Do not send cold emails without this

Cold emails often get a bad rap. Many recipients view them as intrusive, irrelevant, or plain annoying. However, the truth is, when done right, cold emails can be a powerful tool to generate leads, build connections, and create opportunities. The secret lies in the content and the follow-up strategy. Assuming you have your cold email inboxes setup and you are going to get deliverability… before you hit 'send' on your next cold email, make sure you've considered the following elements.

1. Offer

Alex Hormozi, in his transformative book "$100M offers," brilliantly captures the essence of making an offer irresistible. In the vast world of cold emails, you have mere seconds to grab attention. The best way to do so? Speak directly to the pain points of the prospect. Remember: No pain, no cash.

To truly resonate with your prospect, your offer must encompass these four elements:

Dream Outcome: Identify what the client desires most and ensure your service or product can fulfill that dream.
Likelihood of Success: Convey how probable it is for the client to achieve their dream outcome with your help. This requires showing your expertise and past successes.
Timeframe: Set expectations by indicating how long it will take to achieve the desired results. Be realistic and transparent.
Sacrifice: Emphasize how much sacrifice they need to contribute when working with you. If you could have 6 pack abs tomorrow with 0 work… that’s worth thousands.

2. VSL Framework

After you've captured the attention with your cold email, a Video Sales Letter (VSL) can be a compelling follow-up tool. It's more engaging than text and can often convey a message more persuasively.

The structure of a successful VSL:

Thank You: Begin by expressing gratitude for their time and interest.
Testimonials: Showcase reviews or experiences from past clients. Social proof is a mighty influencer.
Process: Walk the prospect through the steps or procedures, demystifying any complexities.
CTA - Book a Call: Encourage them to take action. Make this CTA valuable by perhaps offering some initial free advice or consultation.
More Testimonials / Guarantee: Reinforce your credibility. If you can, provide a guarantee to reduce the perceived risk.
CTA - Book a Call: A final push to encourage action. Make it easy and appealing.

3. Testimonials

You can't overstate the importance of social proof. When a prospect receives your cold email, the subsequent journey often involves research. Your domains should guide them to your primary VSL or offer page, complete with a rich array of testimonials. These testimonials, paired with your offer and perhaps an explanatory video, can be the difference between a bounce and a conversion.

4. Calendar Link

You've made your pitch, and it has resonated. Now, make the next step as seamless as possible. Including a calendar link, such as one from Calendly, simplifies the process for your prospect. They can quickly and easily schedule a call, and with the built-in automation tools, they'll receive reminders, ensuring the momentum you've built doesn't wane.

To conclude, cold emails can indeed be a game-changer, but only when armed with the right strategy. By incorporating a compelling offer, a well-structured VSL, compelling testimonials, and an easy scheduling link, you’re setting yourself up for cold email success. Happy emailing!

Cold emails often get a bad rap. Many recipients view them as intrusive, irrelevant, or plain annoying. However, the truth is, when done right, cold emails can be a powerful tool to generate leads, build connections, and create opportunities. The secret lies in the content and the follow-up strategy. Assuming you have your cold email inboxes setup and you are going to get deliverability… before you hit 'send' on your next cold email, make sure you've considered the following elements.

1. Offer

Alex Hormozi, in his transformative book "$100M offers," brilliantly captures the essence of making an offer irresistible. In the vast world of cold emails, you have mere seconds to grab attention. The best way to do so? Speak directly to the pain points of the prospect. Remember: No pain, no cash.

To truly resonate with your prospect, your offer must encompass these four elements:

Dream Outcome: Identify what the client desires most and ensure your service or product can fulfill that dream.
Likelihood of Success: Convey how probable it is for the client to achieve their dream outcome with your help. This requires showing your expertise and past successes.
Timeframe: Set expectations by indicating how long it will take to achieve the desired results. Be realistic and transparent.
Sacrifice: Emphasize how much sacrifice they need to contribute when working with you. If you could have 6 pack abs tomorrow with 0 work… that’s worth thousands.

2. VSL Framework

After you've captured the attention with your cold email, a Video Sales Letter (VSL) can be a compelling follow-up tool. It's more engaging than text and can often convey a message more persuasively.

The structure of a successful VSL:

Thank You: Begin by expressing gratitude for their time and interest.
Testimonials: Showcase reviews or experiences from past clients. Social proof is a mighty influencer.
Process: Walk the prospect through the steps or procedures, demystifying any complexities.
CTA - Book a Call: Encourage them to take action. Make this CTA valuable by perhaps offering some initial free advice or consultation.
More Testimonials / Guarantee: Reinforce your credibility. If you can, provide a guarantee to reduce the perceived risk.
CTA - Book a Call: A final push to encourage action. Make it easy and appealing.

3. Testimonials

You can't overstate the importance of social proof. When a prospect receives your cold email, the subsequent journey often involves research. Your domains should guide them to your primary VSL or offer page, complete with a rich array of testimonials. These testimonials, paired with your offer and perhaps an explanatory video, can be the difference between a bounce and a conversion.

4. Calendar Link

You've made your pitch, and it has resonated. Now, make the next step as seamless as possible. Including a calendar link, such as one from Calendly, simplifies the process for your prospect. They can quickly and easily schedule a call, and with the built-in automation tools, they'll receive reminders, ensuring the momentum you've built doesn't wane.

To conclude, cold emails can indeed be a game-changer, but only when armed with the right strategy. By incorporating a compelling offer, a well-structured VSL, compelling testimonials, and an easy scheduling link, you’re setting yourself up for cold email success. Happy emailing!

Cold emails often get a bad rap. Many recipients view them as intrusive, irrelevant, or plain annoying. However, the truth is, when done right, cold emails can be a powerful tool to generate leads, build connections, and create opportunities. The secret lies in the content and the follow-up strategy. Assuming you have your cold email inboxes setup and you are going to get deliverability… before you hit 'send' on your next cold email, make sure you've considered the following elements.

1. Offer

Alex Hormozi, in his transformative book "$100M offers," brilliantly captures the essence of making an offer irresistible. In the vast world of cold emails, you have mere seconds to grab attention. The best way to do so? Speak directly to the pain points of the prospect. Remember: No pain, no cash.

To truly resonate with your prospect, your offer must encompass these four elements:

Dream Outcome: Identify what the client desires most and ensure your service or product can fulfill that dream.
Likelihood of Success: Convey how probable it is for the client to achieve their dream outcome with your help. This requires showing your expertise and past successes.
Timeframe: Set expectations by indicating how long it will take to achieve the desired results. Be realistic and transparent.
Sacrifice: Emphasize how much sacrifice they need to contribute when working with you. If you could have 6 pack abs tomorrow with 0 work… that’s worth thousands.

2. VSL Framework

After you've captured the attention with your cold email, a Video Sales Letter (VSL) can be a compelling follow-up tool. It's more engaging than text and can often convey a message more persuasively.

The structure of a successful VSL:

Thank You: Begin by expressing gratitude for their time and interest.
Testimonials: Showcase reviews or experiences from past clients. Social proof is a mighty influencer.
Process: Walk the prospect through the steps or procedures, demystifying any complexities.
CTA - Book a Call: Encourage them to take action. Make this CTA valuable by perhaps offering some initial free advice or consultation.
More Testimonials / Guarantee: Reinforce your credibility. If you can, provide a guarantee to reduce the perceived risk.
CTA - Book a Call: A final push to encourage action. Make it easy and appealing.

3. Testimonials

You can't overstate the importance of social proof. When a prospect receives your cold email, the subsequent journey often involves research. Your domains should guide them to your primary VSL or offer page, complete with a rich array of testimonials. These testimonials, paired with your offer and perhaps an explanatory video, can be the difference between a bounce and a conversion.

4. Calendar Link

You've made your pitch, and it has resonated. Now, make the next step as seamless as possible. Including a calendar link, such as one from Calendly, simplifies the process for your prospect. They can quickly and easily schedule a call, and with the built-in automation tools, they'll receive reminders, ensuring the momentum you've built doesn't wane.

To conclude, cold emails can indeed be a game-changer, but only when armed with the right strategy. By incorporating a compelling offer, a well-structured VSL, compelling testimonials, and an easy scheduling link, you’re setting yourself up for cold email success. Happy emailing!