Cold Email is the lifeblood of many businesses. It's a strategy that, while challenging to set up, carries a steep learning curve, consumes a lot of time, and demands immense patience. However, it's also a potent revenue generator, making it an indispensable outreach channel for countless organizations.

Cold Email deliverability stands as a pivotal concern in the realm of cold email campaigns. Achieving excellent deliverability is crucial for any business looking to leverage this outreach method effectively. While improving deliverability can be a daunting task for some, there's a secret weapon that can boost deliverability by leaps and bounds – spintax. And when it's paired with tools like ChatGPT, the effort required is minimal, and the results are outstanding.

In this article, we will explore what spintax is, how it functions, and how you can set it up using ChatGPT.

Unleashing the Power of Spintax

Spintax, short for "spin syntax," is a syntax format that enables the generation of a variety of phrases or words. Imagine you decide to utilize spintax in the opening of your cold email. Here's how it works:

{{Hello | Hi | Hey | Greetings}},

{{First Name | Sir/Madam | Esteemed Recipient}},

What this does is rotate the openers every time you send out an email. This is essential because it deceives email service providers into believing that you're manually crafting a multitude of distinct emails, even though you're utilizing automation to send the same content repeatedly. The core issue that negatively impacts deliverability is the repetitive sending of identical emails with no variation in wording or content.

To harness the potential of spintax, there are dedicated cold email automation tools available, such as SmartLead.ai or Instantly.ai. Employing spintax in your campaigns is not just an option; it's a necessity for your cold email success.

How to Use Spintax

Using spintax is simple and incredibly effective in enhancing your email campaign's deliverability. Here's how you can use it in your cold email messages:

1. Understand the Notation: Spintax employs a notation that consists of alternatives separated by the pipe character |. For instance, to create variations in the closing part of an email, you would use the following notation:
   
   {{RANDOM | Best, | Thanks, | Kind regards, | Sincerely}},

   {{Your name}}

   This notation allows your emails to alternate between the closing expressions "Best," "Thanks," "Kind regards," and "Sincerely." These variations not only make your emails appear more personalized but also render them nearly undetectable by email service providers.
   
   

   2. Utilizing ChatGPT: To set up spintax with ChatGPT, you'll need to provide two prompts.
      
      

   Prompt #1: "You are a cold email expert and spintax expert."
   
   

   Prompt #2: "Use spintax to create variations for the opener, the closer, and the body of this email using this notation: {{RANDOM |}}. Ensure that the original context of the email remains unchanged. Here's the email below: insert your email here."
   
   How to Check How Many Variations of the Email You Have
   

   You have your email with a bunch of spintax on it. Now you want to know how many different variations you actually made, right? Well, you can use sp1n.me. Just paste your email (with spintax added) in there, and it will show you the number of variations at the top. It's as easy as that!

   So, roll up your sleeves, put ChatGPT to work, and watch your cold emails deliver unprecedented results. Good luck!
   
   

   By following these simple steps, you can incorporate spintax into your cold email campaigns, thereby significantly enhancing your deliverability and boosting your outreach success. So, roll up your sleeves, put ChatGPT to work, and watch your cold emails deliver unprecedented results. Good luck!
   
   Writer: Kidous Mahteme
   Co-founder of Inframail
   Lover of Content Creation