Email outsourcing involves hiring an external team to manage your email marketing efforts. It’s like delegating your email marketing tasks to an external provider instead of clinging to control and doing everything yourself (even if you have no idea what you’re doing). Just about any task you would do yourself, you can usually outsource. 

This could include: 

• Building a targeted email list.

• Developing general and campaign-specific benchmarks and goals. 

• Developing an understanding of your audience. 

• Devising emails with captivating and personalized subject lines and copy. 

• Creating email designs that are effective and on-brand. 

• Planning and strategizing future emails. 

• Testing and tracking performance. 

You don’t have to be a small business to take advantage of outsourced email marketing, either. If you’re an agency with expertise in other channels, like content or social, you could hire a white label email marketing agency to brand their email services as your own, providing a seamless experience for your clients.

Why Do Companies Outsource Email Marketing?

Email marketing is one of the highest ROI channels out there, generating an average of $36 for every $1 spent. But building a strategy that performs takes time, tools, and expertise. If you’re like many growing businesses, email falls off the radar or gets rushed out with little impact. 

You know it matters, but finding the time or in-house skill to do it right isn’t easy. That’s where outsourcing comes in. Outsourced email marketing services involve hiring an external team to handle your email marketing campaigns. 

The Rise In Popularity And Adoption Of Outsourcing Email Support

The trend of outsourcing email customer support has gained significant traction in recent years due to several factors:

• Increased Customer Expectations: Modern customers expect quick, efficient, and accurate responses to their queries. Businesses are under pressure to meet these expectations without compromising on quality. Outsourcing helps achieve this balance by providing access to specialized expertise and round-the-clock support. 

• Cost-Effectiveness: Maintaining an in-house team for email support can be expensive, especially for small and medium-sized businesses. Outsourcing offers a cost-effective alternative, enabling companies to pay for their necessary services without the overhead costs associated with hiring and training full-time employees. 

• Scalability: Businesses often face fluctuating volumes of customer inquiries, influenced by factors like seasonal sales, promotions, or product launches. Outsourcing offers the flexibility to scale up or down according to demand, ensuring that customer support remains efficient and responsive. 

• Focus on Core Activities: By outsourcing email support, businesses can free up their internal resources to focus on core activities such as product development, marketing, and sales. This shift enables companies to drive innovation and growth while ensuring that professionals handle customer support effectively. 

• Access to Advanced Technology: Outsourcing providers frequently utilize advanced technology and tools to manage customer support effectively. This includes automated ticketing systems, AI-driven response systems, and comprehensive reporting tools, which enhance the overall efficiency and effectiveness of customer support.

What are the Benefits of Email Outsourcing?

Leveraging the expertise of true email gurus and saving your business time are just two benefits of outsourcing your email marketing. Here are five more: 

1. Fill Expertise Gaps

Have you ever been in over your head as a business owner? Yeah, we’ve all been there. Just because you can do something doesn’t mean you should. We understand the desire to be frugal and do things yourself. If you own a business, you’re probably pretty competent. Outsourcing can save you money (more on that later) and create a better experience for your team and customers. 

As a business owner, recognizing your and your team’s weaknesses is a strength. By entrusting your email campaigns to true experts, you can spend your time on the tasks that you excel at and become more efficient and effective in your marketing efforts. Outsourcing email marketing can result in emails that are: 

• More on-brand, more personalized (this may include advanced segmentation and personalization techniques) 

• Better optimized for enhanced click-through rates (CTR) and conversion rates 

• You’ll see better results by allowing people who have years of email marketing experience to run your campaigns as opposed to doing it all yourself. 

You’ll have more time to focus on the parts of your business that need your expertise and attention most. 

2. Easier To Ramp Up/Implement

In your own business, have you ever had to hire someone who required extensive training to meet your standards and your customers’ expectations? How much easier would it have been if you simply hired someone who could “hit the ground running” right away someone who had the necessary skills to complete all job functions from Day 1? 

And, speaking of your team, outsourcing email marketing could help you preserve their internal bandwidth, prevent burnout, and maintain the quality of your existing output.

3. Better Data/Industry Insights

Data is the backbone of any successful email marketing strategy. Outsourcing gives you access to advanced analytics and industry insights that you might not have in-house. More often than not, agencies use cutting-edge analytics tools to track performance, optimize campaigns, and provide detailed reports that help you make informed decisions. 

Having an expert in your corner who can access the correct data and then utilize that data to offer strategic suggestions to drive your email marketing efforts is invaluable. Agencies with deep expertise in email marketing are also better equipped to keep you informed about industry updates, so your strategy can change as the industry does and you don’t get stuck using best practices from five or ten years ago that have since become obsolete. 

4. Scalability

Scaling a business might seem complicated, but it doesn’t have to be. This is especially true when you rely on others with the right kind of technical knowledge to help. If you’re a new business or startup in particular, you could take advantage of the concept of growth hacking, the practice of using innovative methods to grow your business exponentially. 

Outsourcing your email marketing efforts is one way to leverage the expertise and advanced tools of specialized agencies for growth hacking. Doing so allows you to scale quickly and cost-effectively, personalize campaigns, and focus on strategic innovation. 

Expand Your Services with White-Label Partnerships

By partnering with a white-label agency, you can expand your service offerings and drive growth without the overhead of building an in-house team. But even as an established business, there’s plenty of room to grow into new areas. 

Say you’re a digital marketing agency with a focus on PPC or influencer marketing. By expanding into email marketing by hiring a white-label agency, you could take advantage of an opportunity to grow both your customer base and revenue. With the help of the white-label agency, you can now provide email marketing services to new and current clients, expanding your offerings and bottom line. 

5. Financial Savings

While you might be tempted to hand off email marketing to current employees, that might not be the best idea. Building and/or training an entire skilled email marketing team is an endeavor that requires a ton of capital and time. You’ll need to invest in an email marketing platform. If your team lacks the expertise to produce campaigns that drive conversions, you’ll end up wasting a lot of time and money. 

And by stretching your current team too thin, your other deliverables might suffer in quality, and that could launch you into a churn-and-burn operations model that you don’t want to be involved in. Outsourcing, on the other hand, is a reasonable and cost-effective way to help you reach your email marketing goals. You’ll be working with a team that has years of experience and knows what types of strategies drive the best results.

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