Navigating the complex world of cold emailing can be challenging, especially when it comes to ensuring your emails land in a recipient's primary inbox, not the promotions tab. This article provides a strategic approach to setting up your cold email infrastructure correctly, to maximize the likelihood of reaching your intended audience directly.

Step 1: Acquiring and Setting Up Domains

Begin by purchasing domains that are in line with your cold email campaign’s goals. Inframail is an excellent choice for this purpose. Opt for domains that appear professional and are relevant to your content, enhancing the legitimacy of your emails.

Step 2: Implementing SPF, DKIM, and DMARC for Free with Inframail.io

The critical step in setting up your cold email infrastructure involves implementing SPF, DKIM, and DMARC. These are essential email authentication protocols that help in verifying your emails' legitimacy. Inframail.io offers a free service to set up these protocols, which is particularly beneficial for cold email campaigns.

• SPF (Sender Policy Framework): This protocol allows email servers to verify that incoming emails from a domain are sent from IP addresses authorized by the domain’s administrators.

• DKIM (DomainKeys Identified Mail): DKIM ensures the content of your emails remains trusted and unaltered during transmission.

• DMARC (Domain-based Message Authentication, Reporting, and Conformance): This authentication protocol further enhances email security by using SPF and DKIM records.

Setting up these protocols with Inframail.io not only adds a layer of security to your cold email campaigns but also improves deliverability and sender reputation, crucial for avoiding the Gmail promotions tab.

Step 3: Domain Redirects and Email Warm-Up

Domain redirects involve creating subdomains that forward to your main domain, which can improve email deliverability. After setting up your domains, warm them up using services like smartlead.ai or instantly.ai. This 2-3 week period of warming up is critical in establishing your domain's reputation as a legitimate sender, not a spammer.

Step 4: Crafting the Right Content

In cold emailing, content is king. Avoid using trigger words like "free", "promotion", or excessive ALL CAPS in your emails. The more sales-oriented or spammy your email appears, the more likely it is to end up in the promotions tab. Instead, focus on creating personalized, relevant, and professional content that resonates with your audience.

Conclusion

By meticulously setting up your domains with Inframail.io and carefully crafting your email content, you can significantly increase the odds of your cold emails reaching the primary inbox. Remember, a combination of technical precision and strategic content creation is key to successfully avoiding the Gmail promotions tab in your cold email campaigns.