
Best regards,
[Your name]
8. An Offer Of Help
Offering to help potential clients casually is another great way to establish a relationship and build trust. This can be as simple as providing some advice or answering questions they may have about your product line.
Offering help is a great way to differentiate yourself from competitors. You can set yourself apart and create a competitive advantage by going above and beyond to provide exceptional customer service. This can help attract and retain customers, even in crowded markets. Below is the email template for offering assistance to your customers:
Dear [Customer’s name],
We wanted to see how your business is going. We are committed to supporting our best wholesale customers and are always available to assist you in any way possible. If you need help ordering or finding specific products or have any questions, contact us! Our team is always happy to help you find the right products to meet your needs. Please don’t hesitate to reply to this email and schedule a call with us.
Best regards,
[Your name]
9. A Marketing Review Offer
Finally, offering to review how the clients are marketing your products can be a great way to demonstrate your expertise and offer value. This can help you stand out from the competition and establish yourself as a trusted partner. Finish your email, as we did in the template below, with a link to book a meeting.
Dear [Customer’s name],
We appreciate you as our wholesale customer and recognize that effective marketing is essential for driving sales and growing your business. We would like to offer our assistance in reviewing your current marketing strategy and providing feedback on how you can improve your results.
We have a team of marketing experts who specialize in creating and implementing successful marketing campaigns. They can review your current strategy and recommend optimizing your approach to better reach and engage your target audience. To schedule a meeting with us, please click the link below and select a time that works for you.
[link to calendar booking tool]
We look forward to speaking with you soon!
Best regards,
[Your name]
10. Referral Sales Pitch
Referral sales pitches are a unique opportunity to tap into the existing network of satisfied customers to expand your reach and acquire new business.
These pitches leverage the trust and goodwill built with current clients to establish credibility with potential ones.
Nielsen reports that an impressive 92% of consumers trust recommendations from friends and family more than any other form of advertising.
This statistic emphasizes the influence of personal recommendations or referrals in consumer decision-making processes.
It underscores the power of word-of-mouth and highlights its importance in marketing or inside sales strategies. This shows how a referral sales pitch can make a difference.
Sample Template
Hi [Referrer’s Name],
I hope this message finds you well. I express my sincere gratitude for your ongoing support and partnership with [Your Company]. Your satisfaction is our top priority. I’m reaching out today to ask for your help introducing us to any colleagues, friends, or contacts who might benefit from our [Product/Service]. Your recommendation carries great weight, and we truly value your insights. I would be immensely grateful for an introduction if you could think of anyone in your network who might find value in what we offer.
Thank you once again for your trust in us.
Warm regards,
[Your Name]
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
• How to End a Cold Email
Tips on How to Make the Most Out of the Wholesaling Email Templates
When using wholesale email templates, segment your audience to maximize the impact of your email templates. Segment your audience based on past purchases, demographics, or interests. Create lists for new customers, loyal ones, and those needing re-engagement. You can send different campaigns to all of these clients. For example, you can send product catalogs to newcomers and marketing training invitations to loyal customers. This allows you to send targeted messages more likely to resonate with your audience and drive sales.
Craft Attention-Grabbing Subject Lines
When using email templates, pay special attention to the subject line. The subject line is the first thing your customers will see when they receive your email, so make it engaging and relevant. Use clear, concise language that accurately reflects your email's content, and avoid spammy words or clickbait. Check out a few examples below.
Use Automation Software for Efficiency
Using automation software can help streamline your email marketing efforts.
Always Proofread Your Emails
Nothing undermines the effectiveness of an email template like typos and grammatical errors. Always proofread your emails carefully and use a tool like Grammarly to check for errors before hitting send. And don’t forget to follow the email etiquette rules.
Personalize Your Templates for Better Engagement
Personalizing your templates with the recipient’s name and other relevant details like location, currency, or viewing history can help to make your emails feel more human and less like generic marketing messages. This personal touch can help to build stronger relationships with your customers and increase the effectiveness of your email marketing campaigns.
A/B Test Your Emails
A/B testing your emails is an effective way to optimize your wholesale email templates. You can determine which elements resonate best with your audience by testing different subject lines, copy, images, and calls to action.
Don’t Forget to Include a Call-to-Action
Remember to include a call to action in your email. This is the step you want your prospects to take, such as clicking a link, filling out a form, or purchasing. You can drive conversions and generate more sales leads by including a clear and compelling call to action.
Optimize Your Emails for Mobile
By ensuring that email templates are mobile-friendly, businesses can encourage customers to take action and improve their conversion rates.
Related Reading
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
Start Buying Domains Now and Set Up Your Email Infrastructure Today
Inframail is a game-changing email infrastructure tool for anyone looking to scale their outreach. We’re talking about:
Agencies
Recruiters
SDRs
If you’ve ever wrestled with technical configurations for cold email, you know it’s not easy. Getting all those inboxes to talk to each other so you can reach your prospects without getting spammed is a colossal headache. Well, Inframail eliminates that headache. They handle the technical stuff so you can focus on achieving more prospects.
The Main Benefits of Using Inframail's Email Infrastructure Tool
Inframail has a long list of benefits from using their email infrastructure service. First off, you’ll enjoy automated technical setups for:
SPF
DKIM
DMARC
These email authentication protocols help establish your credibility and improve deliverability. Inframail also provides dedicated email servers for each user. This means you won’t have to share an IP address or server with anyone else, which helps keep your outreach under the radar and improves deliverability. If you encounter any issues, you can contact their support team 16 hours daily for priority assistance.
Reaching out to potential retail partners can feel daunting. After all, you only get one chance to make a first impression. When contacting a new business via email, that first impression is all about the email you send. A well-structured wholesale email pitch template can help you get responses, land more retail accounts, and grow your wholesale business. If you’re ready to learn how to write better pitches to solicit new retail partnerships, you’re in the right place. This blog has an excellent resource for you: wholesale email pitch templates. These email pitch templates will help you effortlessly land more retail accounts and grow your wholesale business with emails that get responses. Also, what is warm email?
Inframail’s email infrastructure can help you achieve your goals by ensuring your emails land in the recipient’s inbox. With Inframail's powerful email tools, you can boost deliverability, personalize your email outreach, and automate your email processes for more efficient wholesale email communication.
Table of Contents
Tips on How to Make the Most Out of the Wholesaling Email Templates
Start Buying Domains Now and Set Up Your Email Infrastructure Today
How to Create a Successful Wholesale Email Pitch?
Capturing the interest of wholesale buyers is no simple feat. Crafting a compelling wholesale email pitch is one way to break through the noise and establish strong B2B relationships. Every part of your pitch matters, from your opening line to your call to action. A good email pitch makes it easy for wholesale buyers to say yes to your request, whether to make a purchase, schedule a meeting, or something else.
What Does a Good Sales Pitch Look Like?
At a glance, a good sales pitch converts the people who receive it. Going deeper than that, a successful sales pitch includes four essential components that drive people to convert:
Research
Context
Data
Urgency
Here’s a closer look at the key traits all effective sales pitches share:
1. Highly Researched
What kind of sales pitches result in the most sales? Those that are personalized for the recipient. The deciding factor for your sales pitch email’s success is whether you took the time to research the prospect, their company, their needs, and the solution that would serve them best. A personalized sales pitch is more than a sales pitch that leads with the recipient’s name. It addresses their pain points and offers feasible solutions for their budget, type of business, and particular needs.
For example:
If your offer is enterprise-level software to simplify bookkeeping for large corporations, your target recipient isn’t a small bagel shop with two employees.
How do you determine who is the right fit for your offer?
You do your research. Use all available resources to learn everything you can about each prospect. That includes their website, social media profiles, any available information about their business, and who is in charge of making buying decisions.
2. Context
After hooking your reader, explain why you’re pitching to them. Maybe it’s because you noticed they struggle with a specific pain point, or perhaps because you have a new product available, and they had a great experience with the last product you released.
Mention your value proposition and how your offer will help them resolve a pain point.
You can use several strategies, such as:
Mentioning how well it worked for other clients
Dropping key facts and statistics about your offer’s efficacy, including a testimonial
Simply ask the prospect how you can help them.
Whichever strategy you determine is best, the goal is to get the reader to visualize themselves using my product to resolve the challenges they’re currently facing. Be sure to keep your pitch clear, concise, and jargon-free. The prospect needs to understand your offer completely, and they can’t do that if it’s loaded with technical terms or bogged down by convoluted sentences.
3. Uses Data
Data is your friend. And when it comes to sales pitches, data is one of your best friends because data convinces people.
How often have you heard a claim, then looked it up and found data that convinced you it was valid (or false, or technically actual, but cherry-picked?)
How often have you cited relevant data to support a point?
We’d guess you’ve done that at least a few times. Just like citing statistics makes your argument more persuasive, citing data makes your sales pitch more effective. And as the company offering the product or service, you should have all the relevant data to support your claims.
Include data that illustrates the value your offer delivers.
This data gives the recipient the information they need to decide on your offer, ideally, that it will solve the challenges they’re facing right now.
Here are some examples of data you could include in your pitch:
Sales figures from previous releases or promotions
Customer feedback about my product or service
Case studies about previous products or releases
This data can also be about the customer. For example, include statistics on the kinds of brands that choose to work with you or the demographics my company serves. By seeing themselves in your satisfied customer base, your email recipients will more likely connect with your brand.
4. Creates a Sense of Urgency
As we mentioned above, a compelling sales pitch creates a sense of urgency. The pitch's vocabulary and message structure contribute to this urgency.
Ask yourself this:
Do these phrases make me want to buy something?
When you get a chance
If you’re ready
Before the end of this promotion
I’d like to connect
No, right?
How about these?
Now
This promotion ends soon
Ready?
Call now
Short, action-oriented words and sentences create a sense of urgency. Say whatever you say in your sales pitch in as few words as possible. Make sure you use the active voice, too.
Here’s a quick primer on the active voice versus the passive voice:
Active: Smart people buy this product.
Passive: This product is purchased by smart people.
See the difference? Your sales pitch needs to be clear, direct, and urgent. This is also a great place to address your recipient’s pain again. For example, if I’m offering IT services, remind them how much a network outage will cost them for every hour it persists.
Writing a Wholesale Email Pitch Template
From crafting compelling subject lines to showcasing your product catalogue and engaging with questions, our template covers all the essential elements for a successful wholesale email pitch.
1. Introduction
In the world of wholesale, personalisation is everything. Before you contact a stockist, an imperative step that must not be overlooked is thoroughly researching your potential stockist FIRST. Begin your proposal with a warm and professional greeting, preferably using the buyer or store owner's name. Establish rapport with a concise yet emotive introduction about your company's story, mission, and values. The key here is to strike a balance – warm and emotional, yet to the point. Highlight a key alignment between your business and theirs to resonate with the buyer.
2. Show You Understand Their Business and Needs
Demonstrate that you've done your homework. Showcase your understanding of their business, industry, and target audience. Compliment specific aspects of their business, proving that your proposal is not a generic outreach but a tailored pitch based on knowledge and appreciation.
3. Product Presentation
This is the heart of your proposal. Provide a detailed description of your product, emphasising its unique features and what sets it apart. Address your product's specific needs and opportunities, explaining why it will resonate with their customer base. Clearly articulate how your product solves a problem, fills a gap, or complements their existing offerings.
4. Provide Links and Reference to Attached Proposal Information
Direct them to your attached wholesale look-book and explain the ordering process. Stress the importance of simplicity and efficiency in this process, steering clear of complicated spreadsheets or tedious back-and-forth emails. Recommend an automated ordering process through your online store with personalised wholesale discounts or accounts. Include website and social media links, and subtly reference customer reviews, testimonials, or industry awards, providing links for further exploration.
5. Pricing and Terms
Transparently outline your pricing structure, minimum order quantities, and any appealing discounts or offers. This is where you establish the financial terms of your potential partnership, making it clear and attractive.
Additional Information (Not Compulsory but Recommended): Marketing and Support
Detail your marketing support, such as co-marketing initiatives, provided photography, point-of-sale displays, or promotional materials. To sweeten the deal, consider offering exclusive deals or limited-time promotions.
6. Engaging With Questions
After effectively showcasing our product catalogue to potential wholesale partners, we further engage with them by asking insightful questions, demonstrating our genuine interest in their needs and preferences. Engaging with questions is a good starting point for a successful wholesale email pitch.
Here are some key ways we approach this:
Understanding Goals and Challenges: We ask questions that delve into the buyer's goals and challenges, gaining valuable insights that can inform our offerings and approach.
Building Rapport and Trust: Encouraging dialogue through thoughtful questions helps build rapport and trust with the buyer, establishing a foundation for a strong partnership.
Demonstrating Expertise: Tailoring our questions to the buyer's industry or market showcases our understanding and expertise, setting us apart as a knowledgeable and reliable partner.
Encouraging Meaningful Conversations: By using open-ended questions, we spark meaningful conversations and enable the buyer to share their insights, paving the way for a mutually beneficial relationship. Engaging with questions shows our genuine interest and sets the stage for a productive and successful interaction with potential wholesale partners.
7. Call to Action
Clearly state the desired next steps – setting up a wholesale account, arranging a phone chat, requesting samples, or placing an order. Express your excitement about the potential partnership.
Gratitude and Closing
Wrap up your proposal with a heartfelt thank you. Convey your eagerness to collaborate and contribute to their success. Include your contact details for easy communication.
8. Optimizing for Mobile Devices
Optimize your wholesale email pitches for mobile devices by utilizing responsive design to ensure seamless accessibility and engagement across various screen sizes and devices. With the increasing reliance on mobile devices for email communication, ensuring that your wholesale email pitch template is optimized for mobile devices is crucial. Responsive design allows your email content to adapt to different screen sizes, providing a consistent and user-friendly experience for recipients accessing your emails on mobile devices. Writing templates and optimizing your email pitches for mobile devices before even sending them out will ensure a smooth experience for wholesale buyers when they receive your emails.
Optimizing Email Templates for Mobile Engagement
Testing and optimizing your email templates for different devices and screen sizes is essential to guarantee that your message is effectively delivered, regardless of the device used. Ensure that any attachments and images in your email pitch template are mobile-friendly and load quickly on mobile devices to avoid frustrating delays for recipients. Because mobile users have limited attention spans, keeping your content concise and focused is essential. This ensures that your message is easily digestible and impactful. Use clear and compelling call-to-action buttons or linksthat are that are easily clickable on mobile screens to drive engagement and conversions.
Testing and Refining Your Pitches Over Time
Writing compelling wholesale email pitches requires practice.
Start with a template, but don’t be afraid to make it your own.
As you write pitches, you will develop a style that reflects your brand and resonates with potential wholesale buyers.
Remember to test and refine your email pitches over time.
Keep track of metrics like open rates, click rates, and responses to gauge how well your pitches are performing.
Use what you learn to make improvements and boost the effectiveness of your wholesale email pitches.
Related Reading
• Hunter.io Alternatives
• Seamless AI Competitors
• How Long Should a Cold Email Be
• ZoomInfo Alternative
• How to Warm Up Email Domain
• Cold Email Lead Generation
10 Great Wholesale Email Pitch Templates To Copy & Paste
Here’s a set of email templates you can use to establish and enhance wholesale relationships. Personalize the structure and wording of these emails to fit your voice and the specifics of your situation.
1. Product Launch Email Template
Subject Line: Exciting New Product Launch – Check It Out!
Dear [Recipient's Name],
We are thrilled to announce the launch of our latest product, [Product Name]. This innovative addition to our lineup is designed to meet our customers' evolving needs and set new industry standards.
[Product Name] offers [brief description of key features and benefits]. This product will be a game-changer for your business, providing you with [specific advantage or solution]. To celebrate the launch, we offer an exclusive introductory discount of [discount percentage or amount] on all orders placed before [expiration date]. Don't miss out on this limited-time offer to stock up on [Product Name] at a special price.
For more details and to place your order, please visit our website or contact us directly at [contact information]. We are confident that [Product Name] will exceed your expectations and become a valuable asset to your inventory. Thank you for your continued support. We look forward to your feedback and hope you enjoy our new product as much as we do.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
2. Discount Offer Email Template
Subject Line: Exclusive Discount Just for You – Limited Time Offer!
Dear [Recipient's Name],
We are excited to offer you an exclusive discount on our top-selling products. As a valued customer, we want to ensure you get the best deals. For a limited time, enjoy a special discount of [discount percentage or amount] on all orders placed before [expiration date]. This is the perfect opportunity to stock up on your favorite items and save big.
Our featured products include [brief description of key products], which are known for their [unique selling points or benefits]. These products will significantly add to your inventory and help boost your sales.
To take advantage of this offer, visit our website and use the promo code [promo code] at checkout. If you have any questions or need assistance, please contact us at [contact information]. Don't miss out on this fantastic opportunity to save. We appreciate your continued support and look forward to serving you.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
3. Order Confirmation Email Template
Subject Line: Your Order Confirmation – Thank You for Your Purchase!
Dear [Recipient's Name],
Thank you for your recent order with [Your Company]. We are pleased to confirm that your order [Order Number] has been successfully processed and is now being prepared for shipment.
Here are the details of your order:
Order Number: [Order Number]
Order Date: [Order Date]
Shipping Address: [Shipping Address]
Billing Address: [Billing Address]
Items Ordered: [List of Items]
Total Amount: [Total Amount]
We will notify you once your order has been shipped. You can expect to receive your items by [Estimated Delivery Date]. If you have any questions or need further assistance, please do not hesitate to contact our customer service team at [Contact Information]. We appreciate your business and look forward to serving you again in the future. Thank you for choosing [Your Company].
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
4. Restock Alert Email Template
Subject Line: Back in Stock – Get Your Favorite Items Now!
Dear [Recipient's Name],
We are excited to inform you that some of our most popular items are back in stock! We know you've been waiting, and we're thrilled to offer you the chance to restock your inventory with these high-demand products.
Here are the details of the items now available:
Product Name: [Product Name]
Quantity Available: [Quantity Available]
Price per Unit: [Price per Unit]
These items are known for their [unique selling points or benefits], making them a must-have for your customers. Due to their popularity, we anticipate they will sell out quickly, so we encourage you to place your order as soon as possible.
To place your order, visit our website or contact us directly at [contact information]. If you have any questions or need further assistance, our customer service team is here to help. Thank you for your continued support. We look forward to fulfilling your order and helping you keep your inventory stocked with the best products.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
5. Seasonal Promotion Email Template
Subject Line: Celebrate the Season with Our Exclusive Promotions!
Dear [Recipient's Name],
The holiday season is upon us, and we are excited to bring you some fantastic promotions to help you make the most of this festive time. As a valued customer, we want to ensure you have access to the best deals and products to keep your inventory stocked and your customers happy. For a limited time, enjoy exclusive discounts on our seasonal favorites. Here are some of the highlights:
Product Name: [Product Name]
Discount: [Discount Percentage or Amount]
Promotion Period: [Start Date] to [End Date]
These products are perfect for the holiday season, offering [unique selling points or benefits] that your customers will love. Whether it's for gift-giving or seasonal decor, our products will surely be a hit.
To take advantage of these special offers, visit our website and use the promo code [Promo Code] at checkout. If you have any questions or need assistance, our customer service team is here to help at [Contact Information]. Don't miss out on these limited-time promotions. We appreciate your continued support and look forward to helping you make this season a success.
Best regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
6. Sample Review Email
Another effective wholesale tactic is to send samples and ask for feedback via email. Once you’ve established contact with a potential client, you can offer to send them samples of your products to try. Ask for their honest feedback, and use their responses to personalize your future communication further.
Another idea is to send an email about sampling a new product to one of your loyal business partners. This way, you can establish an even more trusting partnership. Below is the email template for this exact purpose:
Dear [Customer’s name],
We appreciate your interest in our products and the opportunity to work with you. As you are a valued wholesale customer, we wanted to allow you to experience one of our newest products firsthand.
We have sent you a sample of our XYZ product, which would be a great addition to your inventory. This product has several unique features, including [reason 1], which we believe will make it a popular choice for your customers. Additionally, [reason 2] explains why we think this product would be an excellent fit for your business.
We have shipped the sample today, and you should receive it within [number of days]. Once you receive the sample, we would love to hear your thoughts on it. Your feedback is essential to us, and we are constantly striving to improve our products and services. Please don’t hesitate to contact us with any questions or concerns. Thank you for your time and continued business!
Best regards,
[Your name]
7. Goals Inquiry
Asking potential and new clients about their goals can be a great way to tailor your communication to their needs. Use this information to create a customized pitch highlighting how your products can help them achieve their goals. Moreover, inquiring about your potential and new clients’ goals can provide you with valuable insights into their pain points and motivations. This way, you’ll better understand their needs and provide more personalized solutions that meet their requirements.
Knowing your clients’ goals lets you make informed decisions about product development, marketing, and customer service. This can affect your business model and help you make it more efficient.
Dear [Customer’s name],
We appreciate your interest in our business. We are determined to make every wholesale customer reach their business goals. To do so effectively, we would like to learn more about your objectives and how we can assist you in achieving them.
Please take a few minutes to share your business goals with us? We are interested in your plans for the coming months and how we can help you succeed. By understanding your goals, we can better tailor our products and services to meet your needs. We value your feedback and are committed to providing you the best possible service. Your satisfaction is our top priority, and we want to ensure we meet your expectations. If you have any questions or concerns, please feel free to reply to this email, and we will respond as soon as possible.
Best regards,
[Your name]
8. An Offer Of Help
Offering to help potential clients casually is another great way to establish a relationship and build trust. This can be as simple as providing some advice or answering questions they may have about your product line.
Offering help is a great way to differentiate yourself from competitors. You can set yourself apart and create a competitive advantage by going above and beyond to provide exceptional customer service. This can help attract and retain customers, even in crowded markets. Below is the email template for offering assistance to your customers:
Dear [Customer’s name],
We wanted to see how your business is going. We are committed to supporting our best wholesale customers and are always available to assist you in any way possible. If you need help ordering or finding specific products or have any questions, contact us! Our team is always happy to help you find the right products to meet your needs. Please don’t hesitate to reply to this email and schedule a call with us.
Best regards,
[Your name]
9. A Marketing Review Offer
Finally, offering to review how the clients are marketing your products can be a great way to demonstrate your expertise and offer value. This can help you stand out from the competition and establish yourself as a trusted partner. Finish your email, as we did in the template below, with a link to book a meeting.
Dear [Customer’s name],
We appreciate you as our wholesale customer and recognize that effective marketing is essential for driving sales and growing your business. We would like to offer our assistance in reviewing your current marketing strategy and providing feedback on how you can improve your results.
We have a team of marketing experts who specialize in creating and implementing successful marketing campaigns. They can review your current strategy and recommend optimizing your approach to better reach and engage your target audience. To schedule a meeting with us, please click the link below and select a time that works for you.
[link to calendar booking tool]
We look forward to speaking with you soon!
Best regards,
[Your name]
10. Referral Sales Pitch
Referral sales pitches are a unique opportunity to tap into the existing network of satisfied customers to expand your reach and acquire new business.
These pitches leverage the trust and goodwill built with current clients to establish credibility with potential ones.
Nielsen reports that an impressive 92% of consumers trust recommendations from friends and family more than any other form of advertising.
This statistic emphasizes the influence of personal recommendations or referrals in consumer decision-making processes.
It underscores the power of word-of-mouth and highlights its importance in marketing or inside sales strategies. This shows how a referral sales pitch can make a difference.
Sample Template
Hi [Referrer’s Name],
I hope this message finds you well. I express my sincere gratitude for your ongoing support and partnership with [Your Company]. Your satisfaction is our top priority. I’m reaching out today to ask for your help introducing us to any colleagues, friends, or contacts who might benefit from our [Product/Service]. Your recommendation carries great weight, and we truly value your insights. I would be immensely grateful for an introduction if you could think of anyone in your network who might find value in what we offer.
Thank you once again for your trust in us.
Warm regards,
[Your Name]
Related Reading
• How to Send an Email to a Prospective Client
• Best Email Warm Up Tools
• Cold Email Manifesto
• How to Warm Up an Email Address
• Cold Email Manifesto
• Cold Email vs Spam
• How to Cold Email a Recruiter
• How to End a Cold Email
Tips on How to Make the Most Out of the Wholesaling Email Templates
When using wholesale email templates, segment your audience to maximize the impact of your email templates. Segment your audience based on past purchases, demographics, or interests. Create lists for new customers, loyal ones, and those needing re-engagement. You can send different campaigns to all of these clients. For example, you can send product catalogs to newcomers and marketing training invitations to loyal customers. This allows you to send targeted messages more likely to resonate with your audience and drive sales.
Craft Attention-Grabbing Subject Lines
When using email templates, pay special attention to the subject line. The subject line is the first thing your customers will see when they receive your email, so make it engaging and relevant. Use clear, concise language that accurately reflects your email's content, and avoid spammy words or clickbait. Check out a few examples below.
Use Automation Software for Efficiency
Using automation software can help streamline your email marketing efforts.
Always Proofread Your Emails
Nothing undermines the effectiveness of an email template like typos and grammatical errors. Always proofread your emails carefully and use a tool like Grammarly to check for errors before hitting send. And don’t forget to follow the email etiquette rules.
Personalize Your Templates for Better Engagement
Personalizing your templates with the recipient’s name and other relevant details like location, currency, or viewing history can help to make your emails feel more human and less like generic marketing messages. This personal touch can help to build stronger relationships with your customers and increase the effectiveness of your email marketing campaigns.
A/B Test Your Emails
A/B testing your emails is an effective way to optimize your wholesale email templates. You can determine which elements resonate best with your audience by testing different subject lines, copy, images, and calls to action.
Don’t Forget to Include a Call-to-Action
Remember to include a call to action in your email. This is the step you want your prospects to take, such as clicking a link, filling out a form, or purchasing. You can drive conversions and generate more sales leads by including a clear and compelling call to action.
Optimize Your Emails for Mobile
By ensuring that email templates are mobile-friendly, businesses can encourage customers to take action and improve their conversion rates.
Related Reading
• Investment Banking Cold Email Template
• Bulk Email Services Providers
• How Many Cold Emails to Get a Client
• How to Find Emails for Cold Emailing
• Is Cold Email Illegal
• B2B Cold Email Best Practices
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